| # | NAMA | PENGIKUT | Hasiljanji | NEGARA | TOPIK PENGARUH | DAPATKAN KONTAK | SEMAK PENGIKUT PALSU |
|---|---|---|---|---|---|---|---|
| 1 |
Beibit Alibekov
|
51.9K
|
0.93%
|
Dapatkan kontak | Semak pengikut palsu | ||
| 2 |
TengriNews
|
46.2K
|
0.05%
|
Dapatkan kontak | Semak pengikut palsu | ||
| 3 |
Сетевое издание «ZTB.KZ»
|
36.9K
|
-
|
Dapatkan kontak | Semak pengikut palsu | ||
| 4 |
Damelya Sweet
|
33.5K
|
2.04%
|
Dapatkan kontak | Semak pengikut palsu | ||
| 5 |
Биржан Ашим
|
33.3K
|
1.62%
|
Dapatkan kontak | Semak pengikut palsu | ||
| 6 |
Есеева Дана Сабировна
|
27.7K
|
0.55%
|
Dapatkan kontak | Semak pengikut palsu | ||
| 7 |
Айым Сейтметова
|
26.5K
|
1.09%
|
|
Dapatkan kontak | Semak pengikut palsu | |
| 8 |
Радион Кан
|
23.2K
|
0.98%
|
Dapatkan kontak | Semak pengikut palsu | ||
| 9 |
Aya Shalkar
|
23.1K
|
1.56%
|
Dapatkan kontak | Semak pengikut palsu | ||
| 10 |
Давай Сходим!
|
22.5K
|
0.69%
|
Dapatkan kontak | Semak pengikut palsu | ||
| 11 |
Asel Mustafaeva | travel blog
|
22.3K
|
0.95%
|
Dapatkan kontak | Semak pengikut palsu | ||
| 12 |
Айжан Асемова
|
20.9K
|
0.98%
|
Dapatkan kontak | Semak pengikut palsu | ||
| 13 |
Alisher Konysbaev
|
20.8K
|
2%
|
Dapatkan kontak | Semak pengikut palsu | ||
| 14 |
Sabina Altynbekova | S20
|
20.4K
|
1.61%
|
Dapatkan kontak | Semak pengikut palsu | ||
| 15 |
Yeldos Kadirkhanov
|
19.9K
|
0.41%
|
Dapatkan kontak | Semak pengikut palsu | ||
| 16 |
Sadraddin
|
18.8K
|
7.16%
|
Dapatkan kontak | Semak pengikut palsu | ||
| 17 |
Давай Сходим! Астана
|
17.4K
|
0.66%
|
Dapatkan kontak | Semak pengikut palsu | ||
| 18 |
Ердос Усабаев | DOSS
|
17K
|
7.12%
|
Dapatkan kontak | Semak pengikut palsu | ||
| 19 |
Кайрат Нуртас
|
16.8K
|
1.81%
|
|
Dapatkan kontak | Semak pengikut palsu | |
| 20 |
На хате у Разиюши
|
16.8K
|
1.9%
|
|
Dapatkan kontak | Semak pengikut palsu | |
| 21 |
Nurlan Koyanbayev 🇰🇿
|
16.5K
|
2.55%
|
Dapatkan kontak | Semak pengikut palsu | ||
| 22 |
Dinara Satzhan
|
16.4K
|
0.61%
|
Dapatkan kontak | Semak pengikut palsu | ||
| 23 |
NUR.KZ
|
14.2K
|
0.06%
|
Dapatkan kontak | Semak pengikut palsu | ||
| 24 |
ТЕХНОДОМ
|
13.3K
|
0.12%
|
Dapatkan kontak | Semak pengikut palsu | ||
| 25 |
guka
|
13K
|
4.87%
|
Dapatkan kontak | Semak pengikut palsu | ||
| 26 |
СМИ zakon.kz
|
12.9K
|
0.5%
|
Dapatkan kontak | Semak pengikut palsu | ||
| 27 |
LUINA
|
12.6K
|
0.72%
|
Dapatkan kontak | Semak pengikut palsu | ||
| 28 |
Ләйлә Сұлтанқызы
|
12.3K
|
0.34%
|
Dapatkan kontak | Semak pengikut palsu | ||
| 29 |
интернет-СМИ «Kris P Official»
|
11.8K
|
0.05%
|
Dapatkan kontak | Semak pengikut palsu | ||
| 30 |
Zhanserik Kadyrbayev
|
11.2K
|
-
|
Dapatkan kontak | Semak pengikut palsu | ||
| 31 |
Куда пойти в Алматы?
|
11.1K
|
3.73%
|
Dapatkan kontak | Semak pengikut palsu | ||
| 32 |
Көңілді отбасының келінімін🤗
|
10.9K
|
0.28%
|
Dapatkan kontak | Semak pengikut palsu | ||
| 33 |
Nurlan Batyrov 🇰🇿
|
10.7K
|
0.7%
|
|
Dapatkan kontak | Semak pengikut palsu | |
| 34 |
Айдана Меденова
|
10.7K
|
0.18%
|
Dapatkan kontak | Semak pengikut palsu | ||
| 35 |
Aruzhan Jazilbekova
|
10.1K
|
3.37%
|
Dapatkan kontak | Semak pengikut palsu | ||
| 36 |
Улан Усенов
|
9.7K
|
1.86%
|
Dapatkan kontak | Semak pengikut palsu | ||
| 37 |
Алина Ли
|
9.5K
|
0.82%
|
Dapatkan kontak | Semak pengikut palsu | ||
| 38 |
Новости Казахстана и мира! 🌍📺
|
9.4K
|
-
|
Dapatkan kontak | Semak pengikut palsu | ||
| 39 |
ASTANA / НОВОСТИ / АСТАНА
|
9.1K
|
-
|
Dapatkan kontak | Semak pengikut palsu | ||
| 40 |
АМИР ЖАНТАСОВ
|
8.6K
|
0.62%
|
Dapatkan kontak | Semak pengikut palsu | ||
| 41 |
Nazim Missanov 🇰🇿
|
8.3K
|
1.82%
|
Dapatkan kontak | Semak pengikut palsu | ||
| 42 |
ABILOVVA MEREY
|
7.9K
|
3.52%
|
Dapatkan kontak | Semak pengikut palsu | ||
| 43 |
Еркебулан Токтар
|
7.7K
|
2.86%
|
Dapatkan kontak | Semak pengikut palsu | ||
| 44 |
Габит Сатмагамбетов
|
7.6K
|
0.97%
|
Dapatkan kontak | Semak pengikut palsu | ||
| 45 |
Nur-Shah
|
7.5K
|
0.22%
|
Dapatkan kontak | Semak pengikut palsu | ||
| 46 |
Saken Kagarov
|
7.5K
|
0.41%
|
Dapatkan kontak | Semak pengikut palsu | ||
| 47 |
Diana Ordabekova
|
7.5K
|
0.99%
|
Dapatkan kontak | Semak pengikut palsu | ||
| 48 |
ПОДУШКИ, ОДЕЯЛА, ПОСТЕЛЬНОЕ 🇰🇿
|
7.2K
|
0.06%
|
Dapatkan kontak | Semak pengikut palsu | ||
| 49 |
Darkhan Zhagiparov
|
7K
|
1.25%
|
Dapatkan kontak | Semak pengikut palsu | ||
| 50 |
Куаныш Шонбай
|
6.9K
|
0.59%
|
Dapatkan kontak | Semak pengikut palsu | ||
| 51 |
Kazakhstan national football team
|
6.9K
|
0.99%
|
Dapatkan kontak | Semak pengikut palsu | ||
| 52 |
⠀⠀⠀⠀⠀⠀⠀⠀⠀⠀ᴡʜᴀᴛ ᴀʙᴏᴜᴛ ᴠᴇʀᴏɴɪᴋᴀ?
|
6.8K
|
4.94%
|
Dapatkan kontak | Semak pengikut palsu | ||
| 53 |
БРЕНД МУЖСКОЙ ОДЕЖДЫ
|
6.6K
|
-
|
Dapatkan kontak | Semak pengikut palsu | ||
| 54 |
PUDRA boutique™️
|
6.1K
|
0.17%
|
Dapatkan kontak | Semak pengikut palsu | ||
| 55 |
Балкия Балтабай / ПСИХОЛОГ
|
6K
|
1.82%
|
Dapatkan kontak | Semak pengikut palsu | ||
| 56 |
Айтпаев Руслан | Обзоры ресторанов Алматы
|
5.8K
|
0.1%
|
Dapatkan kontak | Semak pengikut palsu | ||
| 57 |
Anuar Nurpeisov
|
5.8K
|
2.13%
|
Dapatkan kontak | Semak pengikut palsu | ||
| 58 |
Nurbolat Abdullin
|
5.8K
|
1.27%
|
Dapatkan kontak | Semak pengikut palsu | ||
| 59 |
Maulidá
|
5.6K
|
3.08%
|
Dapatkan kontak | Semak pengikut palsu | ||
| 60 |
104
|
5.5K
|
3.18%
|
|
Dapatkan kontak | Semak pengikut palsu | |
| 61 |
Moldir Auyelbekova
|
5.3K
|
0.22%
|
Dapatkan kontak | Semak pengikut palsu | ||
| 62 |
Гульмира Абыкай
|
5.3K
|
0.34%
|
Dapatkan kontak | Semak pengikut palsu | ||
| 63 |
Ayan Otepbergen
|
5.3K
|
1.48%
|
Dapatkan kontak | Semak pengikut palsu | ||
| 64 |
Принц Лимон и Аконя [SoftBox]
|
5.2K
|
1.06%
|
Dapatkan kontak | Semak pengikut palsu | ||
| 65 |
Дарья Александрова
|
5.1K
|
0.69%
|
Dapatkan kontak | Semak pengikut palsu | ||
| 66 |
Сергей Цырульников
|
5.1K
|
-
|
Dapatkan kontak | Semak pengikut palsu | ||
| 67 |
INDI
|
5.1K
|
0.32%
|
Dapatkan kontak | Semak pengikut palsu | ||
| 68 |
𝐀𝐁𝐃𝐈𝐙𝐇𝐀𝐏𝐏𝐀𝐑 𝐀𝐋𝐊𝐎𝐙𝐇𝐀
|
5K
|
1.48%
|
Dapatkan kontak | Semak pengikut palsu | ||
| 69 |
ASTANA | АСТАНА | СХОДИМ
|
5K
|
-
|
Dapatkan kontak | Semak pengikut palsu | ||
| 70 |
Anna Danchenko
|
4.8K
|
0.53%
|
Dapatkan kontak | Semak pengikut palsu | ||
| 71 |
Informburo.kz
|
4.8K
|
0.2%
|
Dapatkan kontak | Semak pengikut palsu | ||
| 72 |
Телеканал КТК
|
4.8K
|
0.06%
|
Dapatkan kontak | Semak pengikut palsu | ||
| 73 |
Qazaqstan.tv Ұлттық телеарнасы
|
4.7K
|
0.11%
|
Dapatkan kontak | Semak pengikut palsu | ||
| 74 |
daulet
|
4.6K
|
0.93%
|
Dapatkan kontak | Semak pengikut palsu | ||
| 75 |
Тикетон - Афиша событий мира
|
4.5K
|
0.08%
|
Dapatkan kontak | Semak pengikut palsu | ||
| 76 |
BEZARRE | ЖЕНСКАЯ ОДЕЖДА
|
4.5K
|
0.04%
|
Dapatkan kontak | Semak pengikut palsu | ||
| 77 |
Айнур Нурсеитова
|
4.4K
|
0.5%
|
Dapatkan kontak | Semak pengikut palsu | ||
| 78 |
Детский мир игрушек
|
4.4K
|
-
|
Dapatkan kontak | Semak pengikut palsu | ||
| 79 |
Жұматай Әсел | Рецепты 🍽️
|
4.3K
|
0.24%
|
Dapatkan kontak | Semak pengikut palsu | ||
| 80 |
Zhanat Baqyt💎
|
4.2K
|
0.89%
|
Dapatkan kontak | Semak pengikut palsu | ||
| 81 |
ASTANA | НОВОСТИ | АСТАНА
|
4.2K
|
0.47%
|
Dapatkan kontak | Semak pengikut palsu | ||
| 82 |
Куда пойти в Астане?
|
4.2K
|
0.55%
|
Dapatkan kontak | Semak pengikut palsu | ||
| 83 |
Нұрсұлтан Жақсыген
|
4K
|
0.25%
|
Dapatkan kontak | Semak pengikut palsu | ||
| 84 |
Sanjar Madi • Санжар Мади
|
4K
|
0.7%
|
Dapatkan kontak | Semak pengikut palsu | ||
| 85 |
Shahrizadа/Shahi🌸
|
3.9K
|
0.62%
|
Dapatkan kontak | Semak pengikut palsu | ||
| 86 |
ғʀᴇsʜ ᴘᴏᴍᴍᴇ
|
3.9K
|
-
|
Dapatkan kontak | Semak pengikut palsu | ||
| 87 |
Ғаділбек Жаңай 🧸
|
3.8K
|
0.65%
|
Dapatkan kontak | Semak pengikut palsu | ||
| 88 |
Əmre
|
3.8K
|
-
|
Dapatkan kontak | Semak pengikut palsu | ||
| 89 |
TIMUCHIN
|
3.6K
|
0.06%
|
Dapatkan kontak | Semak pengikut palsu | ||
| 90 |
Ratbek Bayenov
|
3.5K
|
9.26%
|
Dapatkan kontak | Semak pengikut palsu | ||
| 91 |
Стилист | Наргиз Джолдыбекова
|
3.5K
|
0.31%
|
Dapatkan kontak | Semak pengikut palsu | ||
| 92 |
Макпал Иманова
|
3.5K
|
2.39%
|
Dapatkan kontak | Semak pengikut palsu | ||
| 93 |
AKSUNKAR🎸
|
3.5K
|
0.97%
|
Dapatkan kontak | Semak pengikut palsu | ||
| 94 |
ДЕТСКИЕ КНИГИ И ИГРЫ
|
3.4K
|
0.08%
|
Dapatkan kontak | Semak pengikut palsu | ||
| 95 |
АСЕМ КРЕШПО | Стилист & Fashion Blogger
|
3.4K
|
0.58%
|
Dapatkan kontak | Semak pengikut palsu | ||
| 96 |
Aidana🕊️
|
3.3K
|
0.63%
|
|
Dapatkan kontak | Semak pengikut palsu | |
| 97 |
𝐒𝐚𝐨𝐝𝐚𝐭 𝐙𝐡𝐮𝐫𝐚𝐞𝐯𝐚
|
3.3K
|
-
|
Dapatkan kontak | Semak pengikut palsu | ||
| 98 |
MATÜ — платья, костюмы, тренчи
|
3.3K
|
0.11%
|
|
Dapatkan kontak | Semak pengikut palsu | |
| 99 |
Кабдол Тлеков
|
3.2K
|
0.68%
|
Dapatkan kontak | Semak pengikut palsu | ||
| 100 |
АСЕЛЬ БАЙМАХАН | ДИЗАЙНЕР ИНТЕРЬЕРА
|
3.2K
|
0.23%
|
Dapatkan kontak | Semak pengikut palsu |
In the heart of Central Asia, Kazakhstan is experiencing a digital renaissance, with social media influence becoming a powerful force in shaping consumer behavior and brand narratives. As internet penetration and social media usage continue to rise across this vast and resource-rich nation, influencer marketing has emerged as an essential strategy for brands looking to connect with Kazakh audiences in authentic and impactful ways.
This comprehensive guide explores the vibrant influencer landscape in Kazakhstan, offering insights into the market dynamics, top content creators, engagement strategies, and practical considerations for launching successful campaigns in this unique market. Whether you're a global brand looking to enter Kazakhstan or a local business aiming to maximize your digital presence, understanding the nuances of influencer marketing in this rapidly evolving market can provide significant competitive advantages.
Internet Penetration
Social Media Users
Daily Social Media Usage
Kazakhstan's digital infrastructure has developed remarkably in recent years, creating fertile ground for influencer marketing. With a population of approximately 19 million people, the country boasts an impressive internet penetration rate of 87.2%. More significantly, about 11.6 million Kazakhstanis are active social media users, spending an average of more than three hours daily on various platforms.
Most popular among Kazakh influencers with highest engagement rates
Dominant for long-form content with growing creator community
Rapidly growing with younger demographics and new creators
Popular messaging app with influential channels and groups
While Western platforms like Instagram, YouTube, and increasingly TikTok dominate the social media landscape, it's important to note that Telegram has unique significance in Kazakhstan. The messaging app isn't just for communication but hosts influential channels followed by thousands, making it a distinctive feature of the Kazakh influencer ecosystem.
Kazakhstan has developed a diverse influencer ecosystem, with content creators spanning numerous categories from lifestyle and entertainment to business and education. Understanding the key players in this space is essential for brands looking to identify potential partnerships.
The Kazakh influencer market follows a similar tiered structure to global markets, but with some contextual differences due to the country's population size and social media penetration. Understanding these tiers helps brands allocate budgets effectively and select the right partners for their goals.
Followers: 1K - 10K
$100 - $300
per post
Followers: 10K - 100K
$300 - $1,500
per post
Followers: 100K - 1M
$1,500 - $7,000
per post
Followers: 1M+
$7,000+
per post
While these pricing tiers provide a general guideline, it's important to note that rates can vary significantly based on factors such as content format (static posts typically cost less than videos), exclusivity requirements, usage rights, and the influencer's negotiation power. Entertainment and lifestyle influencers often command premium rates compared to other niches.
Kazakhstan's unique cultural landscape requires thoughtful consideration when planning influencer marketing campaigns. Understanding these nuances can help brands avoid missteps and create more resonant content.
Successful influencer marketing in Kazakhstan requires strategic planning, careful execution, and thoughtful measurement. Here's a comprehensive framework for developing campaigns that resonate with Kazakh audiences:
Effective measurement is essential to understand campaign performance and optimize future strategies. Here are the most relevant KPIs for measuring influencer marketing success in Kazakhstan:
| Objective | Key Metrics | Measurement Tools |
|---|---|---|
| Brand Awareness | Reach, Impressions, Profile Visits, Follower Growth | Platform Analytics, UTM Parameters, Brand Lift Studies |
| Engagement | Likes, Comments, Shares, Saves, Engagement Rate | Platform Insights, Social Listening Tools |
| Conversion | Click-through Rate, Coupon Usage, Sales, Lead Generation | Tracking Links, Promo Codes, CRM Integration |
| Content Performance | Video Views, Watch Time, Completion Rate | Platform Analytics, Third-party Measurement Tools |
| ROI/ROAS | Cost per Acquisition, Revenue Generated, Return on Ad Spend | E-commerce Tracking, Attribution Models |
The influencer marketing ecosystem in Kazakhstan is rapidly evolving. Staying ahead of these trends can help brands position their strategies for maximum impact:
Short-form video content on TikTok and Instagram Reels is experiencing explosive growth among Kazakh audiences, particularly with viewers under 30.
Direct shopping features on Instagram and influencer-driven online stores are creating new conversion opportunities for brands in the Kazakh market.
Content in the Kazakh language is seeing higher engagement rates as younger audiences embrace their cultural heritage alongside Russian-language content.
Kazakhstan is seeing its first AI-generated and virtual influencers emerge, particularly in the technology, gaming, and fashion sectors.
Groups of micro-influencers are forming collectives to offer brands coordinated campaigns across multiple niches with more competitive pricing.
Kazakh influencers are increasingly collaborating with creators from neighboring Central Asian countries and beyond, expanding reach for international brands.
While the opportunities are substantial, brands should be aware of several challenges when working with influencers in Kazakhstan:
Objective: Increase mobile app downloads and new account registrations among young adults.
Strategy: Partnered with 25+ lifestyle and finance influencers across different tiers to demonstrate the app's features through authentic day-in-the-life content.
Results: 200,000+ app downloads, 45% increase in new accounts from the target demographic, and 3.8 million campaign impressions across platforms.
Key Success Factor: Allowing influencers to showcase personal use cases relevant to their audience rather than scripted demonstrations.
Objective: Promote domestic tourism during international travel restrictions.
Strategy: Collaborated with travel influencers and content creators to showcase hidden gems across Kazakhstan's diverse regions through immersive video content.
Results: 35% increase in domestic route bookings, 2.5 million video views, and significant growth in the airline's social media following.
Key Success Factor: High-quality, cinematic content that highlighted Kazakhstan's natural beauty while incorporating practical travel information.
Kazakhstan offers a dynamic and growing market for influencer marketing, with opportunities for brands willing to invest in understanding its unique digital ecosystem. As social media penetration continues to increase and the influencer landscape matures, brands that establish authentic partnerships with Kazakh creators can build meaningful connections with consumers across this diverse Central Asian nation.
The key to success lies in balancing global best practices with local cultural sensitivities, selecting the right influencer partners based on authentic engagement rather than follower counts alone, and developing campaigns that resonate with Kazakh consumers' values and aspirations. By approaching the market with cultural intelligence and strategic planning, brands can leverage influencer relationships to achieve significant business outcomes in Kazakhstan.
As with any emerging influencer market, flexibility and adaptation are essential. The landscape is evolving rapidly, with new platforms gaining traction and content preferences shifting. Brands that stay attuned to these changes while maintaining consistent presence through trusted influencer partners will be best positioned to capture the growing opportunities in Kazakhstan's digital ecosystem.
Ready to take your brand's influence to the next level in Kazakhstan and beyond? StarNgage provides the all-in-one AI-powered platform you need to discover, connect with, and manage relationships with the perfect influencers for your brand. From finding authentic creators who align with your values to measuring campaign performance with precision analytics, our suite of tools simplifies every aspect of influencer marketing.
Don't navigate Kazakhstan's complex influencer landscape alone. Join the forward-thinking brands leveraging StarNgage's expertise and technology to create impactful campaigns that drive real results. Sign up today or contact our team to learn how we can help you build authentic connections with Kazakh audiences through the power of influencer marketing.