| # | 이름 | 팔로워 | ER | 국가 | 영향력 주제 | 연락처 가져오기 | 허위 팔로워 확인 |
|---|---|---|---|---|---|---|---|
| 1 |
David Alaba
|
15.5M
|
0.65%
|
연락처 가져오기 | 허위 팔로워 확인 | ||
| 2 |
Oracle Red Bull Racing
|
15.2M
|
0.52%
|
연락처 가져오기 | 허위 팔로워 확인 | ||
| 3 |
Red Bull
|
10.5M
|
-
|
연락처 가져오기 | 허위 팔로워 확인 | ||
| 4 |
Talin tube family - عائلة تالين تيوب
|
4.6M
|
-
|
|
연락처 가져오기 | 허위 팔로워 확인 | |
| 5 |
𝑷𝑹𝑰𝑵𝑪𝑬𝑺𝑺 𝑺𝑨𝑴𝑰𝑹𝑨 𝑺𝑨𝑴𝑰𝑰
|
3.1M
|
-
|
연락처 가져오기 | 허위 팔로워 확인 | ||
| 6 |
Sebastian Schieren
|
2.8M
|
1.73%
|
|
연락처 가져오기 | 허위 팔로워 확인 | |
| 7 |
Fabio Wibmer
|
2.7M
|
5.73%
|
연락처 가져오기 | 허위 팔로워 확인 | ||
| 8 |
Кулинарим с Таней
|
2.2M
|
0.7%
|
|
연락처 가져오기 | 허위 팔로워 확인 | |
| 9 |
Franz Müllner
|
2.1M
|
0.96%
|
연락처 가져오기 | 허위 팔로워 확인 | ||
| 10 |
KsFreakWhatElse
|
2.1M
|
0.3%
|
|
연락처 가져오기 | 허위 팔로워 확인 | |
| 11 |
Doctor Elbi
|
2M
|
0.01%
|
연락처 가져오기 | 허위 팔로워 확인 | ||
| 12 |
Leila Gharani
|
1.9M
|
0.3%
|
연락처 가져오기 | 허위 팔로워 확인 | ||
| 13 |
Nykk Deetronic
|
1.9M
|
0.1%
|
|
연락처 가져오기 | 허위 팔로워 확인 | |
| 14 |
1.9M
|
2.8%
|
|
연락처 가져오기 | 허위 팔로워 확인 | ||
| 15 |
تالين بازارباشيان 💫
|
1.9M
|
2.15%
|
연락처 가져오기 | 허위 팔로워 확인 | ||
| 16 |
RAF Camora
|
1.8M
|
2.79%
|
연락처 가져오기 | 허위 팔로워 확인 | ||
| 17 |
SOUNTEC
|
1.8M
|
0.1%
|
|
연락처 가져오기 | 허위 팔로워 확인 | |
| 18 |
Lingualizer
|
1.8M
|
-
|
|
연락처 가져오기 | 허위 팔로워 확인 | |
| 19 |
Mr&Mrs Hart
|
1.8M
|
0.1%
|
연락처 가져오기 | 허위 팔로워 확인 | ||
| 20 |
IMPERIA
|
1.8M
|
-
|
|
연락처 가져오기 | 허위 팔로워 확인 | |
| 21 |
Dare to do. Motivation
|
1.7M
|
-
|
|
연락처 가져오기 | 허위 팔로워 확인 | |
| 22 |
boty phen
|
1.7M
|
0.1%
|
|
연락처 가져오기 | 허위 팔로워 확인 | |
| 23 |
Richtiger Kevin
|
1.7M
|
1%
|
|
연락처 가져오기 | 허위 팔로워 확인 | |
| 24 |
TOPS DOPS
|
1.7M
|
-
|
|
연락처 가져오기 | 허위 팔로워 확인 | |
| 25 |
Red Bull Bike
|
1.6M
|
0.1%
|
|
연락처 가져오기 | 허위 팔로워 확인 | |
| 26 |
Manuel Bechter
|
1.6M
|
7.06%
|
연락처 가져오기 | 허위 팔로워 확인 | ||
| 27 |
Stephanie Davis
|
1.5M
|
2.46%
|
연락처 가져오기 | 허위 팔로워 확인 | ||
| 28 |
Dragana Mirković
|
1.5M
|
2.17%
|
연락처 가져오기 | 허위 팔로워 확인 | ||
| 29 |
Chaosflo44
|
1.4M
|
0.2%
|
|
연락처 가져오기 | 허위 팔로워 확인 | |
| 30 |
Dominic Thiem
|
1.4M
|
1.88%
|
연락처 가져오기 | 허위 팔로워 확인 | ||
| 31 |
Lisa Übelsbacher
|
1.4M
|
-
|
연락처 가져오기 | 허위 팔로워 확인 | ||
| 32 |
Lion🦁
|
1.4M
|
14.22%
|
|
연락처 가져오기 | 허위 팔로워 확인 | |
| 33 |
Kim Lianne
|
1.4M
|
0.7%
|
연락처 가져오기 | 허위 팔로워 확인 | ||
| 34 |
Valeria Vedovatti
|
1.3M
|
1.05%
|
연락처 가져오기 | 허위 팔로워 확인 | ||
| 35 |
Gangsta Philosopher
|
1.3M
|
0.2%
|
|
연락처 가져오기 | 허위 팔로워 확인 | |
| 36 |
Lisa-Marie Schiffner
|
1.3M
|
2.26%
|
연락처 가져오기 | 허위 팔로워 확인 | ||
| 37 |
Nafis Taomlar
|
1.3M
|
-
|
|
연락처 가져오기 | 허위 팔로워 확인 | |
| 38 |
1.3M
|
9.09%
|
연락처 가져오기 | 허위 팔로워 확인 | |||
| 39 |
AustrianBrickFan
|
1.2M
|
-
|
|
연락처 가져오기 | 허위 팔로워 확인 | |
| 40 |
eslamic
|
1.2M
|
-
|
|
연락처 가져오기 | 허위 팔로워 확인 | |
| 41 |
Irina Meier
|
1.2M
|
6.48%
|
연락처 가져오기 | 허위 팔로워 확인 | ||
| 42 |
Austrian
|
1.2M
|
-
|
|
연락처 가져오기 | 허위 팔로워 확인 | |
| 43 |
Rogandar NEWs - Новости, факты, события
|
1.2M
|
1.2%
|
연락처 가져오기 | 허위 팔로워 확인 | ||
| 44 |
Costina
|
1.1M
|
0.24%
|
연락처 가져오기 | 허위 팔로워 확인 | ||
| 45 |
Harald Goebl
|
1.1M
|
0.01%
|
연락처 가져오기 | 허위 팔로워 확인 | ||
| 46 |
Stefan Warecka
|
1.1M
|
-
|
연락처 가져오기 | 허위 팔로워 확인 | ||
| 47 |
Mahmoud Alaa - محمود علاء
|
1.1M
|
1.91%
|
연락처 가져오기 | 허위 팔로워 확인 | ||
| 48 |
Cute Life Hacks
|
1.1M
|
-
|
|
연락처 가져오기 | 허위 팔로워 확인 | |
| 49 |
ISABELLA MUELLER
|
1.1M
|
7.5%
|
연락처 가져오기 | 허위 팔로워 확인 | ||
| 50 |
King Ck Films & Vlogs
|
1M
|
0.5%
|
|
연락처 가져오기 | 허위 팔로워 확인 | |
| 51 |
Pooyan Ghamari
|
1M
|
10.98%
|
연락처 가져오기 | 허위 팔로워 확인 | ||
| 52 |
Dirisle Abdi
|
1M
|
-
|
|
연락처 가져오기 | 허위 팔로워 확인 | |
| 53 |
Red Bull Motorsports
|
1M
|
-
|
|
연락처 가져오기 | 허위 팔로워 확인 | |
| 54 |
1M
|
0.9%
|
|
연락처 가져오기 | 허위 팔로워 확인 | ||
| 55 |
Christina LionsCat 🐱
|
1M
|
4.68%
|
연락처 가져오기 | 허위 팔로워 확인 | ||
| 56 |
🌹Ann
|
990.5K
|
-
|
|
연락처 가져오기 | 허위 팔로워 확인 | |
| 57 |
DieBuddiesZocken
|
987K
|
-
|
|
연락처 가져오기 | 허위 팔로워 확인 | |
| 58 |
เรื่องเล่าข่าว การเมืองออนไลน์
|
980K
|
-
|
|
연락처 가져오기 | 허위 팔로워 확인 | |
| 59 |
980K
|
-
|
연락처 가져오기 | 허위 팔로워 확인 | |||
| 60 |
K͟a͟t͟a͟r͟z͟y͟n͟a͟ ͟C͟z͟u͟ł͟e͟k͟ ͟
|
973.2K
|
0.08%
|
연락처 가져오기 | 허위 팔로워 확인 | ||
| 61 |
EYOCANOO
|
955.7K
|
0.1%
|
|
연락처 가져오기 | 허위 팔로워 확인 | |
| 62 |
Michael Perdacher
|
944.8K
|
11.99%
|
연락처 가져오기 | 허위 팔로워 확인 | ||
| 63 |
Sarah 🧸
|
918.9K
|
-
|
연락처 가져오기 | 허위 팔로워 확인 | ||
| 64 |
HSO - حسو
|
900K
|
-
|
|
연락처 가져오기 | 허위 팔로워 확인 | |
| 65 |
inong sam
|
893K
|
-
|
|
연락처 가져오기 | 허위 팔로워 확인 | |
| 66 |
Robert Höck
|
864K
|
-
|
|
연락처 가져오기 | 허위 팔로워 확인 | |
| 67 |
FrediSaalAnimations
|
861K
|
-
|
|
연락처 가져오기 | 허위 팔로워 확인 | |
| 68 |
Red Bull BC One
|
859K
|
-
|
|
연락처 가져오기 | 허위 팔로워 확인 | |
| 69 |
itsabudy
|
850K
|
-
|
|
연락처 가져오기 | 허위 팔로워 확인 | |
| 70 |
Luigikid Gaming
|
848K
|
0.1%
|
|
연락처 가져오기 | 허위 팔로워 확인 | |
| 71 |
Diablo
|
844K
|
-
|
|
연락처 가져오기 | 허위 팔로워 확인 | |
| 72 |
TouchGameplay
|
841K
|
-
|
|
연락처 가져오기 | 허위 팔로워 확인 | |
| 73 |
wibmergabriel
|
829K
|
-
|
연락처 가져오기 | 허위 팔로워 확인 | ||
| 74 |
Adnan Ibrahim
|
826K
|
-
|
|
연락처 가져오기 | 허위 팔로워 확인 | |
| 75 |
ابو عباس
|
817.5K
|
-
|
|
연락처 가져오기 | 허위 팔로워 확인 | |
| 76 |
Tiktus color Art
|
809K
|
0.1%
|
연락처 가져오기 | 허위 팔로워 확인 | ||
| 77 |
mero🖤🔥
|
793.1K
|
-
|
연락처 가져오기 | 허위 팔로워 확인 | ||
| 78 |
Pol Espargaró
|
791.8K
|
1.06%
|
연락처 가져오기 | 허위 팔로워 확인 | ||
| 79 |
Ark-أرك
|
783K
|
-
|
|
연락처 가져오기 | 허위 팔로워 확인 | |
| 80 |
@dave.vero.ink
|
763.4K
|
-
|
|
연락처 가져오기 | 허위 팔로워 확인 | |
| 81 |
vienna ❤️🔥
|
763.3K
|
0.1%
|
|
연락처 가져오기 | 허위 팔로워 확인 | |
| 82 |
VANESSA MARIPOSA
|
761K
|
0.38%
|
연락처 가져오기 | 허위 팔로워 확인 | ||
| 83 |
PATRICK "ROCKY" LANDROCK ®
|
747.8K
|
2.23%
|
연락처 가져오기 | 허위 팔로워 확인 | ||
| 84 |
118.COLLECTOR®
|
738.1K
|
11.65%
|
연락처 가져오기 | 허위 팔로워 확인 | ||
| 85 |
Military History Visualized
|
736K
|
1.1%
|
|
연락처 가져오기 | 허위 팔로워 확인 | |
| 86 |
الزير Delshair
|
732.9K
|
-
|
|
연락처 가져오기 | 허위 팔로워 확인 | |
| 87 |
Kerstin Häfner
|
731.5K
|
1.5%
|
연락처 가져오기 | 허위 팔로워 확인 | ||
| 88 |
TechWorld with Nana
|
731K
|
-
|
|
연락처 가져오기 | 허위 팔로워 확인 | |
| 89 |
richkids__limited
|
726.9K
|
0.33%
|
연락처 가져오기 | 허위 팔로워 확인 | ||
| 90 |
Florian Maček 🇦🇹
|
703.4K
|
2.03%
|
연락처 가져오기 | 허위 팔로워 확인 | ||
| 91 |
Jackie
|
699.2K
|
1.68%
|
연락처 가져오기 | 허위 팔로워 확인 | ||
| 92 |
BERNTH
|
693K
|
-
|
|
연락처 가져오기 | 허위 팔로워 확인 | |
| 93 |
Yusuf Demir
|
691.1K
|
8.72%
|
|
연락처 가져오기 | 허위 팔로워 확인 | |
| 94 |
Avva
|
691.1K
|
-
|
|
연락처 가져오기 | 허위 팔로워 확인 | |
| 95 |
Josephine Welsch
|
682.8K
|
0.63%
|
연락처 가져오기 | 허위 팔로워 확인 | ||
| 96 |
Stefanie Millinger
|
681.8K
|
1.93%
|
연락처 가져오기 | 허위 팔로워 확인 | ||
| 97 |
Marcel Hirscher
|
679.4K
|
2.25%
|
연락처 가져오기 | 허위 팔로워 확인 | ||
| 98 |
Bildhauer Alex
|
678.1K
|
-
|
연락처 가져오기 | 허위 팔로워 확인 | ||
| 99 |
Meme City
|
678K
|
-
|
|
연락처 가져오기 | 허위 팔로워 확인 | |
| 100 |
Karim Mohsen - كريم محسن
|
667.4K
|
0.16%
|
연락처 가져오기 | 허위 팔로워 확인 |
Austria's influencer landscape represents a dynamic and evolving segment of digital marketing, with impressive growth in recent years. As local consumers increasingly turn to social media for product recommendations, Austrian influencers have established themselves as powerful voices across platforms like Instagram, YouTube, and TikTok. For brands looking to connect with Austrian audiences, understanding the unique characteristics of this market is essential for campaign success.
With its high internet penetration rate and tech-savvy population, Austria offers brands significant opportunities to leverage influencer partnerships. Austrian consumers value authenticity, quality content, and cultural relevance—elements that local influencers excel at delivering. This guide explores the Austrian influencer ecosystem, highlighting top creators across niches, compliance requirements, and strategies for effective collaborations.
Internet Penetration Rate
Active Social Media Users
Daily Social Media Usage
The Austrian influencer marketing scene has grown substantially, with the market valued at approximately €25-30 million annually. Despite being a smaller European country with a population of about 9 million, Austria boasts a vibrant creator economy across various platforms. Instagram remains the dominant channel for influencer marketing in Austria, followed by YouTube, TikTok, and emerging platforms like Twitch.
What makes the Austrian influencer landscape unique is its emphasis on regional authenticity and cultural nuance. Austrian consumers respond particularly well to content that reflects local dialects, traditions, and values. This creates excellent opportunities for both local brands and international companies seeking to establish an authentic presence in the market.
The leading platform for influencer marketing in Austria, with approximately 3.4 million users. Most effective for lifestyle, fashion, and food content.
User Demographics: Strongest reach among 18-34 year olds
Second most popular platform with approximately 5.7 million active users. Ideal for long-form content and educational material.
User Demographics: Broad reach across all age groups
Fastest growing platform with approximately 2.5 million users. Perfect for short-form, creative content targeting Gen Z.
User Demographics: Predominantly 16-24 year olds
Growing rapidly among gaming and entertainment audiences with approximately 700,000 active users in Austria.
User Demographics: Primarily 18-29 year old males
1,000-10,000 followers
€100 - €350
10,000-50,000 followers
€350 - €1,000
50,000-250,000 followers
€1,000 - €3,500
250,000+ followers
€3,500 - €10,000+
Austria has specific regulations governing influencer marketing, which both brands and creators must adhere to. The Austrian Media Act (Mediengesetz) and E-Commerce Act (E-Commerce-Gesetz) provide the legal framework for sponsored content disclosure. Additionally, the Austrian Advertising Council (Österreichischer Werberat) has established guidelines for ethical advertising practices.
Non-compliance can result in fines up to €50,000, making proper disclosure essential for both brands and influencers. The KommAustria (Austrian Communications Authority) actively monitors social media for violations.
Austrian influencers are increasingly combining livestreams with direct shopping functionality, particularly in fashion and beauty sectors. This trend has seen 65% growth in the past year.
Austrian audiences are increasingly concerned with environmental impact, creating strong demand for eco-conscious collaborations. Sustainability-themed content sees 47% higher engagement than standard promotional posts.
Austrian influencers are creating their own product lines and collaborating with local micro-brands rather than just promoting established companies. These authentic partnerships generate 2.3x more conversions than traditional promotions.
| Metric | Description | Austrian Benchmarks |
|---|---|---|
| Engagement Rate | Interactions divided by reach, expressed as a percentage | Nano: 5-8% Micro: 3-6% Mid-tier: 2-4% Macro: 1-3% |
| Reach | Total number of unique users who viewed the content | Average: 25-35% of follower count |
| Click-Through Rate | Percentage of users who clicked on links in the content | Instagram: 0.8-1.5% YouTube: 1.2-2.3% TikTok: 1.0-1.8% |
| Conversion Rate | Percentage of users who completed a desired action | E-commerce: 1.2-2.7% Lead generation: 2.8-4.5% |
| Sentiment Analysis | Evaluation of audience reactions and comments | Positive sentiment benchmark: >70% |
Campaign: "Pay With a Poem" Austrian cultural initiative
Approach: Partnered with 12 Austrian lifestyle and food influencers to promote their annual cultural event where customers can pay for coffee with handwritten poems.
Results:
Key Success Factor: Leveraged Austria's strong café culture and appreciation for arts
Campaign: "My Austrian Moment"
Approach: Partnered with 25 Austrian travel and adventure influencers to showcase hidden gems across all nine Austrian provinces rather than just popular tourist destinations.
Results:
Key Success Factor: Authentic storytelling from locals highlighting lesser-known Austrian experiences
The Austrian influencer marketing landscape presents a unique opportunity for brands seeking to connect with a highly engaged, digitally-savvy audience. With its blend of traditional values and forward-thinking digital adoption, Austria represents a market where authentic influencer partnerships can yield exceptional results when executed with cultural sensitivity and strategic planning.
Success in this market requires understanding Austria's specific regulatory environment, cultural context, and consumer preferences. By partnering with the right influencers across appropriate platforms, brands can tap into established communities and leverage the trusted voice of local content creators. Whether you're an Austrian company looking to strengthen your domestic presence or an international brand seeking entry into this prosperous market, influencer marketing offers a powerful channel to build meaningful connections with Austrian consumers.
As the Austrian influencer ecosystem continues to evolve, staying current with emerging platforms, content formats, and compliance requirements will be essential for maintaining campaign effectiveness and maximizing return on investment.
Ready to elevate your brand's presence in Austria through strategic influencer partnerships? StarNgage's AI-powered platform provides everything you need to discover the perfect Austrian influencers for your brand, manage campaigns efficiently, and measure real results. From identifying authentic micro-influencers in Vienna to coordinating with major lifestyle creators across the country, our comprehensive suite of tools simplifies every aspect of influencer marketing in the Austrian market.
Sign up today to access our database of verified Austrian influencers across all major platforms and categories. Contact our team for a personalized consultation on developing an influencer strategy tailored to Austria's unique digital landscape and consumer preferences.