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🇮🇹/🇬🇧 Dopo la prima release della scorsa settimana, le Supreme x Nike Air Max Plus TN torneranno disponibili su SNKRS giovedì 22 ottobre. Più di una semplice sneaker, l’impatto culturale delle TN ha attraversato paesi e culture, dall’Inghilterra all’Itali, dall’Australia fino alla Francia, come raccontato dal fotografo @bleumode a nss magazine: “Quando uscì avevo 14 anni, andavo al liceo, e fu letteralmente una rivoluzione, perché già sognavamo le Air Max, ma quando vedemmo i colori e il design della TN ce ne innamorammo subito. Il fatto che fosse venduta solo da Foot Locker (lo store più vicino era a un'ora e mezza da noi, che all'epoca ci sembrava come un volo di sei ore) e il fatto che fosse molto costosa (1000 franchi - circa 150 euro) la rendeva molto diversa da tutte le Nike che conoscevamo.” Link in bio per conoscere la storia della silhouette Nike diventata il simbolo delle sottoculture. — After the first release last week, the Supreme x Nike Air Max Plus TN will be back on SNKRS on Thursday 22 October. More than just a sneaker, the cultural impact of TN has crossed countries and cultures, from England to Italy, from Australia to France, as told by photographer @bleumode to nss magazine: “When it came out, I was 14 years old, in high school. it was literally a revolution, because we were already dreaming of Air Maxes (back then one of the most popular/recent was the Air Max Triax) but when we saw the design and colorways of the TN we were all obsessed by it. The fact that it was only available at Foot Locker (the closest location from us was about 1,5 hour drive which seemed like a 6 hour flight at our age) and that it was very expensive (1000 francs - about 150 euros) made it so different from all the other Nikes we knew.” Link in bio to learn about the history of the Nike silhouette that has become the symbol of subcultures.
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🇮🇹/🇬🇧 𝐀𝐦𝐞𝐫𝐢𝐜𝐚𝐧𝐚: 𝐊𝐚𝐧𝐲𝐞 𝐖𝐞𝐬𝐭 𝐚𝐧𝐝 𝐆𝐢𝐯𝐞𝐧𝐜𝐡𝐲 @givenchyofficial è stato una parte importante della carriera di Kanye West. L’intera produzione artistica dell’era che va da Watch the Throne a Yeezus è pregna dell’influenza del brand e di quello che all’epoca ne era il direttore creativo, nonché amico personale di Kanye: Riccardo Tisci. Fin dall’artwork di WTT - disegnato da Tisci assieme a Virgil Abloh - passando per la popolarizzazione della Rottweiler-shirt fino alla realizzazione dell'abito nuziale di Kim Kardashian. L’unione creativa di Kanye e Givenchy è stata sotto tanti punti di vista un game-changer per l’industria della moda: Kanye ha reso Tisci il designer più popolare al mondo in un certo segmento di mercato, e Tisci ha attivamente aiutato Kanye a riscrivere le regole del menswear rap e della black masculinity. Emblematico, in tal senso, è stato il kilt di pelle indossato da Kanye durante un concerto del 2011, che Kanye ha raccontato così su PAPER:«Quando ho visto questo kilt… mi è piaciuto. Mi sembrava qualcosa di nuovo, mi sono sentito creativo e non limitato dalle percezioni comuni». - @givenchyofficial has been an important part of Kanye West's career. The entire artistic production of the era ranging from Watch the Throne to Yeezus is steeped in the influence of the brand and its creative director and personal friend of Kanye at the time: Riccardo Tisci. From the WTT artwork - designed by Tisci together with Virgil Abloh - through the popularization of the Rottweiler-shirt to the creation of Kim Kardashian's wedding dress. The creative union of Kanye and Givenchy was in many ways a game-changer for the fashion industry: Kanye made Tisci the most popular designer in the world in a certain market segment, and Tisci actively helped Kanye to rewrite the rules of male rap and black masculinity. Emblematic, in this sense, was the leather kilt worn by Kanye during a concert in 2011, which Kanye described on PAPER as follows: «When I saw this kilt… I liked it. It seemed like something new, I felt creative and not limited by common perceptions».
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