Updated list as of 2026-10
Download| # | Name | Followers | ER | Country | Topic of Influence | Potential Reach | |
|---|---|---|---|---|---|---|---|
| 1 |  Acne Studios | 4.4M | 0.17% | 🇸🇪SE | Fashion and AccessoriesFashion DesignDesign | 1.3M | View Profile |
| 2 |  COS | 3.9M | 0.04% | 🇸🇪SE | Fashion and AccessoriesDesignLifestyleClothing | 1.2M | View Profile |
| 3 |  NA-KD.com | 3.3M | 0.1% | 🇸🇪SE | Fashion and AccessoriesStylingLifestyleHair & Beauty | 995.4K | View Profile |
| 4 |  Matilda Djerf | 2.7M | 2.07% | 🇸🇪SE | Fashion and AccessoriesLifestyleGeneral Interest | 824.0K | View Profile |
| 5 |  Bianca Ingrosso | 1.4M | 1.48% | 🇸🇪SE | Beauty and Self CareBusiness and FinanceDesignModeling | 428.8K | View Profile |
| 6 |  IKEA | 1.3M | 1.65% | 🇸🇪SE | Home and GardenDesign | 394.2K | View Profile |
| 7 |  ARKET | 1.2M | 0.04% | 🇸🇪SE | Fashion and AccessoriesFoodHome and GardenActors | 363.4K | View Profile |
| 8 |  AXEL ARIGATO | 1.1M | 0.07% | 🇸🇪SE | Fashion and AccessoriesStylingModeling | 328.4K | View Profile |
| 9 |  Scandinavian Homes | 1.0M | 0.12% | 🇸🇪SE | Home and GardenDesignInterior Design | 313.4K | View Profile |
| 10 |  Golden Concept® | 931.3K | 0.11% | 🇸🇪SE | Product ShowcaseDogs | 279.4K | View Profile |
| 11 |  IDEAL OF SWEDEN | 835.7K | 0.08% | 🇸🇪SE | Fashion and AccessoriesProduct EducationStylingLifestyle | 250.7K | View Profile |
| 12 |  TWISTSHAKE | 816.5K | 0.06% | 🇸🇪SE | PetsProduct EducationModelingLifestyle | 244.9K | View Profile |
| 13 |  Hasselblad | 806.5K | 1.43% | 🇸🇪SE | Photography | 241.9K | View Profile |
| 14 |  E L I N ╳ H E D S T R Ö M | 802.5K | 1.8% | 🇸🇪SE | Fashion and AccessoriesNewsModelingCoaching | 240.8K | View Profile |
| 15 |  STRONGER | 769.3K | 0.05% | 🇸🇪SE | Fashion and AccessoriesOutdoor ActivityFitness and HealthLifestyle | 230.8K | View Profile |
| 16 |  Fjällräven | 724.2K | 0.19% | 🇸🇪SE | Outdoor ActivityFashion and AccessoriesHome and GardenAdventure | 217.3K | View Profile |
| 17 |  Amanda Fransson | 723.9K | 3.97% | 🇸🇪SE | Fitness and HealthTrainingCoaching | 217.2K | View Profile |
| 18 |  explore.stockholm | 692.1K | – | 🇸🇪SE | Fashion and Accessories | 207.6K | View Profile |
| 19 |  De Roligaste Bostadsannonserna | 607.2K | 1.5% | 🇸🇪SE | FunnyHome and Garden | 182.2K | View Profile |
| 20 |  Hilola Yussupova 🏹 | 592.2K | 5.8% | 🇸🇪SE | 177.7K | View Profile | |
| 21 |  Pamela Moell Stiltje | 566.7K | 1.17% | 🇸🇪SE | Fashion and AccessoriesHome and GardenMarketing and AdvertisingDesign | 170.0K | View Profile |
| 22 |  TVP | 549.8K | 0.34% | 🇸🇪SE | NewsTelevisionTV ChannelActors | 164.9K | View Profile |
| 23 |  Ida Zeile | 549.3K | 1.78% | 🇸🇪SE | Fashion and Accessories | 164.8K | View Profile |
| 24 |  Womenhood™ | 541.0K | 0.7% | 🇸🇪SE | Education | 162.3K | View Profile |
| 25 |  FOREO MiddleEast & Africa | 530.1K | 0.01% | 🇸🇪SE | 159.0K | View Profile | |
| 26 |  RevolutionRace - RVRC | 514.3K | 0.39% | 🇸🇪SE | Outdoor ActivityFashion and AccessoriesHome and GardenMountain | 154.3K | View Profile |
| 27 |  IKEA Sverige | 511.0K | 0.29% | 🇸🇪SE | Home and GardenDesignInterior Design | 153.3K | View Profile |
| 28 |  🇸🇪 C A R L D É M A N | 498.7K | 5.84% | 🇸🇪SE | EducationEntertainment and MusicNewsDesign | 149.6K | View Profile |
| 29 |  Sudio | 455.3K | 0.2% | 🇸🇪SE | NewsMusicHealth & Fitness | 136.6K | View Profile |
| 30 |  Equestrian Stockholm | 452.4K | 0.76% | 🇸🇪SE | Fashion and AccessoriesNaturePets | 135.7K | View Profile |
| 31 |  24MX | 434.6K | 0.63% | 🇸🇪SE | Outdoor ActivitySportsRidersMotorcycle Racing | 130.4K | View Profile |
| 32 |  Chalina 💞 | 433.7K | 2.43% | 🇸🇪SE | Auto and Vehicles | 130.1K | View Profile |
| 33 |  NELLY.COM | 425.6K | 0.12% | 🇸🇪SE | Fashion and Accessories | 127.7K | View Profile |
| 34 |  Sweden Men's National Team. | 409.2K | 3.84% | 🇸🇪SE | Arts and CraftsSoccerDesign | 122.8K | View Profile |
| 35 |  Mini Rodini | 408.4K | 0.06% | 🇸🇪SE | Fashion and AccessoriesChildrenLifestyle | 122.5K | View Profile |
| 36 |  BodyFast Intermittent Fasting | 388.0K | 0.06% | 🇸🇪SE | 116.4K | View Profile | |
| 37 |  my scandinavian home | 383.3K | 0.44% | 🇸🇪SE | Home and GardenDesignInterior DesignTopic Home Decor | 115.0K | View Profile |
| 38 |  Keith | 383.2K | 1.2% | 🇸🇪SE | TravelPhotographyTrainingCoaching | 115.0K | View Profile |
| 39 |  THE LUXURY TRAVELER | 382.1K | 0.32% | 🇸🇪SE | TravelLuxuryAdventure | 114.6K | View Profile |
| 40 |  Chiquelle.com | 379.4K | 0.05% | 🇸🇪SE | Fashion and AccessoriesLifestyle | 113.8K | View Profile |
| 41 |  Bright Swimwear | 359.6K | 0.58% | 🇸🇪SE | Fashion and AccessoriesModeling | 107.9K | View Profile |
| 42 |  Gaston Luga | 353.9K | 0.08% | 🇸🇪SE | Fashion and AccessoriesTravelProduct ShowcaseLifestyle | 106.2K | View Profile |
| 43 |  Svenskt Tenn | 344.9K | 0.3% | 🇸🇪SE | Home and GardenDesignInterior Design | 103.5K | View Profile |
| 44 |  Visit Sweden | 343.5K | 0.6% | 🇸🇪SE | TravelHome and GardenFood | 103.0K | View Profile |
| 45 |  Making low carb & keto simple | 337.0K | 0.08% | 🇸🇪SE | Fitness and HealthFoodNewsRecipes | 101.1K | View Profile |
| 46 |  Oatly | 335.3K | 1% | 🇸🇪SE | FoodTelevisionLifestyleDesign | 100.6K | View Profile |
| 47 |  SVT Humor | 332.0K | 0.46% | 🇸🇪SE | Entertainment and MusicFunnyDesignInterior Design | 99.6K | View Profile |
| 48 |  FIA World Rallycross | 322.0K | 0.36% | 🇸🇪SE | SportsAutomotiveRacingBikes | 96.6K | View Profile |
| 49 |  TV4 Nyhetsmorgon | 314.0K | 0.9% | 🇸🇪SE | Entertainment and MusicTelevisionDesignInterior Design | 94.2K | View Profile |
| 50 |  Prinsparet | 307.5K | 3.66% | 🇸🇪SE | DesignInterior Design | 92.2K | View Profile |
| 51 |  ICANIWILL Sportswear | 306.0K | 0.18% | 🇸🇪SE | Fitness and HealthFashion and AccessoriesProduct Showcase | 91.8K | View Profile |
| 52 |  milla | 305.5K | 0.3% | 🇸🇪SE | ActorsDesignInterior Design | 91.6K | View Profile |
| 53 |  NOCCO | 292.4K | 1.3% | 🇸🇪SE | Fitness and HealthFoodLifestyle | 87.7K | View Profile |
| 54 |  Åhlens | 291.6K | 0.08% | 🇸🇪SE | Fashion and AccessoriesHome and GardenDesignInterior Design | 87.5K | View Profile |
| 55 |  Fotografiska | 290.9K | 0.33% | 🇸🇪SE | Photography | 87.3K | View Profile |
| 56 |  Ellimacs SFX Makeup Tutorials | 287.5K | 0.78% | 🇸🇪SE | Arts and CraftsNewsAnime | 86.2K | View Profile |
| 57 |  SWATI COSMETICS ® | 282.5K | 0.01% | 🇸🇪SE | BeautyBeauty and Self Care | 84.7K | View Profile |
| 58 |  Nudie Jeans co | 273.3K | 0.92% | 🇸🇪SE | Fashion and AccessoriesDesignModeling | 82.0K | View Profile |
| 59 |  Språk För Alla | 271.6K | 4.81% | 🇸🇪SE | EducationNewsEntertainment SitePublishers | 81.5K | View Profile |
| 60 |  Penny Parnevik Murray | 268.7K | 2.39% | 🇸🇪SE | Parenting | 80.6K | View Profile |
| 61 |  Flattered | 267.5K | 0.07% | 🇸🇪SE | Fashion and Accessories | 80.2K | View Profile |
| 62 |  Nordiska Kök | Nordic kitchen | 266.9K | 0.9% | 🇸🇪SE | Home and GardenDesignInterior Design | 80.1K | View Profile |
| 63 |  Filippa K | 266.3K | 0.14% | 🇸🇪SE | Fashion and AccessoriesStylingLifestyle | 79.9K | View Profile |
| 64 |  ClassicArtworks | 265.8K | 0.27% | 🇸🇪SE | Arts and Crafts | 79.8K | View Profile |
| 65 |  Laruga | Yoga Teacher | 264.0K | 1.01% | 🇸🇪SE | Fitness and HealthHome and GardenYoga | 79.2K | View Profile |
| 66 |  BLK DNM | 259.6K | 0.01% | 🇸🇪SE | Fashion and AccessoriesModelingStyling | 77.9K | View Profile |
| 67 |  SAS - Scandinavian Airlines | 258.9K | 2.58% | 🇸🇪SE | TravelAdventure | 77.7K | View Profile |
| 68 |  JENNYS MATBLOGG | 258.6K | 0.53% | 🇸🇪SE | FoodTravelFood and DrinkNews | 77.6K | View Profile |
| 69 |  GRANIT | 257.8K | 0.27% | 🇸🇪SE | Home and GardenSoccerDesignInterior Design | 77.3K | View Profile |
| 70 |  HOOM - Luxury Lifestyle | 257.6K | 2.48% | 🇸🇪SE | TravelNewsNews&Politics | 77.3K | View Profile |
| 71 |  Visit Stockholm | 257.6K | 2% | 🇸🇪SE | TravelPhotographyEventsAdventure | 77.3K | View Profile |
| 72 |  Jack Ankersen | 257.2K | 0.17% | 🇸🇪SE | Arts and CraftsPiercingDesignFilm, Music & Books | 77.2K | View Profile |
| 73 |  Sköna hem | Expressen | 255.8K | 0.5% | 🇸🇪SE | Home and GardenNews&Politics | 76.7K | View Profile |
| 74 |  SVT | 255.7K | 0.28% | 🇸🇪SE | Entertainment and MusicNewsDesignInterior Design | 76.7K | View Profile |
| 75 |  Aftonbladet | 254.5K | 2.18% | 🇸🇪SE | NewsNews&Politics | 76.4K | View Profile |
| 76 |  Jotex | 252.1K | 0.08% | 🇸🇪SE | Home and GardenFashion and AccessoriesDesignInterior Design | 75.6K | View Profile |
| 77 |  RIX MorronZoo | 246.0K | 0.69% | 🇸🇪SE | Entertainment and MusicFamilyNewsTV Shows | 73.8K | View Profile |
| 78 |  Official Roses | 244.4K | 1.45% | 🇸🇪SE | NatureAutomotiveEventsLifestyle | 73.3K | View Profile |
| 79 |  fotbollskanalen | 243.9K | 5.4% | 🇸🇪SE | 73.2K | View Profile | |
| 80 |  Kappahl | 239.8K | 0.24% | 🇸🇪SE | Fashion and AccessoriesDesignLifestyle | 71.9K | View Profile |
| 81 |  Zlatan Ibrahimović Parfums | 237.0K | 2.1% | 🇸🇪SE | BeautySoccerDesign | 71.1K | View Profile |
| 82 |  Awakening Music | 235.0K | 1.54% | 🇸🇪SE | Entertainment and MusicEducationUpskillingNews | 70.5K | View Profile |
| 83 |  Dometic | 234.2K | 0.33% | 🇸🇪SE | Outdoor ActivityTravelAdventureMountain | 70.3K | View Profile |
| 84 |  Strandberg Guitars | 228.8K | 1.27% | 🇸🇪SE | Entertainment and MusicProduct ShowcaseMusiciansMusic | 68.6K | View Profile |
| 85 |  MADLADY | 226.5K | 0.37% | 🇸🇪SE | Fashion and Accessories | 67.9K | View Profile |
| 86 |  LIVLY | 225.2K | 1.41% | 🇸🇪SE | FamilyParenting | 67.5K | View Profile |
| 87 |  Nord Keyboards | 223.9K | 0.74% | 🇸🇪SE | Product ShowcaseMusicMusiciansRock | 67.2K | View Profile |
| 88 |  Öhlins Racing ~ Mountain Bike | 221.6K | 2.3% | 🇸🇪SE | BikesMountainRiders | 66.5K | View Profile |
| 89 |  Sportbladet | 220.8K | 1.86% | 🇸🇪SE | Sports | 66.2K | View Profile |
| 90 |  Elodie Details | 218.7K | 0.09% | 🇸🇪SE | FamilyMomsChildren | 65.6K | View Profile |
| 91 |  LAGERHAUS | 215.9K | 0.14% | 🇸🇪SE | Home and GardenDesignInterior Design | 64.8K | View Profile |
| 92 |  CahitKaya_CK | 212.9K | 8.7% | 🇸🇪SE | Sports | 63.9K | View Profile |
| 93 |  Rebel Walls | 209.7K | 0.07% | 🇸🇪SE | Home and GardenArts and CraftsDesignInterior Design | 62.9K | View Profile |
| 94 |  Craft Sportswear | 207.6K | 0.49% | 🇸🇪SE | Outdoor ActivitySportsTrainingCoaching | 62.3K | View Profile |
| 95 |  ICA Sverige | 207.6K | 0.84% | 🇸🇪SE | FoodDesignInterior Design | 62.3K | View Profile |
| 96 |  rebecka_forsberg | 207.3K | 0.47% | 🇸🇪SE | Fitness and HealthOutdoor ActivityEventsLifestyle | 62.2K | View Profile |
| 97 |  Fari 🤍 | 207.1K | 1.11% | 🇸🇪SE | Beauty and Self CareCoachingGym | 62.1K | View Profile |
| 98 |  Jollyroom.se | 205.9K | 0.18% | 🇸🇪SE | Family | 61.8K | View Profile |
| 99 |  Dr Nillie Teymouri 🇸🇪🇬🇧 | 205.7K | 0.7% | 🇸🇪SE | Education | 61.7K | View Profile |
| 100 |  Aina Lesse | 202.7K | 0.76% | 🇸🇪SE | AnimalsActorsDesignInterior Design | 60.8K | View Profile |
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FAQ: Top Instagram Brand Ranking in Sweden
Who are the top Instagram brands in Sweden?
If you're looking to discover the leading Instagram brands in Sweden, our Brand Discovery tool offers a valuable, no-cost solution to explore brands by followers and engagement.
As of the latest data, the top brand in Sweden is @acnestudios, boasting an impressive following of 4.4M subscribers.
Securing the second position is @cosstores, commanding 3.9M subscribers. Additionally, @nakdfashion enjoys a following of 3.3M.
What is Potential Reach?
Potential Reach is an estimate of the total audience a brand can reach through Instagram posts. It is calculated based on follower count and average engagement metrics, giving marketers a quick indicator of a brand's campaign reach potential.
