Coming early 2024: the SIXTH edition of Designing Brand Identity - and featuring one of our branding cases too! Globally recognized as an industry standard, @alinawheeler’s ‘Designing Brand Identity’ is the principle guide to understanding the fundamentals of branding. First published twenty years ago, the book has been a roadmap to branding for enthusiasts and a quintessential resource for professionals - a comprehensive guide to the world of brands and branding, 
 Today, this iconic book is entering a new chapter with the pre-launch of the updated SIXTH edition with new co-author, @robmeyerson. As passionate brand-designers, this is a truly proud moment for us. ❤️‍🔥 This edition includes: 
 ▪️50+ all-new case studies ▫️100+ branding subjects ▪️400+ quotes from experts and executives ▫️800+ images, diagrams, and examples ▪️Examples of best/most important branding and design work in the past years (including one of our own) As of this week, the book is available for pre-order! Cover designed by Eddie Opara, partner at @pentagramdesign. We extend our deepest appreciation to @robmeyerson, for featuring quotes by our creative director @onurgokalp and for featuring @devletcokseslikorosu’s branding case in the book’s latests edition.

Our favorite jazz and wine haven is more playful than ever with the Bozcaada Jazz Festival’s 7th anniversary! 🌻 @bozcaadacazfestivali, for which we designed a festival ID back in 2018, will take place on 8-9-10 September. This year the festival’s theme was “play” - a reprieve from the burden of expectation and a celebration of unbridled joy. To communicate the playful and free spirit of jazz, we collaborated with @eceagirtmis. We developed an artwork that combines facets of the island experience whimsically, in an interactive art piece with moving parts. This art piece became leading source for our communication assets. We filmed playing with the work for or campaign video and developed key visuals from the artwork’s many intricate details. #monroeworks for #bozcaadacazfestivali #music #branding #brandid #graphicdesign #festival #musicfestival #jazz #festivalid #eventcommunication #design

Our favorite jazz and wine haven is more playful than ever with the Bozcaada Jazz Festival’s 7th anniversary! 🌻 @bozcaadacazfestivali, for which we designed a festival ID back in 2018, will take place on 8-9-10 September. This year the festival’s theme was “play” - a reprieve from the burden of expectation and a celebration of unbridled joy. To communicate the playful and free spirit of jazz, we collaborated with @eceagirtmis. We developed an artwork that combines facets of the island experience whimsically, in an interactive art piece with moving parts. This art piece became leading source for our communication assets. We filmed playing with the work for or campaign video and developed key visuals from the artwork’s many intricate details. #monroeworks for #bozcaadacazfestivali #music #branding #brandid #graphicdesign #festival #musicfestival #jazz #festivalid #eventcommunication #design

Our favorite jazz and wine haven is more playful than ever with the Bozcaada Jazz Festival’s 7th anniversary! 🌻 @bozcaadacazfestivali, for which we designed a festival ID back in 2018, will take place on 8-9-10 September. This year the festival’s theme was “play” - a reprieve from the burden of expectation and a celebration of unbridled joy. To communicate the playful and free spirit of jazz, we collaborated with @eceagirtmis. We developed an artwork that combines facets of the island experience whimsically, in an interactive art piece with moving parts. This art piece became leading source for our communication assets. We filmed playing with the work for or campaign video and developed key visuals from the artwork’s many intricate details. #monroeworks for #bozcaadacazfestivali #music #branding #brandid #graphicdesign #festival #musicfestival #jazz #festivalid #eventcommunication #design

The Amazon is calling for action! 📢 Amazon Rescue is an NGO that works to rescue, rehabilitate and release animals that have suffered from human activity across the Amazon rainforest and to protect lands and the wild habitats in which these animals live. Together, we worked on a new brand identity that demands urgent attention for the region and feels actionable. Our new branding system gives new voice to the ecosystem’s most iconic inhabitants, the howler monkey, and reimagines their iconic mating calls as a call to action. The howler monkey emblem functions as a leading badge across the branding system - a striking image that is the voice of an entire ecosystem. Bold applications of typography and a stencil-like approach to illustrations come together to reveal a brand that roars: We’re fighting a battle for nature. #monroeworks for #amazonrescure #branding #brandidentity #brandid #logo #logodesign #amazon #wildlife #conservation

The Amazon is calling for action! 📢 Amazon Rescue is an NGO that works to rescue, rehabilitate and release animals that have suffered from human activity across the Amazon rainforest and to protect lands and the wild habitats in which these animals live. Together, we worked on a new brand identity that demands urgent attention for the region and feels actionable. Our new branding system gives new voice to the ecosystem’s most iconic inhabitants, the howler monkey, and reimagines their iconic mating calls as a call to action. The howler monkey emblem functions as a leading badge across the branding system - a striking image that is the voice of an entire ecosystem. Bold applications of typography and a stencil-like approach to illustrations come together to reveal a brand that roars: We’re fighting a battle for nature. #monroeworks for #amazonrescure #branding #brandidentity #brandid #logo #logodesign #amazon #wildlife #conservation

The Amazon is calling for action! 📢 Amazon Rescue is an NGO that works to rescue, rehabilitate and release animals that have suffered from human activity across the Amazon rainforest and to protect lands and the wild habitats in which these animals live. Together, we worked on a new brand identity that demands urgent attention for the region and feels actionable. Our new branding system gives new voice to the ecosystem’s most iconic inhabitants, the howler monkey, and reimagines their iconic mating calls as a call to action. The howler monkey emblem functions as a leading badge across the branding system - a striking image that is the voice of an entire ecosystem. Bold applications of typography and a stencil-like approach to illustrations come together to reveal a brand that roars: We’re fighting a battle for nature. #monroeworks for #amazonrescure #branding #brandidentity #brandid #logo #logodesign #amazon #wildlife #conservation

It’s time for our beloved Bergama Theater Festival (@bergamatiyatrofestivali) - a striking cultural experience where theater takes over the historic stages, plazas and streets of the iconic Aegean neighborhood. 🎭 We craft sculptures, we erect buildings. And time starts chipping away at the marble, slowly but surely breaking pieces off. This reveals a chance to reimagine the missing pieces - a moment to propose a new point of view, the “What if?” and the “Why not?” This year, our communication assets focused on the Altar of Zeus and the missing headpieces of the mythological creatures. We interpreted their missing faces through the lens of a “festival state of mind” - resulting in colorful theatrical masks that speak to the nature of theater. Set characters, new faces. #monroeworks for #bergamatiyatrofestivali

It’s time for our beloved Bergama Theater Festival (@bergamatiyatrofestivali) - a striking cultural experience where theater takes over the historic stages, plazas and streets of the iconic Aegean neighborhood. 🎭 We craft sculptures, we erect buildings. And time starts chipping away at the marble, slowly but surely breaking pieces off. This reveals a chance to reimagine the missing pieces - a moment to propose a new point of view, the “What if?” and the “Why not?” This year, our communication assets focused on the Altar of Zeus and the missing headpieces of the mythological creatures. We interpreted their missing faces through the lens of a “festival state of mind” - resulting in colorful theatrical masks that speak to the nature of theater. Set characters, new faces. #monroeworks for #bergamatiyatrofestivali

It’s time for our beloved Bergama Theater Festival (@bergamatiyatrofestivali) - a striking cultural experience where theater takes over the historic stages, plazas and streets of the iconic Aegean neighborhood. 🎭 We craft sculptures, we erect buildings. And time starts chipping away at the marble, slowly but surely breaking pieces off. This reveals a chance to reimagine the missing pieces - a moment to propose a new point of view, the “What if?” and the “Why not?” This year, our communication assets focused on the Altar of Zeus and the missing headpieces of the mythological creatures. We interpreted their missing faces through the lens of a “festival state of mind” - resulting in colorful theatrical masks that speak to the nature of theater. Set characters, new faces. #monroeworks for #bergamatiyatrofestivali

New worlds exist beyond İstanbul Kitapçısı’s doors. Step in and find one that inspires you. 🌍💫 İstanbul Kitapçısı (@istkitapcisi) is The Istanbul Metropolitan Municipality’s (@istanbulbuyuksehirbld) official bookstore chain. Despite a steady increase in locations, the lack of cohesion across stores and brand presence hindered its potential as a true city trademark. Yet for the municipality’s vision of Istanbul as a literate city, the bookstores were essential hubs that needed to spark interest and engagement. We met with the @kultur_istanbul team to craft a modern and relevant city brand and unify all locations under a single branding system. We envisioned the new İstanbul Kitapçısı as stations of inspiration curated specifically for Istanbul. What makes Istanbul tick? What inspires the people living here? We developed a strategy to feature important culture figures from the city, to showcase the literature that inspires them and to include them in the conversation. We shifted a fixed focus on books to a greater sense of inspiration and the many areas we encounter it. We authenticated our position as a city brand by becoming a cultural hub, where literature, culture, the city and its people intersect. And we condensed this all into a key message that reveals the unchartered worlds inside both our stores and the people of Istanbul: İçinde dünya var. For İstanbul Kitapçısı, we designed a comprehens@kultur_istanbulive brand identity from brand positioning and strategy, tagline, logo, visual identity and a set of brand illustrations. We developed a unique pin from a dove-like figure as our brand emblem, which allowed us to take over city maps. This emblem became our leading graphic as we developed our visual system. We developed a rich set of figure illustrations with @edacagill to depict the many people whose ways cross our stores. We also developed sets of merchandise (tote bags, t-shirts, cups etc) that feature excerpts from prominent works of literature to let literature roam around the city. #içindedünyavar #monroeworks for #istanbulkitapçısı #logo #branding #design #rebranding #illustrastions #creativeagency

New worlds exist beyond İstanbul Kitapçısı’s doors. Step in and find one that inspires you. 🌍💫 İstanbul Kitapçısı (@istkitapcisi) is The Istanbul Metropolitan Municipality’s (@istanbulbuyuksehirbld) official bookstore chain. Despite a steady increase in locations, the lack of cohesion across stores and brand presence hindered its potential as a true city trademark. Yet for the municipality’s vision of Istanbul as a literate city, the bookstores were essential hubs that needed to spark interest and engagement. We met with the @kultur_istanbul team to craft a modern and relevant city brand and unify all locations under a single branding system. We envisioned the new İstanbul Kitapçısı as stations of inspiration curated specifically for Istanbul. What makes Istanbul tick? What inspires the people living here? We developed a strategy to feature important culture figures from the city, to showcase the literature that inspires them and to include them in the conversation. We shifted a fixed focus on books to a greater sense of inspiration and the many areas we encounter it. We authenticated our position as a city brand by becoming a cultural hub, where literature, culture, the city and its people intersect. And we condensed this all into a key message that reveals the unchartered worlds inside both our stores and the people of Istanbul: İçinde dünya var. For İstanbul Kitapçısı, we designed a comprehens@kultur_istanbulive brand identity from brand positioning and strategy, tagline, logo, visual identity and a set of brand illustrations. We developed a unique pin from a dove-like figure as our brand emblem, which allowed us to take over city maps. This emblem became our leading graphic as we developed our visual system. We developed a rich set of figure illustrations with @edacagill to depict the many people whose ways cross our stores. We also developed sets of merchandise (tote bags, t-shirts, cups etc) that feature excerpts from prominent works of literature to let literature roam around the city. #içindedünyavar #monroeworks for #istanbulkitapçısı #logo #branding #design #rebranding #illustrastions #creativeagency