| # | 名前 | フォロワー数 | エンゲージメント率 | 国 | 影響力のあるトピック | 連絡先を取得 | フォロワーの偽物をチェックする |
|---|---|---|---|---|---|---|---|
| 1 |
Burak Özdemir
|
52.3M
|
0.34%
|
連絡先を取得 | フォロワーの偽物をチェックする | ||
| 2 |
Hande Erçel
|
32.3M
|
1.84%
|
連絡先を取得 | フォロワーの偽物をチェックする | ||
| 3 |
Burak Özçivit
|
25.4M
|
0.19%
|
連絡先を取得 | フォロワーの偽物をチェックする | ||
| 4 |
Demet Özdemir
|
17.1M
|
2.22%
|
連絡先を取得 | フォロワーの偽物をチェックする | ||
| 5 |
Gürkan Topçu
|
15.5M
|
0.22%
|
連絡先を取得 | フォロワーの偽物をチェックする | ||
| 6 |
Çağrı Taner
|
14.7M
|
0.19%
|
連絡先を取得 | フォロワーの偽物をチェックする | ||
| 7 |
Acun Ilıcalı
|
13.7M
|
0.36%
|
連絡先を取得 | フォロワーの偽物をチェックする | ||
| 8 |
Fahriye Evcen Ozcivit
|
13.6M
|
1%
|
連絡先を取得 | フォロワーの偽物をチェックする | ||
| 9 |
Fenerbahçe
|
11.7M
|
5.06%
|
連絡先を取得 | フォロワーの偽物をチェックする | ||
| 10 |
Recep Tayyip Erdoğan
|
11.6M
|
0.32%
|
連絡先を取得 | フォロワーの偽物をチェックする | ||
| 11 |
Kerem Bürsin
|
11.4M
|
1.93%
|
連絡先を取得 | フォロワーの偽物をチェックする | ||
| 12 |
Murat Boz
|
11.2M
|
0.12%
|
連絡先を取得 | フォロワーの偽物をチェックする | ||
| 13 |
Serenay Sarıkaya
|
11M
|
0.83%
|
連絡先を取得 | フォロワーの偽物をチェックする | ||
| 14 |
Cagatay Ulusoy
|
10.9M
|
3.56%
|
連絡先を取得 | フォロワーの偽物をチェックする | ||
| 15 |
Aras Bulut İynemli
|
10.8M
|
3.17%
|
連絡先を取得 | フォロワーの偽物をチェックする | ||
| 16 |
Arda Turan
|
10.5M
|
0.48%
|
連絡先を取得 | フォロワーの偽物をチェックする | ||
| 17 |
DEMET AKALIN
|
10.1M
|
0.14%
|
連絡先を取得 | フォロワーの偽物をチェックする | ||
| 18 |
İrem Derici
|
8.9M
|
0.2%
|
連絡先を取得 | フォロワーの偽物をチェックする | ||
| 19 |
Ekrem İmamoglu
|
8.9M
|
0.46%
|
連絡先を取得 | フォロワーの偽物をチェックする | ||
| 20 |
Elçin Sangu
|
8.8M
|
1.23%
|
連絡先を取得 | フォロワーの偽物をチェックする | ||
| 21 |
Recep agar
|
8.8M
|
5.46%
|
|
連絡先を取得 | フォロワーの偽物をチェックする | |
| 22 |
Eda Ece Tuncer
|
8.1M
|
1.3%
|
連絡先を取得 | フォロワーの偽物をチェックする | ||
| 23 |
Karikatürhane
|
8.1M
|
0.18%
|
連絡先を取得 | フォロワーの偽物をチェックする | ||
| 24 |
Aykut Elmas
|
7.9M
|
1.28%
|
連絡先を取得 | フォロワーの偽物をチェックする | ||
| 25 |
Şükran Kaymak
|
7.9M
|
0.62%
|
連絡先を取得 | フォロワーの偽物をチェックする | ||
| 26 |
Burak Deniz
|
7.8M
|
2.52%
|
連絡先を取得 | フォロワーの偽物をチェックする | ||
| 27 |
Esra Bilgic
|
7.8M
|
1.8%
|
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| 28 |
Hazal Kaya
|
7.7M
|
1.13%
|
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| 29 |
Esra Ezmeci
|
7.5M
|
0.06%
|
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| 30 |
Tuvana Türkay
|
7.4M
|
1.39%
|
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| 31 |
Barış Arduç
|
7.4M
|
0.97%
|
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| 32 |
Yasemin Sakallıoğlu
|
7.1M
|
3.84%
|
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| 33 |
Özcan Ocak
|
7M
|
0.9%
|
|
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| 34 |
Remix Adam
|
6.9M
|
0.17%
|
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| 35 |
SAVAŞ UĞURLU
|
6.9M
|
0.8%
|
Get contacts | Check fake followers | ||
| 36 |
B U R Λ K Y E T Ξ R 🪐
|
6.9M
|
0.2%
|
Get contacts | Check fake followers | ||
| 37 |
Asli Enver
|
6.8M
|
2.57%
|
Get contacts | Check fake followers | ||
| 38 |
Oğuzhan Uğur
|
6.8M
|
5.23%
|
Get contacts | Check fake followers | ||
| 39 |
Sinan Akçıl
|
6.6M
|
0.33%
|
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| 40 |
Deniz Baysal Yurtcu
|
6.5M
|
5.92%
|
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| 41 |
Özge Gürel
|
6.1M
|
1.46%
|
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| 42 |
Neslim Güngen
|
6.1M
|
0.62%
|
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| 43 |
Sinem Kobal
|
6M
|
0.48%
|
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| 44 |
NaSuH İsTaNBuLi مهمد نصوح اوذدمير
|
6M
|
3.29%
|
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| 45 |
Cem Yılmaz
|
5.9M
|
0.81%
|
Get contacts | Check fake followers | ||
| 46 |
Gülben Ergen ✨
|
5.8M
|
0.65%
|
Get contacts | Check fake followers | ||
| 47 |
BErEn Saat
|
5.8M
|
2.52%
|
Get contacts | Check fake followers | ||
| 48 |
Miralem Pjanić
|
5.6M
|
0.61%
|
Get contacts | Check fake followers | ||
| 49 |
Lia
|
5.3M
|
2.19%
|
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| 50 |
Nurgül Yeşilçay
|
5.2M
|
1.61%
|
Get contacts | Check fake followers | ||
| 51 |
Engin Altan Düzyatan
|
5.2M
|
1.63%
|
Get contacts | Check fake followers | ||
| 52 |
Dilan Çiçek Deniz
|
5M
|
0.23%
|
Get contacts | Check fake followers | ||
| 53 |
1nci caps
|
5M
|
0.21%
|
Get contacts | Check fake followers | ||
| 54 |
Pelin Karahan
|
4.9M
|
0.41%
|
Get contacts | Check fake followers | ||
| 55 |
Kalust Şalcıoğlu
|
4.9M
|
-
|
Get contacts | Check fake followers | ||
| 56 |
Yusuf Güney
|
4.9M
|
0.27%
|
Get contacts | Check fake followers | ||
| 57 |
İlber Ortaylı
|
4.8M
|
0.97%
|
Get contacts | Check fake followers | ||
| 58 |
Kıvanç Tatlıtuğ
|
4.8M
|
6.79%
|
Get contacts | Check fake followers | ||
| 59 |
Esra EROL ÖZBİR
|
4.7M
|
1.12%
|
Get contacts | Check fake followers | ||
| 60 |
Serkan Cayoglu
|
4.7M
|
0.99%
|
Get contacts | Check fake followers | ||
| 61 |
Çağla Şıkel
|
4.7M
|
2.88%
|
Get contacts | Check fake followers | ||
| 62 |
Gamze Erçel Yıldırım
|
4.7M
|
1.44%
|
Get contacts | Check fake followers | ||
| 63 |
Felipe Melo
|
4.7M
|
0.88%
|
Get contacts | Check fake followers | ||
| 64 |
Alina Boz
|
4.6M
|
1.07%
|
Get contacts | Check fake followers | ||
| 65 |
Murat Can Ünverdi
|
4.5M
|
1.3%
|
Get contacts | Check fake followers | ||
| 66 |
İrem Helvacıoğlu Kaspar
|
4.4M
|
2.2%
|
Get contacts | Check fake followers | ||
| 67 |
H. Can Kaya
|
4.4M
|
1.13%
|
Get contacts | Check fake followers | ||
| 68 |
Murat Yıldırım
|
4.3M
|
1.16%
|
Get contacts | Check fake followers | ||
| 69 |
Şahan Gökbakar
|
4.3M
|
1.69%
|
Get contacts | Check fake followers | ||
| 70 |
Gökçe Akyıldız
|
4.3M
|
1.12%
|
Get contacts | Check fake followers | ||
| 71 |
Ebru Şahin Osman
|
4.2M
|
1.63%
|
Get contacts | Check fake followers | ||
| 72 |
Nermin Yazılıtaş
|
4.2M
|
2.25%
|
Get contacts | Check fake followers | ||
| 73 |
Merve Sanay
|
4.1M
|
0.07%
|
Get contacts | Check fake followers | ||
| 74 |
Mine Tugay
|
4.1M
|
2.28%
|
Get contacts | Check fake followers | ||
| 75 |
Aytaç Şaşmaz
|
4.1M
|
3.07%
|
Get contacts | Check fake followers | ||
| 76 |
burcu esmersoy
|
4.1M
|
0.24%
|
Get contacts | Check fake followers | ||
| 77 |
Selin
|
4.1M
|
0.68%
|
Get contacts | Check fake followers | ||
| 78 |
Pelin Su
|
4M
|
0.27%
|
Get contacts | Check fake followers | ||
| 79 |
Cemre
|
3.9M
|
8.28%
|
Get contacts | Check fake followers | ||
| 80 |
Mansur Yavaş
|
3.9M
|
0.47%
|
Get contacts | Check fake followers | ||
| 81 |
YASMINE BELKACEM
|
3.9M
|
0.53%
|
Get contacts | Check fake followers | ||
| 82 |
Safiye Aras
|
3.8M
|
0.83%
|
Get contacts | Check fake followers | ||
| 83 |
Emre Mor
|
3.8M
|
5.03%
|
Get contacts | Check fake followers | ||
| 84 |
Süleyman SOYLU
|
3.8M
|
0.2%
|
|
Get contacts | Check fake followers | |
| 85 |
Yemek.com
|
3.7M
|
0.27%
|
Get contacts | Check fake followers | ||
| 86 |
Erkan Kolçak Köstendil
|
3.7M
|
1.45%
|
Get contacts | Check fake followers | ||
| 87 |
Nez Demir
|
3.7M
|
2.96%
|
Get contacts | Check fake followers | ||
| 88 |
Burcu Biricik
|
3.7M
|
2.85%
|
Get contacts | Check fake followers | ||
| 89 |
S. Akın Akınözü
|
3.6M
|
3.49%
|
Get contacts | Check fake followers | ||
| 90 |
Murat ÖVÜÇ
|
3.6M
|
0.42%
|
Get contacts | Check fake followers | ||
| 91 |
Ozge Ozpirincci
|
3.6M
|
1.66%
|
Get contacts | Check fake followers | ||
| 92 |
Eylül Öztürk Özkan
|
3.6M
|
0.91%
|
Get contacts | Check fake followers | ||
| 93 |
Ricardo Quaresma
|
3.6M
|
6.69%
|
Get contacts | Check fake followers | ||
| 94 |
Ece Su Uçkan
|
3.6M
|
6.63%
|
Get contacts | Check fake followers | ||
| 95 |
Yağmur Tanrısevsin
|
3.5M
|
1.56%
|
Get contacts | Check fake followers | ||
| 96 |
Seda Sayan
|
3.5M
|
0.41%
|
Get contacts | Check fake followers | ||
| 97 |
Röportaj Adam
|
3.5M
|
12.82%
|
Get contacts | Check fake followers | ||
| 98 |
T.C. Sağlık Bakanlığı
|
3.4M
|
0.05%
|
Get contacts | Check fake followers | ||
| 99 |
Pinar Deniz
|
3.3M
|
10.58%
|
Get contacts | Check fake followers | ||
| 100 |
Oğuzhan Koç
|
3.3M
|
1.22%
|
Get contacts | Check fake followers |
The influencer marketing landscape in Turkey has evolved dramatically over the past few years, creating unique opportunities for brands looking to connect with the country's digitally-savvy population. With its strategic position bridging Europe and Asia, Turkey offers a distinctive cultural context for influencer collaborations that blend traditional values with modern digital trends.
For brands navigating this dynamic market, understanding the nuances of Turkish influencer culture is essential for campaign success. This comprehensive guide explores everything you need to know about working with Turkish influencers - from identifying the right partners to negotiating deals and measuring results in this vibrant, growing market.
Internet Users in Turkey
Social Media Users
Daily Internet Usage
Turkey's influencer marketing industry has seen explosive growth in recent years, with a market value projected to exceed $100 million. This growth is driven by several factors unique to the Turkish market:
The dominant platform for influencer marketing in Turkey, with over 57 million users. Particularly popular for fashion, beauty, travel, and lifestyle content.
User Base: 57+ million
Engagement: Very High
Growing rapidly for long-form content, with tech reviews, gaming, and cooking channels seeing substantial success.
User Base: 50+ million
Engagement: High
Fastest-growing platform with exceptional reach among Gen Z. Turkish TikTok creators are known for humor, dance, and trend content.
User Base: 32+ million
Engagement: Very High
Important for news, politics, and sports discussions. Valuable for thought leadership and B2B influencer marketing.
User Base: 16+ million
Engagement: Medium
When working with influencers in Turkey, brands should be aware of several cultural factors that can significantly impact campaign success:
Understanding the pricing structure for influencer collaborations in Turkey is essential for effective campaign planning. While rates vary based on industry, content type, and exclusivity, here's a general overview:
Followers: 1,000 - 10,000
₺500 - ₺3,000
per post
Highest engagement rates, perfect for local targeting
Followers: 10,000 - 50,000
₺3,000 - ₺8,000
per post
Strong niche communities with trusted recommendations
Followers: 50,000 - 500,000
₺8,000 - ₺25,000
per post
Balance between reach and engagement
Followers: 500,000+
₺25,000 - ₺150,000+
per post
Massive reach with premium production values
Turkey has specific regulations governing influencer marketing that brands must understand to ensure compliance:
TikTok and Instagram Reels are experiencing explosive growth in Turkey, with brands shifting budgets to these formats. Turkish creators excel at adapting global trends with local cultural context.
Audio content is gaining significant traction, especially among urban professionals. Turkish-language podcasts offer opportunities for authentic, long-form brand integrations with thought leaders.
Turkish influencers are increasingly building their own product lines and utilizing Instagram Shop and direct selling features, creating new partnership models beyond traditional sponsored content.
Early adoption of AR filters and virtual experiences is growing among fashion and beauty influencers in Turkey, offering innovative ways to showcase products virtually.
Brands are moving beyond follower counts to partner with influencers who have highly engaged niche communities, particularly in specialized areas like sustainable living, tech, and fitness.
Turkish brands are increasingly negotiating deals with partial payment tied to specific performance metrics like conversions, app downloads, or engagement rates.
| Metric | Description | Turkish Market Considerations |
|---|---|---|
| Engagement Rate | Likes, comments, saves, and shares relative to follower count | Turkish audience engagement rates typically outperform global averages by 15-20% |
| Reach & Impressions | Total number of unique users and total views | Instagram Stories perform exceptionally well in Turkey with high completion rates |
| Conversions | Direct sales, sign-ups, app downloads attributed to influencer content | Custom discount codes work well for tracking in the Turkish market |
| Sentiment Analysis | Tone and content of audience comments and reactions | Requires Turkish language capabilities for accurate assessment |
| Brand Lift | Changes in brand awareness, consideration, and preference | Pre and post-campaign surveys are particularly effective with Turkish audiences |
| Content Amplification | User-generated content inspired by the campaign | Turkish audiences actively participate in challenges and content creation |
Campaign Objective: Promote new seasonal drink offerings across Turkey
Approach: Partnered with 50+ micro-influencers in different cities rather than a few celebrities
Results:
Key Takeaway: Localized content from trusted community voices drove stronger results than national celebrity campaigns.
Campaign Objective: Launch family clothing collection with emphasis on quality and value
Approach: Multi-platform campaign with family influencers across Instagram, YouTube, and TikTok with coordinated content release
Results:
Key Takeaway: Integrated cross-platform approach with consistent messaging but format-specific content maximized impact.
The influencer marketing landscape in Turkey represents a vibrant and evolving opportunity for brands looking to connect with Turkish consumers. With its unique blend of European and Middle Eastern cultural influences, high social media penetration, and passionate digital communities, Turkey offers fertile ground for authentic influencer partnerships.
Success in this market requires understanding local nuances, from platform preferences to cultural sensitivities. Brands that invest in building genuine relationships with Turkish influencers, allow for creative flexibility within their campaigns, and adapt their strategies to local consumer behaviors will find the most success.
As the Turkish creator economy continues to mature, we're seeing increasing sophistication in campaign measurement, pricing structures, and content formats. Brands that stay ahead of emerging trends like short-form video, social commerce integration, and micro-communities will be positioned to leverage the full potential of influencer marketing in this dynamic region.
At StarNgage, we specialize in connecting brands with the perfect Turkish influencers for your campaign objectives. Our platform offers comprehensive discovery tools, performance tracking, and local market expertise to ensure your influencer partnerships deliver maximum ROI in the Turkish market.
Sign up today to access our network of vetted Turkish creators across all categories and platforms. Our team of local experts is ready to help you navigate the unique aspects of influencer marketing in Turkey and develop campaigns that resonate with Turkish audiences.