Plaza Singapura’s #PSBonusTuesday Campaign

Câu Chuyện

To promote Plaza Singapura’s Bonus Tuesday event on the 28th Feb 2017, Plaza Singapura partnered with StarNgage to help increase the publicity of the event using micro-influencers. The event features exclusive, and time-limited discounts by over 100 participating shops. In total, 50 micro-influencers were engaged to promote the event on Instagram.

Số Lượng Influencer

21K

Tổng Lượt Thích

397

Tổng Bình Luận

316K

Tổng Số Người Theo Dõi

Mục Tiêu

Primary Objective – To generate awareness of the PSBonusTuesday event.

Secondary Objective(s) – To drive foot traffic down to Plaza Singapura during the event.

Giải Pháp

We have engaged 50 micro-influencers who are of the target age groups. Influencers are given $50 Capitaland Vouchers as incentives.

Influencers are required to

1 x Teaser post announcing the event before the actual event date.
1 x OOTD post featuring influencers going down for the event to reminder their followers about the event on the actual event date.