5 Simple Steps to Run a Hashtag Campaign
In the fast-paced world of social media marketing, staying ahead of the curve requires a combination of creativity, strategy, and a touch of innovation. One highly effective tool that has proven to be a game-changer for brands and agencies is the social media hashtag campaign, especially when coupled with influencer collaboration.
In this blog post, we'll explore the essence of a hashtag campaign, guide you through the steps to kickstart your own, and showcase three successful examples that brilliantly utilised influencer partnerships.
- What is a Social Media Hashtag Campaign?
- How Should You Kickstart a Social Media Hashtag Campaign with Influencer Collaboration?
- 3 Successful Social Media Hashtag Campaigns with Influencer Collaboration
What is a Social Media Hashtag Campaign?
A social media hashtag campaign is a marketing strategy that harnesses the power of hashtags to create a cohesive online movement around a brand, product, or campaign. These campaigns amplify reach, engagement, and user-generated content, fostering a sense of community among followers. When combined with influencer collaboration, the impact can be truly exponential.
How Should You Kickstart a Social Media Hashtag Campaign with Influencer Collaboration?
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Step #1: Define Your Goals and Objectives
Start by clearly defining your campaign goals and objectives. Whether it's increasing brand awareness, driving user engagement, or promoting a new product, having a well-defined objective will shape the direction of your campaign. Consider how influencer collaboration can help achieve these goals.
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Step #2: Research Relevant Hashtags and Influencers
Identify hashtags that resonate with your brand and campaign goals using tools like StarNgage hashtag analytics tool and influencer discovery tool. Simultaneously, research influencers within your niche who align with your brand's values. The right influencers can bring authenticity and reach to your campaign.
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Step #3: Create Compelling Content for Influencers
Craft visually appealing and shareable content that influencers can seamlessly integrate into their feeds. Collaborate with influencers to develop content that aligns with both their personal brand and your campaign message. This step is crucial for ensuring authenticity and resonance with their followers.
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Step #4: Engage Your Audience Through Influencers
Influencers play a pivotal role in driving audience engagement. Encourage influencers to actively participate in the campaign by sharing their experiences, stories, or challenges. Their genuine involvement can spark enthusiasm among their followers and extend the reach of your campaign.
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Step #5: Track and Analyse Performance with Influencer Insights
Utilise tools like StarNgage to track the performance of your hashtag campaign, specifically focusing on influencer insights. Monitor engagement, reach, and the impact of each influencer's contribution. This data will not only help evaluate the success of the campaign but also inform future collaborations.
Apart from the above tips, below is a decision tree that guides you on how you can implement an always-on hashtag campaign by working closely with top-performing influencers:
3 Successful Social Media Hashtag Campaigns with Influencer Collaboration
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Somethinc's #SomethincNiacinamide Campaign
Seizing the opportunity presented by TikTok's product review trend, Somethinc, an Indonesian halal beauty brand, expanded into the Malaysian market through strategic collaboration with TikTok beauty influencers. The brand aimed to capture the attention of the Muslim community and enhance the sales of its niacinamide on TikTok Shop, enlisting a diverse group of 100 influencers monthly.
These influencers, spanning from nano to macro, diligently crafted captivating TikTok videos showcasing the transformative effects of the product, subsequently shared as Instagram reels.
In addition, the brand identified high-performing influencers and extended their reach and engagement through boosted posts. Demonstrating ongoing commitment, Somethinc consistently provided these influencers with new products, fostering sustained collaborations for product reviews.
Assisted by StarNgage, this campaign reached over 577k TikTok users and garnered an impressive 32k engagements, underscoring its impactful success.
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ZALORA's #ZALORAGetTheLook Campaign
ZALORA, in collaboration with influencers from Singapore and Malaysia through the expertise of StarNgage influencer agency, has orchestrated a dynamic campaign aimed at instilling excitement and a compelling desire to shop at ZALORA.
Launching the #ZALORAGetTheLook hashtag campaign, the brand has enlisted the participation of 60 influencers, inviting them on an exciting fashion escapade to craft their unique spring looks using the latest fashion offerings.
These influencers will share their curated spring styles through captivating Instagram posts and stories, featuring outfits inspired by themes such as travel, adventures, and picnics (e.g., Y2K time travel outfits or fashion styles inspired by travel-related movies and dramas).
With the invaluable support of StarNgage, this campaign has resonated with over 2.5 million Instagram users, generating an impressive 287k engagements and solidifying its impactful success.
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Chipotle's #GuacDance Hashtag Challenge on TikTok
Chipotle's #GuacDance Hashtag Challenge on TikTok is a shining example of a creative and engaging social media campaign that successfully leveraged user-generated content and influencer collaboration to enhance brand awareness and connect with a younger audience.
The campaign centred around the love for guacamole, a signature offering at Chipotle. The #GuacDance Challenge encouraged TikTok users to showcase their best dance moves with avocados or guacamole in hand, set to the beat of the custom Chipotle song created specifically for the challenge.
To boost participation, Chipotle offered incentives such as free guacamole or the chance to win Chipotle gift cards. This provided an extra layer of motivation for users to join the challenge and share their dance videos.
Besides, Chipotle extended the campaign's reach by promoting it on other social media platforms, showcasing highlights and encouraging followers from Instagram and Twitter to join the TikTok challenge.
The campaign not only went viral on TikTok but also garnered attention and engagement on other social media channels. The widespread user participation and the creation of a large volume of user-generated content contributed to increased brand visibility and positive sentiment.
In A Nutshell
Incorporating a social media hashtag campaign into your marketing strategy can be a game-changer, fostering engagement, brand loyalty, and community building.
By following the simple steps outlined above and drawing inspiration from successful examples like Somethinc, ZALORA and Chipotle, you can elevate your brand's online presence and create lasting connections with your audience.
And remember, tools like StarNgage can be your invaluable companion in influencer discovery and campaign management. So, what are you waiting for? Get ready to unleash the power of hashtags and take your brand to new heights!
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