WANT TO BE OUR LICT? In honor of our 15th birthday, we’re looking for our LICT: LEAD ICE CREAM TASTER. If you win, you don’t just get to taste ice cream, you also get… 🗽A 3 day/2 night trip to NYC (includes flights and a stay @wythehotel) 🍦Every pint of ice cream we produce shipped to your door 🍨Free ice cream for a year 📲Direct line to the flavor master, Ben Van Leeuwen 💡Create new flavors & more! All you have to do is submit a video answering these questions: Why do you love ice cream? What’s your favorite VL flavor? Why do you want to be our LICT? Bonus points if you include Van Leeuwen or post on social media with the hashtag #LICTContest Visit the link in our bio for full contest rules and how to enter for a chance to win. Full contest rules are on our website. P.S. You can enter if you’re under 18, just have a parent enter for you. Last day to enter is July 6th. A LIFE WITHOUT ANYTHING GOOD IS BAD.

SUMMER SPECIALS HAVE DROPPED So make your way into a VL scoop shop to get a scoop of… 🍍Vegan Piña Colada 🌈Passion Fruit Berry Pop 🥳Ice Cream Cake 🍋Vegan Lemon Yuzu Sorbet These flavors are available now until August 31st or until scoops last. (So we recommend getting here sooner rather than later.) HAPPINESS HAS A FLAVOR.

CHOICES, CHOICES. ⁣ ⁣ The hardest ones are the ones that you have to eat. Or…make it easy on yourself and get both. We don’t mind.⁣ ⁣ 🥜Vegan PB Brownie Honeycomb⁣ 🌱Mint Chip⁣ ⁣ BE KIND TO YOURSELF. AND YOUR SELF’S MOUTH.

FANCY SEEING YOU HERE But only if you’re our LICT, Lead Ice Cream Taster. Be our guest at the @wythehotel, Williamsburg’s original boutique hotel, if you’re chosen to be the Van Leeuwen LICT. 🚨Tomorrow, 7/6, is the LAST DAY to enter the contest. Submit a video answering: Why do you love ice cream? What’s your favorite VL flavor? Why do you want to be our LICT? Full details on how to enter on our website. It’s as easy as eating ice cream.   A LIFE WITHOUT ANYTHING GOOD IS BAD.

FREE ICE CREAM FOR A YEAR You heard us. That’s just one part of the prize if you’re picked to be our LICT (Our lead ice cream taster!). Check out the pinned post on our profile for details on how to enter for a chance to win. Full contest details are available on our website. A LIFE WITHOUT ANYTHING GOOD IS BAD.

THE 4TH FREE FOR THE 4TH⁣ ⁣ You scream, I scream, we’re all screaming for our 🎆4th OF JULY🎆 sale. Empty your freezers to make room for your FLAVORites. ⁣ Don’t bring a basic dessert to the BBQ this weekend. ⁣ ⁣ Buy any 3 pints or bars and get the 4th one free in all VL scoop shops until July 4th. ⁣ ⁣ IF YOU HAVE A MOUTH, WE HAVE A SALE.

CRACK OPEN A PINT That brings your mouth back to the classic can. Nostalgia runs deep in this @DrinkArizona Green Tea with Honeycomb ice cream. Available in Walmart until pints run out. IF YOU HAVE A MOUTH, YOU NEED TO TRY THIS GREEN TEA ICE CREAM.

DO YOU HAVE A GOOD MOUTH For ice cream tasting? If you become our LICT, or Lead Ice Cream Taster, we’re gonna use your mouth to help us with tasting some top secret flavors. We need someone who is willing to eat ice cream until they are ice cream. Are you up for it? Celebrate our 15th birthday and enter to be our LICT. Full contest details are on our website, or click the link in our bio. A LIFE WITHOUT ANYTHING GOOD IS BAD.

LONG BEACH, CALI🏖 We love you California. It’s so nice to visit where we can dip our toes in the sand, and dip our spoons into our favorite flavors all at the same time. We’re opening TODAY at 12pm. We hope to see you there for… 🍦$1 Scoops from 12-2pm ❤️Free LA tote to our first 50 guests ☀️Cali-exclusive merch for sale Grand Opening Hours: 12-11PM Regular Store Hours: 11AM-11PM Address: 📍 6420 East Pacific Coast Highway, Long Beach, CA 90803 @2nd_pch A LIFE WITHOUT ANYTHING GOOD IS BAD.

NICE TO MEET YA Thank you all for coming to our LICT open casting call yesterday. Can’t believe how many of you came prepared to answer some hard hitting questions. You can still enter to be our LICT online using the link in our bio. Send submissions until July 6th! A LIFE WITHOUT ANYTHING GOOD IS BAD.

LETS GO TO THE BEACH Long Beach, that is. We’re opening shop shoreside this Thursday, June 29th at 12PM. Come catch a tan then grab a scoop at our newest Cali location at @2nd_pch ☀️ Come through for… 🍦$1 Scoops from 12-2pm ❤️Free LA tote to our first 50 guests ☀️Cali-exclusive merch Grand Opening Hours: 12-11PM Store Hours: 11AM-11PM Address: 📍2nd & PCH @ 6420 East Pacific Coast Highway, Long Beach, CA 90803 A LIFE WITHOUT ANYTHING GOOD IS BAD.

HEY NYC, WANT A FREE SCOOP? Then come to our OPEN CASTING CALL for our LICT Contest on June 27th from 3-5pm. We’re looking for our first LICT, or lead ice cream taster. Come to our East Village store to be interviewed by Ben Van Leeuwen. He’ll ask: Why do you ❤️ ice cream What’s your favorite VL flavor? Why do you want to be our LICT? Enter in-person and get a free scoop. Winners of the LICT Contest will receive free ice cream for a year (including pints shipped to your door), a trip to NYC including flights and a 2-night stay at @WytheHotel for you and a friend, the chance to consult on new flavors, and more. Can’t make it to the open call? Apply online! Full contest details are on our website. Last day to enter is July 6th. A LIFE WITHOUT ANYTHING GOOD IS BAD.