Best known as a painter, this exhibition focuses on Cézanne’s lifelong dedication to drawing. For the exhibition’s identity, we used a contemporary serif, which felt like a new take on a classic typeface, and placed it on palette that brings to mind the paper and pencil work of his sketchbooks, many of which are displayed throughout the exhibition. A gallery dedicated to materials and techniques reproduces tight crops of Cézanne’s works on paper alongside silkscreened descriptions, offering a detailed glimpse into his methods.” —@prinraxyl and @damiensaatdjian Curatorial team: Jodi Hauptman, Samantha Friedman (@themodernistandthepost), and Kiko Aebi; Design and production: @momadesignstudio⁣⁣⁣⁣; Exhibition Design: Lana Hum and LJ McNerney; Typography: ⁣Suisse Works (@swisstypefaces);  Silkscreener: Tom Black Studio; Image reproduction: TopNotch Graphics (@top_notch_graphics_nyc)

This exhibition explores Alexander Calder’s work through the lens of his long and fruitful relationship with MoMA. The identity showcases his signature palette, a 1950 film by Herbert Matter, and a large-scale blow up of sketches Calder made for a an exhibition at MoMA. The simple typographic layout feels both Modernist and contemporary, speaking to the directness of his work. We also designed the retail poster and digital ad campaign, which used video to capture the kinetic qualities of his sculpture. @d_j_klein @damiensaatdjian Curatorial team: Cara Manes with Makayla Bailey and Lina Kavaliunas; Exhibition Design: Hiroko Ishikawa; Design and production: @momadesignstudio; Typography: Neue Haas Grotesk (@commercialtype)⁣; Silkscreener: Tom Black Studio; Wallpaper: @top_notch_graphics_nyc

Title wall and reproductions for “Reconstructions: Architecture and Blackness in America,” Winter 2021. “The title wall was inspired in part by The Green Book’s serif typography as well as W. E. B. Du Bois’ vibrant and powerful data visualizations. To evoke the bold and revolutionary title, we set ‘Reconstructions’ in a sans serif to contrast the historical serif typography. A vibrant green connects the title wall to an oversized map of America that illustrates the breadth of ‘freedmen’s towns’ (founded by and for Black individuals and families) across an undivided America.” — @kevinballon and @damiensaatdjian "Each architect proposed an intervention in one of 10 cities; in order to convey the ideas of that intervention the architects used various modes of representation which needed to be produced in the form of wallpapers, digital renderings and mounted images for a total of 25 works.” — @clairecorey Curatorial team: Sean Anderson, Mabel O. Wilson, Nancy and George E. Rupp, Arièle Dionne-Krosnick, Anna Burckhardt; Exhibition Design: Mack Cole-Edelsack; Design and production: @momadesignstudio; Typography: Bookmania (Mark Simonson Studio) and Union (Radim Pesko); Silkscreener: Tom Black Studio

Title wall and reproductions for “Engineer, Agitator, Constructor: The Artist Reinvented,” Fall 2020  “For the title wall we liked the idea of immersing the visitor in oversized typography to match the monumental ambitions of the artists featured in the exhibition. The curator, Jodi, described the interwar period as feeling ‘like the ground was shaking beneath your feet.’ The scale and placement of the letters of the title wall help create that atmosphere.” — @d_j_klein, @kevinballon “For the wallpapers, Jodi wanted the visitors to feel as if they ‘were there,’ immersed in the time and place in which the images were made; experiencing them in their original context. Dust and scratches were removed from the archival images to invite the viewer in.” — @clairecorey Curatorial team: Jodi Hauptman, Adrian Sudhalter, Jane Cavalier; Exhibition Design: Mack Cole-Edelsack, LJ McNerney; Design and production: @momadesignstudio; Additional production: @bryanthepainter, @top_notch_graphics_nyc, Tom Black Studio; Typography: Folio (Linotype)

Working with both in-house and external collaborators, we make a lot of digital content, especially during this past year, ranging from social media, to video, to advertising. With so many formats and people involved, we created our motion system to help streamline production, support filmmaking, and reinforce our brand. Building on the work we did with @order.design.nyc and @peprallyco, we created grids for common aspect ratios, established type sizes for standard on-screen elements, and created a set of guidelines that are easily accessible and updatable online. The system is being used across our Instagram (@museumofmodernart), YouTube (youtube.com/moma), and other channels. Special thanks to our colleagues @julez2coolz, @seanyetter, and @tanasha_g for collaborating so closely with us to communicate cohesively across our digital platforms.

Title wall for "Degree Zero: Drawing at Midcentury," Fall 2020.  “This exhibition focuses on the new visual language created by artists across movements, generations, and geographies in the aftermath of World War II. To get at this central idea of forging new connections after the wreckage of war, we blew the words apart on the wall, leaving the viewer to reconnect them on entry. Combined with a vibrant red/orange from works in the exhibition, the final design considers the typography of the period while still feeling contemporary.” — @kevinballon Curatorial team: Samantha Friedman (@themodernistandthepost); Design and production: @momadesignstudio⁣⁣⁣⁣; Exhibition Design: Mack Cole-Edelsack; Typography: ⁣Druk (@commercialtype); Silkscreener: Tom Black Studio ⁣⁣⁣⁣

System of visual assets for the Department of Membership. “Illustration is a way to give Membership’s refreshed offering a friendly, assistive voice, distinct from other functions at the Museum. The illustrator Nicolas Ménard devised a custom drawing style for us using a few key references, among them a 1940 MoMA infographic entitled Average Day at the Museum (link in bio). The results are a joyful array that spotlight MoMA’s diverse community.” — @jarrodbarretto ⁣⠀ Illustration: @nicolasmenard; Design and production: @momadesignstudio; Website design and development: MoMA Digital Media

“With the Museum reopening as a “contactless” experience, we evolved our traditional printed visitor guide into a completely new, digital product. We took the tent-pole feature of the building map and enhanced it with direct access to our safety policies, online ticketing, current exhibitions, and audio playlists—now highlighted on screens throughout the Museum. As we are freed from print runs (and their lead times and production costs), we hope our digital guide can form the basis for a more dynamic onsite experience going forward—a specific lens of moma.org, tailored to each visitor.” — @mfehrenbach, MoMA Digital Media⁣ Design and development: MoMA Digital Media with @momadesignstudio #design #graphicdesign

As we started planning on how to safely reopen the museum to our visitors and staff, understanding the new flow of the museum and providing an abundance of clear signage were two of our leading principles. This was a huge cross-departmental collaboration that included our team, Visitor Engagement, Curatorial, Security, and Operations. In order for multiple teams to collaborate while working remotely, we created shared floorplans of the entire museum to identify critical signage locations to signal one-way traffic, social distancing, and general COVID safety guidelines, like obligatory mask-wearing, cleanliness, and contactless protocols. For our safety guidelines, we commissioned Nicolas Ménard to create more inviting illustrations that incorporated MoMA-specific imagery. Once we had access to the building, the team walked through numerous times to fully understand the visitor flow and to ensure an enjoyable and safe experience. Teams involved: Visitor Engagement, Curatorial, Security, Operations, Digital Media, Marketing, Editorial, MoMA Design Store; Design and production: @momadesignstudio, Exhibition Design and Production, @top_notch_graphics_nyc; Typography: MoMA Sans (@commercialtype)⁣; Illustrations: @nicolasmenard

Amy Sillman’s “Shapes” zine, Spring 2020. “In collaborating with Amy exclusively online, we used Google Docs to sketch out where to place image references throughout her text. We ended up embracing the flattening and layering that occurred between text and image, which had a visual and conceptual link to how she curated her exhibition.” — @prinraxyl⁣ ⁣ Curatorial team: Michelle Kuo, Lina Kavaliunas and Simon Wu; Zine design: @momadesignstudio; Typography: MoMA Sans (@commercialtype)⁣; Amy Sillman’s own handwriting

Repost from @themuseumofmodernart • We grieve with the families of George Floyd, Breonna Taylor, Ahmaud Arbery, David McAtee, and Tony McDade—and with so many others in America’s Black communities, their stories known and untold—who have suffered appalling losses and who in live fear because of intolerable racism, abuse, violence, and injustice. #BlackOutTuesday