| # | ΌΝΟΜΑ | ΑΚΟΛΟΥΘΟΥΝ | ER | ΧΩΡΑ | ΘΕΜΑ ΕΠΙΔΡΑΣΗΣ | ΛΗΨΗ ΕΠΑΦΩΝ | ΕΛΕΓΧΟΣ ΨΕΥΤΙΚΩΝ ΑΚΟΛΟΥΘΩΝ |
|---|---|---|---|---|---|---|---|
| 1 |
Ridwan Kamil
|
431K
|
1.11%
|
Λήψη επαφών | Έλεγχος ψεύτικων ακολούθων | ||
| 2 |
Deddy Corbuzier, Ph.D
|
401.8K
|
0.67%
|
Λήψη επαφών | Έλεγχος ψεύτικων ακολούθων | ||
| 3 |
Raditya Dika
|
367.3K
|
0.63%
|
Λήψη επαφών | Έλεγχος ψεύτικων ακολούθων | ||
| 4 |
anya geraldine
|
332.3K
|
0.62%
|
Λήψη επαφών | Έλεγχος ψεύτικων ακολούθων | ||
| 5 |
Luna Maya
|
313.3K
|
0.43%
|
Λήψη επαφών | Έλεγχος ψεύτικων ακολούθων | ||
| 6 |
Gisella Anastasia
|
234.4K
|
-
|
Λήψη επαφών | Έλεγχος ψεύτικων ακολούθων | ||
| 7 |
Shopee Indonesia
|
231.1K
|
0.11%
|
Λήψη επαφών | Έλεγχος ψεύτικων ακολούθων | ||
| 8 |
Tasya Farasya
|
221.5K
|
0.24%
|
Λήψη επαφών | Έλεγχος ψεύτικων ακολούθων | ||
| 9 |
Dinda Hauw
|
212.1K
|
0.82%
|
Λήψη επαφών | Έλεγχος ψεύτικων ακολούθων | ||
| 10 |
Cipeng | TIRTA
|
186.7K
|
0.11%
|
Λήψη επαφών | Έλεγχος ψεύτικων ακολούθων | ||
| 11 |
NIKI
|
182.1K
|
-
|
Λήψη επαφών | Έλεγχος ψεύτικων ακολούθων | ||
| 12 |
Felix Siauw
|
176K
|
1.72%
|
Λήψη επαφών | Έλεγχος ψεύτικων ακολούθων | ||
| 13 |
Ricky Harun
|
169.5K
|
0.47%
|
Λήψη επαφών | Έλεγχος ψεύτικων ακολούθων | ||
| 14 |
INDOZONE - #KAMUHARUSTAU
|
166.7K
|
0.11%
|
Λήψη επαφών | Έλεγχος ψεύτικων ακολούθων | ||
| 15 |
detikcom
|
164.8K
|
0.18%
|
Λήψη επαφών | Έλεγχος ψεύτικων ακολούθων | ||
| 16 |
Karin Novilda
|
164.5K
|
0.66%
|
Λήψη επαφών | Έλεγχος ψεύτικων ακολούθων | ||
| 17 |
ANDRE SARWONO
|
163.1K
|
0.23%
|
Λήψη επαφών | Έλεγχος ψεύτικων ακολούθων | ||
| 18 |
Dian Sastrowardoyo
|
161K
|
0.28%
|
Λήψη επαφών | Έλεγχος ψεύτικων ακολούθων | ||
| 19 |
sunny
|
156.7K
|
0.66%
|
Λήψη επαφών | Έλεγχος ψεύτικων ακολούθων | ||
| 20 |
Oki Setiana Dewi
|
150.3K
|
1.1%
|
Λήψη επαφών | Έλεγχος ψεύτικων ακολούθων | ||
| 21 |
Fakta Info Psikologi 🌐
|
146.4K
|
0.43%
|
Λήψη επαφών | Έλεγχος ψεύτικων ακολούθων | ||
| 22 |
Djbutterfly36🇮🇩🇹🇭
|
145.7K
|
0.3%
|
Λήψη επαφών | Έλεγχος ψεύτικων ακολούθων | ||
| 23 |
Michelle Ziudith w
|
144.4K
|
0.47%
|
Λήψη επαφών | Έλεγχος ψεύτικων ακολούθων | ||
| 24 |
thoriq halilintar
|
141.6K
|
1.41%
|
Λήψη επαφών | Έλεγχος ψεύτικων ακολούθων | ||
| 25 |
Raden Rauf AM
|
133.6K
|
1.18%
|
Λήψη επαφών | Έλεγχος ψεύτικων ακολούθων | ||
| 26 |
Muzammil Hasballah 🇮🇩
|
132.8K
|
0.68%
|
Λήψη επαφών | Έλεγχος ψεύτικων ακολούθων | ||
| 27 |
Jharna Bhagwani
|
130.7K
|
0.33%
|
Λήψη επαφών | Έλεγχος ψεύτικων ακολούθων | ||
| 28 |
Refal hady
|
128.1K
|
1.43%
|
Λήψη επαφών | Έλεγχος ψεύτικων ακολούθων | ||
| 29 |
Alfy Saga
|
120.3K
|
1.38%
|
Λήψη επαφών | Έλεγχος ψεύτικων ακολούθων | ||
| 30 |
Giladiskon Indonesia
|
110.8K
|
0.04%
|
Λήψη επαφών | Έλεγχος ψεύτικων ακολούθων | ||
| 31 |
Wika Salim
|
109.8K
|
0.71%
|
Λήψη επαφών | Έλεγχος ψεύτικων ακολούθων | ||
| 32 |
Syakir Daulay
|
109.8K
|
1.39%
|
Λήψη επαφών | Έλεγχος ψεύτικων ακολούθων | ||
| 33 |
Sri Wulandari Guritno 🇮🇩🇬🇧
|
108.3K
|
0.42%
|
Λήψη επαφών | Έλεγχος ψεύτικων ακολούθων | ||
| 34 |
Ernest Prakasa
|
105.6K
|
0.97%
|
Λήψη επαφών | Έλεγχος ψεύτικων ακολούθων | ||
| 35 |
AFC
|
105.4K
|
0.25%
|
Λήψη επαφών | Έλεγχος ψεύτικων ακολούθων | ||
| 36 |
Verrell Bramasta
|
102.4K
|
0.37%
|
Λήψη επαφών | Έλεγχος ψεύτικων ακολούθων | ||
| 37 |
CNN Indonesia
|
102.2K
|
0.2%
|
Λήψη επαφών | Έλεγχος ψεύτικων ακολούθων | ||
| 38 |
Aurélie Moeremans
|
101.2K
|
0.52%
|
Λήψη επαφών | Έλεγχος ψεύτικων ακολούθων | ||
| 39 |
CoppaMagz
|
100.9K
|
1.6%
|
Λήψη επαφών | Έλεγχος ψεύτικων ακολούθων | ||
| 40 |
Kementerian BUMN RI
|
97.7K
|
0.08%
|
Λήψη επαφών | Έλεγχος ψεύτικων ακολούθων | ||
| 41 |
Benjamin Master Adhisurya
|
90.2K
|
1.22%
|
|
Λήψη επαφών | Έλεγχος ψεύτικων ακολούθων | |
| 42 |
TR
|
89K
|
1.76%
|
Λήψη επαφών | Έλεγχος ψεύτικων ακολούθων | ||
| 43 |
KFC Indonesia
|
87.9K
|
-
|
Λήψη επαφών | Έλεγχος ψεύτικων ακολούθων | ||
| 44 |
INDOMARET
|
87.8K
|
0.17%
|
Λήψη επαφών | Έλεγχος ψεύτικων ακολούθων | ||
| 45 |
CITA RAHAYU
|
87.2K
|
0.56%
|
Λήψη επαφών | Έλεγχος ψεύτικων ακολούθων | ||
| 46 |
Yura Yunita
|
85.3K
|
1.38%
|
Λήψη επαφών | Έλεγχος ψεύτικων ακολούθων | ||
| 47 |
Badminton Indonesia
|
82.7K
|
-
|
Λήψη επαφών | Έλεγχος ψεύτικων ακολούθων | ||
| 48 |
Kompas.com
|
81.1K
|
0.12%
|
Λήψη επαφών | Έλεγχος ψεύτικων ακολούθων | ||
| 49 |
BMKG
|
80.7K
|
0.4%
|
Λήψη επαφών | Έλεγχος ψεύτικων ακολούθων | ||
| 50 |
Dalang Pelo
|
80.6K
|
0.18%
|
Λήψη επαφών | Έλεγχος ψεύτικων ακολούθων | ||
| 51 |
Korea Reomit
|
79.6K
|
0.32%
|
Λήψη επαφών | Έλεγχος ψεύτικων ακολούθων | ||
| 52 |
Fakta Indo | Berita Indonesia
|
79.5K
|
0.16%
|
Λήψη επαφών | Έλεγχος ψεύτικων ακολούθων | ||
| 53 |
M. Brisia Jodie Maurine
|
79K
|
0.53%
|
Λήψη επαφών | Έλεγχος ψεύτικων ακολούθων | ||
| 54 |
Arie Untung
|
78.5K
|
0.52%
|
Λήψη επαφών | Έλεγχος ψεύτικων ακολούθων | ||
| 55 |
Risa Saraswati
|
77.7K
|
0.6%
|
Λήψη επαφών | Έλεγχος ψεύτικων ακολούθων | ||
| 56 |
Bobon Santoso
|
77K
|
0.79%
|
Λήψη επαφών | Έλεγχος ψεύτικων ακολούθων | ||
| 57 |
Nex Carlos
|
76.8K
|
0.52%
|
Λήψη επαφών | Έλεγχος ψεύτικων ακολούθων | ||
| 58 |
Yummy
|
76.5K
|
0.08%
|
Λήψη επαφών | Έλεγχος ψεύτικων ακολούθων | ||
| 59 |
Febby Rastanty
|
76.2K
|
2.13%
|
Λήψη επαφών | Έλεγχος ψεύτικων ακολούθων | ||
| 60 |
DISKON / PROMO / SALE / KATALOG BELANJA
|
73.3K
|
0.06%
|
Λήψη επαφών | Έλεγχος ψεύτικων ακολούθων | ||
| 61 |
Sophia Latjuba
|
73.2K
|
0.21%
|
Λήψη επαφών | Έλεγχος ψεύτικων ακολούθων | ||
| 62 |
Ranty Maria
|
72.9K
|
1.47%
|
Λήψη επαφών | Έλεγχος ψεύτικων ακολούθων | ||
| 63 |
tirto.id
|
71.9K
|
0.1%
|
Λήψη επαφών | Έλεγχος ψεύτικων ακολούθων | ||
| 64 |
Fatma S. Zar
|
71.2K
|
0.42%
|
Λήψη επαφών | Έλεγχος ψεύτικων ακολούθων | ||
| 65 |
Nana Mirdad
|
71.2K
|
0.63%
|
Λήψη επαφών | Έλεγχος ψεύτικων ακολούθων | ||
| 66 |
COMPASS®
|
70.9K
|
0.32%
|
Λήψη επαφών | Έλεγχος ψεύτικων ακολούθων | ||
| 67 |
Bittersweet by Najla
|
70.5K
|
0.15%
|
Λήψη επαφών | Έλεγχος ψεύτικων ακολούθων | ||
| 68 |
Gojek Indonesia
|
69K
|
0.26%
|
Λήψη επαφών | Έλεγχος ψεύτικων ακολούθων | ||
| 69 |
ᴄʜɪᴄᴄᴏ ᴊᴇʀɪᴋʜᴏ ᴊᴀʀᴜᴍɪʟɪɴᴅ
|
68.8K
|
0.31%
|
Λήψη επαφών | Έλεγχος ψεύτικων ακολούθων | ||
| 70 |
KompasTV
|
67.6K
|
0.08%
|
Λήψη επαφών | Έλεγχος ψεύτικων ακολούθων | ||
| 71 |
Salim A. Fillah
|
67.5K
|
1.54%
|
獲取聯繫方式 | 檢查假粉絲 | ||
| 72 |
JCO Donuts & Coffee
|
67.3K
|
0.11%
|
獲取聯繫方式 | 檢查假粉絲 | ||
| 73 |
Kementerian Kominfo
|
66.4K
|
0.17%
|
獲取聯繫方式 | 檢查假粉絲 | ||
| 74 |
ᑭutri ᗪelina✨
|
65.4K
|
0.7%
|
獲取聯繫方式 | 檢查假粉絲 | ||
| 75 |
Harris Illanno Vriza
|
64.6K
|
0.76%
|
獲取聯繫方式 | 檢查假粉絲 | ||
| 76 |
Persebaya
|
62.8K
|
1.48%
|
獲取聯繫方式 | 檢查假粉絲 | ||
| 77 |
Azriel Hermansyah
|
62.6K
|
0.69%
|
獲取聯繫方式 | 檢查假粉絲 | ||
| 78 |
Tya Ariestya
|
62.6K
|
0.34%
|
獲取聯繫方式 | 檢查假粉絲 | ||
| 79 |
Badminton Talk
|
62.2K
|
0.15%
|
獲取聯繫方式 | 檢查假粉絲 | ||
| 80 |
AndreaDian
|
61.7K
|
0.37%
|
獲取聯繫方式 | 檢查假粉絲 | ||
| 81 |
Arif Muhammad
|
61.7K
|
0.19%
|
獲取聯繫方式 | 檢查假粉絲 | ||
| 82 |
Pizza Hut Indonesia 🍕
|
61.7K
|
0.09%
|
獲取聯繫方式 | 檢查假粉絲 | ||
| 83 |
Drama Ojek Online Indonesia
|
61.4K
|
0.14%
|
獲取聯繫方式 | 檢查假粉絲 | ||
| 84 |
tempo.co by Tempo Media Group
|
61.2K
|
0.13%
|
獲取聯繫方式 | 檢查假粉絲 | ||
| 85 |
Ananda Omesh
|
60.6K
|
0.44%
|
獲取聯繫方式 | 檢查假粉絲 | ||
| 86 |
59.7K
|
0.37%
|
獲取聯繫方式 | 檢查假粉絲 | |||
| 87 |
Jennifer Bachdim
|
59.6K
|
0.48%
|
獲取聯繫方式 | 檢查假粉絲 | ||
| 88 |
Mrs. Corbuzier | Beauty Creators
|
59.2K
|
0.74%
|
獲取聯繫方式 | 檢查假粉絲 | ||
| 89 |
BAYU SKAK
|
58.8K
|
0.63%
|
獲取聯繫方式 | 檢查假粉絲 | ||
| 90 |
Generasi 90an
|
58.2K
|
0.1%
|
獲取聯繫方式 | 檢查假粉絲 | ||
| 91 |
Alifhia Fitri
|
57.8K
|
1.57%
|
獲取聯繫方式 | 檢查假粉絲 | ||
| 92 |
Indosiar
|
57.7K
|
0.65%
|
獲取聯繫方式 | 檢查假粉絲 | ||
| 93 |
IDX CHANNEL
|
56.4K
|
0.12%
|
獲取聯繫方式 | 檢查假粉絲 | ||
| 94 |
Hawaariyyun
|
54.7K
|
0.95%
|
獲取聯繫方式 | 檢查假粉絲 | ||
| 95 |
TRANS7
|
54.6K
|
0.2%
|
獲取聯繫方式 | 檢查假粉絲 | ||
| 96 |
Ardhito Pramono
|
53.8K
|
1.31%
|
獲取聯繫方式 | 檢查假粉絲 | ||
| 97 |
Basuki T Purnama
|
53.8K
|
0.63%
|
獲取聯繫方式 | 檢查假粉絲 | ||
| 98 |
Telkomsel
|
53.4K
|
0.02%
|
獲取聯繫方式 | 檢查假粉絲 | ||
| 99 |
Yayasan Indonesia Bertauhid 🔵
|
53.4K
|
0.05%
|
獲取聯繫方式 | 檢查假粉絲 | ||
| 100 |
Stephanie Poetri
|
53.4K
|
0.33%
|
獲取聯繫方式 | 檢查假粉絲 |
The Indonesian digital landscape has rapidly evolved into one of Southeast Asia's most vibrant influencer marketing environments. With over 191 million active social media users spending an average of 3 hours and 15 minutes daily on platforms, Indonesia represents a goldmine of opportunity for brands looking to leverage creator partnerships. As the fourth most populous country globally with a youthful demographic eager to consume digital content, the Indonesian influencer ecosystem has developed its unique characteristics and engagement patterns.
At StarNgage, we've observed firsthand how Indonesia's influencer marketing scene has matured from casual brand collaborations to sophisticated, data-driven campaigns yielding measurable ROI. This comprehensive guide explores the Indonesian influencer landscape, highlighting key platforms, top creators across niches, campaign strategies, and emerging trends to help brands navigate this dynamic market effectively.
Internet Penetration Rate
Active Social Media Users
Daily Social Media Usage
Indonesia's digital landscape presents ideal conditions for influencer marketing success. The country's high smartphone penetration combined with affordable data plans has created a mobile-first nation where social media usage is deeply integrated into daily life. The Indonesian consumer typically follows multiple influencers across platforms, with 78% reporting they've made purchase decisions based on creator recommendations.
Users in Indonesia, making it the 4th largest market globally. Preferred platform for lifestyle, fashion, and beauty influencers. Photo carousels and Reels generate the highest engagement.
Active users, with rapid growth among Gen Z. Dominates short-form video content with high viral potential. Indonesian users spend an average of 30.8 hours monthly on the platform.
Monthly active users, making it Indonesia's most-used platform. Particularly strong for tutorial content, reviews, and long-form entertainment. YouTube Shorts gaining traction rapidly.
Twitter (18.45M users), Facebook (129.85M users), and LinkedIn (growing for B2B influencer marketing) complete the ecosystem. Emerging platforms include Snack Video and Likee.
Rp500K - Rp2M
per campaign
Rp2M - Rp10M
per campaign
Rp10M - Rp35M
per campaign
Rp35M - Rp250M+
per campaign
The Indonesian influencer marketing landscape operates under specific regulatory frameworks that brands must navigate carefully:
| KPI | Indonesian Benchmarks |
|---|---|
| Engagement Rate | Nano: 7-10%, Micro: 4-7%, Mid-tier: 3-5%, Macro: 1-3% |
| Click-Through Rate | Instagram: 0.8-2.5%, TikTok: 1.2-3.8%, YouTube: 0.5-1.2% |
| Conversion Rate | Direct: 1.5-4%, Affiliate: 3-8%, Discount codes: 5-12% |
| Cost Per Engagement | Nano: Rp100-250, Micro: Rp250-500, Mid-tier: Rp500-1200 |
| Brand Lift | Awareness: +15-25%, Consideration: +10-18%, Purchase Intent: +7-15% |
Indonesian influencers are increasingly selling directly through platforms like TikTok Shop, Instagram Shopping, and Tokopedia Live, creating seamless paths to purchase. Live shopping streams saw 350% growth in 2022-2023.
Digital avatars like Aesha (@aeshaofficial.id) and Djem (@djem.id) are gaining traction, particularly with Gen Z audiences. These virtual personalities offer brands consistent, controllable messaging without human influencer risks.
As Jakarta and Bali become saturated, brands are targeting influencers from cities like Surabaya, Bandung, Medan, and Makassar to reach untapped markets with more affordable campaigns and higher engagement rates.
Shifting from one-off campaigns to year-long partnerships with fewer, more aligned influencers. Indonesian consumers show 42% higher trust in consistent influencer-brand relationships versus single promotions.
Indonesian influencers increasingly incorporate environmental and social responsibility into their content. Campaigns with sustainability components generate 28% higher engagement among Indonesian Gen Z audiences.
Indonesian creators are adopting AI tools for content ideation, editing, and personalization at rapid rates. Campaigns using AI-optimized posting schedules show 15-20% higher performance than standard timing approaches.
Set clear goals specific to the Indonesian market context:
Indonesia's audience segments have distinct characteristics:
Indonesia's influencer marketing landscape offers tremendous potential for brands willing to invest in understanding its unique characteristics. With one of the world's most socially engaged populations, the archipelago nation provides fertile ground for authentic creator partnerships that can drive meaningful business results. The key lies in respecting Indonesia's cultural context while leveraging the distinct strengths of its diverse creator ecosystem.
Success in this market requires both strategic thinking and cultural sensitivity. Brands that partner with influencers sharing their values, focus on building genuine connections, and adapt their approaches to local preferences will find themselves with powerful advocates capable of reaching Indonesia's digitally-savvy consumers in ways traditional advertising cannot match.
As Indonesia's digital ecosystem continues to evolve, staying current with emerging platforms, content formats, and creator trends will be essential for brands looking to maximize their influencer marketing effectiveness in this dynamic and promising market.
Ready to elevate your brand presence in Indonesia through strategic influencer partnerships? StarNgage provides end-to-end solutions for identifying, engaging, and measuring the impact of the perfect influencers for your brand. Our AI-powered platform combined with deep local market expertise ensures your campaigns resonate with Indonesian audiences while delivering measurable ROI.
Don't navigate Indonesia's complex influencer landscape alone. Schedule a consultation with our Indonesia market specialists and discover how our data-driven approach can help you create authentic connections with your target audience through the country's most influential creators.