Congratulations to our friend and client @pasadenaplayhouse on winning the prestigious 2023 Regional Theatre Tony Award at this week’s @thetonyawards! We’ve had the privilege of working with Artistic Director Danny Feldman and company since 2017, when #PaulaScher and team designed a new identity for the theater, and again this season on the graphics for #SondheimCelebration. The Playhouse is a special place and the award is well deserved! Design by #PaulaScher @brunobergallo @kiiiirstin @oliviaeray @yyansong Billie Rene @rorysimms @claudineeriksson

The @hbo and BBC1 series Rain Dogs is an unconventional family comedy that follows Costello Jones (@daisymaycooper), a single-mother, aspiring writer and peepshow dancer, as she navigates life in London after being evicted from her flat with her daughter Iris (Fleur Tashjian). @mrwilley and team designed the show’s title card and visual identity, including a custom typeface for the up-front actor cards and end credits. Written by playwright @cash_carraway_ and produced by @sidgentle, Rain Dogs provides an honest depiction of life below the poverty line. The design team pulled inspiration from the show’s setting, researching graffiti, street signs and the printed ephemera found on the streets of London. The show’s logo is set in an elegant cursive typeface with a distressed treatment that adds a layer of grit to an otherwise glamorous wordmark. These opposing elements reference the class tensions that drive the humor-filled drama. The central type remains consistent in each episode, but the texture subtly changes in each title sequence to reflect the show’s progression. The secondary typeface contrasts with the ornate script of the title card. The bespoke font borrows its construction from the utilitarian letterforms found on receipts and lottery tickets, but elevates them to feel more expressive than a typical monolinear, monospaced typeface. The actor cards further complement the unrefined world depicted in the show by replicating the streaks caused by thermal receipt printers, adding subtle irregularities to the typeface that feel tough, tactile and integrated into Costello’s domain. Check out the full case study via the link in our bio! Project team: @mrwilley @nickmarabella @bina.thorsen #brandidentity #identitydesign #branding #typography #motiondesign #raindogs

#EddieOpara will be a featured speaker at @typographicsnyc 2023 this coming weekend, June 16-17! Swipe thru for a preview of what he’ll be presenting, and don’t forget to register! In-person and remote tickets are still available at 2023.typographics.com #typographics2023

@yurisuzukilondon and team’s latest project ‘Vox PopulA.I’ is an interactive sculpture located at the newly developed outdoor space in Science Centre Singapore, which brings together sound, sculpture and artificial intelligence. Five horns sing in chorus, generating lyrics and melodies live via a uniquely trained, site-specific piece of AI software.     Drawing inspiration from Yuri’s previous work #thewelcomechorus which debuted at @turnercontemporary, Vox PopulA.I performs its AI-generated composition every few minutes using local choir folk music. Each performance is unique, reflecting the constantly evolving and unpredictable nature of machine learning.     Visitors can interact with the AI artwork and influence the machine learning taking place by speaking or singing into the grey ‘conductor’ sculpture. You can then hear the horns respond to your sounds. Through a playful vocal exchange, your words will be added to the AI data bank to influence future performances.    Project team:   Gabriel Vergara II  Eira Szadurski   Tiffany Hultgren  Roc H Biel     Special thanks:  @counterpoint_studio  @uapcompany     #installation #artwork #soundart #yurisuzuki #sciencecentresingapore #sounddesign @sciencecentresg

@vineyardtheatre is one of New York’s most prominent Off-Broadway theater companies, recognized for its innovative productions of contemporary works. Pentagram’s #EddieOpara has contributed a custom typeface for a new Vineyard Theatre rebrand by @nbstudio_london that is always in flux. The ever-changing identity integrates a different font by a local designer into the logo for each new show. Opara was invited to contribute to the project by NB founder and creative director @nick_finney and NB senior designer @reubenalghali. Timed to the theater’s 40th anniversary, the update reintroduces Vineyard Theatre as being “Fearlessly Made in New York,” and each of the 25 typefaces was created by an independent NYC designer or type foundry. In the new logo, “Vineyard” remains the same, while “Theatre” is switched out to represent different productions. Opara’s typeface appears in the campaign for “This Land Was Made,” a new play by @onetorisampson set within the Black Power movement in Oakland in the late 1960s. The font amasses the word “Black” to form the individual letterforms, a visual correlation to the themes of community building and political mobilization. The system includes fonts by @frerejones, @sharp_type, @nicksherman, and @xyz_type, among many others, and the collection will continue to grow with future seasons.

The excellent ‘My Life in Design’ podcast kicks off its third series with an interview with Pentagram’s @harrywpearce.     Harry shares his journey from art foundation and knocking on doors, to co-founding a design studio with Dominic Lippa and Giles Claver, and then in 2006 receiving an invitation to join Pentagram as a partner.    He talks about the power a designer has to choose to make an impact, and discusses his work for Peter Gabriel’s human rights charity WITNESS, suggesting that being a designer means that “You have a voice, a possibility to make change.”    Harry chats about his life in design, from working with the John Lewis Partnership, Royal Academy of Arts, Pink Floyd Records and the UN, saying that: “It’s a profound privilege to spend your days being creative and feeding into your culture.”    Hosted by @clairelblyth, the ‘My Life in Design’ podcast is a collaboration between @redsetteragency and @designbusinessassociation.    Listen now via the link in our bio (or wherever you get your podcasts!)   #designinspiration #lifeindesign #designforgood #harrypearce

[Sound on!] Summer in the city means it’s time for the @Tribeca Festival! #Tribeca2023 kicks off tonight and runs through 6/18 with films, TV, games, art, music, comedy, talks, immersive experiences and more presented all over NYC and beyond with online streaming. For this year’s Festival, @emilyoberman and team refreshed the campaign branding with a new concept inspired by Tribeca’s mission of amplifying creative voices and giving them a platform. The typography from the past two Festivals now extends and radiates, as the celebration expands to include new experiences and reach new audiences. Different weights of Druk, the typeface of the Tribeca campaign, are used to reflect all the diverse and varied voices that are part of the Festival. Look for more from the campaign over the coming weeks, and check out tribecafilm.com for the full schedule! Project team: @emilyoberman @lauraberg @jasehueser @anastasiaakharchenko @meredithzerby @beatriz_melendez #identitydesign #brandidentity #branding #logo #typography @janetribeca #nyc @commercialtype

#Repost @mbierut ・・・ If you join me, @emilyoberman and #paulascher at the @how_events #HOWDesignLive Conference next week in Nashville, you’re in for a special treat. Not only will you get a panel with the three of us moderated by the amazing @debbiemillman on 50 years of @pentagramdesign, but we’ll be bringing down some near-impossible-to-get copies of our 1200-page two-volume limited-edition boxed set, Pentagram: Living by Design, for a book signing later that day! So see you Tuesday (and leave some space in your suitcase). It’s not too late to register! Use code PENTAGRAM10 for 10% off at howdesignlive.com

@jonmarshalll and team have followed a research-led approach to develop a screen bar lamp to support working from home in later life.    The @designage___ Institute’s mission is to amplify the voice of people as they age and create a thriving economy for aspirational products and services that support healthy ageing.     Shifts in working patterns and advances in technology have led to many older people working primarily from home, however the design of most homes does not meet their needs.     Jon and his industrial design team were invited to join experts in architecture, design for ageing and computing from @northumbriauni to identify opportunities for products and furniture to support home working in later life.     Co-design workshops identified a range of issues, including flexibility to work in multiple locations, access to light, power and storage, the ability to convert a room to and from a workspace, and access to exercise.    Led by Professor of Architecture Paul Jones, the resulting project: ‘Home Office to Age in Place’ is an integrated flexible working space that provides pop-out desk space, storage, power, lighting and even exercise space that can be hidden when not needed.    Pentagram developed a moveable caddy and a concept for mobile lighting, power and storage that allows any table to be converted into a workstation. Lighting and power were identified as huge issues, as lack of access prevents the freedom to work anywhere in the home.    The Light-Block design uses ‘screen bar’ lighting technology, a linear LED lamp which can be positioned close to a computer screen to provide precise lighting and multiple levels of adjustment allow for task lighting and video calls.     The LED lamp is dimmable and adjustable for colour temperature. The built-in battery can directly power a laptop and provides a stable base and an area for storage. The controls are easy to use, and the power socket includes a special button to aid the removal of the plug.    Read the full case study via the link in our bio!    Project team:  @chifencheng  @yemimal  @vinniefan  @amends  @shing617  Photos: @studio_rochowski    #industrialdesign #designforageing #productdesign

@giorgialupi has created the cover for Wallpaper* China’s April issue. A special edition devoted to ecology and crisis, the cover features a hand-drawn illustration by Giorgia visualizing global greenhouse gas emissions, and the potential futures, some tolerable, some disastrous, that our world may face if urgent action is not taken. The illustration stacks two datasets. On the top, a spark line depicts rising greenhouse gas emissions from 1990 to the present day, and then four potential scenarios for how emissions may rise or fall depending on potential climate policies enacted in the next decades. On the bottom, 50 countries who have made net-zero pledges are plotted based on the year they expect to hit that ambitious but necessary target. The comparison of these two graphs emphasizes the inter-relationship between tangible policy intervention and planetary response—human action and environmental impact. Data comes from The Climate Action Tracker, an independent scientific project that tracks government climate action and measures it against the globally agreed Paris Agreement aim of "holding warming well below 2°C, and pursuing efforts to limit warming to 1.5°C.” Previous special edition covers of Wallpaper* China have been designed by the artist @yayoikusama_, architect @ateliersjeannouvel, and sculptor @caistudio. Project team: @giorgialupi @xoclihp #datahumanism #datavisualization #data #design #artwork #wallpaper #climatechange

This #MemorialDay is also the 106th birthday of President John F. Kennedy, and in honor of both, we’d like to share a recent project in Washington, DC. @jabbottmiller and team developed the design for “Art and Ideals: President John F. Kennedy,” a permanent interpretive exhibition at @kennedycenter marking its 50th anniversary season. The Kennedy Center was established as a living memorial to the President, reflecting the centrality of art in his administration. “Art and Ideals” vividly documents his early immersion in literature and history, as well as the extraordinary emphasis on the role of art in a democratic society that John and Jacqueline Kennedy brought to the White House. The exhibition is divided into four key areas that link the arts to democracy, social change, culture and the White House itself, weaving together artifacts, images, and footage to bring the story to life for visitors. Pentagram’s design features a dramatic architectural frieze of LEDs that allows visitors to be immersed in the power of Kennedy’s words. The media component was developed in collaboration with @batwinandrobin and incorporates photography, text, and archival footage. A series of three interactive experiences were developed with @thegreeneyl’s Richard The and his team. The exhibition was designed and produced in collaboration with architects @kierantimberlake, consulting curator @ileensgallagher, and an advisory committee of five leading U.S. historians, who helped establish the focus of the narrative and relate Kennedy’s ideals to the Center’s role as a living memorial. Case study at the link in our bio! Project team: @jabbottmiller @kirstygundry Lindsey Petersen Daniel Varillas @brownie018 Collaborators: Architects: @kierantimberlake Media design: @batwinandrobin Interactive design: @thegreeneyl Content development: @ileensgallagher Lighting: @tillotsondesign Acoustics: @thresholdacoustics Exhibition photography: @alan_karchmer #exhibitiondesign #experiencedesign #KennedyCenter #JohnFKennedy #JFK #bornonthisday

Luke Powell, Jody Hudson-Powell and team have designed a new identity for @channel4, the UK’s most disruptive broadcaster. Working in collaboration with Channel 4’s in-house agency @4creativec4, the new brand system brings the broadcaster’s content, channel brands and streaming service together, balancing the channel’s need for cohesion and consistency while embracing its rebellious attitude and unapologetic creativity. From renaming the current streaming player as ‘Channel 4’, defining its unmistakable tone of voice, redrawing and animating its iconic logo and expanding its much-loved typeface, to creating an ever-evolving and interconnected cube-based world framework, Channel 4’s new masterbrand helps engage viewers in all the ways they experience content, from street to screen. Motion and interaction are at the heart of the new identity, with behavioural principles guiding the brand outputs and providing viewers with an immersive and expressive experience. Grounded by the consistent brand narrative, ‘4 is a traveller’, Channel 4 can now confidently lead its viewers through a world of ‘Altogether Different’ content. Viewers come to Channel 4 for the content they love, and Pentagram has created a brand system that addresses the breadth of contemporary viewership, with principles designed to future-proof the brand. The system keeps content firmly at its core, boldly showcasing must-see shows, films and digital originals, and connecting new viewers to a prolific brand that has been at the heart of British creativity for over four decades. See the project in full via the link in our bio. Design: @lukejpowell @jody_hudsonpowell Nav Bhatia @jack_llewellyn_ @luisgurico @alicesherwin_ Strategy: @life_by_naresh @ashleywrotethis @islabeatricekay @what_kt_likes @zoegibsonquirk @bobysia Collaborators: OSP @found_studio Social @stinkstudios Sound @factorystudiosuk @sirenmusic Typography @nan_xyz @timebasedarts #channel4 #altogetherdifferent #brand #motion #typography