| # | 名前 | フォロワー数 | エンゲージメント率 | 国 | 影響力のあるトピック | 連絡先を取得 | フォロワーの偽物をチェックする |
|---|---|---|---|---|---|---|---|
| 1 |
Ridwan Kamil
|
431K
|
1.11%
|
連絡先を取得 | フォロワーの偽物をチェックする | ||
| 2 |
Deddy Corbuzier, Ph.D
|
401.8K
|
0.67%
|
連絡先を取得 | フォロワーの偽物をチェックする | ||
| 3 |
Raditya Dika
|
367.3K
|
0.63%
|
連絡先を取得 | フォロワーの偽物をチェックする | ||
| 4 |
anya geraldine
|
332.3K
|
0.62%
|
連絡先を取得 | フォロワーの偽物をチェックする | ||
| 5 |
Luna Maya
|
313.3K
|
0.43%
|
連絡先を取得 | フォロワーの偽物をチェックする | ||
| 6 |
Gisella Anastasia
|
234.4K
|
-
|
連絡先を取得 | フォロワーの偽物をチェックする | ||
| 7 |
Shopee Indonesia
|
231.1K
|
0.11%
|
連絡先を取得 | フォロワーの偽物をチェックする | ||
| 8 |
Tasya Farasya
|
221.5K
|
0.24%
|
連絡先を取得 | フォロワーの偽物をチェックする | ||
| 9 |
Dinda Hauw
|
212.1K
|
0.82%
|
連絡先を取得 | フォロワーの偽物をチェックする | ||
| 10 |
Cipeng | TIRTA
|
186.7K
|
0.11%
|
連絡先を取得 | フォロワーの偽物をチェックする | ||
| 11 |
NIKI
|
182.1K
|
-
|
連絡先を取得 | フォロワーの偽物をチェックする | ||
| 12 |
Felix Siauw
|
176K
|
1.72%
|
連絡先を取得 | フォロワーの偽物をチェックする | ||
| 13 |
Ricky Harun
|
169.5K
|
0.47%
|
連絡先を取得 | フォロワーの偽物をチェックする | ||
| 14 |
INDOZONE - #KAMUHARUSTAU
|
166.7K
|
0.11%
|
連絡先を取得 | フォロワーの偽物をチェックする | ||
| 15 |
detikcom
|
164.8K
|
0.18%
|
連絡先を取得 | フォロワーの偽物をチェックする | ||
| 16 |
Karin Novilda
|
164.5K
|
0.66%
|
連絡先を取得 | フォロワーの偽物をチェックする | ||
| 17 |
ANDRE SARWONO
|
163.1K
|
0.23%
|
連絡先を取得 | フォロワーの偽物をチェックする | ||
| 18 |
Dian Sastrowardoyo
|
161K
|
0.28%
|
連絡先を取得 | フォロワーの偽物をチェックする | ||
| 19 |
sunny
|
156.7K
|
0.66%
|
連絡先を取得 | フォロワーの偽物をチェックする | ||
| 20 |
Oki Setiana Dewi
|
150.3K
|
1.1%
|
連絡先を取得 | フォロワーの偽物をチェックする | ||
| 21 |
Fakta Info Psikologi 🌐
|
146.4K
|
0.43%
|
連絡先を取得 | フォロワーの偽物をチェックする | ||
| 22 |
Djbutterfly36🇮🇩🇹🇭
|
145.7K
|
0.3%
|
連絡先を取得 | フォロワーの偽物をチェックする | ||
| 23 |
Michelle Ziudith w
|
144.4K
|
0.47%
|
連絡先を取得 | フォロワーの偽物をチェックする | ||
| 24 |
thoriq halilintar
|
141.6K
|
1.41%
|
連絡先を取得 | フォロワーの偽物をチェックする | ||
| 25 |
Raden Rauf AM
|
133.6K
|
1.18%
|
連絡先を取得 | フォロワーの偽物をチェックする | ||
| 26 |
Muzammil Hasballah 🇮🇩
|
132.8K
|
0.68%
|
連絡先を取得 | フォロワーの偽物をチェックする | ||
| 27 |
Jharna Bhagwani
|
130.7K
|
0.33%
|
連絡先を取得 | フォロワーの偽物をチェックする | ||
| 28 |
Refal hady
|
128.1K
|
1.43%
|
連絡先を取得 | フォロワーの偽物をチェックする | ||
| 29 |
Alfy Saga
|
120.3K
|
1.38%
|
連絡先を取得 | フォロワーの偽物をチェックする | ||
| 30 |
Giladiskon Indonesia
|
110.8K
|
0.04%
|
連絡先を取得 | フォロワーの偽物をチェックする | ||
| 31 |
Wika Salim
|
109.8K
|
0.71%
|
連絡先を取得 | フォロワーの偽物をチェックする | ||
| 32 |
Syakir Daulay
|
109.8K
|
1.39%
|
連絡先を取得 | フォロワーの偽物をチェックする | ||
| 33 |
Sri Wulandari Guritno 🇮🇩🇬🇧
|
108.3K
|
0.42%
|
連絡先を取得 | フォロワーの偽物をチェックする | ||
| 34 |
Ernest Prakasa
|
105.6K
|
0.97%
|
連絡先を取得 | フォロワーの偽物をチェックする | ||
| 35 |
AFC
|
105.4K
|
0.25%
|
連絡先を取得 | フォロワーの偽物をチェックする | ||
| 36 |
Verrell Bramasta
|
102.4K
|
0.37%
|
連絡先を取得 | フォロワーの偽物をチェックする | ||
| 37 |
CNN Indonesia
|
102.2K
|
0.2%
|
連絡先を取得 | フォロワーの偽物をチェックする | ||
| 38 |
Aurélie Moeremans
|
101.2K
|
0.52%
|
連絡先を取得 | フォロワーの偽物をチェックする | ||
| 39 |
CoppaMagz
|
100.9K
|
1.6%
|
連絡先を取得 | フォロワーの偽物をチェックする | ||
| 40 |
Kementerian BUMN RI
|
97.7K
|
0.08%
|
連絡先を取得 | フォロワーの偽物をチェックする | ||
| 41 |
Benjamin Master Adhisurya
|
90.2K
|
1.22%
|
|
連絡先を取得 | フォロワーの偽物をチェックする | |
| 42 |
TR
|
89K
|
1.76%
|
連絡先を取得 | フォロワーの偽物をチェックする | ||
| 43 |
KFC Indonesia
|
87.9K
|
-
|
連絡先を取得 | フォロワーの偽物をチェックする | ||
| 44 |
INDOMARET
|
87.8K
|
0.17%
|
連絡先を取得 | フォロワーの偽物をチェックする | ||
| 45 |
CITA RAHAYU
|
87.2K
|
0.56%
|
連絡先を取得 | フォロワーの偽物をチェックする | ||
| 46 |
Yura Yunita
|
85.3K
|
1.38%
|
連絡先を取得 | フォロワーの偽物をチェックする | ||
| 47 |
Badminton Indonesia
|
82.7K
|
-
|
連絡先を取得 | フォロワーの偽物をチェックする | ||
| 48 |
Kompas.com
|
81.1K
|
0.12%
|
連絡先を取得 | フォロワーの偽物をチェックする | ||
| 49 |
BMKG
|
80.7K
|
0.4%
|
連絡先を取得 | フォロワーの偽物をチェックする | ||
| 50 |
Dalang Pelo
|
80.6K
|
0.18%
|
連絡先を取得 | フォロワーの偽物をチェックする | ||
| 51 |
Korea Reomit
|
79.6K
|
0.32%
|
連絡先を取得 | フォロワーの偽物をチェックする | ||
| 52 |
Fakta Indo | Berita Indonesia
|
79.5K
|
0.16%
|
連絡先を取得 | フォロワーの偽物をチェックする | ||
| 53 |
M. Brisia Jodie Maurine
|
79K
|
0.53%
|
連絡先を取得 | フォロワーの偽物をチェックする | ||
| 54 |
Arie Untung
|
78.5K
|
0.52%
|
連絡先を取得 | フォロワーの偽物をチェックする | ||
| 55 |
Risa Saraswati
|
77.7K
|
0.6%
|
連絡先を取得 | フォロワーの偽物をチェックする | ||
| 56 |
Bobon Santoso
|
77K
|
0.79%
|
連絡先を取得 | フォロワーの偽物をチェックする | ||
| 57 |
Nex Carlos
|
76.8K
|
0.52%
|
連絡先を取得 | フォロワーの偽物をチェックする | ||
| 58 |
Yummy
|
76.5K
|
0.08%
|
連絡先を取得 | フォロワーの偽物をチェックする | ||
| 59 |
Febby Rastanty
|
76.2K
|
2.13%
|
連絡先を取得 | フォロワーの偽物をチェックする | ||
| 60 |
DISKON / PROMO / SALE / KATALOG BELANJA
|
73.3K
|
0.06%
|
連絡先を取得 | フォロワーの偽物をチェックする | ||
| 61 |
Sophia Latjuba
|
73.2K
|
0.21%
|
Få kontakter | Tjek falske følgere | ||
| 62 |
Ranty Maria
|
72.9K
|
1.47%
|
Få kontakter | Tjek falske følgere | ||
| 63 |
tirto.id
|
71.9K
|
0.1%
|
Få kontakter | Tjek falske følgere | ||
| 64 |
Fatma S. Zar
|
71.2K
|
0.42%
|
Få kontakter | Tjek falske følgere | ||
| 65 |
Nana Mirdad
|
71.2K
|
0.63%
|
Få kontakter | Tjek falske følgere | ||
| 66 |
COMPASS®
|
70.9K
|
0.32%
|
Få kontakter | Tjek falske følgere | ||
| 67 |
Bittersweet by Najla
|
70.5K
|
0.15%
|
Få kontakter | Tjek falske følgere | ||
| 68 |
Gojek Indonesia
|
69K
|
0.26%
|
Få kontakter | Tjek falske følgere | ||
| 69 |
ᴄʜɪᴄᴄᴏ ᴊᴇʀɪᴋʜᴏ ᴊᴀʀᴜᴍɪʟɪɴᴅ
|
68.8K
|
0.31%
|
Få kontakter | Tjek falske følgere | ||
| 70 |
KompasTV
|
67.6K
|
0.08%
|
Få kontakter | Tjek falske følgere | ||
| 71 |
Salim A. Fillah
|
67.5K
|
1.54%
|
Få kontakter | Tjek falske følgere | ||
| 72 |
JCO Donuts & Coffee
|
67.3K
|
0.11%
|
Få kontakter | Tjek falske følgere | ||
| 73 |
Kementerian Kominfo
|
66.4K
|
0.17%
|
Få kontakter | Tjek falske følgere | ||
| 74 |
ᑭutri ᗪelina✨
|
65.4K
|
0.7%
|
Få kontakter | Tjek falske følgere | ||
| 75 |
Harris Illanno Vriza
|
64.6K
|
0.76%
|
Få kontakter | Tjek falske følgere | ||
| 76 |
Persebaya
|
62.8K
|
1.48%
|
Få kontakter | Tjek falske følgere | ||
| 77 |
Azriel Hermansyah
|
62.6K
|
0.69%
|
Få kontakter | Tjek falske følgere | ||
| 78 |
Tya Ariestya
|
62.6K
|
0.34%
|
Få kontakter | Tjek falske følgere | ||
| 79 |
Badminton Talk
|
62.2K
|
0.15%
|
Få kontakter | Tjek falske følgere | ||
| 80 |
AndreaDian
|
61.7K
|
0.37%
|
Få kontakter | Tjek falske følgere | ||
| 81 |
Arif Muhammad
|
61.7K
|
0.19%
|
Få kontakter | Tjek falske følgere | ||
| 82 |
Pizza Hut Indonesia 🍕
|
61.7K
|
0.09%
|
Få kontakter | Tjek falske følgere | ||
| 83 |
Drama Ojek Online Indonesia
|
61.4K
|
0.14%
|
Få kontakter | Tjek falske følgere | ||
| 84 |
tempo.co by Tempo Media Group
|
61.2K
|
0.13%
|
Få kontakter | Tjek falske følgere | ||
| 85 |
Ananda Omesh
|
60.6K
|
0.44%
|
Få kontakter | Tjek falske følgere | ||
| 86 |
59.7K
|
0.37%
|
Få kontakter | Tjek falske følgere | |||
| 87 |
Jennifer Bachdim
|
59.6K
|
0.48%
|
Få kontakter | Tjek falske følgere | ||
| 88 |
Mrs. Corbuzier | Beauty Creators
|
59.2K
|
0.74%
|
Få kontakter | Tjek falske følgere | ||
| 89 |
BAYU SKAK
|
58.8K
|
0.63%
|
Få kontakter | Tjek falske følgere | ||
| 90 |
Generasi 90an
|
58.2K
|
0.1%
|
Få kontakter | Tjek falske følgere | ||
| 91 |
Alifhia Fitri
|
57.8K
|
1.57%
|
Få kontakter | Tjek falske følgere | ||
| 92 |
Indosiar
|
57.7K
|
0.65%
|
Få kontakter | Tjek falske følgere | ||
| 93 |
IDX CHANNEL
|
56.4K
|
0.12%
|
Få kontakter | Tjek falske følgere | ||
| 94 |
Hawaariyyun
|
54.7K
|
0.95%
|
Få kontakter | Tjek falske følgere | ||
| 95 |
TRANS7
|
54.6K
|
0.2%
|
Få kontakter | Tjek falske følgere | ||
| 96 |
Ardhito Pramono
|
53.8K
|
1.31%
|
Få kontakter | Tjek falske følgere | ||
| 97 |
Basuki T Purnama
|
53.8K
|
0.63%
|
Få kontakter | Tjek falske følgere | ||
| 98 |
Telkomsel
|
53.4K
|
0.02%
|
Få kontakter | Tjek falske følgere | ||
| 99 |
Yayasan Indonesia Bertauhid 🔵
|
53.4K
|
0.05%
|
Få kontakter | Tjek falske følgere | ||
| 100 |
Stephanie Poetri
|
53.4K
|
0.33%
|
Få kontakter | Tjek falske følgere |
The Indonesian digital landscape has rapidly evolved into one of Southeast Asia's most vibrant influencer marketing environments. With over 191 million active social media users spending an average of 3 hours and 15 minutes daily on platforms, Indonesia represents a goldmine of opportunity for brands looking to leverage creator partnerships. As the fourth most populous country globally with a youthful demographic eager to consume digital content, the Indonesian influencer ecosystem has developed its unique characteristics and engagement patterns.
At StarNgage, we've observed firsthand how Indonesia's influencer marketing scene has matured from casual brand collaborations to sophisticated, data-driven campaigns yielding measurable ROI. This comprehensive guide explores the Indonesian influencer landscape, highlighting key platforms, top creators across niches, campaign strategies, and emerging trends to help brands navigate this dynamic market effectively.
Internet Penetration Rate
Active Social Media Users
Daily Social Media Usage
Indonesia's digital landscape presents ideal conditions for influencer marketing success. The country's high smartphone penetration combined with affordable data plans has created a mobile-first nation where social media usage is deeply integrated into daily life. The Indonesian consumer typically follows multiple influencers across platforms, with 78% reporting they've made purchase decisions based on creator recommendations.
Users in Indonesia, making it the 4th largest market globally. Preferred platform for lifestyle, fashion, and beauty influencers. Photo carousels and Reels generate the highest engagement.
Active users, with rapid growth among Gen Z. Dominates short-form video content with high viral potential. Indonesian users spend an average of 30.8 hours monthly on the platform.
Monthly active users, making it Indonesia's most-used platform. Particularly strong for tutorial content, reviews, and long-form entertainment. YouTube Shorts gaining traction rapidly.
Twitter (18.45M users), Facebook (129.85M users), and LinkedIn (growing for B2B influencer marketing) complete the ecosystem. Emerging platforms include Snack Video and Likee.
Rp500K - Rp2M
per campaign
Rp2M - Rp10M
per campaign
Rp10M - Rp35M
per campaign
Rp35M - Rp250M+
per campaign
The Indonesian influencer marketing landscape operates under specific regulatory frameworks that brands must navigate carefully:
| KPI | Indonesian Benchmarks |
|---|---|
| Engagement Rate | Nano: 7-10%, Micro: 4-7%, Mid-tier: 3-5%, Macro: 1-3% |
| Click-Through Rate | Instagram: 0.8-2.5%, TikTok: 1.2-3.8%, YouTube: 0.5-1.2% |
| Conversion Rate | Direct: 1.5-4%, Affiliate: 3-8%, Discount codes: 5-12% |
| Cost Per Engagement | Nano: Rp100-250, Micro: Rp250-500, Mid-tier: Rp500-1200 |
| Brand Lift | Awareness: +15-25%, Consideration: +10-18%, Purchase Intent: +7-15% |
Indonesian influencers are increasingly selling directly through platforms like TikTok Shop, Instagram Shopping, and Tokopedia Live, creating seamless paths to purchase. Live shopping streams saw 350% growth in 2022-2023.
Digital avatars like Aesha (@aeshaofficial.id) and Djem (@djem.id) are gaining traction, particularly with Gen Z audiences. These virtual personalities offer brands consistent, controllable messaging without human influencer risks.
As Jakarta and Bali become saturated, brands are targeting influencers from cities like Surabaya, Bandung, Medan, and Makassar to reach untapped markets with more affordable campaigns and higher engagement rates.
Shifting from one-off campaigns to year-long partnerships with fewer, more aligned influencers. Indonesian consumers show 42% higher trust in consistent influencer-brand relationships versus single promotions.
Indonesian influencers increasingly incorporate environmental and social responsibility into their content. Campaigns with sustainability components generate 28% higher engagement among Indonesian Gen Z audiences.
Indonesian creators are adopting AI tools for content ideation, editing, and personalization at rapid rates. Campaigns using AI-optimized posting schedules show 15-20% higher performance than standard timing approaches.
Set clear goals specific to the Indonesian market context:
Indonesia's audience segments have distinct characteristics:
Indonesia's influencer marketing landscape offers tremendous potential for brands willing to invest in understanding its unique characteristics. With one of the world's most socially engaged populations, the archipelago nation provides fertile ground for authentic creator partnerships that can drive meaningful business results. The key lies in respecting Indonesia's cultural context while leveraging the distinct strengths of its diverse creator ecosystem.
Success in this market requires both strategic thinking and cultural sensitivity. Brands that partner with influencers sharing their values, focus on building genuine connections, and adapt their approaches to local preferences will find themselves with powerful advocates capable of reaching Indonesia's digitally-savvy consumers in ways traditional advertising cannot match.
As Indonesia's digital ecosystem continues to evolve, staying current with emerging platforms, content formats, and creator trends will be essential for brands looking to maximize their influencer marketing effectiveness in this dynamic and promising market.
Ready to elevate your brand presence in Indonesia through strategic influencer partnerships? StarNgage provides end-to-end solutions for identifying, engaging, and measuring the impact of the perfect influencers for your brand. Our AI-powered platform combined with deep local market expertise ensures your campaigns resonate with Indonesian audiences while delivering measurable ROI.
Don't navigate Indonesia's complex influencer landscape alone. Schedule a consultation with our Indonesia market specialists and discover how our data-driven approach can help you create authentic connections with your target audience through the country's most influential creators.