News from the Heartland Our inspirational and informational regional book conference, Heartland Fall Forum, was in our own back yard this year - Detroit! Because of this we were able to have more of us than usual attend last week; twelve of us representing all four stores. We're so excited to share all the terrific books we learned about! We kicked off on Wednesday morning by welcoming a bus of 50 plus booksellers and publishers for a tour of our West Bloomfield store. We then visited other area bookstores including Sidetrack Bookshop, Book Beat, Source Booksellers, Pages Bookshop, and John K. King. The rest of the week was a blur of author and publisher presentations of new books in keynotes, sessions, and on the trade show floor. One highlight was a visit to Third Man Records where we saw vinyl being pressed and were treated to spoken word readings followed by Hanif Abdurraqib, whose new book There's Always This Year is out in March 2024, in conversation with musician Jack White, whose new book The White Stripes The Complete Lyrics is out November 7. PS: Don't miss our event with Isaac Fitzgerald (pictured) for the Dirtbag, Massachusetts paperback release on November 6 in Grand Rapids! #heartlandfallforum2023

An afternoon #newtitletuesday ☀️

Tuesday at Schuler Books with @mitchalbom a Q+A! We had so much fun filming with Mitch Albom and if you want a signed and personalized copy, be sure to preorder “The Little Liar” from our website before November 7th!

NOVEMBER EVENTS PT 2 We’re here with our fantastic November event line up! Yep, you read that right, November! While we’re excited about our events every month, this November we have several we are extra excited about and think you will be too! From one of the most lauded memoirs of 2022 to several beloved fantasy series to events with books by local authors, every reader will find an event to get excited about. Or extra excited. Please note that all of our events except one this month are in person. Our virtual event may be attended by everyone from anywhere; all you need is a digital device. And most of our November events are free to attend! We greatly appreciate your registration for both in person and virtual events as it helps us in planning and being prepared. We hope to see you at one, or more, of our November events!

NOVEMBER EVENTS PT 1 We’re here with our fantastic November event line up! Yep, you read that right, November! While we’re excited about our events every month, this November we have several we are extra excited about and think you will be too! From one of the most lauded memoirs of 2022 to several beloved fantasy series to events with books by local authors, every reader will find an event to get excited about. Or extra excited. Please note that all of our events except one this month are in person. Our virtual event may be attended by everyone from anywhere; all you need is a digital device. And most of our November events are free to attend! We greatly appreciate your registration for both in person and virtual events as it helps us in planning and being prepared. We hope to see you at one, or more, of our November events!

October is Filipino American History Month! In 1992, Filipino American History was celebrated for the first time and since then it has been celebrated annually every October. Some ways to celebrate and honor this month are to learn more about the history of Filipinos and their contributions to American history, support arts and media that features Filipino American artists, and read books by Filipino American authors and feature Filipino American characters! Check out these recommendation and if you would like to learn more about Filipino American History Month, visit http://fanhs-national.org/filam/about/

Sleigh bells ring… Are you listening? Boxed holiday cards are here! We know it’s only October but the holidays are right around the corner (and the USPS mailing deadline) and you don’t want to miss out on the wide selection of cards so it’s best to start shopping early for the best selection. Our stores are fully stocked with so many different sizes and designs of holiday cards, including Christmas and Hannakuh! Selection may vary by store.

We just had to make this trend bookish! What book is your Roman Empire? 👀

Spoookyyy! With Halloween just two weeks away, be sure you’re prepared for those costume parties or movie nights! Our stores still have some decor, gifts, cards, and treats but hurry in because they’re selling fast. And of course, we have halloween books for every age for a spooky night in. Keep an eye on our social media channels for some book recommendations! Selection may vary by store.

Nothing like a cozy drink! Picture this: you’re sitting by the fireplace, reading a good book, and drinking a warm, tasty drink. Sounds great, right? Well, you can do all of this at our cafes! They’re the perfect place to enjoy a treat and read a book. Need a drink recommendation? Try one of our fall drink specials, including the Pumpkin Pie Latte , Apple Cider, Chaider, and Cafe Miel Latte. We hope to see you at our Grand Rapids or Okemos cafe soon! Available at both Grand Rapids and Okemos cafes.

Did you know that when your reading club registers with Schuler Books, the current month’s selection will be featured on our book club table and club members will receive a 20% discount with their purchase? So, it’s the perfect time to get the gang together and start your own reading group/book club this October, which is National Reading Group Month! While most people assume that all readers are introverts (which is mostly true), that doesn’t mean that we don’t love to talk about books. Reading groups are a great way to meet new people that have similar interests and be able to geek out about the books that you love! For more information on how to get your book club registered, visit our website! If your reading group needs recommendations on what to read next, check out the digital version of the IndieNext Reading Group List, a printed version of which can be found on our book club tables/shelves. We hope to see your reading group on our book club table/shelf soon if it's not already there!

We love to see all of you leave suggestions for the kind of videos/book recommendations you want to see! We’ve been asked to recommend a book based on a broadway show so here it is! 🎬