Welcome to CrushCity! A collaboration between Rapala and respected pros to raise the bar in soft plastics. CrushCity is a destination in the mind of every angler, where the fish are big, and the bite is hot! CrushCity Customs are a premium line of soft baits that top anglers spent over 2 years designing hand-in-hand with our PD team to perfect each bait’s profile, action, scent, material, colour, and appearance down to the last fleck! Get ready to get crushed!!

40 years in the making. Tournament tested and proven. VMC® RedLine Series™ hooks – this is what happens when a hook company thinks like a tech company. Welcome to VMC’s new RedLine Series of hooks. Comprised of eight hooks, this series is designed for tournament bass anglers who need to turn up the heat from a “10” to an “11.” The RedLine Series are ultra-engineered hooks built for optimum power, strength and hook-up percentage. With velvety-smooth P.T.F.E. coating, RedLine hooks penetrate 50% faster than ordinary hooks. Combined with the company’s unique, compressed needle point design that produces an ultra-sharp point, these hook set the new standard.

Let’s get one thing straight — if you want to catch more fish, keeping your tackle organized is critical and you need a durable, efficient and easy to carry/store tray system to do that. With RapStack trays you will have no sweat during transport or storage. Designed by anglers, these trays feature interlocking feet on the bottom(secure stacking), feet on the spine(bookshelf cataloguing), quick-latch system for one-handed operation and pre-cut, re-built divider system. That’s right - no more cutting off divider tabs, tackle spilling into other compartments or trying to find replacements for warped dividers. It’s time to replace those old, cracked trays with something that will stand up to today's angler expectations!

If you don’t already have some VMC Rattling Roach Spoons for the upcoming ice fishing season, don’t wait any longer. Thanks to our friends from @vmchooks. Hit the 🔗 to find out more!

Muscle through ice hole after hole after ice hole. @strikemastericeaugers

Twice the speed and three times the torque of other cordless fillet knives. 😎

Cluttered? SmartHub® can fix that. 🧹

Be a force on the ice. 😤

Feelin like you need to shake up your hardwater presentation this coming ice fishing season? Well, how about tying on an Ultra Light Rippin’ Rap now available in four new colours! Hit the 🔗 to find out more!

Same action, different weight. The Jigging Rap® Magnum maintains the proven Jigging Rap® swimming action while being nearly double the weight. 👀

The SmartHub System of mounts and accessories helps take your ice fishing organization and angling efficiency to the next level. Here’s a guide on various creative SmartHub setups. Hit the 🔗 to find out more!

The key to success is somewhere iiiinnnn… here. 📍