Plaza Singapura’s #PSBonusTuesday Campaign

கதை

To promote Plaza Singapura’s Bonus Tuesday event on the 28th Feb 2017, Plaza Singapura partnered with StarNgage to help increase the publicity of the event using micro-influencers. The event features exclusive, and time-limited discounts by over 100 participating shops. In total, 50 micro-influencers were engaged to promote the event on Instagram.

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லக்கம்

Primary Objective – To generate awareness of the PSBonusTuesday event.

Secondary Objective(s) – To drive foot traffic down to Plaza Singapura during the event.

தீர்வு

We have engaged 50 micro-influencers who are of the target age groups. Influencers are given $50 Capitaland Vouchers as incentives.

Influencers are required to

1 x Teaser post announcing the event before the actual event date.
1 x OOTD post featuring influencers going down for the event to reminder their followers about the event on the actual event date.