Vietnam's digital content economy is accelerating at a remarkable pace. With 79 million active social media user identities — equivalent to roughly 77.6% of the population — and internet users spending nearly two and a half hours daily on social platforms, the country has firmly established itself as one of Southeast Asia's most dynamic creator markets. Travel and lifestyle content sits at the very center of this boom, blending Vietnam's extraordinary landscapes, food culture, and vibrant urban energy into content that resonates far beyond national borders.

For brands looking to tap into this momentum, knowing which creators are actually driving influence — not just follower numbers — is the critical first step. This guide profiles the top 20 mega travel and lifestyle creators in Vietnam right now, covering their content focus, key platforms, audience strengths, and what makes each one a compelling partner for branded campaigns. Whether you represent a hotel group, a consumer lifestyle brand, or a travel booking platform, this list gives you a focused starting point for your Vietnam influencer strategy.

Why Vietnam's Travel & Lifestyle Creator Scene Matters in 2026

Vietnam is not simply riding the global creator economy wave — it is actively shaping it. The country's population of over 100 million is young, mobile-first, and highly engaged with video content across YouTube, TikTok, and Facebook. The 25–34 age group represents the largest segment of social media users, followed closely by 18–24-year-olds, making Vietnam an exceptionally attractive market for lifestyle and travel brands targeting Gen Z and millennials. Social media ad spending in Vietnam reached USD $398 million in 2025, growing 12% year-over-year, and influencer marketing is a central pillar of that investment.

Travel content in particular has an outsized cultural relevance in Vietnam. Foreign tourist arrivals have surged in recent years, and domestic tourism is equally booming, with content creators acting as trusted guides to both local and international audiences. Research from 2023 found that over 75% of Vietnamese internet users follow at least one social media influencer, and nearly 80% have purchased a product because of an influencer's recommendation — figures that remain highly compelling for brands today. The creators on this list have built audiences that trust their recommendations, making them ideal partners for campaigns that need genuine reach, not just impressions.

Before diving into the list, it is worth knowing that not all follower counts tell the full story. Authentic engagement, audience quality, and content alignment matter far more than raw numbers. You can use StarNgage's Fake Follower Checker to verify any influencer's audience authenticity before committing to a partnership. With that in mind, let's explore the creators who are genuinely moving the needle.

Top 20 Mega Travel & Lifestyle Creators in Vietnam

20. Lê Bống

Lê Bống is a Vietnamese MC, actress, and multi-platform content creator whose energy and positivity have earned her a loyal following across TikTok and Instagram. Her content blends fitness motivation, culinary exploration, and cultural celebrations, and she is notably vocal in her advocacy for Vietnam as a travel destination. For lifestyle brands and domestic tourism campaigns, her blend of personal storytelling and community engagement makes her a warm, approachable voice. Best for: Wellness brands, domestic travel campaigns, cultural events.

19. Uyen Ninh

Based in Germany, Uyen Ninh occupies a unique position in Vietnam's creator landscape: she documents the experience of being Vietnamese abroad, weaving together travel content, cultural contrasts, food exploration, and personal anecdotes about expat life. Her YouTube channel resonates deeply with diaspora audiences and with viewers curious about Vietnamese identity in a global context. Brands in the travel, food, and international lifestyle space will find her audience highly relevant and engaged. Best for: International travel brands, food and beverage, cultural tourism.

18. Lý Thành Cơ (Ly Thanh Co)

Lý Thành Cơ is a well-known Vietnamese travel blogger who has journeyed to 39 countries and territories, also working as a creative director and marketing trainer. He has authored three books about travel and personal growth, establishing himself as a thought leader within Vietnam's travel creator community. His content is rooted in the philosophy that experience drives personal development, and his audience skews toward aspiring travelers and young professionals. Best for: Premium travel brands, personal development products, lifestyle services.

17. Travip (Trần Việt Phương)

Travip is Vietnam's most recognized aviation and luxury travel reviewer. Before the pandemic, he was taking approximately 120 flights per year to produce content, and his journalism background gives his reviews a rigorous, credible quality that audiences trust. Beyond airline content, Travip also covers premium hotels, resorts, and international culinary experiences in markets such as India and Indonesia. His audience tends to be higher-income, travel-savvy Vietnamese consumers — a coveted demographic for luxury and business travel brands. Best for: Airlines, luxury hotels, travel booking platforms.

16. Chan La Ca

Chan La Ca, whose real name is Hoàng Minh Tuấn, describes himself as a travel storyteller rather than a travel reviewer — and that distinction comes through in every video. His footage has a raw, cinematic quality, and his distinctive narration style creates an intimate connection with viewers that extends well beyond typical destination coverage. He invested significantly in high-quality recording equipment, which gives his videos a visual richness that stands out on YouTube. For brands looking for aspirational, story-driven content, Chan La Ca delivers. Best for: Destination campaigns, travel gear, premium lifestyle brands.

15. Quy Coc Tu (Ngô Trần Hải An)

Quy Coc Tu turned a personal journey of self-discovery into a thriving travel content career. By 2010, he had visited nearly every province and city in Vietnam, and in 2014 he transitioned into photojournalism, which opened doors to international travel content. He has since built a strong presence on TikTok in addition to his photographic roots. His content celebrates exploration and the beauty found in unexpected places, connecting with audiences who see travel as a form of personal expression. Best for: Adventure travel brands, photography gear, outdoor and exploration products.

14. Lâm Vlog

Lâm Vlog is one of Vietnam's most entertaining multi-format creators, producing a diverse content mix that spans travel challenges, food reviews, camping adventures, and experiments across TikTok and YouTube. His collaboration with brands for sponsorships and merchandise has made him one of the commercially active creators in the lifestyle space, and his adventurous energy translates exceptionally well to product-integrated content. His audience skews youthful and is highly responsive to challenge-driven and experiential formats. Best for: Outdoor brands, food and beverage, youth-oriented consumer products.

13. Sang Vlog

Sang Vlog has carved out a distinctive niche in Vietnam's creator ecosystem through survival challenges, wilderness fishing, and culinary experiences in the wild. His videos carry a strong storytelling thread and a genuine connection with his audience, frequently garnering significant engagement through heartfelt expressions of gratitude toward his viewers. Nature enthusiasts and outdoor lifestyle fans make up a core segment of his following. For brands in the outdoor, camping, food, and rural lifestyle space, Sang Vlog offers an authentic and engaged audience. Best for: Outdoor and camping gear, rural tourism, food brands with a natural or artisanal positioning.

12. Nguyễn Hương Giang

A public figure of significant standing in Vietnamese entertainment, Nguyễn Hương Giang is the winner of Miss International Queen 2018 and a participant in The Amazing Race 2014. Her social media presence is a carefully curated blend of fashion, beauty, lifestyle, and travel — all delivered with the polish and poise of an international pageant champion. She collaborates actively with top-tier brands, and her aspirational image makes her one of the most compelling lifestyle voices in the country. Best for: Fashion and beauty brands, luxury lifestyle, international travel campaigns.

11. Ha Truc

Ha Truc is a lifestyle creator whose content gravitates toward minimalism, conscious living, and intentional travel. In a crowded space where maximalist content dominates, her focus on simplicity and mindfulness gives her a distinctive positioning that resonates with a growing segment of Vietnamese consumers seeking balance. Lifestyle brands focused on sustainability, wellness, and slow travel will find her audience exceptionally well-aligned. Best for: Wellness and sustainability brands, conscious lifestyle products, slow travel and eco-tourism.

10. Ngô Ngọc Hòa (Hoa Ruby)

Hoa Ruby, whose real name is Ngô Ngọc Hòa, is one of the most followed creators in Ho Chi Minh City, with 16 million TikTok followers and 24 million YouTube subscribers. Her content balances relatable humor, love themes, emotional storytelling, and personal lifestyle moments in a way that keeps millions of viewers coming back daily. The sheer scale of her reach, combined with her ability to inspire genuine emotional responses, makes her a heavyweight partner for any mass-market consumer lifestyle campaign. Best for: Mass-market lifestyle products, travel apps, consumer brands targeting young Vietnamese women.

9. Trà Đặng

Trà Đặng is not just a creator — she is an entrepreneur, serving as CEO of Trà Đặng Cosmetics while simultaneously building one of Vietnam's most engaging TikTok presences. Her content blends viral trend formats, anime cosplay, transformation videos, and humor-driven lifestyle content, all of which she uses effectively to promote her beauty brand. Her audience is young, highly engaged, and deeply interested in beauty and personal style. For brands looking to reach the intersection of lifestyle and beauty, she is a rare combination of creator and business founder. Best for: Beauty and cosmetics brands, fashion, lifestyle and pop culture campaigns.

8. Văn Mai Hương

Văn Mai Hương is a celebrated Vietnamese singer and lifestyle personality with one of the fastest-growing Instagram profiles in Vietnam's travel and lifestyle creator segment, adding over 63,000 followers in a single month at a growth rate of 6.7%. Her profile score ranks among the highest in the travel and adventure category, and her personal charisma translates seamlessly across both music and lifestyle content. Brands in the entertainment, travel, and premium lifestyle categories benefit from her broad cross-demographic appeal. Best for: Premium lifestyle brands, entertainment campaigns, travel and hospitality.

7. Minh Tú

Minh Tú is one of Vietnam's most internationally recognized models and fashion influencers, with a crossover appeal that bridges the Vietnamese market and global audiences. Her Instagram presence is a masterclass in aspirational lifestyle content — combining fashion editorials, travel aesthetics, and behind-the-scenes glimpses into her modeling career. Brands looking for a sophisticated, international-facing voice in Vietnam will find few creators who match her combination of credibility, aesthetics, and reach. Best for: Luxury fashion brands, international travel, beauty and personal care.

6. Lê Thị Khánh Huyền

Lê Thị Khánh Huyền brings a warm, relatable energy to beauty and lifestyle content on TikTok and Instagram, regularly sharing skincare routines, family moments, and festive celebrations that engage a primarily youthful audience. Her talent for encouraging interaction — inviting followers to comment, share, and participate — drives strong community engagement metrics. She also collaborates regularly with beauty and lifestyle brands, demonstrating proven experience as a brand partner. Best for: Skincare and beauty, family lifestyle brands, festive and seasonal campaigns.

5. Nguyễn Việt Phương Thoa

Nguyễn Việt Phương Thoa is a vibrant creator who has built a following through food unboxings, mukbangs, and highly relatable daily life content on TikTok and YouTube. Her playful, humor-driven personality makes her content feel like a conversation rather than a broadcast, which is why her followers engage with such enthusiasm. Food and lifestyle brands looking for a creator who can present products naturally and entertainingly within real daily-life contexts will find her a highly effective partner. Best for: Food and beverage, everyday lifestyle products, FMCG brands.

4. Lê Tuấn Khang

Lê Tuấn Khang has struck a chord with millions by leaning into the simplicity and humor of rural Vietnamese life. His TikTok content showcases the everyday moments, family dynamics, and gentle comedy of living in the Vietnamese countryside, and his authentic, unpolished style has resonated with audiences far beyond rural communities. With a rapidly growing following and a content style that connects nostalgia with cultural pride, he has become one of the most distinctive lifestyle voices of the current generation. Best for: FMCG and everyday consumer goods, domestic travel, brands targeting millennial and Gen Z Vietnamese audiences.

3. Đan Thy

Đan Thy is a TikTok powerhouse known for her makeup artistry, aesthetic transformations, and trend-forward lifestyle content that draws millions of likes across her videos. Her ability to tap into current trends quickly and present beauty and personal style in playful, creative ways has made her an essential follow for Vietnam's style-conscious youth. Her audience is passionate, engaged, and eager to discover new products — making brand integrations particularly effective when they feel organic and on-trend. Best for: Beauty, fashion, and youth-focused lifestyle brands.

2. CiiN Bùi Thảo Ly

CiiN Bùi Thảo Ly is a creator who combines her passion for K-pop dance covers, makeup transformation challenges, and beauty content into a multi-platform presence spanning TikTok and YouTube. Her vibrant performances and genre-blending content attract a highly engaged, youthful audience that follows popular music and beauty trends closely. With an active presence across multiple platforms and a track record of promoting her work through collaborations, she is well-positioned for campaigns that want energy, color, and cultural resonance. Best for: Beauty, fashion, entertainment, and youth lifestyle brands.

1. Khoai Lang Thang

Khoai Lang Thang — whose real name is Đinh Võ Hoài Phương — stands as Vietnam's defining travel and food content creator. A former civil engineer from Ben Tre, he launched his YouTube channel in 2017 and has since built a following of over 3.2 million YouTube subscribers, 2.8 million TikTok followers, and more than 3.5 million Facebook followers, with his YouTube channel alone accumulating over 820 million total views. His content uses food as a lens for deep cultural exploration: eating home-cooked meals with locals in India, hunting for street food in Chongqing, and traversing the waterways of Vietnam's Mekong Delta with a warmth and curiosity that no amount of production budget can manufacture.

What sets Khoai Lang Thang apart is not scale alone — it is the authenticity that drives extraordinary engagement. His Instagram profile score of 9.1 and an average engagement rate of 11.13% are figures that far exceed category norms. He won the Content Creator of the Year award at the Vietnam iContent Awards for two consecutive years (2024 and 2025), and his channel is widely recognized as one of Vietnam's most trusted for cultural and tourism content. In 2026, marking 10 years of content creation, he continues to expand his reach to new international destinations while remaining deeply rooted in the stories of ordinary Vietnamese people. For brands in hospitality, tourism, food, and cultural experiences, he represents the gold standard of Vietnamese travel creator partnerships. Best for: Tourism boards, hospitality brands, food and beverage, cultural experience platforms, travel booking services.

Want to explore more creators like these? Browse StarNgage's full influencer rankings to filter by country, niche, platform, and follower tier — all in one place.

What Makes a Great Vietnam Travel & Lifestyle Creator for Brand Campaigns

Not every creator with a large following will deliver results for your campaign. In Vietnam's travel and lifestyle space, the most effective brand partnerships share a few key characteristics. Cultural alignment is paramount: Vietnamese culture places a high premium on personal relationships, community values, and authenticity, and audiences quickly notice when a brand integration feels forced or transactional. Creators who weave partnerships naturally into their storytelling — the way Khoai Lang Thang integrates sponsors into genuine travel moments, or how Trà Đặng builds product authenticity through her entrepreneurial narrative — consistently outperform those who treat sponsorships as simple billboards.

Platform fit also matters considerably. TikTok has emerged as the dominant platform for short-form lifestyle content in Vietnam, especially among Gen Z, while YouTube remains the primary home for long-form travel storytelling that builds deeper audience loyalty. Instagram, though smaller by user volume, attracts a higher-income and more internationally connected demographic — making it particularly valuable for luxury and premium lifestyle brands. Understanding where your target audience actually engages, and matching that with creators who perform best on that platform, is essential for campaign efficiency.

Finally, consider audience quality over quantity. Vietnam's influencer ecosystem has seen its share of inflated metrics, and verifying authentic followers and genuine engagement is a non-negotiable step before any partnership commitment. Key metrics to evaluate include engagement rate relative to follower count, audience demographic alignment with your campaign target, content consistency, and the creator's track record with previous brand collaborations.

How to Find and Vet Vietnam Influencers with StarNgage

The 20 creators featured in this guide represent just a fraction of Vietnam's thriving travel and lifestyle creator ecosystem. StarNgage tracks and analyzes thousands of Vietnamese influencers across Instagram, TikTok, and YouTube, giving brands a powerful, data-driven way to discover the right creators for any campaign objective. The platform's influencer discovery tools allow you to filter by niche, location, platform, audience demographics, engagement rate, and follower tier — whether you're looking for mega-creators like those on this list, or highly targeted micro-influencers with exceptional audience trust.

Before finalizing any partnership, use the StarNgage Fake Follower Checker to verify audience authenticity, and explore the StarNgage case studies to see how leading brands have built successful influencer campaigns across Southeast Asia and beyond. For brand-side benchmarking, the brand rankings tool helps you understand how competitors are performing in the influencer space — a critical input for shaping a competitive strategy.

Vietnam's travel and lifestyle creator market is growing fast, and the window for establishing early, authentic partnerships with the country's most trusted voices is genuinely valuable. Whether you are entering the Vietnamese market for the first time or deepening an existing presence, the right creator relationships can be transformative — not just for awareness, but for the kind of genuine brand affinity that drives long-term consumer loyalty.

Final Thoughts

Vietnam's travel and lifestyle creator space is one of the most dynamic and commercially significant in Southeast Asia. The 20 creators profiled here — from the cinematic storytelling of Chan La Ca and the culinary-cultural depth of Khoai Lang Thang, to the beauty-lifestyle crossover of Trà Đặng and the rural authenticity of Lê Tuấn Khang — represent a rich spectrum of voices, audiences, and content styles. There is no single formula for the "perfect" Vietnamese travel and lifestyle creator; the right choice depends entirely on your brand's objectives, target audience, platform preferences, and campaign tone.

What is consistent across all the creators on this list is that they have earned genuine audience trust — the single most valuable currency in influencer marketing. In a market where nearly 80% of social media users have made a purchase based on an influencer's recommendation, partnering with the right creator is not just a marketing tactic. It is a direct investment in consumer confidence. Use the data, vet your choices carefully, and build partnerships that are built to last.