Updated list as of 2026-10
Download| # | Name | Followers | ER | Country | Topic of Influence | Potential Reach | |
|---|---|---|---|---|---|---|---|
| 1 |  Tasty Japan-人気No.1簡単料理・幸せレシピ | 7.2M | 0.07% | 🇯🇵JP | FoodNews | 2.2M | View Profile |
| 2 |  デリッシュキッチン-料理・献立・レシピ | 4.7M | 0.12% | 🇯🇵JP | FoodHome and GardenChefCooking | 1.4M | View Profile |
| 3 | ![Kurashiru [クラシル] -時短/簡単料理・レシピ](https://mediaroot.nyc3.digitaloceanspaces.com/avatar/instagram/kurashiru.jpeg) Kurashiru [クラシル] -時短/簡単料理・レシピ | 4.3M | 0.17% | 🇯🇵JP | FoodProduct Education | 1.3M | View Profile |
| 4 |  東京ディズニーリゾート | 3.7M | 1.45% | 🇯🇵JP | TravelEntertainment | 1.1M | View Profile |
| 5 |  Bellator MMA | 3.5M | 0.2% | 🇯🇵JP | SportsSports LeagueLocal Events | 1.1M | View Profile |
| 6 |  スターバックス公式 | 3.4M | 1.84% | 🇯🇵JP | Food | 1.0M | View Profile |
| 7 |  UNIQLO Global | 2.7M | 0.07% | 🇯🇵JP | Fashion and AccessoriesFashion Design | 801.5K | View Profile |
| 8 |  家事ヤロウ!!!（テレビ朝日公式） | 2.3M | 0.9% | 🇯🇵JP | DIY and Life HacksHome and Garden | 680.3K | View Profile |
| 9 |  ダイソー公式アカウント | 1.8M | 0.17% | 🇯🇵JP | Product Showcase | 553.9K | View Profile |
| 10 |  macaroni（マカロニ） | 1.7M | 0.2% | 🇯🇵JP | Home and GardenCooking | 510.6K | View Profile |
| 11 |  朝比奈彩（AsahinaAya） 🇯🇵 | 1.5M | 1.94% | 🇯🇵JP | ModelingFashion | 452.7K | View Profile |
| 12 |  SHISEIDO | 1.5M | 0.09% | 🇯🇵JP | Beauty and Self CareBusiness | 435.1K | View Profile |
| 13 |  GU(ジーユー) | 1.4M | 0.16% | 🇯🇵JP | Fashion and Accessories | 409.1K | View Profile |
| 14 |  Sony Mobile | 1.4M | 0.42% | 🇯🇵JP | Product ShowcaseFounder | 409.0K | View Profile |
| 15 |  Bandai Namco Entertainment | 1.4M | 0.57% | 🇯🇵JP | GamesEntertainment and MusicCelebrityNews | 405.9K | View Profile |
| 16 |  北欧、暮らしの道具店 | 1.3M | 0.07% | 🇯🇵JP | Home and GardenProduct Education | 386.1K | View Profile |
| 17 |  Becky ベッキー 🇯🇵🇬🇧 | 1.2M | 0.5% | 🇯🇵JP | ArtModelingFashion | 352.5K | View Profile |
| 18 |  Red Bull Surfing | 1.1M | 0.39% | 🇯🇵JP | SportsCelebritySurfing | 342.0K | View Profile |
| 19 |  弘中綾香 | 1.1M | – | 🇯🇵JP | Entertainment and Music | 323.1K | View Profile |
| 20 |  𝗛𝗨𝗠𝗔𝗡 𝗠𝗔𝗗𝗘®︎ | 1.1M | 0.32% | 🇯🇵JP | FashionModeling | 321.0K | View Profile |
| 21 |  IKEA Japan（イケア・ジャパン） | 1.1M | 0.27% | 🇯🇵JP | Home and GardenProduct Showcase | 317.8K | View Profile |
| 22 |  thetoysthetoysthetoys | 1.1M | 4.09% | 🇯🇵JP | MusicFood and Drink | 315.2K | View Profile |
| 23 |  Ibanez Guitars | 980.8K | 1.1% | 🇯🇵JP | Entertainment and MusicMusiciansMusic | 294.2K | View Profile |
| 24 |  ローソン Lawson Japan | 980.6K | 0.6% | 🇯🇵JP | CookingFood | 294.2K | View Profile |
| 25 |  しまむら | 971.7K | 0.43% | 🇯🇵JP | Fashion and Accessories | 291.5K | View Profile |
| 26 |  CASIO G-SHOCK Official | 958.8K | 0.3% | 🇯🇵JP | Shopping | 287.6K | View Profile |
| 27 |  なえなの | 887.6K | 11.1% | 🇯🇵JP | FashionStylingLifestyle | 266.3K | View Profile |
| 28 |  Francfranc フランフラン | インテリア・家具 | 886.7K | 0.33% | 🇯🇵JP | Home and GardenDesignInterior Design | 266.0K | View Profile |
| 29 |  fifth/フィフス | 884.1K | 0.04% | 🇯🇵JP | Fashion and Accessories | 265.2K | View Profile |
| 30 |  hanakitty🇯🇵ハナキティー | 881.2K | 0.84% | 🇯🇵JP | PetsLifestyleModelingPet Supplies | 264.4K | View Profile |
| 31 |  LIPS(リップス)-コスメ・メイク動画 | 878.8K | 0.3% | 🇯🇵JP | Beauty and Self CareMarketing and Advertising | 263.6K | View Profile |
| 32 |  AMBUSH® | 878.4K | 0.17% | 🇯🇵JP | FashionFashion DesignModeling | 263.5K | View Profile |
| 33 |  節約チャンネル-簡単・時短レシピ-節約術・ごはん | 874.8K | 0.5% | 🇯🇵JP | Food | 262.4K | View Profile |
| 34 |  Uncle Osaka | 870.3K | 1.11% | 🇯🇵JP | FoodFood and Drink | 261.1K | View Profile |
| 35 |  EMPIRE_OF_SAMURAI | 860.0K | 0.92% | 🇯🇵JP | Arts and CraftsGeekComics | 258.0K | View Profile |
| 36 |  BEAMS | 836.9K | 0.35% | 🇯🇵JP | Fashion and AccessoriesHome and GardenModeling | 251.1K | View Profile |
| 37 |  東京カメラ部 | 835.0K | 0.28% | 🇯🇵JP | PhotographyNews | 250.5K | View Profile |
| 38 | ![EMME [エメ] / コスメ・美容](https://mediaroot.nyc3.digitaloceanspaces.com/avatar/instagram/emme_tokyo.jp.jpeg) EMME [エメ] / コスメ・美容 | 820.3K | 0.43% | 🇯🇵JP | Beauty and Self Care | 246.1K | View Profile |
| 39 |  セブン‐イレブン・ジャパン | 812.2K | 0.4% | 🇯🇵JP | Product Showcase | 243.7K | View Profile |
| 40 |  ポケモン公式 | 792.5K | 4.31% | 🇯🇵JP | PhotographyTravel | 237.8K | View Profile |
| 41 |  G-SHOCK | 791.8K | 0.3% | 🇯🇵JP | Bikes | 237.5K | View Profile |
| 42 |  クックパッドライブ | 753.5K | 0.07% | 🇯🇵JP | FoodEntertainment and MusicNews&Politics | 226.0K | View Profile |
| 43 |  kurasso powered by マイナビ | 738.9K | 0.34% | 🇯🇵JP | Home and Garden | 221.7K | View Profile |
| 44 |  JP.SHEIN.COM | 730.3K | 0.16% | 🇯🇵JP | Shopping | 219.1K | View Profile |
| 45 |  michill byGMO（ミチル） | 718.7K | 0.27% | 🇯🇵JP | Fashion and AccessoriesBeauty and Self Care | 215.6K | View Profile |
| 46 |  ユニクロ公式 | 700.0K | 0.6% | 🇯🇵JP | 210.0K | View Profile | |
| 47 |  shu uemura | 697.8K | 0.29% | 🇯🇵JP | Beauty and Self CareBusiness | 209.3K | View Profile |
| 48 | 681.1K | 1.04% | 🇯🇵JP | Auto and VehiclesProduct ShowcaseAutomotiveCars | 204.3K | View Profile | |
| 49 |  RAYS CO.,LTD. | 678.3K | 0.11% | 🇯🇵JP | Product EducationProduct ShowcaseAuto and VehiclesAutomotive | 203.5K | View Profile |
| 50 |  Juegos Olímpicos | 669.7K | 0.81% | 🇯🇵JP | SportsTennisActors | 200.9K | View Profile |
| 51 |  LOWRYS FARM(ローリーズファーム) | 657.0K | 0.11% | 🇯🇵JP | FashionModeling | 197.1K | View Profile |
| 52 |  CANMAKE TOKYO｜キャンメイク | 656.5K | 0.48% | 🇯🇵JP | Beauty and Self Care | 196.9K | View Profile |
| 53 |  Yayasan SejutaCita Pendidikan Indonesia | Kuliah & Karier | 652.4K | 0.32% | 🇯🇵JP | EducationCareers | 195.7K | View Profile |
| 54 |  ママデイズ-子育て・ライフハック・便利グッズ | 650.9K | 0.05% | 🇯🇵JP | FamilyNewsMomsCooking | 195.3K | View Profile |
| 55 |  C CHANNEL-シーチャンネル | 646.9K | 0.5% | 🇯🇵JP | 194.1K | View Profile | |
| 56 |  インテリアと暮らしのSNS | RoomClip | 644.3K | 0.16% | 🇯🇵JP | Home and GardenPhotographyDesignInterior Design | 193.3K | View Profile |
| 57 |  𝖧𝗂𝗇𝖺𝗍𝖺 𝖫𝗂𝖿𝖾 | 636.0K | 0.14% | 🇯🇵JP | Arts and CraftsEntertainment and Music | 190.8K | View Profile |
| 58 |  C CHANNEL ごはん | 616.2K | 0.05% | 🇯🇵JP | FoodNewsCooking | 184.9K | View Profile |
| 59 |  𝓐𝓴𝓲𝓻𝓪 𝓝𝓪𝓴𝓪𝓲 | 606.9K | 3.68% | 🇯🇵JP | Auto and VehiclesAutomotiveCarsLuxury | 182.1K | View Profile |
| 60 |  Netflix Japan | ネットフリックス | 602.2K | 0.44% | 🇯🇵JP | Entertainment and MusicSinger | 180.7K | View Profile |
| 61 |  cotta［コッタ］ | 596.8K | 0.3% | 🇯🇵JP | Home and GardenFoodChefCooking | 179.1K | View Profile |
| 62 |  Visit Japan International | 592.9K | 0.61% | 🇯🇵JP | TravelAdventure | 177.9K | View Profile |
| 63 |  ママリ🤰👶❤ 相談アプリ【ママリ】公式アカウント | 590.9K | 0.69% | 🇯🇵JP | Arts and CraftsFamily | 177.3K | View Profile |
| 64 |  Ｊリーグ（日本プロサッカーリーグ） | 580.5K | 0.67% | 🇯🇵JP | 174.1K | View Profile | |
| 65 |  Nadia ナディア | 572.4K | 0.44% | 🇯🇵JP | Business and Finance | 171.7K | View Profile |
| 66 |  渡辺美優紀 | 567.4K | 2.11% | 🇯🇵JP | 170.2K | View Profile | |
| 67 |  Posts Which Make You Go Awww | 563.8K | 0.22% | 🇯🇵JP | FunnyBusiness | 169.1K | View Profile |
| 68 |  てづくりごはん365 | 553.9K | 0.8% | 🇯🇵JP | Food | 166.2K | View Profile |
| 69 |  Paralympics | 550.2K | 0.25% | 🇯🇵JP | Sports | 165.1K | View Profile |
| 70 |  Rihoas | 545.5K | 0.09% | 🇯🇵JP | Fashion and Accessories | 163.6K | View Profile |
| 71 |  桃月なしこ | 537.9K | 3.98% | 🇯🇵JP | Animation and Cosplay | 161.4K | View Profile |
| 72 |  ペコリ‐おうちごはんレシピやおうちカフェレシピの料理動画- | 535.0K | 1% | 🇯🇵JP | Fashion and AccessoriesHome and GardenProduct ServicePersonal Goods & General Merchandise Stores | 160.5K | View Profile |
| 73 |  美的／コスメ・美容 | 534.0K | 0.4% | 🇯🇵JP | Beauty and Self CareNews | 160.2K | View Profile |
| 74 |  Toyota_jp | 526.6K | 0.51% | 🇯🇵JP | Auto and VehiclesAutomotive | 158.0K | View Profile |
| 75 |  川崎あや | 526.1K | 4.02% | 🇯🇵JP | Fashion and AccessoriesNews | 157.8K | View Profile |
| 76 |  クリエイターズ・ファイル公式 | 520.4K | 1.27% | 🇯🇵JP | Fashion and Accessories | 156.1K | View Profile |
| 77 |  エチュード 公式アカウント | 517.5K | 0.6% | 🇯🇵JP | Beauty and Self Care | 155.3K | View Profile |
| 78 |  C CHANNEL / Beauty | 516.7K | 0.04% | 🇯🇵JP | Beauty and Self CareNewsBusiness | 155.0K | View Profile |
| 79 |  Pioneer DJ Global | 515.4K | 0.5% | 🇯🇵JP | Entertainment and MusicProduct ShowcaseDJMusic | 154.6K | View Profile |
| 80 |  WEGO ウィゴー | 513.8K | 0.12% | 🇯🇵JP | Fashion and AccessoriesNewsModelingStyling | 154.1K | View Profile |
| 81 |  キナリノ／キナリノモール | 513.4K | 0.08% | 🇯🇵JP | Fashion and AccessoriesNewsNews&Politics | 154.0K | View Profile |
| 82 |  Seiko Watch Corporation | 508.8K | 1.1% | 🇯🇵JP | LuxuryJewelry & WatchesJewelry WatchesPersonal Goods & General Merchandise Stores | 152.7K | View Profile |
| 83 |  映画『 東京リベンジャーズ2 』公式 | 506.1K | 10.26% | 🇯🇵JP | 151.8K | View Profile | |
| 84 |  @cosme公式（アットコスメ） | 503.9K | 0.3% | 🇯🇵JP | ArtBeautyBusiness | 151.2K | View Profile |
| 85 | 500.6K | 3% | 🇯🇵JP | Fashion and AccessoriesStylingLifestyle | 150.2K | View Profile | |
| 86 |  無印良品の家 mujihouse | 491.4K | 0.13% | 🇯🇵JP | Home and GardenDesignInterior DesignFurniture | 147.4K | View Profile |
| 87 |  竹内星菜🥀Takeuchi seina | 487.4K | 1.67% | 🇯🇵JP | AnimalsPetsMarketing and Advertising | 146.2K | View Profile |
| 88 |  林ゆめ | 477.7K | 2.78% | 🇯🇵JP | NewsModeling | 143.3K | View Profile |
| 89 |  Red Bull Cliff Diving | 477.6K | 2.09% | 🇯🇵JP | SportsHome and GardenPersonal FinanceAdventure | 143.3K | View Profile |
| 90 |  SKYLINECULTURE | 475.2K | 15.09% | 🇯🇵JP | Auto and VehiclesAutomotiveCarsLuxury | 142.6K | View Profile |
| 91 |  東雲うみ(Shinonome Umi) | 457.4K | 7.5% | 🇯🇵JP | Art | 137.2K | View Profile |
| 92 |  自宅で毎日30秒ダイエット slim | 455.9K | 0.3% | 🇯🇵JP | 136.8K | View Profile | |
| 93 |  NYLON JAPAN | 451.5K | 0.31% | 🇯🇵JP | Fashion and AccessoriesNewsNews&Politics | 135.5K | View Profile |
| 94 |  サンキューマート | 451.5K | 1.59% | 🇯🇵JP | Product ShowcaseFinance | 135.5K | View Profile |
| 95 |  ALBUM Official Instagram | 448.9K | 0.2% | 🇯🇵JP | Beauty and Self CareStyling | 134.7K | View Profile |
| 96 |  UNITED ARROWS | 447.8K | 0.08% | 🇯🇵JP | DesignFashion | 134.3K | View Profile |
| 97 |  Droptokyo | 441.3K | 0.11% | 🇯🇵JP | Fashion and AccessoriesTravelNewsNews&Politics | 132.4K | View Profile |
| 98 |  CAMP_HACK | 436.4K | 0.62% | 🇯🇵JP | EducationNewsAdventure | 130.9K | View Profile |
| 99 |  耐え子の日常 | 434.9K | 5.9% | 🇯🇵JP | 130.5K | View Profile | |
| 100 |  FREAK'S STORE | 433.6K | 0.07% | 🇯🇵JP | Fashion and AccessoriesParentingHome and GardenModeling | 130.1K | View Profile |
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FAQ: Top Instagram Brand Ranking in Japan
Who are the top Instagram brands in Japan?
If you're looking to discover the leading Instagram brands in Japan, our Brand Discovery tool offers a valuable, no-cost solution to explore brands by followers and engagement.
As of the latest data, the top brand in Japan is @tastyjapan, boasting an impressive following of 7.2M subscribers.
Securing the second position is @delishkitchen.tv, commanding 4.7M subscribers. Additionally, @kurashiru enjoys a following of 4.3M.
What is Potential Reach?
Potential Reach is an estimate of the total audience a brand can reach through Instagram posts. It is calculated based on follower count and average engagement metrics, giving marketers a quick indicator of a brand's campaign reach potential.
