Plaza Singapura’s #PSBonusTuesday Campaign
Historien
To promote Plaza Singapura’s Bonus Tuesday event on the 28th Feb 2017, Plaza Singapura partnered with StarNgage to help increase the publicity of the event using micro-influencers. The event features exclusive, and time-limited discounts by over 100 participating shops. In total, 50 micro-influencers were engaged to promote the event on Instagram.
50
Antal influencere
21K
Samlet antal likes
397
Samlet antal kommentarer
316K
Samlet antal følgere
Målet
Primary Objective – To generate awareness of the PSBonusTuesday event.
Secondary Objective(s) – To drive foot traffic down to Plaza Singapura during the event.
Løsningen
We have engaged 50 micro-influencers who are of the target age groups. Influencers are given $50 Capitaland Vouchers as incentives.
Influencers are required to
- 1 x Teaser post announcing the event before the actual event date.
- 1 x OOTD post featuring influencers going down for the event to reminder their followers about the event on the actual event date.
Resultaterne
- Exposure to over 316,000 followers of influencers
- Over 100 campaigns related posts
- Likes received: 21,000 Likes
- Comments received: 397 Comments
- Clicks to event landing page received: 189 clicks
