MAM Malaysia
Historien
MAM is committed to the wellbeing, health and safety of babies, founded in 1976. As a worldwide leading manufacturer of premium baby products, this brand has invested a great deal of care and attention in all its products to combine function, design and high product-safety standards together.
Målet
MAM wants to increase its brand awareness and online presence in Malaysia with the power of influencers.
Lösningen
MAM Malaysia partnered with StarNgage to run a long-term influencer marketing campaign on Instagram which was divided into 3 phases. We have engaged a total of 2 Macro influencers and 10 micro influencers throughout the whole campaign of 4 months.
In the first phase, influencers (1 Macro + 3 Micro) are required to
- Create a surprise unboxing Instagram video post to highlight selling points of MAM products and encourage audiences to share their stories during their preggy journey.
- Run a giveaway contest with 1 Instagram post and 1 story
In the second phase, influencers (1 Macro + 3 Micro) are required to
- Promote the MAM Easy Start Anti-colic Starter Set in an Instagram video post
- Giveaway contest with 1 Instagram post and 1 story
In the third phase,4 micro influencers are required to
- 1 product post to promote newly launched drinking cup range
- Giveaway contest with 1 Instagram post and 1 story
Resultaten
Running from April to July 2021, the campaign has achieved:
- Total followers 480,200
- Total reach 193,714
- Total like (IG + IGS) 12,419
- Total Comments (IG + IGS) 1,748
