Trichoderm Black Series Serum Influencer Marketing Campaign

The Story

Influencer marketing has become increasingly important to brands as consumers become more digitally-dependent on information and purchase recommendations found on social media.

This creates an opportunity for Trichoderm to tap into the limitless landscape of social media and many more media platforms to reach out to relevant audiences through relevant influencers.

Numbers of Influencers

300K

Total Followers

The Goal

Primary Objective – Build Brand Awareness among target audience

Secondary Objective(s) – Drive Sales via Guardian Major Stores and Guardian E-Commerce Website

The Solution

We have engaged a mix of Mega influencers and Micro Influencers. This allow us to have multiple touch points to reach out to our audience, in turn maximising the exposure of the campaign.

For Mega Influencers, we have collaborated with them to run Facebook LIVE videos. Facebook Live is the best way for these Mega Influencers to interact with their fans in real time. It is immediate, authentic and interactive. The Live videos allows the fans to share their enquiries about the products and get their answers right away!

On other hand, we engaged micro-influencers to share about their usage experience with Trichoderm via Instagram posts. These micro-influencers received a set of Trichoderm Products.

The micro-influencers are selected based on suitability and relevance their profiles in relation to the brand. We also screened through their usual visual and presentation style. Other consideration factors are potential reach (no. of followers) and estimated performance (no. of likes and comments).