"The pediatrician and entrepreneur Harvey Karp is the most famous baby calmer in the world. To new parents, he is something between a sage and a magician, offering insight into the opaque miseries and motivations of the tiny humans newly entrusted to their care. In his multi-decade career as a public figure, across books, videos, blog posts, television appearances, and a baby-sleep-tracking app, Karp projects the affable confidence of a person who knows that he knows more than you do, but is awfully excited to bring you into the light." 🔗 Head to the link in bio to read the full @newyorkermag interview!

📢 Breaking News! We are proud to announce that SNOO has been granted De Novo Approval by the FDA and is now classified as a medical device. SNOO is the FIRST and ONLY device authorized by the FDA for its ability to keep sleeping babies safely on their backs. Click our 🔗 in bio for important safety information and to learn more. Why is this crucial? ✅ Back-sleeping is the number one safe-sleep recommendation by all public health authorities in the US, including the AAP and CDC ✅ Placing babies to sleep on the back is “the single most effective action that parents and caregivers can take to lower a baby’s risk of SIDS” according to the NIH ✅ This landmark FDA decision will support more parents and caregivers in following safe-sleep guidelines, keeping the smallest and most vulnerable humans safely sleeping on their backs! ✅ You can already get a free SNOO rental from your employer, and we hope that this important FDA milestone makes SNOO even more accessible to all families by getting more companies onboard as well as insurance providers. (Want to find out how to get SNOO as an employee benefit? Email [email protected])

When #snoonation brings SNOO to life with an artistic flair! 🎨✨ Thanks for sharing your creative love @jociesdad! ❤️

Sundays are for SNOOzing 🤍 📸 @i.dreamt.this.home

Pregnancy brings skin changes—some good and some not-so-fun 🧴 Update your skincare routine while pregnant to skip the below ingredients: ❌ Retinoids: Wrinkle & acne treatments, like Retin-A, Differin & Accutane, have been linked to possible birth defects. ❌ Hydroquinone: This skin-brightening ingredient has been associated with endocrine disruption. ❌ Oxybenzone: This sunscreen ingredient may put your baby at risk for certain birth defects. ❌ Endocrine-disrupting chemicals: Phthalates, parabens & triclosan found in personal care products & fragrances may increase your odds of preterm birth & low birth weight.

Kids are always on the go! Stock your diaper bag with these easy, nutritious munchies for your little one's tummy 🎒🍏 Save this post for simple snacks for kids 6 months and up and head to the link in bio for more 🥕

Those tiny ears go through a lot of changes in Baby's first year! 👂 Save this post to keep tabs on your baby's hearing milestones and click the link in bio to learn more when to bring up your baby's hearing with a doctor 🔗

"Austin is really a perfect baby, he just doesn’t love to sleep! I seriously do not know how I would’ve survived these first several months without the @happiest_baby SNOO. If you could imagine, during his sleep regression he was waking up at night EVERY hour!! Sometimes every 30 minutes. And even though I’d still wake up (I am a very light sleeper), most of the time I’d watch him, but SNOO would rock him back to sleep! Of course all babies are different, but I am SO happy we got SNOO and I can’t recommend it enough! And to be completely honest with you, I wish Austin could sleep in it much longer than 6 months!" 📸 @katiedreamcatcher

It's #SIDSAwarenessMonth, and as a pediatrician-founded company, baby safety is our #1 priority. A recent report released by the U.S. Consumer Product Safety Commission (CPSC) shows that nursery product risks are still a big concern, leading to over 160 child deaths each year. Unsafe baby sleep products manage to make their way into babies' cribs and bassinets every single day! To help your precious bundle stay safe during sleep, keep the following products out of your shopping cart…and your baby’s room. Tap the link in bio for more info on the products to keep out of Baby’s crib 🚫

Fall is officially here 🍂 and it’s a great month for a birthday! If you’ve got a little pumpkin on the way this spooky season, swipe for fun October birthday facts 🧡

On the last day of Baby Safety Month we’re sharing about the item most frequently asked about: car seats! Meet our VP Lexi! 👋 She just moved from NYC to LA, and needs car seats for suburban driving life! 🚗 Follow along while the expert @thepumpstationandnurtury shows us how to install a @nuna_usa seat. Another tip! The NHTSA recommends that parents replace car seats "following a moderate or severe crash"—even if a child was not in the seat at the time of the accident—to keep your bub as safe as possible ✅ 🔖 Save this post so you're ready when the time comes to install your car seat! 🎥 @lexivuvu

⚡️FLASH SALE⚡️ Use code CRIB40 for 40% off the Lola Convertible Crib and Toddler Bed Conversion Kit today only! 🗓 Lola Crib goes with any decor, is made of eco-friendly 100% solid pine, has four mattress levels, and is easily convertible from crib to toddler nest! Hurry and shop at the link in bio, while supplies last! 🏃‍♀️