Plaza Singapura’s #PSBonusTuesday Campaign

Ang Kuwento

To promote Plaza Singapura’s Bonus Tuesday event on the 28th Feb 2017, Plaza Singapura partnered with StarNgage to help increase the publicity of the event using micro-influencers. The event features exclusive, and time-limited discounts by over 100 participating shops. In total, 50 micro-influencers were engaged to promote the event on Instagram.

Bilang ng mga Influencer

21K

Kabuuang mga Likes

397

Kabuuang mga Komento

316K

Kabuuang mga Tagasunod

Ang Layunin

Primary Objective – To generate awareness of the PSBonusTuesday event.

Secondary Objective(s) – To drive foot traffic down to Plaza Singapura during the event.

Ang Solusyon

We have engaged 50 micro-influencers who are of the target age groups. Influencers are given $50 Capitaland Vouchers as incentives.

Influencers are required to

1 x Teaser post announcing the event before the actual event date.
1 x OOTD post featuring influencers going down for the event to reminder their followers about the event on the actual event date.