Updated list as of 2026-10
Download| # | Name | Followers | ER | Country | Topic of Influence | Potential Reach | |
|---|---|---|---|---|---|---|---|
| 1 |  Lamborghini | 37.0M | 0.74% | 🇮🇹IT | Auto and VehiclesAutomotiveCarsLuxury | 11.1M | View Profile |
| 2 |  Dolce&Gabbana | 30.8M | 0.03% | 🇮🇹IT | FashionStylingLuxury | 9.2M | View Profile |
| 3 |  Maserati | 13.8M | 0.34% | 🇮🇹IT | Auto and VehiclesLuxuryRacingCars | 4.2M | View Profile |
| 4 |  Polo Ralph Lauren | 9.8M | 0.06% | 🇮🇹IT | Fashion and AccessoriesProduct ShowcaseTennisStyling | 2.9M | View Profile |
| 5 |  Roberto Cavalli | 9.0M | 0.14% | 🇮🇹IT | Fashion and AccessoriesFashion Design | 2.7M | View Profile |
| 6 |  Lega Serie A | 8.3M | 0.2% | 🇮🇹IT | Soccer | 2.5M | View Profile |
| 7 |  FERRAGAMO | 7.2M | 0.07% | 🇮🇹IT | Fashion and AccessoriesFashion Design | 2.2M | View Profile |
| 8 |  Vogue Italia | 7.2M | 0.12% | 🇮🇹IT | Fashion and AccessoriesPhotographyNewsFashion Design | 2.1M | View Profile |
| 9 |  Netflix Italia | 6.9M | 1% | 🇮🇹IT | News | 2.1M | View Profile |
| 10 |  KIKO Milano Official | 6.3M | 0.09% | 🇮🇹IT | Beauty and Self CareProduct ShowcaseHealth BeautyPersonal Goods & General Merchandise Stores | 1.9M | View Profile |
| 11 |  TML | 5.8M | 1.84% | 🇮🇹IT | ArtHumorFilm, Music & BooksCelebrities | 1.7M | View Profile |
| 12 |  Cookist Wow | 5.5M | 0.12% | 🇮🇹IT | FoodNewsRecipesCooking | 1.6M | View Profile |
| 13 |  Teen Wolf | 5.1M | 3.26% | 🇮🇹IT | ActorsMovies | 1.5M | View Profile |
| 14 |  Giuseppe Zanotti | 5.0M | 0.03% | 🇮🇹IT | Fashion and AccessoriesBusiness and FinanceStylingLifestyle | 1.5M | View Profile |
| 15 |  Stefano De Martino | 4.9M | 0.97% | 🇮🇹IT | Entertainment and MusicFood and DrinkDance | 1.5M | View Profile |
| 16 |  Pagani Automobili Official | 4.8M | 1.63% | 🇮🇹IT | Auto and VehiclesCarsLuxury | 1.4M | View Profile |
| 17 |  GialloZafferano | 4.8M | 0.18% | 🇮🇹IT | FoodMarketing and AdvertisingCooking | 1.4M | View Profile |
| 18 |  Calzedonia Official | 4.4M | 0.07% | 🇮🇹IT | Fashion and AccessoriesLifestyleStyling | 1.3M | View Profile |
| 19 |  Giorgio Armani | 4.4M | 0.06% | 🇮🇹IT | Fashion and Accessories | 1.3M | View Profile |
| 20 |  ScuolaZoo | 4.2M | 0.3% | 🇮🇹IT | EducationTV Shows | 1.3M | View Profile |
| 21 |  designboom magazine | 4.1M | 0.07% | 🇮🇹IT | Arts and Crafts | 1.2M | View Profile |
| 22 |  Intimissimi | 4.1M | 0.11% | 🇮🇹IT | FashionStylingLifestyle | 1.2M | View Profile |
| 23 |  IG ITALIA ® 🇮🇹 | 4.0M | 1.14% | 🇮🇹IT | TravelPhotography | 1.2M | View Profile |
| 24 |  Jorginho Frello | 3.6M | 0.71% | 🇮🇹IT | Soccer | 1.1M | View Profile |
| 25 |  Max Mara | 3.5M | 0.1% | 🇮🇹IT | Fashion and Accessories | 1.1M | View Profile |
| 26 | 3.3M | 0.79% | 🇮🇹IT | Home and GardenRidersMotorcycle Racing | 988.1K | View Profile | |
| 27 |  Elisabetta Franchi | 3.3M | 0.08% | 🇮🇹IT | Fashion and AccessoriesAnimalsFashion DesignModeling | 985.4K | View Profile |
| 28 |  Uomini e Donne | 3.0M | 0.43% | 🇮🇹IT | Romance and WeddingTV Shows | 913.6K | View Profile |
| 29 |  Deborah De luca | 2.9M | 1.62% | 🇮🇹IT | Entertainment and MusicMusic | 858.4K | View Profile |
| 30 |  Kalidou Koulibaly | 2.8M | 0.9% | 🇮🇹IT | NewsSports | 830.2K | View Profile |
| 31 |  Gianvito Rossi | 2.7M | 0.06% | 🇮🇹IT | Fashion and AccessoriesHome and GardenLifestyleStyling | 819.9K | View Profile |
| 32 |  Le Iene | 2.7M | 0.21% | 🇮🇹IT | Entertainment and MusicTV Shows | 818.2K | View Profile |
| 33 |  Pastorizia Never Dies | 2.6M | 2.43% | 🇮🇹IT | Fashion and Accessories | 781.9K | View Profile |
| 34 |  Alberta Ferretti | 2.6M | 0.04% | 🇮🇹IT | Fashion and AccessoriesHome and GardenFashion DesignLifestyle | 765.1K | View Profile |
| 35 |  ᴊᴜʟɪᴇᴛᴀ ᴘᴏɢɢɪᴏ⚡️ | 2.5M | 11.99% | 🇮🇹IT | Acting and DramaFashion and AccessoriesActors | 763.0K | View Profile |
| 36 |  Scuderia AlphaTauri | 2.4M | 0.68% | 🇮🇹IT | ShoppingRacing | 729.7K | View Profile |
| 37 |  Daniel Molo | 2.4M | 0.94% | 🇮🇹IT | EducationUpskillingFinanceNews | 725.8K | View Profile |
| 38 |  Tod's | 2.4M | 0.06% | 🇮🇹IT | Fashion and AccessoriesProduct EducationTravelDesign | 719.1K | View Profile |
| 39 |  TEZENiS | 2.3M | 0.22% | 🇮🇹IT | Fashion and Accessories | 692.1K | View Profile |
| 40 |  DSQUARED2 - Dean & Dan Caten | 2.3M | 0.14% | 🇮🇹IT | Fashion and AccessoriesFashion Design | 691.9K | View Profile |
| 41 |  Movimento 5 Litri | 2.2M | 1.86% | 🇮🇹IT | Life and SocietyCelebrities | 667.4K | View Profile |
| 42 |  Italy 🇮🇹 | 2.2M | 0.27% | 🇮🇹IT | Travel | 648.2K | View Profile |
| 43 |  la Repubblica | 2.1M | 0.91% | 🇮🇹IT | News | 631.8K | View Profile |
| 44 |  Stone Island | 2.1M | 0.27% | 🇮🇹IT | Fashion and AccessoriesHome and GardenParentingFashion Design | 624.0K | View Profile |
| 45 |  Italia ✦ SUPER ITALY ✦ 🇮🇹 | 2.1M | 0.96% | 🇮🇹IT | Fashion | 619.8K | View Profile |
| 46 |  Fanpage.it | 2.0M | 1.02% | 🇮🇹IT | NewsModeling | 595.8K | View Profile |
| 47 |  Alfa Romeo | 1.9M | 0.28% | 🇮🇹IT | Auto and VehiclesAutomotiveCars | 580.0K | View Profile |
| 48 |  Giorgia Gabriele | 1.8M | 0.37% | 🇮🇹IT | Fashion and AccessoriesFashion DesignModeling | 554.7K | View Profile |
| 49 |  Westwing.it | 1.8M | 0.1% | 🇮🇹IT | Home and Garden | 534.1K | View Profile |
| 50 |  PINKO Official | 1.7M | 0.05% | 🇮🇹IT | Fashion and AccessoriesStyling | 520.1K | View Profile |
| 51 |  FURLA | 1.7M | 0.09% | 🇮🇹IT | FashionBusiness and FinanceBagsDesign | 517.5K | View Profile |
| 52 |  Chiara Ferragni | 1.7M | 2.55% | 🇮🇹IT | Fashion and AccessoriesStylingLifestyle | 510.3K | View Profile |
| 53 |  ACHILLE LAURO® | 1.7M | 5.81% | 🇮🇹IT | Entertainment and MusicSinger | 505.4K | View Profile |
| 54 |  IKEA Italia | 1.6M | 0.1% | 🇮🇹IT | DesignInterior Design | 485.4K | View Profile |
| 55 |  Visit Italy ® | 1.6M | 0.43% | 🇮🇹IT | Travel | 480.1K | View Profile |
| 56 |  FIA - Official account | 1.6M | 0.29% | 🇮🇹IT | Racing | 469.7K | View Profile |
| 57 |  ItalianPlaces di MarcoConforti | 1.5M | 0.39% | 🇮🇹IT | Travel | 459.3K | View Profile |
| 58 |  Corriere della Sera | 1.4M | 0.71% | 🇮🇹IT | NewsNews&Politics | 433.7K | View Profile |
| 59 |  Ducati Instagram | 1.4M | 0.29% | 🇮🇹IT | Auto and VehiclesAutomotiveMotorcycleBikes | 420.6K | View Profile |
| 60 |  La Gazzetta dello Sport | 1.4M | 0.35% | 🇮🇹IT | Entertainment and MusicSportsNewsSoccer | 410.7K | View Profile |
| 61 |  Eurovision Song Contest | 1.4M | 1.2% | 🇮🇹IT | Entertainment and MusicSingerMusic | 407.3K | View Profile |
| 62 |  Tale Of Us | 1.3M | 9.88% | 🇮🇹IT | ArtElectronic music | 404.9K | View Profile |
| 63 |  Vanity Fair Italia | 1.3M | 0.42% | 🇮🇹IT | Entertainment and MusicNewsNews&Politics | 404.9K | View Profile |
| 64 |  Casa Surace | 1.3M | 1.2% | 🇮🇹IT | Entertainment and MusicNews | 392.1K | View Profile |
| 65 |  Chef In Camicia | 1.3M | 0.12% | 🇮🇹IT | FoodProduct EducationNewsChef | 382.4K | View Profile |
| 66 |  Nohow | 1.3M | 0.1% | 🇮🇹IT | Fashion and AccessoriesLifestyleStyling | 375.2K | View Profile |
| 67 |  Sephora Italia | 1.2M | 0.09% | 🇮🇹IT | Beauty and Self CareHealth BeautyPersonal Goods & General Merchandise Stores | 374.5K | View Profile |
| 68 |  Missoni | 1.2M | 0.08% | 🇮🇹IT | Fashion and AccessoriesModelingFashion Design | 369.0K | View Profile |
| 69 |  Panerai | 1.2M | 0.52% | 🇮🇹IT | Product ShowcaseParentingLuxuryJewelry & Watches | 362.9K | View Profile |
| 70 |  AGV Helmets | 1.2M | 0.33% | 🇮🇹IT | Auto and VehiclesAutomotiveHome and GardenParenting | 361.6K | View Profile |
| 71 |  Liu Jo | 1.2M | 0.1% | 🇮🇹IT | Fashion and AccessoriesStylingLifestyle | 361.1K | View Profile |
| 72 |  ACF Fiorentina | 1.2M | 0.86% | 🇮🇹IT | SportsMarketing and AdvertisingSoccer | 357.8K | View Profile |
| 73 |  Striscia la notizia | 1.2M | 0.11% | 🇮🇹IT | Entertainment and Music | 348.2K | View Profile |
| 74 |  Sergio Rossi | 1.2M | 0.04% | 🇮🇹IT | Fashion and AccessoriesBusiness and FinanceLifestyleStyling | 347.7K | View Profile |
| 75 |  النافورة | 1.2M | – | 🇮🇹IT | Shopping | 346.9K | View Profile |
| 76 |  Tgcom24 | 1.1M | 0.48% | 🇮🇹IT | News | 337.2K | View Profile |
| 77 |  DesignWanted | 1.1M | 0.18% | 🇮🇹IT | Arts and CraftsNewsNews&PoliticsArchitecture | 330.4K | View Profile |
| 78 |  Mirage jewellery | 1.1M | 0.04% | 🇮🇹IT | Fashion and Accessories | 329.6K | View Profile |
| 79 |  Maisons du Monde Italia | 1.1M | 0.05% | 🇮🇹IT | Home and Garden | 328.2K | View Profile |
| 80 |  MonicaHansenBeachwear | 1.0M | 0.01% | 🇮🇹IT | Fashion and AccessoriesMedical HealthBikiniModeling | 313.8K | View Profile |
| 81 |  The Blonde Salad | 1.0M | 0.57% | 🇮🇹IT | Fashion and AccessoriesBeauty and Self CareEntertainment and MusicBusiness and Finance | 311.3K | View Profile |
| 82 |  angela mele milano | 1.0M | – | 🇮🇹IT | Fashion and Accessories | 309.0K | View Profile |
| 83 |  Radio105 | 1.0M | 0.37% | 🇮🇹IT | Entertainment and MusicNewsMusicDJ | 306.2K | View Profile |
| 84 |  Frasi di tumblr. ✏️ | 1.0M | 1.33% | 🇮🇹IT | EducationArts and CraftsEntertainment and MusicFunny | 304.1K | View Profile |
| 85 |  Yamamay | 1.0M | 0.22% | 🇮🇹IT | SoccerFashion | 300.4K | View Profile |
| 86 |  BILLIONAIRE | 978.0K | 0.08% | 🇮🇹IT | Fashion and AccessoriesLifestyleModeling | 293.4K | View Profile |
| 87 |  Elle Decor Italia | 975.5K | 0.03% | 🇮🇹IT | Home and GardenFashion and AccessoriesNewsNews&Politics | 292.6K | View Profile |
| 88 |  Archiproducts | 974.4K | 0.04% | 🇮🇹IT | Home and GardenProduct EducationProduct ShowcaseDesign | 292.3K | View Profile |
| 89 |  René Caovilla | 957.9K | 0.09% | 🇮🇹IT | Fashion and AccessoriesHome and GardenStylingLifestyle | 287.4K | View Profile |
| 90 |  SJP by Sarah Jessica Parker | 955.1K | 0.29% | 🇮🇹IT | Fashion and AccessoriesProduct EducationLifestyleModeling | 286.5K | View Profile |
| 91 |  Pirelli | 950.4K | 0.49% | 🇮🇹IT | Auto and VehiclesRacing | 285.1K | View Profile |
| 92 |  MV Agusta Motor | 948.7K | 1.05% | 🇮🇹IT | Auto and VehiclesBusiness and FinanceMotorcycleMotorcycle Racing | 284.6K | View Profile |
| 93 |  Subdued | 944.6K | 0.61% | 🇮🇹IT | Fashion and AccessoriesLifestyleModeling | 283.4K | View Profile |
| 94 |  AD Italia | 912.7K | 0.47% | 🇮🇹IT | News | 273.8K | View Profile |
| 95 |  Agenzia ANSA | 910.3K | 0.32% | 🇮🇹IT | News | 273.1K | View Profile |
| 96 |  ghd Italia | 910.1K | 0.17% | 🇮🇹IT | Beauty and Self CareProduct EducationProduct ShowcaseParenting | 273.0K | View Profile |
| 97 |  Lidl Italia | 900.0K | 0.06% | 🇮🇹IT | Product Showcase | 270.0K | View Profile |
| 98 |  DAZN Italia | 898.6K | 0.82% | 🇮🇹IT | SportsSoccer | 269.6K | View Profile |
| 99 |  Aprilia | 897.3K | 0.62% | 🇮🇹IT | Outdoor ActivitySportsRidersMotorcycle Racing | 269.2K | View Profile |
| 100 |  italia.it | 886.6K | 0.34% | 🇮🇹IT | Travel | 266.0K | View Profile |
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FAQ: Top Instagram Brand Ranking in Italy
Who are the top Instagram brands in Italy?
If you're looking to discover the leading Instagram brands in Italy, our Brand Discovery tool offers a valuable, no-cost solution to explore brands by followers and engagement.
As of the latest data, the top brand in Italy is @lamborghini, boasting an impressive following of 37.0M subscribers.
Securing the second position is @dolcegabbana, commanding 30.8M subscribers. Additionally, @maserati enjoys a following of 13.8M.
What is Potential Reach?
Potential Reach is an estimate of the total audience a brand can reach through Instagram posts. It is calculated based on follower count and average engagement metrics, giving marketers a quick indicator of a brand's campaign reach potential.
