Selkie ™

New and beloved Monarchy styles emerge from their chrysalis. The monarch butterfly migration that descended upon Santa Barbara in 1994 left an indelible mark on Selkie founder Kimberley Gordon, who had just emigrated to California. “It was a spectacular sight back then,” she says of this profoundly spiritual encounter. “The mass of [wings] would be so dense that it seemed as if the trees were moving.” ⠀⠀⠀⠀⠀⠀⠀⠀⠀ This mini collection of both new and beloved silhouettes draws inspiration from these magnificent creatures and the women who connect with them—like Kimberley’s sister, whom she idolized and whose dramatic monarch tattoo spans her shoulder blades. “Monarch girls are different, bold, and they become monarch women,” says Kimberley, “They elude me in ways I find fascinating. Wonderful, wondrous, and strong as a butterfly, I knew this print would need to capture the essence of a gentle migration. I hope it does just that for you.”

Shine on, princess Part Two is now available to shop. Happy Spring!!

Join the waitlist on selkie collection.com THE PRINCESS AND THE PEA Spring/Summer 2025 Earth Day April 22nd A fairytale collection for the love of nature and transcendent, creative sensitivity. Short film by @wedreamoficecream Starring @_lilynova_ Shot by @nathanpresley

On set, part 2

Join me on set for the new summer collection!! Comment your age and fave print below

Come behind the scenes to see the coming summer collection on set. Join me again next Monday to see more of the collection on @erinmarleyklay

Live on set at the studio, shooting the new Swimmers collection.

“We felt the imprisonment of being a girl, the way it made your mind active and dreamy, and how you ended up knowing which colors went together. We knew that the girls were our twins, that we all existed in space like animals with identical skins, and that they knew everything about us though we couldn’t fathom them at all. We knew, finally, that the girls were really women in disguise, that they understood love and even death, and that our job was merely to create the noise that seemed to fascinate them.“ Join me on set tomorrow live in studio to see the latest collection shot at our new Selkie HQ in Pasadena (also the new home to our new sample sales, and dare I say… pop up shop one day?) we have an all new swim collection, beautiful sun dresses, shirts, pants and corsets, and some crazy collectors items, 70s inspired beauties paying homage to some great modern fiction, the tragic queen of suburbia; Lux Lisbon. 11:30 am pst

French fruit hits different 🍎🍓🍒🍑🍈🍅🍇🍋 iykyk

Impossibly beautiful. Monarch chrysalis, Glass frogs, orchid Mantis… Luna moths, what more could we dream of?

Her majesty @kllsym

Crowned butterfly queen