Midge Maisel outfits are all amazing but we felt in love with this summery one! This remarkable lady who runs around1950s New York sees her perfect middle-class life shatter when her husband abandoned her during the first season. After discovering her talent as a standup comedian we see her while she goes off to the iconic Catskills for the holidays. • #eyewear #sunglasseslover #midge #mrsmaisel #eyewear #fashion #optics #eyeglasses #sunglasses #sunnies #luxuryeyewear #luxuryfashion

Vibrant colors and delicate patterns: let your eyes bloom with confidence and embrace the joy that comes from embracing nature's artistry. . #eyewear #sunglasseslover #eyewear #occhialeria #fashion #opticalfair #optics #eyeglasses #ottici #sunglasses #sunnies #luxuryeyewear #luxuryfashion

This is what the graphic design artist @panoramachannel created with a special generative artificial intelligence program called Midjourney, the same tool MIDO 2024 experimented with for the communication campaign SPHERES - 𝑇ℎ𝑒 𝐸𝑦𝑒𝑤𝑒𝑎𝑟 𝑈𝑛𝑖𝑣𝑒𝑟𝑠𝑒. Midjourney is currently in open beta and generates images from natural language descriptions... We guess that here the artist wrote: "What if Wes Anderson directed Harry Potter? "✨ . #eyewear #sunglasseslover #eyewearexhibition #eyewear #occhialeria #fashion #opticalfair #optics #eyeglasses #ottici #sunglasses #sunnies #event #luxuryeyewear #luxuryfashion #artificialintelligence

We all have a favourite smurf and ours couldn't be other than the Brainy one with glasses! World Smurfs Day is celebrated today in memory of the anniversary of the birth of Peyo (Pierre Culliford), creator of the famous blue creatures, two apples or so tall. . #eyewear #sunglasseslover #WorldSmurfsDay #eyewear #occhialeria #fashion #opticalfair #optics #eyeglasses #sunglasses #sunnies #luxuryeyewear #luxuryfashion

Today is the World Day to Combat Desertification and Drought: this occasion was set by United Nations in order to spread awareness about this topic which is increasingly important all around the world. Life flows like water and needs to keep on doing it: that's why for MIDO is so important to support a sustainable approach to business too. We all have the duty to protect our planet, and our resources to guarantee a better life for all the global population. . #eyewear #sunglasseslover #eyewearexhibition #eyewear #occhialeria #fashion #eyeglasses #sunglasses #sunnies #luxuryeyewear #luxuryfashion #worldday

Choose your specs to tell your personal story as we do with all of MIDO exhibitors' products! . #eyewear #sunglasseslover #eyewearexhibition #eyewear #occhialeria #fashion #opticalfair #optics #eyeglasses #sunglasses #sunnies #luxuryeyewear #luxuryfashion

We can blossom only if we let the planet around us flourish at its best. Today is World Environment Day: MIDO has always focused on sustainability values, so this is a great occasion to underline the importance of being part of a virtuous cycle of good practices, both as individuals and as business groups. #worldenvironmentday #eyewear #sunglasseslover #eyewear #occhialeria #fashion #eyeglasses #ottici #sunglasses #sunnies #luxuryeyewear #luxuryfashion

Exploring, innovating: #MIDO2024 harmoniously combines all the best that the future can offer, through a wise dialogue between human intelligence and artificial. “MIDO has consistently ridden, and often anticipated, the wave of new trends, not only in the eyewear industry,” states MIDO President Giovanni Vitaloni. “It altered the traditional concept of trade fairs, transforming itself into a truly global event, “. Today, we welcome the opportunity that AI offers us to explore the new frontiers of visual communication, knowing full well the extent to which human creativity is irreplaceable”. Once again, we are ready to offer you a unique event, able to narrate “The Eyewear Universe” in all its eclectic declinations.

What a SPECtacural fashion show at @festivaldecannes, these days! #eyewear #sunglasseslover #eyewearexhibition #eyewear #fashion #opticalfair #eyeglasses #ottici #sunglasses #sunnies #event #luxuryeyewear #luxuryfashion

Under the spotlights: quality eyewear always become the protagonist of the scene during MIDO! #eyewear #sunglasseslover #eyewearexhibition #eyewear #fashion #opticalfair #eyeglasses #ottici #sunglasses #sunnies #event #luxuryeyewear #luxuryfashion

We have to preserve the existence of bees if we want to be! May 20th is the World Bee Day and we want to celebrate this incredible animal able to sustain the biodiversity of all our ecosystem. Such a small being and still such an important life! The Day aims to raise awareness on the importance of helping bees to survive in order to help preserving also human lives. #eyewear #sunglasseslover #WorldBeeDay #eyewear #occhialeria #fashion #opticalfair #optics #eyeglasses #ottici #sunglasses #sunnies #event #luxuryeyewear #luxuryfashion

Like a kid in a candy shop: that's the secret to live a happy productive life! #eyewear #sunglasseslover #eyewear #occhialeria #fashion #opticalfair #optics #ottici #sunglasses #sunnies #luxuryeyewear #luxuryfashion