Carousel posts were extremely hot in 2019 and 2020. Are they still hot 🔥; and should they part of your content planning for 2022? The short answer is YES! Carousels are still hot, and they should be part of your content planning for 2022 as they still perform better than all other posts types, but since the difference in performance is not very high, you should consider including other post types. We at InsTrack made a study by analyzing millions for recent posts for highly active accounts that post all types of media (Carousels, images and videos). This gave us the chance to compare the relative performance for each type. Using image posts as a baseline, carousel posts had 10-13% more engagement while video posts had 23-26% less engagement. The diffrence is more significant for accounts with 1k-10k followers. We recommend the following strategy. If you can convey your message in one slide, then post an image. You’ll save time and get decent engagement. Just make sure your post is both sharable and savable. However if you have to educate or present a lot of info, then post a carousel. If in doubt, ask yourself is 10-13% more engagement worth it? Smaller accounts can benefit more by posting carousels. Avoid posting regular videos unless your account depends on them. If you have to post videos, then post them as Reels. Reels will perform better than regular videos. Don’t be afraid of mixing things up. Just measure and optimize. Well-crafted image posts can outperform carousels. Tweet image posts in particular tend to perform better than regular images. Note: Reels are not included in this study due to API limitation. The officail Instagram API doesn’t support Reels yet. So what study do you want to see next? Let us know in the comments. #instrack #instagramtips #instagramstrategy #carousels #socialmediamanager #socialmediamarketing #socialmedia #digitalmarketing #smallbusiness #contentmarketing #marketingdigital #marketingtips #socialmediatips #socialmediamanagement #marketingstrategy #onlinemarketing #socialmediastrategy

Ever wondered why some accounts are growing so fast and they can’t seem to slow down? Wonder no more! Today I’ll share with you their secret. I’ll explain where they gain most of the new followers from. Using proper hashtags can help you gain new followers but this method is a hit or miss. If you started trending on a popular hashtag, you’ll gain a good number of new followers assuming that your post is attractive enough. Unfortunately this only last for a few days at best and it’s very competitive. You can also gain new followers when others re-share your content. This works wonders the first time a popular account re-shares your content on his/her story, however this method loses its effectives on subsequent re-shares. Another way for gaining new followers is by engaging with the content of popular and similar accounts. This gets your account noticed by many other users who will check your account and if they like it, they’ll follow you. This method works really well but it requires a lot of effort. The most effective way for gaining new followers is through Instagram Suggestions. It gives you a sustainable stream of new followers daily for FREE and with no effort! The challenge is how to get the Instagram algorithm to suggest your account to new followers? Think of this method as an investment. You work so hard at the beginning until Instagram starts rewarding you by suggesting your account to new followers on the profiles of very popular and similar accounts. When you achieve this level, you can relax a bit but not too much or others will take your spot. You just need to maintain your spot on each popular profile. DM me for any questions. Designed by my friend, the great content designer @christosnikas_com #instagramtips #socialmediamarketing #instagrammarketing #socialmediatips #instagram #socialmedia #marketingtips #instagramforbusiness #digitalmarketing #businesstips #entrepreneur #contentmarketing #marketingdigital #business #marketing #instagramgrowth #socialmediastrategy #socialmediamanager #digitalmarketingtips #smallbusiness #instagrambusiness #instagramstrategy #socialmediaexpert #instagrammarketingtips #instatips #onlinemarketing #branding

Knowing the right time to post is extremely tough, one minute your post is gaining stacks of organic reach and the next it's fallen off the charts! So what's the deal? Well it could be the content but if you think it's of similar quality to a previous post. It's time we do some homework. There are some international pique times and certain days of the week that hit harder than others, but when you're getting into the details, it really depends on the community that you're posting in. As an example these industries all have different pique times for posting on certain times of the week and year. Health, travel, educational, entertainment, artistic, business and etc... It's a matter of doing some experimenting and research within your space to try and find that sweet spot and best days for posting. Using InsTrack app will help you in crunching the numbers to find those best times. You can also find out what times work best for your competitors. DM for questions about InsTrack app.

We're now living in the golden era of social media. Social media is now the predominant platform which people use for credibility, information, entertainment and insight to learn things. With this full tilt away from TV advertising, radio and billboards, the corporate America and global are only now jumping on the train with fat wallets. What does this mean for the little guy who wants to grow a social media presence? They truly have another 1-2 years before the opportunity to scale a start-up business starts to close up. People often complain that social media is over. Wrong! It's just starting, however in the future you're going to need money to get know, while now it's still free. Make sure you get on the social train before it leads the station and build that business idea that you have been sitting on for too long already. As you build your presence on Instagram, you will need to measure everything about your account. As Peter Drucker said “What gets measured, gets managed.” That’s where InsTrack app comes handy. It’ll provide you with all insights you’re looking for to grow your account. DM for questions about our app #instagramtips #digitalmarketing #socialmediamarketing #instagrammarketing #socialmediatips #marketingtips #marketingdigital #socialmedia #socialmediamanager #socialmediastrategy #instagramgrowth #onlinemarketing #instagram #instagramtipsandtricks #contentmarketing #instagramstrategy #marketing #smallbusiness #instagrammarketingtips #socialmediamarketingtips #digitalmarketingtips #marketingstrategy #growthhacking #socialmediamanagement #socialmarketing #internetmarketing #instatips #socialmediaexpert #instagramgrowth #instagramexpert

Competitive analysis is one of the most important activities you have to do as you grow your account on Instagram. You can learn so much by analyzing similar and successful accounts, and that helps in developing your growth strategy. InsTrack app gives a convenient way for quickly evaluating competitors performance and activities on Instagram. That includes their post habits, weekly followers count, weekly posts count, engagement rate over time, top performing posts, top used hashtags and much more. You can compare your account performance against those competitor accounts or you can compare them against each other. Comparison include over 15 dimensions and more are added. This feature requires you having a professional account (Creator or Business) with Facebook login. Competitor accounts should also be professional accounts. Personal accounts can’t be tracked. You can try all app features for FREE when you start your 7 day free trial. DM for questions about our app #instagramgrowth #digitalmedia #digitalart #digitalagency #businesstips #businessadvice #businessanalytics #marketing #marketingtips #marketingadvice #branding #brandingavice #brandingtips #socialmedia #goldenopportunity #scalingbusiness #scaling #typography #typographyart #instrack #apps #applications #application #growbusiness #branddesign #carouel #startup #instagraminsights #instagramanalytics #competitiveanalysis

Everyone's running around saying social media is dead, this is not the case however. What's happening with Instagram and other similar platforms is that they're operating at full scale. Which means majority of society use them and now all corporate giants are investing money for social media attention real estate. With these corporate billion dollar companies buying ads, it's rapidly removing the reach that start-up companies can achieve through the platform. Which has now created a 1-2 year window before all the giant corporations move their invested money from traditional media such as television, radio, magazines, billboards etc all into social. We're talking about hundreds of billions of dollars that will shift into these platforms over the next 2 years. So what are you to do? work your ass off while the opportunity still exists, what you think is dead now is actually gold compared to where the future will take us on these platforms. DM for questions about our app #instagramtips #socialmediamarketing #instagrammarketing #socialmediatips #instagram #socialmedia #marketingtips #instagramforbusiness #digitalmarketing #businesstips #entrepreneur #contentmarketing #marketingdigital #business #marketing #instagramgrowth #socialmediastrategy #socialmediamanager #digitalmarketingtips #smallbusiness #instagrambusiness #instagramstrategy #socialmediaexpert #instagrammarketingtips #instatips #onlinemarketing #branding #instrack #growbusiness

Growing instagram is tough, no doubt about that. However most often people are seeking to grow, however they only post content and wait for people to come to them. Blindly relying upon hashtags and luck, I say ditch the luck and get to work. How? It's really quite simple. Go out and get the users yourself, take scope of your own content and put in the time to research who is doing amazingly well in your niche. Once you discover them it's time to get to work. Take the time to wait for the influencers new posts by having the notification for their posts on, then once their comments start rolling in you go to those users pages and engage with their content or DM them a compliment about their feed. They then in return will look at your page and decide whether you're worth following or not. DM for questions about our app #instagramtips #socialmediamarketing #instagrammarketing #socialmediatips #instagram #socialmedia #marketingtips #instagramforbusiness #digitalmarketing #businesstips #entrepreneur #contentmarketing #marketingdigital #business #marketing #instagramgrowth #socialmediastrategy #socialmediamanager #digitalmarketingtips #smallbusiness #instagrambusiness #instagramstrategy #socialmediaexpert #instagrammarketingtips #instatips #onlinemarketing #branding

The algorithm can seem like an absolute pain 🤯 most of the time, however when it's better understood, you will start to find it a lot easier to gain the results you have so desperately been looking for. Instagram runs a tight ship and with over 1 billion active daily users it needs to be, why you may ask? There are a lot of people out there trying to bend the rules of instagram. However there are no such thing as shortcuts on this platform. Implement these tips consistently and you will notice some dramatic results. DM me for any questions. This post is in collaboration with designer and Instagram growth master @dainwalker #socialmediatips #socialmediaexpert #socialmediamanager #socialmediamarketing #socialmedia #socialmediastrategy #socialmediamanagement #socialmediaagency #socialmediatip #socialmediamarketingtips #socialmediaconsultant #socialenterprise #socialentrepreneur #socialselling #socialenvy #socialmarketing

Everyone has been saying that hashtags are dead, however this is not the case. They have become increasingly difficult to rank with and that's because instagram is reserving them for the best possible pieces of content. - If you're not ranking anymore, it's likely that you need to raise the quality and value of your content, either that or you're using hashtags that are potentially too big for your personal level of engagement. - We will continue some more on this topic, so stay tuned. - DM for questions, check out link in bio for our app. - This post is in collaboration with designer and Instagram growth master @dainwalker - #socialmediatips #socialmediamarketing #socialmedia #marketing #digitalmarketing #contentmarketing #marketingdigital #socialmediamanager #marketingtips #branding #onlinemarketing #socialmediastrategy #smallbusiness #entrepreneur #socialmediamanagement #contentcreator #marketingstrategy #seo #smm #digitalmarketingagency #socialmediaexpert #socialmediaconsultant #social #graphicdesign #socialmediamarketingtips #semplicity #socialmediaagency #instagramtips #socialmediacoach #marketingonline

Instagram is busier than ever and everyones fighting over the same patch of land. Too many people are posting content just for the sake of gaining followers rather than trying to actually contribute something of value. The problem with this is, they won't actually gain any real followers as their content is not exchanging form of value. - Let's imagine you went to see a new movie and it was terrible, would you return to watch it again? Most definitely not. The same thing applies to a page with bad content, if people are not returning to engage... The sad news is you're most likely boring them. - You need to think outside the box and make your page extremely valuable either by sharing value or becoming entertaining in some form. - DM for questions! - This post is in collaboration with designer and Instagram growth master @dainwalker - #instagramalgorithm #businessquotes #freelancegraphicdesigner #freelancedesign #branding #designstrategy #businessofdesign #designtips #bizofdesign #brandingtips #smallbusiness #brandidentity #branddevelopment #futurwolfpack #freelancer #typography #typographyart #typographyinspired #quotestoliveby #quoteoftheday #businesstip #businesstips #entrepreneurship #ssm #socialmediamanager #socialmediamarketing #socialmedia #digitalmarketing #marketing #socialmediatips

One of the fundamentals of business is tracking your history so that you can adjust to grow faster in the future, without it you end up just wandering around and not knowing what is and is not working. Tracking your stats in detail can tell you a lot about your instagram page, where you're not performing and what you should instead be focussing on. - I have compiled a list here on the stats you should make your primary focus, and all of which can be tracked in the application that I have personally built for you. - Check out the link in the bio. - DM for questions! - This post is in collaboration with designer and Instagram growth master @dainwalker - #instagramalgorithm #businessquotes #freelancegraphicdesigner #freelancedesign #branding #designstrategy #businessofdesign #designtips #bizofdesign #brandingtips #smallbusiness #brandidentity #branddevelopment #futurwolfpack #freelancer #typography #typographyart #typographyinspired #quotestoliveby #quoteoftheday #businesstip #businesstips #entrepreneurship #ssm #socialmediamanager #socialmediamarketing #socialmedia #digitalmarketing #marketing #socialmediatips

Instagram is a recipe that requires many ingredients to succeed, here I have listed a few ideas that you may not have yet considered to getting a spike in your instagram pages growth. Good things take time and using these with consistently will surely pay off. - Voicemail DM's are a powerful tool as they allow you to vocalize more emotion that you would if you were to just send someone a text message back. - Growing instagram all starts with how good your networks are, I strongly suggest you become friends with those who'm you look up to and aspire to be like. Get to know their methods and ask for guidance. Not only this but if you're continuously making friends, instagram becomes a much more fun place. - Content collaboration is something that is massively adopted by big influencers on instagram as it's a way they can trade their audience with one another so that they can both grow. You can also do this even if it's to only gain a handful. The goal here is any possible movement we want to be able to capture it. - Going live is one of the best ways to connect with your audience and give them some of your time while you're on video. A great way to start with the live feature is doing a Q+A session if you're un-sure what topic you may cover. - DM for questions! - This post is in collaboration with designer and Instagram growth master @dainwalker - #instagramalgorithm #businessquotes #freelancegraphicdesigner #freelancedesign #branding #designstrategy #businessofdesign #designtips #bizofdesign #brandingtips #smallbusiness #brandidentity #branddevelopment #futurwolfpack #freelancer #typography #typographyart #typographyinspired #quotestoliveby #quoteoftheday #businesstip #businesstips #entrepreneurship #ssm #socialmediamanager #socialmediamarketing #socialmedia #digitalmarketing #marketing #socialmediatips