Peru's digital creator economy is booming — and YouTube is right at the center of it. With 19.1 million YouTube users at the start of 2025, representing a reach equivalent to 55.5% of the country's total population, the platform has become one of the most powerful channels for brands looking to connect with Peruvian consumers. Whether you're a local business or an international brand expanding into Latin America, knowing who the top YouTubers in Peru are — and what makes their audiences tick — is the first step toward building campaigns that actually convert.

From gaming legends racking up billions of views to comedy duos with cult followings, Peru's YouTube scene is as diverse as the country itself. The creators on this list span entertainment, gaming, lifestyle, humor, and family content, collectively commanding tens of millions of subscribers and extraordinary engagement rates. In this guide, we profile the most influential Peruvian YouTubers by subscriber count, break down the niches that are winning in 2025, and share what brands need to know before launching a collaboration in this market.

Peru's YouTube Landscape: Why It Matters for Brands

Understanding the scale of YouTube in Peru is key before diving into individual creators. In January 2025, Peru had 24.5 million active social media users — equivalent to 71.2% of the total population — and YouTube ads reached nearly 70% of the country's entire internet user base. These aren't vanity numbers; they reflect a deeply engaged, mobile-first audience that spends significant time watching video content daily.

The influencer advertising market in Peru is on a strong upward trajectory. Ad spending in Peru's influencer advertising market is projected to reach US$28.9 million in 2025, with a compound annual growth rate of 7.69% through 2028. Latin American consumers, in general, engage with influencer content at nearly four times the rate of traditional brand content — making YouTube creators in Peru exceptionally valuable partners for brands seeking authentic reach. Peruvian audiences, in particular, respond strongly to content that reflects local culture, values, and everyday life, making native Peruvian creators far more effective than generic global influencers for regional campaigns.

For brands, this means the opportunity is real — but so is the need to choose partners wisely. Subscriber counts tell only part of the story. Engagement rates, audience demographics, content niche alignment, and creator credibility are all equally critical factors. The creators featured below represent the top tier of the Peruvian YouTube ecosystem, evaluated across these dimensions.

Top YouTubers in Peru by Subscribers

The following list is based on the latest available subscriber data and engagement metrics from leading analytics platforms, updated for 2025–2026. Rankings can shift over time, so we recommend verifying current figures through a dedicated influencer ranking tool before making campaign decisions.

1. Soy Suco — 29–31 Million Subscribers

Niche: Entertainment, Comedy, Gaming (Free Fire)

Soy Suco currently holds the number-one spot among YouTube channels ranked in Peru, with over 29 million subscribers and a channel that spans entertainment, vlogs, and comedy skits. The creator is known for a charismatic, storytelling-driven style and relatable content that resonates across a broad demographic. His engagement rate sits at an impressive 6.97% — rated "Very Good" compared to similar channels — and his videos generate tens of millions of views each month. For brands, Soy Suco's audience breadth and consistently strong engagement make him a high-visibility, high-impact collaboration option, particularly for entertainment, gaming, and lifestyle products.

2. TadeVlogs — 18.2 Million Subscribers

Niche: Vlogs, Lifestyle, Entertainment

TadeVlogs ranks second among top Peruvian YouTube channels, with 18.2 million subscribers and strong recent engagement metrics — including 2.8 million views and 172,200 likes generated in a single month. The channel's vlog format creates an intimate, day-in-the-life dynamic that audiences find highly relatable. This style of content tends to generate strong brand recall for integrated sponsorships because viewers feel personally connected to the creator's recommendations. TadeVlogs is a strong candidate for lifestyle, fashion, food, and consumer goods campaigns targeting younger Peruvian audiences.

3. Trippie SB — 17.1 Million Subscribers

Niche: Entertainment, Gaming, Humor

Trippie SB has secured 17.1 million subscribers, placing him in the top three YouTube channels in Peru. His content blends entertainment and humor with gaming elements, appealing to a primarily young, digitally native audience. With 103,500 views and 6,400 likes generated in recent monthly data, the channel demonstrates consistent audience activity. Brands in the gaming, technology, snack, and entertainment verticals will find Trippie SB's audience profile closely aligned with young male demographics across Peru and other Spanish-speaking markets.

4. RoxiCake Gamer — 16.8 Million Subscribers

Niche: Gaming (Roblox, Poppy Playtime), Family-Friendly Entertainment

RoxiCake Gamer is a Venezuelan-Peruvian YouTuber and gamer best known for her Roblox Brookhaven content, and she has built one of the most impressive subscriber bases in Peru, with over 16.8 million subscribers and a cumulative view count exceeding 5.89 billion. Her channel, launched in December 2019, earned her a Gold Play Button just two years later — a testament to her rapid growth. Her videos attract 914,200 monthly views with 43,600 likes and 2,300 comments, signaling healthy, consistent engagement. Because of her family-friendly positioning, RoxiCake Gamer is an excellent fit for toy brands, family products, mobile gaming companies, and children's entertainment platforms.

5. Gabriela Flores Villar — 15.5 Million Subscribers

Niche: Lifestyle, Entertainment

Gabriela Flores Villar commands 15.5 million subscribers and delivers remarkable engagement numbers — her content generated 7 million views, 162,300 likes, and 1,900 comments in a recent monthly snapshot. These figures indicate an unusually high like-to-view ratio, reflecting a deeply loyal and active community. For brands, that level of genuine audience connection translates into higher-quality sponsored content performance. Her lifestyle and entertainment content makes her well-suited for beauty, fashion, wellness, and consumer product campaigns targeting young Peruvian women.

6. Drawblogs — 14+ Million Subscribers

Niche: Curiosities, Trivia, Entertainment

Drawblogs is one of Peru's most recognized digital names, having led subscriber counts among Peruvian-origin channels for much of 2024 with approximately 14.3 million subscribers. The channel focuses on curiosity-driven, trivia-style content — facts people didn't know they needed — delivered in an accessible, engaging format that works well across age groups. Despite maintaining a relatively low public profile on other social networks, Drawblogs has built a massive and loyal audience purely through YouTube. Brands in education, technology, finance, and any category that benefits from an "interesting fact" content angle will find strong alignment with this channel's style.

7. Golemcito Games — 12+ Million Subscribers

Niche: Gaming (Garena Free Fire), Comedy, Entertainment

Roberto Miguel Alarcón Correa, known online as Golemcito Games, is a Peruvian YouTuber and professional dancer whose channel grew to over 12 million subscribers through his unique brand of gaming humor. He is best known for his comedic gameplay videos of Garena Free Fire, featuring a signature high-pitched "squirrel voice" that became an audience favorite. He began integrating battle royale titles into his channel in 2018, and Free Fire became the engine of his explosive growth through 2019 and beyond. Gaming brands, mobile apps, energy drinks, and any product targeting young male audiences in Peru and Latin America will find Golemcito Games a highly relevant and authentic collaborator.

8. Hablando Huevadas — 6.8 Million Subscribers

Niche: Comedy, Social Commentary, Stand-Up

Hablando Huevadas is a comedic duo featuring Jorge Luna and Ricardo Mendoza, two of Peru's most recognizable digital personalities. Their YouTube channel has amassed 6.8 million subscribers and over 4.6 billion total views, fueled by irreverent, absurdist humor laced with social commentary that resonates with a wide cross-section of Peruvian society. The duo also performs live shows, further cementing their status as full-fledged entertainment brands rather than just online creators. Their dedicated and highly engaged audience makes them a powerful platform for brands targeting adults aged 18–35, particularly in categories like beverages, consumer electronics, streaming platforms, and events.

9. JukiLop Edits — 7+ Million Subscribers

Niche: Family Content, Fan Edits, Entertainment

JukiLop Edits has built a substantial subscriber base of over 7 million on YouTube, with the JukiLop Edits 2 channel adding another 6.1 million subscribers and 5.5 billion cumulative views. The channel caters to family and parenting audiences who love the broader JukiLop family brand, making it one of the most valuable platforms in Peru for family-oriented marketing. Brands selling products for parents, children, and families — from food and toys to travel and lifestyle — will find JukiLop Edits' audience unusually well-targeted and responsive to authentic endorsements.

10. América Televisión — 8.35 Million Subscribers

Niche: News, Entertainment, TV Programming

América Televisión is Peru's leading commercial television network and one of the most-subscribed YouTube channels in the country, with 8.35 million subscribers and over 7.38 billion total views. While technically a media brand rather than an individual creator, its YouTube channel represents enormous reach for advertisers who want to associate with trusted, mainstream Peruvian content. Its programming spans news, telenovelas, reality shows, and current affairs — covering virtually every demographic. For brands seeking mass market visibility rather than niche targeting, América Televisión's YouTube presence provides one of the broadest audiences available in the Peruvian digital landscape.

Most Popular Content Niches Among Peruvian YouTubers

Peruvian YouTube content is dominated by a handful of thriving niches, each with its own audience characteristics and brand collaboration potential. Understanding these categories helps marketers identify creators whose content naturally aligns with their products and messaging — a factor that dramatically improves campaign performance.

• Gaming: One of the largest and most engaged niches, driven by creators like Golemcito Games, RoxiCake Gamer, and Trippie SB. Free Fire, Roblox, and mobile gaming dominate, attracting predominantly young audiences with high platform loyalty.
• Comedy and Humor: Channels like Hablando Huevadas and Drawblogs demonstrate Peru's appetite for irreverent, culturally rooted humor. Comedy content drives strong shareability and word-of-mouth amplification.
• Vlogs and Lifestyle: TadeVlogs and similar creators thrive on authentic, unscripted storytelling. This format is particularly effective for integrated brand sponsorships because audiences trust the creator's personal recommendations.
• Family and Parenting: JukiLop Edits and family-focused channels have built some of the most loyal subscriber bases in the country, with high repeat viewership and strong emotional audience connections.
• Food and Culinary Culture: Peru's world-renowned cuisine inspires a growing category of food content creators who blend recipe content with cultural storytelling, appealing to both local and international audiences.
• News and Media: Legacy broadcasters like América Televisión and Latina Televisión have successfully extended their reach onto YouTube, capturing audiences who consume news and entertainment content digitally.

The diversity of Peru's YouTube creator ecosystem means brands across almost every vertical can find relevant, high-quality channels to partner with. The key is going beyond subscriber counts to evaluate engagement quality, audience demographics, and content-brand fit — all metrics available through platforms like StarNgage's influencer ranking and discovery tools.

How to Collaborate with Top YouTubers in Peru

Partnering with Peruvian YouTubers requires a thoughtful approach that goes beyond simply reaching out and offering payment. The most successful influencer campaigns in Peru share several characteristics that brands should internalize before launching any collaboration.

Prioritize cultural authenticity. Peruvian audiences value genuine connection and local context above all. Campaigns that incorporate Peruvian cultural elements, regional pride, and locally relevant narratives consistently outperform generic global content. Forcing an international template onto a Peruvian audience will feel inauthentic — and audiences will notice. Work with creators to ensure the brand message is woven naturally into content that feels native to their style and their viewers' expectations.

Focus on ongoing partnerships, not one-off posts. Ongoing collaborations with Peruvian influencers yield significantly better results than single sponsored posts. Audiences respond far more positively to influencers who demonstrate consistent, genuine use of a product over time. Building ambassador-style relationships where creators become authentic advocates for your brand creates compounding trust and recall — a critical advantage in a market where audience skepticism toward overt advertising is rising.

Align with the right creator tier for your goals. Not every campaign needs a creator with 15 million subscribers. Mid-tier YouTubers (500K to 2M subscribers) and micro-influencers (10K–100K subscribers) often deliver higher engagement rates and more niche-specific audiences that can outperform mega-creators for targeted campaigns. Understanding the different influencer tiers in the Peruvian market helps brands allocate budgets effectively and select the right partners for specific campaign objectives.

Verify audience authenticity before committing. With any large following comes the risk of inflated metrics. Before signing a collaboration agreement with any Peruvian YouTuber, run a thorough audit of their audience quality. Use a dedicated fake follower checker to identify suspicious growth patterns, bot activity, or purchased engagement that could undermine your campaign's real-world impact.

How to Find and Vet Peruvian YouTube Influencers

The creators profiled above represent the top tier of Peruvian YouTube, but they are only a fraction of the full ecosystem. According to influencer discovery platforms, there are thousands of Peruvian YouTube influencers spanning every niche — from micro-creators with hyper-engaged local audiences to rising stars with rapid growth trajectories. Manually searching YouTube for these creators is time-consuming and provides limited insight into their actual performance metrics.

A more efficient and data-rich approach is to use a dedicated influencer marketing platform. StarNgage's discovery tool allows brands to search across a database of over 8 million vetted creators globally, filtered by location, platform, audience size, age, gender, engagement rate, and niche. Rather than guessing whether a Peruvian YouTuber's audience matches your target customer profile, you can explore verified demographic breakdowns, engagement analytics, content performance data, and brand affinity scores — all in one place.

For brands that have already run campaigns in Peru or similar markets, reviewing case studies from successful influencer campaigns provides real-world benchmarks for what good performance looks like and what pitfalls to avoid. Understanding how comparable brands have structured their collaborations, measured results, and scaled their creator programs is one of the fastest ways to build a smarter strategy from day one.

Beyond discovery, effective influencer marketing in Peru also requires robust campaign management — from setting clear KPIs and budgets to tracking content performance in real time. The platform you choose should support not just the search process but the full campaign lifecycle, including contract management, live communication with creators, content approval workflows, and post-campaign analytics. These tools are what separate one-off experiments from repeatable, scalable influencer programs that deliver consistent ROI. Explore the top brand ranking data to see how leading companies are building their presence in markets like Peru.

Final Thoughts

Peru's YouTube landscape is rich, diverse, and growing fast. With over 19 million platform users, a thriving creator ecosystem spanning gaming, comedy, lifestyle, and family content, and an influencer advertising market projected to surpass $28 million in 2025, the opportunity for brands to build meaningful connections through Peruvian YouTubers has never been greater. The top creators profiled in this guide — from Soy Suco's 31 million subscribers to Hablando Huevadas' cult comedy following — represent a wide range of audience profiles, niches, and brand collaboration possibilities.

The key to success in this market lies not in chasing the biggest subscriber counts, but in finding the right match between creator, audience, and brand. Engagement quality, cultural authenticity, and ongoing partnership structures consistently outperform transactional, one-off sponsorships. Whether you're entering the Peruvian market for the first time or scaling an existing influencer program, having the right data and tools behind your strategy makes all the difference.