Neil Patel

Should you use Threads or Twitter? It doesn’t matter which one is more popular. You should be on all platforms that your customers are on. According to Demand Sage the average social media user is on 6.6 platforms. In essence, you have to take an omnichannel approach. What’s interesting is the chart below. The smaller your company, the higher the ROI you will see if you take an omnichannel approach. You should be on social media, leveraging paid ads, using SEO, and even email marketing.

7 out of the 10 most popular search queries on Google are brands. If you want to build a big business you have to build a brand. Check out what percentage of a company's search traffic comes from its brand based on revenue size.

Good marketing makes the company look great, great marketing blends in and doesn’t look like marketing at all.