SPOILING FATE: cultural institution embraces AI to echo a theme of destiny AI has been a hot topic in the creative sector, as some argue it threatens our role as designers. There is this question surrounding the fate of the creative industry, of design and the status of the artist in today’s society. We challenged this notion head-on by giving into the fate of AI, using it to our advantage to create something unique and avant-garde for this cultural institution. Check out our case video (above) and learn more about this project in the link in bio. Credits: Thierry Brunfaut @thierrybrunfaut Aurore Lechien @aurore_lechien Bruce Vansteenwinkel @brucevansteenwinkel Manon Bails @manon.bails Arthur Dubois @arthurdelaforet Antoine Barras @uknowantby Delphine Volkaert @delphinevlk Katerina Mery @katerinamery Julie Tentler @jtentler Jana Katanic @janakatanic

The entire thought-process behind our recent project with @lamonnaie.demunt revolved around the question concept of surrendering to the fate, and by consequence, not knowing where this would lead us. The emergence of AI has led to a questioning of the status of the artist in today's society. See how we embraced this tool to create something unique for La Monnaie in the link in bio. Credits: Thierry Brunfaut @thierrybrunfaut Aurore Lechien @aurore_lechien Bruce Vansteenwinkel @brucevansteenwinkel Manon Bails @manon.bails Antoine Barras @uknowantby Arthur Dubois @arthurdelaforet Delphine Volkaert @delphinevlk Katerina Mery @katerinamery Photos Lydie Nesvadba @lydienesvadba

Our Melbourne office is seeking a talented and multidisciplinary Art Director / Designer to join their team on site in Richmond. See the link in bio to apply.

“Today, a real estate project must be a destination. More than a physical place, it must have a soul and communicate the values it embodies and its occupants share" — @herverigal, BaseGVA Partner & Director of Strategy Check out our recent project with @swisslife's @bird_gva building at the link in bio. Credits: Thomas Marsch Apolline de Luca @apolline.deluca Luc Vega @aimek_burner Séverine Malant @_______sev_______ Charlotte De Benedetti @cha_db Mirko Mammarella @mirko.mammarella Anthony Franklin @anthony1franklin Hervé Rigal @herverigal Gérald Moulière @geraldgva Romain Granai @romain.grrrrr Edouard Henry @edmansaid Louise Froidevaux @lfdv__ Lucie Gratier @lgratierdestl Elias Carella @eliascarella Daria Tishchenko @chickdar Andrey Starkov @andreystarkov Taya Ivanova Rinat Abdrakhmanov Sergey Khegai Mitya Sudakov @mitya_sudakov

3 letters, 1 word, 1 binding signature: introducing "Mix". Combining a hotel x gym x co-working and more, the heart of @mix.brussels’ strength lies in its ability to embody a multifaceted identity. Case study in the link in bio. Credits: Dimitri Jeurissen @dimitrijeurissen Sander Vermeulen @iamsanderson Aurélia de Azambuja @aureliadeaz Lorenz Bungeneers @lorenzbungeneers Manon Bails @thecommons.m Antoine Barras @uknowantby Margaux Doucet @margdoucet Lionel Jadot @atelier_lioneljadot Zaventem Ateliers @zaventemateliers

The @theatrechatelet’s never-ending collage designed by Base takes over the Paris metro. Discover BaseBRU's recent project with Théâtre du Châtelet in the link in bio. Credits: Aurélia de Azambuja @aureliadeaz Léa Wolf @lealeloup Jeanne Viviès @jeannevivies Margaux Doucet @margdoucet Thierry Brunfaut @thierrybrunfaut

Introducing a new digital presence for Melbourne independent not-for-profit contemporary arts organisation @westspace Coinciding with their 30th anniversary, and celebrating 3 years of sponsorship by Base—BaseMEL Creative Director @danielgpeterson and Developer @ttkatchenko reimagined the website to provide a “uniquely parallel browsing experience that encourages deep research, divergent paths, and happenstance”. To round things out, they let loose a frisky mob of radioactive kangaroo’s and seven legged dogs by Australian artist @jasonphuu Credits: Daniel Peterson @danielgpeterson Thomas Tkatchenko @ttkatchenko

“We went ‘beyond the rainbow’ and created something that breaks the surface and makes a meaningful statement”, says BaseNYC Senior Designer @carlosbocai. “Pride is indeed about love, joy and happiness. But it’s also about resistance, rights, community and progress. There’s seriousness and so much history among all the celebration in June and it’s necessary to shine a light on that side as well.” Credits: Carlos Bocai @carlosbocai Anjela Freyja @anjelafreyja Katerina Mery @katerinamery Jake Post Sarah Hopp @sarahhopp13

“@villaeugenie is one of the world's leading fashion event production companies, known for their enthralling immersive avant-garde shows. The v/e team tasked our Brussels studio to translate their creations seamlessly into visually impactful online experiences, capturing their dynamism and refinement and creating unique behind-the-scenes features. Witness their fantastic portfolio come to life!” — @dimitrijeurissen, BaseBRU Partner & Executive Creative Director Check out the case in the link in bio. Credits: Dimitri Jeurissen @dimitrijeurissen Thomas Byttebier @thomasbyttebier Delphine Volkaert @delphinevlk Lukas Liefsoens @lukasliefsoens Antoine Barras @uknowantby Pierre Stoffe @pierrestoffe Zoé Mira Torres Louis Hoebregts @mamboleoolab Gaston Lafond @gastonlafond Eva Lallemand Adam Sajkowski @asjkwski

"New leadership, expansion into new markets and a continuous need to attract the best talent required @howells_makes to introspect, sharpen their story, digital strategy and overall communication” - @thomasbyttebier, BaseBRU Digital Director Learn more in our link in bio. Credits: Dimitri Jeurissen @dimitrijeurissen Thomas Byttebier @thomasbyttebier Delphine Volkaert @delphinevlk Lukas Liefsoens @lukasliefsoens Antoine Barras @uknowantby Pierre Stoffe @pierrestoffe Zoé Mira Torres Louis Hoebregts @mamboleoolab Sarah Trounce @sarahtrounce Eva Lallemand

Living, breathing bodycare by @kitskinkind and Base MEL.
 With an AM-to-PM, head to toe, holistic approach to bodycare, Kit pushes the power of everyday rituals for healthy habits that nourish both skin and mind. CD: @caroline_a_cox AD: @madisontierney Photo: @jamestolic DOP: @jackfriels Production: @northsix Props: @athanasia.spathis Make Up: Janelle @meccabeauty Styling: @gemmakeil Model: @sabine.jamieson & @luca.leggo

Living, breathing bodycare by @kitskinkind and Base MEL.
 With an AM-to-PM, head to toe, holistic approach to bodycare, Kit pushes the power of everyday rituals for healthy habits that nourish both skin and mind. CD: @caroline_a_cox AD: @madisontierney Photo: @jamestolic Production: @northsix @meccabeauty