| # | NAME | FOLLOWERS | ER | COUNTRY | TOPIC OF INFLUENCE | GET CONTACTS | CHECK FAKE FOLLOWERS |
|---|---|---|---|---|---|---|---|
| 1 |
David Alaba
|
15.5M
|
0.65%
|
Get contacts | Check fake followers | ||
| 2 |
Oracle Red Bull Racing
|
15.2M
|
0.52%
|
Get contacts | Check fake followers | ||
| 3 |
𝑷𝑹𝑰𝑵𝑪𝑬𝑺𝑺 𝑺𝑨𝑴𝑰𝑹𝑨 𝑺𝑨𝑴𝑰𝑰
|
3.1M
|
-
|
Get contacts | Check fake followers | ||
| 4 |
Sebastian Schieren
|
2.8M
|
1.73%
|
|
Get contacts | Check fake followers | |
| 5 |
Fabio Wibmer
|
2.7M
|
5.73%
|
Get contacts | Check fake followers | ||
| 6 |
Franz Müllner
|
2.1M
|
0.96%
|
Get contacts | Check fake followers | ||
| 7 |
Doctor Elbi
|
2M
|
0.01%
|
Get contacts | Check fake followers | ||
| 8 |
تالين بازارباشيان 💫
|
1.9M
|
2.15%
|
Get contacts | Check fake followers | ||
| 9 |
RAF Camora
|
1.8M
|
2.79%
|
Get contacts | Check fake followers | ||
| 10 |
Manuel Bechter
|
1.6M
|
7.06%
|
Get contacts | Check fake followers | ||
| 11 |
Stephanie Davis
|
1.5M
|
2.46%
|
Get contacts | Check fake followers | ||
| 12 |
Dragana Mirković
|
1.5M
|
2.17%
|
Get contacts | Check fake followers | ||
| 13 |
Dominic Thiem
|
1.4M
|
1.88%
|
Get contacts | Check fake followers | ||
| 14 |
Lion🦁
|
1.4M
|
14.22%
|
|
Get contacts | Check fake followers | |
| 15 |
Valeria Vedovatti
|
1.3M
|
1.05%
|
Get contacts | Check fake followers | ||
| 16 |
Lisa-Marie Schiffner
|
1.3M
|
2.26%
|
Get contacts | Check fake followers | ||
| 17 |
1.3M
|
9.09%
|
Get contacts | Check fake followers | |||
| 18 |
Irina Meier
|
1.2M
|
6.48%
|
Get contacts | Check fake followers | ||
| 19 |
Costina
|
1.1M
|
0.24%
|
Get contacts | Check fake followers | ||
| 20 |
Harald Goebl
|
1.1M
|
0.01%
|
Get contacts | Check fake followers | ||
| 21 |
Mahmoud Alaa - محمود علاء
|
1.1M
|
1.91%
|
Get contacts | Check fake followers | ||
| 22 |
ISABELLA MUELLER
|
1.1M
|
7.5%
|
Get contacts | Check fake followers | ||
| 23 |
Pooyan Ghamari
|
1M
|
10.98%
|
Get contacts | Check fake followers | ||
| 24 |
Christina LionsCat 🐱
|
1M
|
4.68%
|
Get contacts | Check fake followers | ||
| 25 |
K͟a͟t͟a͟r͟z͟y͟n͟a͟ ͟C͟z͟u͟ł͟e͟k͟ ͟
|
973.2K
|
0.08%
|
Get contacts | Check fake followers | ||
| 26 |
Michael Perdacher
|
944.8K
|
11.99%
|
Get contacts | Check fake followers | ||
| 27 |
Pol Espargaró
|
791.8K
|
1.06%
|
Get contacts | Check fake followers | ||
| 28 |
VANESSA MARIPOSA
|
761K
|
0.38%
|
Get contacts | Check fake followers | ||
| 29 |
PATRICK "ROCKY" LANDROCK ®
|
747.8K
|
2.23%
|
Get contacts | Check fake followers | ||
| 30 |
118.COLLECTOR®
|
738.1K
|
11.65%
|
Get contacts | Check fake followers | ||
| 31 |
Kerstin Häfner
|
731.5K
|
1.5%
|
Get contacts | Check fake followers | ||
| 32 |
richkids__limited
|
726.9K
|
0.33%
|
Get contacts | Check fake followers | ||
| 33 |
Florian Maček 🇦🇹
|
703.4K
|
2.03%
|
Get contacts | Check fake followers | ||
| 34 |
Jackie
|
699.2K
|
1.68%
|
Get contacts | Check fake followers | ||
| 35 |
Yusuf Demir
|
691.1K
|
8.72%
|
|
Get contacts | Check fake followers | |
| 36 |
Josephine Welsch
|
682.8K
|
0.63%
|
Get contacts | Check fake followers | ||
| 37 |
Stefanie Millinger
|
681.8K
|
1.93%
|
Get contacts | Check fake followers | ||
| 38 |
Marcel Hirscher
|
679.4K
|
2.25%
|
Get contacts | Check fake followers | ||
| 39 |
Karim Mohsen - كريم محسن
|
667.4K
|
0.16%
|
Get contacts | Check fake followers | ||
| 40 |
Onome Egger
|
655K
|
0.93%
|
Get contacts | Check fake followers | ||
| 41 |
Stefan Petrov
|
639.6K
|
0.89%
|
Get contacts | Check fake followers | ||
| 42 |
Patrick Florián
|
598.8K
|
0.39%
|
Get contacts | Check fake followers | ||
| 43 |
TINA
|
582K
|
0.11%
|
Get contacts | Check fake followers | ||
| 44 |
JEANNE GREY • NYC/NJ
|
578.3K
|
2.33%
|
Get contacts | Check fake followers | ||
| 45 |
Isabel Yvonne Hausensteiner
|
567.8K
|
1.77%
|
Get contacts | Check fake followers | ||
| 46 |
Arbi AgGressor
|
567.7K
|
11.21%
|
Get contacts | Check fake followers | ||
| 47 |
Salma Ezz Eldein سلمى عزالدين
|
561.1K
|
0.48%
|
Get contacts | Check fake followers | ||
| 48 |
GERID RUX🦋
|
552.9K
|
1.27%
|
Get contacts | Check fake followers | ||
| 49 |
Menna Ismail | منة إسماعيل
|
546.2K
|
3.5%
|
Get contacts | Check fake followers | ||
| 50 |
HANK GE
|
536.8K
|
3.63%
|
Get contacts | Check fake followers | ||
| 51 |
Daria | outfit inspo
|
514.8K
|
2.12%
|
Get contacts | Check fake followers | ||
| 52 |
Augusta Alexander
|
505.7K
|
1.9%
|
Get contacts | Check fake followers | ||
| 53 |
MAGDALENA WÖCKINGER
|
493K
|
5.4%
|
Get contacts | Check fake followers | ||
| 54 |
Anto
|
491.6K
|
1%
|
|
Get contacts | Check fake followers | |
| 55 |
Anna Gasser
|
484.8K
|
3.4%
|
Get contacts | Check fake followers | ||
| 56 |
Jay Vavo
|
482.6K
|
0.9%
|
Get contacts | Check fake followers | ||
| 57 |
❥ ISABELLA
|
452.9K
|
2.83%
|
Get contacts | Check fake followers | ||
| 58 |
Elisa Albrich
|
447.9K
|
0.78%
|
Get contacts | Check fake followers | ||
| 59 |
Derzwuckundich - Iulia Huber-Purdea
|
440.9K
|
2.14%
|
Get contacts | Check fake followers | ||
| 60 |
Kelz 🇳🇬🇦🇹 | Misfits Boxer | Mindset Mentor
|
439.4K
|
0.27%
|
Get contacts | Check fake followers | ||
| 61 |
Qwanisha Chantele Duberry
|
424.6K
|
6.62%
|
Get contacts | Check fake followers | ||
| 62 |
Jorge Bordón
|
420.2K
|
0.21%
|
Get contacts | Check fake followers | ||
| 63 |
Emel Tschikof
|
419.9K
|
1.1%
|
Get contacts | Check fake followers | ||
| 64 |
РЕЦЕПТЫ🍩СЕРВИРОВКА🍽ЖИЗНЬ💖
|
413.9K
|
0.3%
|
Get contacts | Check fake followers | ||
| 65 |
Luxury • Made in Austria 🇦🇹
|
410.3K
|
-
|
Get contacts | Check fake followers | ||
| 66 |
𝕭enjamin 𝕷aukis 🇦🇺
|
408.3K
|
0.55%
|
Get contacts | Check fake followers | ||
| 67 |
Katarzyna Kijowska
|
403.5K
|
0.36%
|
Get contacts | Check fake followers | ||
| 68 |
Alexander Holzer
|
393.1K
|
0.33%
|
|
Get contacts | Check fake followers | |
| 69 |
☀️ 𝓐𝓷𝓷𝓪 𝓢𝓽𝓻𝓲𝓰𝓵 ☔️
|
388.1K
|
2.09%
|
Get contacts | Check fake followers | ||
| 70 |
FLOWSOFLY - Artist
|
385.6K
|
0.69%
|
Get contacts | Check fake followers | ||
| 71 |
최혜원
|
374.4K
|
0.92%
|
연락처 가져오기 | 허위 팔로워 확인 | ||
| 72 |
Сегодня старт
|
372.4K
|
0.4%
|
|
연락처 가져오기 | 허위 팔로워 확인 | |
| 73 |
STEPHANIE BAESSLER
|
369.6K
|
0.87%
|
연락처 가져오기 | 허위 팔로워 확인 | ||
| 74 |
Mia and Mo
|
367.3K
|
0.6%
|
|
연락처 가져오기 | 허위 팔로워 확인 | |
| 75 |
Anna Veith
|
365.4K
|
2.18%
|
연락처 가져오기 | 허위 팔로워 확인 | ||
| 76 |
Sarah
|
363.2K
|
2.89%
|
연락처 가져오기 | 허위 팔로워 확인 | ||
| 77 |
M a h d i H e j r a t i️
|
358.9K
|
2.03%
|
연락처 가져오기 | 허위 팔로워 확인 | ||
| 78 |
Andreas Gabalier
|
358.5K
|
1.26%
|
연락처 가져오기 | 허위 팔로워 확인 | ||
| 79 |
Angie Yahia
|
347.9K
|
0.84%
|
|
연락처 가져오기 | 허위 팔로워 확인 | |
| 80 |
Shima Sabet
|
341.5K
|
0.42%
|
연락처 가져오기 | 허위 팔로워 확인 | ||
| 81 |
Juliane Jakubek
|
339.4K
|
3.14%
|
연락처 가져오기 | 허위 팔로워 확인 | ||
| 82 |
Madeleine Darya Alizadeh
|
336.6K
|
5.75%
|
연락처 가져오기 | 허위 팔로워 확인 | ||
| 83 |
KAPO
|
334.6K
|
2.64%
|
연락처 가져오기 | 허위 팔로워 확인 | ||
| 84 |
Michi Brandl
|
333.1K
|
3.21%
|
연락처 가져오기 | 허위 팔로워 확인 | ||
| 85 |
Negin Gatavian
|
329.6K
|
14.8%
|
연락처 가져오기 | 허위 팔로워 확인 | ||
| 86 |
k a r i n teigl
|
328K
|
1.09%
|
연락처 가져오기 | 허위 팔로워 확인 | ||
| 87 |
Ahmed eid_4
|
322.2K
|
5.05%
|
연락처 가져오기 | 허위 팔로워 확인 | ||
| 88 |
Dani🦊
|
321.4K
|
0.97%
|
|
연락처 가져오기 | 허위 팔로워 확인 | |
| 89 |
Peter Weckauf
|
319.9K
|
0.18%
|
|
연락처 가져오기 | 허위 팔로워 확인 | |
| 90 |
Ana Sampaio Barros | Vienna
|
318.2K
|
0.16%
|
연락처 가져오기 | 허위 팔로워 확인 | ||
| 91 |
FC Red Bull Salzburg
|
314.4K
|
1.19%
|
연락처 가져오기 | 허위 팔로워 확인 | ||
| 92 |
Mario Schafzahl | Vienna, Austria
|
313.7K
|
2.27%
|
연락처 가져오기 | 허위 팔로워 확인 | ||
| 93 |
هبة
|
313.5K
|
9.18%
|
연락처 가져오기 | 허위 팔로워 확인 | ||
| 94 |
Sebastian Kurz
|
308K
|
2.48%
|
연락처 가져오기 | 허위 팔로워 확인 | ||
| 95 |
Hi I’m Sarah
|
307.7K
|
3.31%
|
연락처 가져오기 | 허위 팔로워 확인 | ||
| 96 |
Wiener Philharmoniker
|
306.9K
|
0.9%
|
연락처 가져오기 | 허위 팔로워 확인 | ||
| 97 |
ALINE JOST 🌸 Family | Lifestyle | Comedy
|
306.4K
|
1.61%
|
연락처 가져오기 | 허위 팔로워 확인 | ||
| 98 |
Ogik Jatmiko
|
304.2K
|
2.2%
|
연락처 가져오기 | 허위 팔로워 확인 | ||
| 99 |
Khaled Ahmed
|
302.6K
|
0.21%
|
연락처 가져오기 | 허위 팔로워 확인 | ||
| 100 |
Izabela Ion
|
302.1K
|
2.56%
|
연락처 가져오기 | 허위 팔로워 확인 |
Austria's influencer landscape represents a dynamic and evolving segment of digital marketing, with impressive growth in recent years. As local consumers increasingly turn to social media for product recommendations, Austrian influencers have established themselves as powerful voices across platforms like Instagram, YouTube, and TikTok. For brands looking to connect with Austrian audiences, understanding the unique characteristics of this market is essential for campaign success.
With its high internet penetration rate and tech-savvy population, Austria offers brands significant opportunities to leverage influencer partnerships. Austrian consumers value authenticity, quality content, and cultural relevance—elements that local influencers excel at delivering. This guide explores the Austrian influencer ecosystem, highlighting top creators across niches, compliance requirements, and strategies for effective collaborations.
Internet Penetration Rate
Active Social Media Users
Daily Social Media Usage
The Austrian influencer marketing scene has grown substantially, with the market valued at approximately €25-30 million annually. Despite being a smaller European country with a population of about 9 million, Austria boasts a vibrant creator economy across various platforms. Instagram remains the dominant channel for influencer marketing in Austria, followed by YouTube, TikTok, and emerging platforms like Twitch.
What makes the Austrian influencer landscape unique is its emphasis on regional authenticity and cultural nuance. Austrian consumers respond particularly well to content that reflects local dialects, traditions, and values. This creates excellent opportunities for both local brands and international companies seeking to establish an authentic presence in the market.
The leading platform for influencer marketing in Austria, with approximately 3.4 million users. Most effective for lifestyle, fashion, and food content.
User Demographics: Strongest reach among 18-34 year olds
Second most popular platform with approximately 5.7 million active users. Ideal for long-form content and educational material.
User Demographics: Broad reach across all age groups
Fastest growing platform with approximately 2.5 million users. Perfect for short-form, creative content targeting Gen Z.
User Demographics: Predominantly 16-24 year olds
Growing rapidly among gaming and entertainment audiences with approximately 700,000 active users in Austria.
User Demographics: Primarily 18-29 year old males
1,000-10,000 followers
€100 - €350
10,000-50,000 followers
€350 - €1,000
50,000-250,000 followers
€1,000 - €3,500
250,000+ followers
€3,500 - €10,000+
Austria has specific regulations governing influencer marketing, which both brands and creators must adhere to. The Austrian Media Act (Mediengesetz) and E-Commerce Act (E-Commerce-Gesetz) provide the legal framework for sponsored content disclosure. Additionally, the Austrian Advertising Council (Österreichischer Werberat) has established guidelines for ethical advertising practices.
Non-compliance can result in fines up to €50,000, making proper disclosure essential for both brands and influencers. The KommAustria (Austrian Communications Authority) actively monitors social media for violations.
Austrian influencers are increasingly combining livestreams with direct shopping functionality, particularly in fashion and beauty sectors. This trend has seen 65% growth in the past year.
Austrian audiences are increasingly concerned with environmental impact, creating strong demand for eco-conscious collaborations. Sustainability-themed content sees 47% higher engagement than standard promotional posts.
Austrian influencers are creating their own product lines and collaborating with local micro-brands rather than just promoting established companies. These authentic partnerships generate 2.3x more conversions than traditional promotions.
| Metric | Description | Austrian Benchmarks |
|---|---|---|
| Engagement Rate | Interactions divided by reach, expressed as a percentage | Nano: 5-8% Micro: 3-6% Mid-tier: 2-4% Macro: 1-3% |
| Reach | Total number of unique users who viewed the content | Average: 25-35% of follower count |
| Click-Through Rate | Percentage of users who clicked on links in the content | Instagram: 0.8-1.5% YouTube: 1.2-2.3% TikTok: 1.0-1.8% |
| Conversion Rate | Percentage of users who completed a desired action | E-commerce: 1.2-2.7% Lead generation: 2.8-4.5% |
| Sentiment Analysis | Evaluation of audience reactions and comments | Positive sentiment benchmark: >70% |
Campaign: "Pay With a Poem" Austrian cultural initiative
Approach: Partnered with 12 Austrian lifestyle and food influencers to promote their annual cultural event where customers can pay for coffee with handwritten poems.
Results:
Key Success Factor: Leveraged Austria's strong café culture and appreciation for arts
Campaign: "My Austrian Moment"
Approach: Partnered with 25 Austrian travel and adventure influencers to showcase hidden gems across all nine Austrian provinces rather than just popular tourist destinations.
Results:
Key Success Factor: Authentic storytelling from locals highlighting lesser-known Austrian experiences
The Austrian influencer marketing landscape presents a unique opportunity for brands seeking to connect with a highly engaged, digitally-savvy audience. With its blend of traditional values and forward-thinking digital adoption, Austria represents a market where authentic influencer partnerships can yield exceptional results when executed with cultural sensitivity and strategic planning.
Success in this market requires understanding Austria's specific regulatory environment, cultural context, and consumer preferences. By partnering with the right influencers across appropriate platforms, brands can tap into established communities and leverage the trusted voice of local content creators. Whether you're an Austrian company looking to strengthen your domestic presence or an international brand seeking entry into this prosperous market, influencer marketing offers a powerful channel to build meaningful connections with Austrian consumers.
As the Austrian influencer ecosystem continues to evolve, staying current with emerging platforms, content formats, and compliance requirements will be essential for maintaining campaign effectiveness and maximizing return on investment.
Ready to elevate your brand's presence in Austria through strategic influencer partnerships? StarNgage's AI-powered platform provides everything you need to discover the perfect Austrian influencers for your brand, manage campaigns efficiently, and measure real results. From identifying authentic micro-influencers in Vienna to coordinating with major lifestyle creators across the country, our comprehensive suite of tools simplifies every aspect of influencer marketing in the Austrian market.
Sign up today to access our database of verified Austrian influencers across all major platforms and categories. Contact our team for a personalized consultation on developing an influencer strategy tailored to Austria's unique digital landscape and consumer preferences.