Nature's colour palette：Hasselblad's Natural Colour Solution reproduces accurate colors in every single pixel - ensuring your image comes out looking just as stunning as you remember it. 📸：Isabella Tabacchi, Chiara Zonca, Mathias Elmeskog, Paul McDermott.

Introducing Chalana Smissaert - one of our 2023 Hasselblad Heroines! Chalana Smissaert's images captivate the viewer with its dreamy portrayal of the Dutch landscape - often featuring elements like flowers and forests shrouded in mist and bathed in light that infuse her images with mood. In @smissaertphotography's latest series - "Heather", she uses the combination of the vibrant hues of sunrise and the serene ambiance of fog to bring a sense of intrigue to the image. "I take delight in capturing the beauty of the seasons. The purple heaths, with their short-lived presence, hold a special allure. Their striking purple hues create stunning landscapes. I aimed to infuse these enchanting heathlands with misty mornings to craft a fairy tale atmosphere." Photos taken with Hasselblad X2D, HC 300 and XCD 65.

Lost in the woods has never looked so good 📷🌲 Did you go out shooting over the weekend? Be sure to tag us in the results! Photo by Mats Lind (@iammatslind)

Elevate your landscape game with the new XCD 28P. With an equivalent focal length of 22mm, the new XCD 28P allows you to compose your images with a strong foreground element - adding an additional layer of intrigue to your landscapes. Captured by Mark Mcgee (@markmcgeephotos) with Hasselblad X2D 100C and 28P.

👈 Swipe to see the magic of X-Pan mode on the X2D combined the new XCD 28P. Photo by @hmgiovanni_photo

It’s Friday, time to charge your batteries for a weekend of photography! Whether you're exploring urban streets or immersing yourself in the serene beauty of the countryside, The lightweight and compact Hasselblad 28P lens is up for the task. Photo by @gabrielesantucci

Join Clarissa Bonet for a photo walk in Chicago as she explores the city's sprawling vistas with - capturing the moments in just a click. With the Hasselblad X2D 100C and 28P, @clarissabonet uncovers the hidden beauty of the streets. The ultra-wide 22mm equivalent lens helps to add depth to the frame as she toys with the interplay of light and shadow in the scene - taking full advantage of the Hasselblad X2D 100C's 15 stops of dynamic range to achieve the shot.

A lightweight, fast-focusing wide-angle lens that’s perfect for street photography you say? The all-new 28P has you covered. What‘s your preferred focal length for street photography? Captured by Gabriele Santucci @gabrielesantucci

When you're out and about in nature with a camera, you want a lens that can capture both the close-up shots of flora as well as the inspiring landscapes in the distance and for that there's the all-new XCD 28P. The 28P is a lightweight lens that with a minimal focusing distance of 22cm, effortlessly captures close-up subjects while also being a perfect addition to your landscape photography kit with its ability to incorporate foreground elements perfectly into your frame. Photos captured by Linus Englund (@life.by.linus)

“Don't let anyone tell you what you should capture.” Through her latest series “Planktonic”, Hasselblad Heroine Guo Li captured the connection between humans and planktonic creatures - conveying the vibrant hues of life. “Diverse experiences shape unique perspectives. Nurturing your passion within the realm where you feel most at ease is of greater significance than tirelessly pursuing a style that doesn't align. Let photography become your companion." Captured by @guolimage with Hasselblad X2D 100C + XCD 38V.

Small, light, and ready. The all-new XCD 4/28P is the compact wide-angle you‘ve been waiting for. Combining an f/4 aperture and 22mm equivalent focal length, the all-new XCD 4/28P is perfect for capturing everything - from spectacular landscapes, to distinctive city shots. The minimal focusing distance of just 22cm means the lens also lends itself to capturing stunning close-ups of anything from food, to flowers, and everything in between.

Introducing the XCD 4/28P: Take the portability of medium format camera to a whole new level. The all-new XCD 4/28P is the smallest and lightest lens in the XCD lineup - weighing in at just 245g - making it perfect for all-day use. With an f/4 aperture and 22mm equivalent focal length the XCD 4/28P is a go-to lens for capturing wild landscapes and unpredictable street scenes. The lens, when combined with the X2D 100C, allows you to effortlessly capture those fleeting moments in uncompromising detail - every time. Ready to explore the world through a fresh lens? Discover more in our bio link.