Crafting Compelling Campaigns: Workhouse PR's Poetic Approach to Public Relations In a world where communications can often feel calculated, many of us long to escape the transactional and cold. With every brand, product, or person, there is a unique story waiting to be told, and Public Relations holds the uncanny ability to find that fortune from within and bring it to life. PR professionals are modern-day bards, tasked with crafting narratives that are not just compelling, but also authentic and true. They are the poets of business, the weavers of imaginative tales, and the architects of originality. Read more about our poetic approach to PR via the link in our bio. #publicrelations #pr #marketing #branding #publicity #communications #advertising #creative #entrepreneur #smallbusiness #business #music #fineart #film #fashion #hospitality #realestate #retail #ai #nft #crypto #chatgpt

AUSTER: #TBT Blow Clouds, Not Smoke. Workhouse + @matteprojects produced the official @hypebeast launch party to unveil AUSTER, a vape subscription service that housed a themed marketplace filled with rich ingredients, surprise accessories, and collector items in collaboration with, @charlieschalkdust @vapekitchenpl and @nktryouth. From silk custom designed cravats, mint toothpicks for post-puff fix by well-known @daneson to sleek metal USBs and kitschy branded pins & patches, Auster presented vapor liquids and lifestyle goods. The launch event included a multi-sensory experiences for press, influencers, and special guests at Williamsburg's Villain Studios who were treated to an outlandish experimental journey through music, art, and design exhibits including @samchirnside Art Gallery, a 'Blow Clouds' flavor tasting bar, the A1-Array GIF booth and musical performances by Isaiah Rashad, Point Point, Leikeli47, Harley Viera-Netwon and MEMBA w/ GIIA. #vape #art #music #fashion #smoke #gallery #fineart #design #auster #workhousepr

SPEC-TACULAR SPRING! Vintage Visions only at Fabulous Fanny's, the New York City institution renowned for its iconic eyewear, marks its 30th birthday with a stunning anniversary collection honoring the formidable faces of free-spirited artists, film, and music personalities shaping today’s fashion. Picturing the past but with an eye towards the future, Fabulous Fanny's is a one-of-a-kind store in New York City's East Village that scours the world to find the most Original Vintage frames. The kind that stands out and surpasses the test of time. This landmark emporium, located at 335 East 9th Street, curates tiny treasures while reimagining and recreating history's most illustrious eyewear, producing stunning replicas of countless classics. Celebrating its Thirtieth Anniversary, Fabulous Fanny's narrative begins in the stalls of the Chelsea Flea Market circa 1993. The same place where Andy Warhol used to uncover vintage treasures. For decades, Fanny’s has supplied inspiration for fashion houses and designers, both new and old. From its early days when the likes of Calvin Klein and Diane von Furstenberg used to venture to Chelsea, costume designers now flock to the store in search of frames that have popped up in numerous movies and television productions like Mad Men, The Wolf of Wall Street, The Sopranos, The Royal Tenenbaums, The Marvelous Mrs. Maisel, Sex in the City, Curb Your Enthusiasm, Spiderman Far From Home, American Horror Story, Russian Doll, Simply Halston and on Broadway in Hamilton, To Kill A Mockingbird, Moulin Rouge, Cabaret, and Company, amongst many others. For samples, high resolution images or to interview a Fabulous Fanny’s executive, contact [email protected] Visit @fabulousfannysnyc Store 335 East 9th Street, NYC #eyewear #springfashion #fashion #sunglasses #fabuousfannys #accessories #SS23 #eyeglasses #vintage #eyewearfashion #nyc #newyorkcity #repoduction #workhousepr

In celebration of (almost) Earth Day, @earth911 has featured WORKHOUSE client Sherene Strausberg’s multi-award-winning short film “Cool For You,” Executive Produced by “Stranger Things” star Matthew Modine. The article includes a “Why I Made This Film” expose that takes us through from pandemic pursuits to award-winning results. It’s a wild ride but not as sensational as the U.N Panel report that states the world has less than a decade to stop catastrophic warming. If you are not looking up, you should be. For a limited time, we are offering free access to showcase the short film “Cool For You” on media platforms and hope you will consider featuring this important film this Earth Day to help spread awareness and inspire positive change. DM for details @sherenestrausberg @matthewmodine #globalwarming #clientchange #earthday #earthday2033 #film #cinema #movie #matthewmodine #workhousepr #unitednations #dontlookup

FIVERR Features Public Relations Pro Service with Multi-Faceted Communication Expert Adam Nelson as ”One of the Best” FIVERR, the company that is changing how the world works together, has honored multi-faceted communications expert Adam Nelson, Founder & CEO of WORKHOUSE, New York’s award-winning independent creative agency, as "One of the Best" Public Relations Experts on the platform. Nelson offers creative consulting services on Fiverr Pro, which features top-quality, hand-vetted professional freelancers in this special-edition Gig. Creators, entrepreneurs, brands, and businesses now have the opportunity to work directly with Nelson on their communication needs. Link in Bio for buyers interested in working with Nelson through his limited-time Pro Gig offerings. Featured in Fiverr’s global brand campaign “Connections,” the multi-million dollar campaign established in partnership with Mekanism, Nelson, who fully supports future vision, entrepreneurship, and the freedom of freelance, is an award-winning communication professional highly regarded for his original thinking, imaginative ideas, and unique hands-on approach. "I have always believed that the best work is fostered through creative collaboration and Fiverr's mission, which is to change how the world works together, offers a trusted talent pool of creatives whose sole purpose is to skyrocket your ascent. They are the disrupters who stand at the forefront of change, eyes fixed upon the exciting intersection where business needs meet work solutions. As we celebrate Workhouse's 24th anniversary, I could not be prouder to participate in the amplification of the heart of this brand. They are truly tomorrow’s transformational, today.” - Adam Nelson, CEO, Workhouse #entrepreneurship #business #communication #creative #collaboration #publicrelations #brand #pr #publicity #fiverr

#TBT Jason Dussault | Deconstructive/Constructive Hosted by Glenn O'Brien + Workhouse + Bullett Magazine | Sick Snaps by Ben Rosser/ @bfa + Jakub Kollarik / NYC 2015 Deconstructive/Constructive, a gallery opening celebrating a body of iconic mosaic works by Jason Dussault, produced by WORKHOUSE, and hosted by legendary founding Interview Magazine editor / @gq Magazine writer Glenn O'Brien and Bullett Magazine took place in New York City. The exhibit was sponsored by Billy Farrell Agency (BFA). Dussault is a Vancouver & New York-based artist whose practice focuses on combining traditional forms of mosaic with pop-culture characters from his childhood and the present. The works presented recalled the power of childhood memories through iconic characters that resonate with human nature¹s desire to retain an inner youth. Playful in nature yet anchored to the stringent values of adulthood, Dussault seeks to remind the viewer of a fragility that ultimately leads to self-awareness. This is the artist¹s debut solo exhibition in New York. Dussault explains, "Growing up in a small rural Canadian town in the late seventies and early eighties with young parents struggling to find their way, I spent much of my time alone, and the only access to art I had was comic books. I would spend hours trying to redraw these characters. Deconstructive/Constructive is my tribute to comic book art, my first love & inspiration." While his appropriated versions of superheroes and other characters known in the mass media hearken back to Pop art of the 1950s and 1960s, they align contemporarily with artists like KAWS, Mitch McGee, Justin Gilzene, Ron English, & Invader. @jason_dussault_art #workhousepr #fineart #art #pr #publicrelations #gallery #museum #branding #marketing #NYC

Bold Beginnings: Building Businesses from Humble Headquarters ​ ​// Workhouse, CEO Adam Nelson Remembers The Beginning // In the initial stages of entrepreneurship, small spaces serve as a testament to the tenacity and determination needed to carve a successful path. Every enterprise, regardless of its eventual grandeur, starts with a straightforward idea, a future vision, and the courage to confront challenges head-on. Aspiring entrepreneurs often find themselves in modest environments – a shared office, a cramped dwelling, or even a repurposed kitchen. Though these areas lack luxury, they brim with the spirit of innovation and the relentless drive of those who dare to dream. Within those walls, creativity thrives, and concepts materialize into reality. Launching a business can be an intimidating undertaking, but the most successful entrepreneurs acknowledge the power of persistence, the significance of adaptability, and the merit of hard work. Amid the uncertainty, economic slumps, and scarce resources, these individuals stay steadfast in their pursuit of success, understanding that each obstacle offers an opportunity for growth and learning. We here at WORKHOUSE can attest: The entrepreneurial journey is not a smooth one, yet it is often filled with moments of triumph and self-discovery. By overcoming hurdles, celebrating small victories, and acquiring wisdom along the way, entrepreneurs grow stronger and more knowledgeable. As the business develops and expands, its humble origins remind them of the tenacity and resilience that made everything possible. To those embarking on their entrepreneurial adventure, let the memory of those first modest offices inspire and motivate. Embrace challenges, treasure victories, and never forget — everyone starts somewhere. We would love to hear your success story. Add it in the comments below. Visit workhousepr.com Photo: First Office / NYC 1999 #entrepreneurship #business #entrepreneurs #work #success #building #creativity #startup #nycbusiness

@eliancesusa, Where Entrepreneurs Align, featured Workhouse client Robert Hillman, a living legend in the world of eyewear founding numerous spectacular shops including @pearlevision (purchased by @luxottica), EyeLab, and his latest venture, ownership of the 30-year-old heritage brand @fabulousfannysnyc located in New York City's East Village. The podcast traces Hillman's life, accomplishments, and pioneering career on Eliance's "Heroes" edition which celebrates a community of Billionaires, Millionaires, inventors, entrepreneurs, investors, angels, startups, founders, business lawyers, former and current politicians, celebrities, mentors, and more. Dont miss the listen as Hillman charts through his CV which reads like a historical "Who's Who": Robert Hillman Eyeglasses (1967-1971) Custom Optics (1969-1976) Pearle Vision (1971-1976) Spex Corp (1968 -1976) Optimum Optics (1977-1979) Eyelab (1980-1987) Hillman Eyes (1988-1997) Fabulous Fanny’s (2019- Present) CHINA America's Eyes (1993-2000) C.K. Trading (2002-2007) Robert Optical (2003-2007) EGO (2004-2007) Lookmatic (2010-2012) Eyedress (2012- Current) Visit Workhousepr.com to hear the history Media interested in interviewing Robert Hillman contact [email protected] #eyewear #eyewearstyle #eyewearstore #optician #optical #roberthillman #workhousepr #eyeglasses #fabulousfannys #nyc

In 2015, Workhouse, CEO Adam Nelson began working as the Founding Partner & Executive Director for “House of Independents,” an innovative performance arts venue located in Asbury Park, NJ. In this charge, Nelson’s first mission was to cultivate a singular identity, promotional, and graphic style. He wanted imagery that resonated throughout the region while providing unique, imaginative shows that appealed to a wide range of viewers. He also intended to close the economic divide so he centralized the material with an aim to appeal to all demographics. For conceptual graphic creation, Nelson worked with a designer to represent this mission by using large, electric type letters to craft a modern street-style feel. To embolden the art he applied a minimal white with a metallic shimmer held in a geometric shape. The glittering gold pallet with black text told the story. The lines were arranged in geometric formations with varying font sizes and thickness building a hierarchy of information. Nelson put special emphasis on House of Independent’s logo, to suggest that the venue was akin to a “home.” Posters often included a central figure or character from a show or performance stylized in an arresting pose to draw attention to the information. By utilizing these elements, he cultivated a graphic language reflective of street typography which was unconventional for the Asbury landscape and was almost graffiti-like in its juxtaposition. House has been lauded for its sound and vision and the graphic look and feel allowed the venue to come out swinging against Asbury Park’s jam-packed music scene. During Nelson’s tenure, Asbury Park's HOUSE OF INDEPENDENTS had become downtown’s premiere live entertainment venue through an eclectic mix of theatre, dance, film, comedy, oddities, late night fare, and, of course, the music that has placed Asbury on the global radar. Located in the heart of the city, House made a home for emerging and established culture renaissancing Cookman's Arts District through a wellspring of gay, concrete and established culture. #graphicdesign #illustration #art #comtentcreation #promo #asburypark #houseofindependents #workhousepr

Bebe Buell // Discovered by super agent Eileen Ford who relocated Bebe from her hometown of Virginia Beach, Virginia, to New York City where her passion, charisma and stellar looks propelled her into the limelight of Manhattan's music scene. After meeting musical genius Todd Rundgren, the two moved in together and began a steady relationship. Affectionately called “Friend To The Stars,” Bebe earned the title because of her closeness to everyone from Jack Nicholson to Andy Warhol, and her carte blanche access to rock’s elite royalty including relationships with Mick Jagger, Iggy Pop, David Bowie, Elvis Costello, Rod Stewart, Stiv Bators, Jimmy Page of Led Zeppelin and Steven Tyler of Aerosmith. Bebe’s musical career jumpstarted with her first release, “Covers Girl” (1981) produced by Ric Ocasek and Rick Derringer and featured legendary group The Cars backing her on two tracks. She formed The Gargoyles; the female-fronted, hard rock unit that was ahead of its time and caught the eye of Joey Ramone who had the band open for The Ramones. Soon, offers of record deals followed. But when Bebe’s daughter Liv found out her father was actually Steven Tyler, and not Todd Rundgren, 1991 became a year of big changes. Well documented in the media, Bebe has said that she didn’t want to tell Liv who her real father was because of Steven’s heavy drug addiction at the time. Todd had known that he was not the biological father of Liv but had kept the secret in order to give both Bebe and Liv some semblance of a stable home. As Steven got sober, the news of Liv’s parentage was no longer a secret. Bebe withdrew from the public eye to focus on raising her daughter. Around this time, Cameron Crowe released the film “Almost Famous” which is heavily based on certain elements of Bebe’s life. Crowe crafted some of the film’s dialogue from Bebe, which he remembered during their friendship on the road with Todd Rundgren in 1973. Boy Scout talked to Bebe about and spirituality, sex, and Patti Smith. @realbebebuell @boyscout_mag #bebebuell #music #rocknroll #almostfamous #nyc #workhousepr

From the mad mind of Workhouse, CEO Adam Nelson, Boy Scout Magazine won the coveted Communicator Award for innovation when it was published in honor of the agency’s anniversary. Boy Scout burns with diverse, artistic expression and crackles with an authentic, off-center spirit, highlighting subjects who continue to break revolutionary new ground through a wellspring of popular, untraditional, gay, and concrete culture. This special edition includes intimate conversations, both written + recorded, between the world’s most creative people featuring Workhouse clients, artists, thumb nosers and creative thinkers who posses the spit and polish to get things done. inaugural interviews include Kate Pierson (B-52’s), Tama Janowitz (Slaves of New York), Matthew Modine (Stranger Things), Mele Mel & Scorpio (Grandmaster’s Furious5), Bebe Buell (Pop Culture Icon!), Legs McNeil (Please Kill Me), John Holmstrom (Punk Magazine), Amos Poe (Blank Generation), Anton Perich (Experimentalist!), Lady Rizo (Showstopper!), Penny Arcade (Bitch! Dyke! Faghag! Whore!), Jonny Podell (Podell Agency), Jimmy Webb (I Need More), Jenn Hampton(Parlor Gallery) and many more. Visit boyscoutmagazine.com Click the link in the bio to read the stories or visit the radio page to hear each in their own words. Listen and learn. @boyscout_mag #workhousepr

Tama Janowitz // With the publication of her acclaimed short story collection “Slaves of New York,” Tama Janowitz was crowned the “Lit Girl of New York.” Celebrated in rarified literary and social circles, she was hailed, alongside Mark Lindquist, Bret Easton Ellis, and Jay McInerney, as one of the original “Brat Pack” writers—a wave of young minimalist authors whose wry, urbane sensibility captured the zeitgeist of the time, propelling them to the forefront of American culture. Always an original, she left the glamour and glitz of the 1980s behind to be a wife, mother, and poodle wrangler—only to find herself still searching for a sense of purpose. In Scream, her first memoir published in 2016, Janowitz recalls the quirky literary world of young downtown New York in the go-go 1980s and reflects on her life today far away from the city indelible to her work. As in Slaves of New York and A Certain Age, Janowitz turns a critical eye towards life, this time her own, recounting the vagaries of fame and fortune as a writer devoted to her art. Filled with a very real, very personal cast of characters, Scream is an intimate, scorching memoir rife with the humor, insight, and experience of a writer with a surgeon’s eye for detail, and a skill for cutting straight to the strangest parts of life. Boy Scout talked to Janowitz about great ambition, story survival, and finding a plastic cup, preferably without a hole. @boyscout_mag #tamajanowitz #nonfiction #publishing #workhousepr #boyscoutmagazine #nyc #writer #80s