5 Successful TikTok Influencer Marketing Campaigns from Beauty Brands to Get Inspired
In the ever-evolving world of digital marketing, TikTok has emerged as a powerhouse platform for reaching a diverse and engaged audience. With its rapid growth and highly active user base, it's no wonder that brands and agencies are exploring TikTok influencer marketing as an effective strategy to promote their products or services. To inspire your own influencer marketing efforts, let's delve into five successful TikTok influencer marketing campaigns from beauty brands and explore how you can find similar influencers on the StarNgage influencer marketplace and search platform.
- Why Should You Combine Your TikTok Advertising with Influencer Marketing?
- 5 Successful TikTok Influencer Marketing Campaigns In The Beauty Industry:
- 4 Important Tips for Beauty Brands Running a TikTok Influencer Campaign
Why Should You Combine Your TikTok Advertising with Influencer Marketing?
Combining TikTok advertising with influencer marketing can be a strategic move that offers a range of benefits for brands and agencies. Here's why you should consider integrating these two powerful marketing approaches:
Increased Reach and Exposure
- TikTok advertising allows you to reach a vast and diverse user base, but influencer marketing can help you tap into specific niche audiences that influencers have cultivated over time.
- Influencers often have dedicated followers who trust their recommendations, which can lead to greater exposure and brand recognition.
Authenticity and Trust
- TikTok users are known for their scepticism towards traditional advertising. Influencer marketing, on the other hand, leverages the credibility and authenticity of influencers, making your brand message more trustworthy. Influencers can provide genuine product reviews, testimonials, and real-life experiences that resonate with their followers.
- In a survey of 1,000 US consumers, Matter Communications found that 42% of beauty and 36% of personal care consumers are keen on purchasing products recommended by influencers. On the TikTok app, the hashtag #TikTokMadeMeBuyIt has accumulated a staggering 43.4 billion views, thanks to its authentic content. An impressive 92% of TikTok users are driven to take action after watching a video, and notably, 37% have made purchases inspired by discoveries on the platform.
Engagement and Interaction
- TikTok thrives on user-generated content (UGC) and engagement, with influencers driving active participation through challenges, giveaways, and Q&A sessions. This interaction fosters a sense of community and lasting brand connections.
- As reported by Sprout Social, TikTok influencers boast an impressive engagement rate that surpasses the typical rate by over threefold, registering at 15.86%. Remarkably, within the United States, TikTok influencers experience an even more elevated engagement rate, reaching an impressive 17.99%.
- TikTok's advertising platform allows you to target specific demographics, interests, and behaviours. When you combine this targeting with influencer marketing, you can further refine your audience.
- Influencers often have insights into their audience demographics, allowing you to choose influencers whose followers closely match your target customer profile.
Adaptability and Agility
- TikTok trends and user preferences can change rapidly. Influencers are typically more agile in responding to these changes and staying relevant.
- By collaborating with influencers, you can quickly adapt your marketing strategy to align with the latest TikTok trends and user interests.
In short, combining TikTok advertising with influencer marketing provides a comprehensive and strategic approach to reaching and engaging your target audience on this dynamic platform. It leverages the strengths of both methods, maximising your chances of success and helping your brand stand out in the competitive TikTok landscape.
Now that you're aware of the advantages of combining these two strategies, let's delve into five captivating instances of successful TikTok influencer marketing campaigns within the beauty industry:
5 Successful TikTok Influencer Marketing Campaigns In The Beauty Industry:
Case Study #1: Somethinc TikTok Influencer Campaign
Somethinc, a halal beauty brand from Indonesia has capitalised on TikTok's trend of reviewing and testing products by partnering with TikTok beauty influencers in Malaysia to enter a new market. In a bid to pique the interest of the Muslim community and drive sales on TikTok Shop, the brand strategically collaborated with a diverse group of 100 TikTok beauty influencers, spanning across the spectrum from nano and micro influencers to macro influencers. Each influencer meticulously crafted a compelling TikTok video, subsequently cross-posted as an Instagram reel, showcasing the remarkable before-and-after results achieved with the product. With the help of StarNgage, this influencer campaign yielded impressive results, boasting an outreach to over 577k TikTok users and garnering a staggering 32k engagements.
Case Study #2: Ulike Influencer Campaign
The Ulike influencer campaign was a prime example of harnessing the power of influencers and live streaming. To execute their marketing strategy effectively, they joined forces with the esteemed StarNgage influencer agency. Together, they collaborated with a handpicked group of seven TikTok influencers including the renowned celebrity influencer, Apple Hong, based in Singapore. Their mission: to promote the brand's IPL hair removal machine through a combination of engaging TikTok live streams and short video content. The outcome of this dynamic campaign was nothing short of remarkable, as it generated revenue exceeding $10,000.
Case Study #3: Fenty Beauty's "Fenty Beauty House"
Rihanna's Fenty Beauty made waves in the beauty industry with its groundbreaking "Fenty Beauty House" initiative. The brand strategically teamed up with a collective of highly acclaimed TikTok skincare and makeup influencers, uniting their talents to craft captivating and informative makeup tutorials featuring Fenty Beauty products. This innovative campaign not only underscored the versatility of Fenty Beauty's offerings but also harnessed the genuine authenticity and expert knowledge of the collaborating influencers.nty Beauty products but also leveraged the influencers' authenticity and expertise.
Case Study #4: e.l.f. Cosmetics' "Eyes.Lips.Face" TikTok Challenge
e.l.f. Cosmetics ignited a sensation with its TikTok campaign, "Eyes.Lips.Face," which went viral in no time. The influencer campaign incorporated an infectious song that users could effortlessly lip-sync to while revealing their remarkable makeup transformations. This ingeniously designed challenge sparked a meteoric rise in user-generated content, amassing millions of videos that not only elevated brand awareness but also served as a driving force behind the surge in sales for e.l.f. Cosmetics.
Case Study #5: NYX Professional Makeup's Halloween Challenge
NYX Professional Makeup tapped into TikTok's trend of Halloween makeup tutorials by collaborating with talented makeup artists and influencers. They encouraged users to participate in the #NYXHalloween challenge, creating spooky and creative makeup looks using NYX products. This campaign not only promoted NYX's products but also engaged the TikTok community during a festive season.
4 Important Tips for Beauty Brands Running a TikTok Influencer Campaign
Running a successful TikTok influencer campaign for a beauty brand requires a strategic approach to make the most of this dynamic platform. Here are some essential tips to consider:
Choose the Right Influencers
Select top TikTok beauty influencers whose style, values, and audience align with your brand. Consider factors like follower demographics, engagement rates, and previous collaborations when choosing the right influencers. This is especially important when it comes to promoting skincare products designed specifically for a specific age group.
Here's how you can find TikTok beauty influencers on StarNgage influencer marketplace:
- Login to your advertiser’s account on StarNgage+ and click “Search” under “Find Influences” on the left panel.
- Search for the influencers based on your requirements by utilising StarNgage's advanced search filters to narrow down your search. You can filter by platform (TikTok), niche (beauty), location, follower count, engagement rate, and more.
- Browse through influencer profiles to assess their content, engagement, and audience demographics. Look for influencers whose style aligns with your brand's image and values.
- Use our influencer outreach template and reach out to the influencers whom you would like to work with.
- Alternatively, you can also create a TikTok influencer campaign to find TikTok influencers who match your beauty brands.
Authenticity & Interactions are Vital
Promote authentic product integration within influencer content. Authenticity is highly valued by TikTok users, so steer clear of overly promotional and forced content. Empower influencers with creative freedom to showcase your products. TikTok's essence is creativity, and influencers are well-versed in understanding their audience's preferences. You can encourage the influencers to create interactive content such as TikTok hashtag challenge, polls, or Q&A sessions. This fosters engagement and encourages users to participate.
Adapt to Trends & Use Collaborative Hashtags
Stay updated with the latest trends on TikTok and encourage influencers to incorporate relevant hashtags and sounds into your content. Simply use StarNgage Pro to check out the trending TikTok contents to get the inspiration you need! Other than that, don’t forget to create a branded hashtag for your campaign, and ask influencers to use it in their posts. This can help in tracking campaign performance and aggregating user-generated content.
Measure and Analyse Your Influencer Campaign
Track key metrics such as engagement rates, click-through rates, conversions, and ROI to assess the campaign's effectiveness. Use TikTok's analytics and third-party tools to gather insights and find out which TikTok beauty influencer generates the best results for your beauty brand.
By following these tips, beauty brands can harness the power of TikTok influencers to create engaging and impactful campaigns that resonate with their target audience and drive desired outcomes.
In A Nutshell
In conclusion, TikTok influencer marketing offers a compelling avenue for beauty brands and agencies to connect with their target audience in an authentic and engaging way. By drawing inspiration from these successful campaigns and leveraging StarNgage's influencer marketplace, you can discover and collaborate with the top beauty influencers on TikTok, ultimately boosting your brand's reach and impact. Don't miss out on the opportunity to ride the TikTok wave. Contact us for more TikTok marketing advice and start your influencer marketing journey today!