Plaza Singapura’s #PSBonusTuesday Campaign
스토리
To promote Plaza Singapura’s Bonus Tuesday event on the 28th Feb 2017, Plaza Singapura partnered with StarNgage to help increase the publicity of the event using micro-influencers. The event features exclusive, and time-limited discounts by over 100 participating shops. In total, 50 micro-influencers were engaged to promote the event on Instagram.
50
인플루언서 수
21K
총 좋아요 수
397
총 댓글 수
316K
총 팔로워 수
목표
Primary Objective – To generate awareness of the PSBonusTuesday event.
Secondary Objective(s) – To drive foot traffic down to Plaza Singapura during the event.
해결책
We have engaged 50 micro-influencers who are of the target age groups. Influencers are given $50 Capitaland Vouchers as incentives.
Influencers are required to
- 1 x Teaser post announcing the event before the actual event date.
- 1 x OOTD post featuring influencers going down for the event to reminder their followers about the event on the actual event date.
결과
- Exposure to over 316,000 followers of influencers
- Over 100 campaigns related posts
- Likes received: 21,000 Likes
- Comments received: 397 Comments
- Clicks to event landing page received: 189 clicks
