Turns out you don't have to go to Vegas to win big 🤑 We teamed up with @staccato2011, @uscca, @pelican, @fieldcraftsurvival, and @kchilites to give away a massive prize package. Enter now through the link in our bio for a chance to win the Always Be Ready Ultimate Giveaway.

Ring-a-ding-ding, lots of new pew things 🎰 What's been your favorite reveal from SHOT Show?

Made to meet the needs of tactical end users, our new V.XI XTU MultiCam Rapid Shirt and Pant are a winning combination of form and function.

Coming later this season, the Inure Runner is our first purpose-built running shoe 🏃‍♂️ Made with an Insite ArchRelief™ Footbed, this shoe was designed provide exceptional support with a data-driven fit blending the right amount of cushion and rebound to perfect your PT. #AlwaysBeReady

We're expanding our popular V.XI line with MultiCam options for the XTU Rapid Shirt and Pant and the new Sigurd Shirt. • Developed in partnership with top tier teams from around the world, the XTU series was designed to provide operators with the most functional tactical uniform to date. The XTU Shirt and Pant are designed to be tough, yet flexible with features specifically tailored to meet the needs of tactical end users like modular knee pads, reinforced elbows, and no melt, no drip fabric. Originally unveiled this time last year in a range of solid colors, the MultiCam Versions of the XTU Rapid Shirt and Pant will be available later this season. • The Sigurd Shirt is a new hot-weather base layer with a rugby style collar that can be worn either on mission under a plate carrier or in training as a range shirt. Built with Cryo-Tac properties, this shirt is made with breathable mesh fabric that provides heat and moisture management. The Sigurd will be available in both long sleeve and short sleeve versions later this season.

Reading this at SHOT Show? Be sure to stop by our booth #10334 and check out the latest and greatest in purpose-built gear and apparel. #AlwaysBeReady

Heading to SHOT Show? Join us after hours on Thursday from 6:00pm to 9:00pm at our Las Vegas retail store. Space is limited. register now through the link in our bio. ** Edit ** Spaces added to Adventure Vehicle Night. Sign up now through the link in our bio.

Money is temporary. Freedom is forever 🇺🇸 What's one new gun you're hoping to see at SHOT Show?

New this season, the CloudStryke was designed to be the ultimate lightweight pack. Providing quick access to essential items, this bag can be counterbalanced front to back and adjusted to allow for better mobility. Coming in 10L and 18L sizes, these bags are perfect for a day hike, trail running, or anywhere else you might need to bring a bit more than just water. #AlwaysBeReady

Determined to do some more hiking this year? Meet your new favorite pants. Built to be light and tough with plenty of stretch, the Trail Pant can handle both the elements and rough terrain with ease and with 8 total pockets, you can easily carry everything you need to #AlwaysBeReady

A journey of a thousand miles begins with a damn good pair of boots. #AlwaysBeReady

Dual-purpose, double the impact—Switch up your style for any occasion with the Dylan Reversible Primaloft Shirt Jacket and embrace versatility.