All About TikTok Shop & How To Go Live On TikTok

TikTok has risen to the top faster than almost any other platform and its market dominance is unlaid groundwork for brands and retailers to build and strengthen customer relationships. As a destination for mobile-friendly video content – originally short-form but now also longer formats – TikTok has created an entirely new approach to influencer marketing and selling to consumers. Let’s dive straight into it!

What Is TikTok Shop About And How Can It Benefit Content Creators Like You?

A TikTok Shop is a shopping feature accessible directly on the TikTok platform. It lets merchants, brands, and creators display and sell products directly on TikTok. Sellers and creators can sell products through in-feed videos, LIVEs, and the product showcase tab. Not only does TikTok Shopping create more sales opportunities for brands and retailers, but it also allows creators to get commission on their content.

TikTok Shop is currently available in these markets:

• Indonesia
• Malaysia
• Singapore
• Vietnam
• Thailand
• Philippines
• United Kingdom

Take Advantage Of Live Video Streaming On TikTok

LIVE video streaming allows TikTokers to connect with their followers in real-time using comments. It can also help you monetize your account. Engaging influencers is a great strategy for brands to promote their TikTok Shop. Brands are actively looking for TikTok influencers who are passionate about modeling, hosting and introducing new products live. Live streaming allows customers to have a look at what the product looks like in real-time and have any of their questions answered almost instantly, which can help boost sales for these brands.

You must be above 18 with more than 1,000 followers to be allowed to go LIVE on TikTok. If you’ve got that covered, here are a few best practices to keep in mind before going LIVE for the first time:

• Time Slot - Be mindful of what time you choose to go live. Make sure your audiences are active!
• Duration - It’s really up to you, but 30 minutes is good to consider.
• Stay Active - Post a video before you go LIVE so it’ll turn up on your audiences’ For You feed.
• Lighting - Consider having a good lighting in place before you go LIVE. 
• Sounds - Background noise can be distracting! Do consider a quiet place to stream.
• Internet Connection - Test your connection before you go LIVE.

Ready To Go LIVE On TikTok? Follow These Steps:

• Tap the “create” icon to access the LIVE screen. Swipe to LIVE in the navigation, pick an image, and write a title for your stream.
• Once you’re ready, press Go LIVE to start your stream. Once you’re LIVE, you can tap the three dots to change a variety of settings. You can flip the camera, add effects, filter comments, and even add moderators (up to 20).

Get Priority Access Via StarNgage MCN TikTok Shop Partnership [Limited Time Only]

With StarNgage now the MCN Agency for TikTok Shop, Content Creators like you can now gain access to a growing marketplace and shortlist products that you wish to feature in your content via short videos or LIVE streams to earn commission. 

Get your priority access now! Take this opportunity to work with popular brands on a global scale with us. Register as a Content Creator today!