MAM Malaysia
သတင်း
MAM is committed to the wellbeing, health and safety of babies, founded in 1976. As a worldwide leading manufacturer of premium baby products, this brand has invested a great deal of care and attention in all its products to combine function, design and high product-safety standards together.
ဂိမ်း
MAM wants to increase its brand awareness and online presence in Malaysia with the power of influencers.
ရပါမဲ့အကြောင်း
MAM Malaysia partnered with StarNgage to run a long-term influencer marketing campaign on Instagram which was divided into 3 phases. We have engaged a total of 2 Macro influencers and 10 micro influencers throughout the whole campaign of 4 months.
In the first phase, influencers (1 Macro + 3 Micro) are required to
- Create a surprise unboxing Instagram video post to highlight selling points of MAM products and encourage audiences to share their stories during their preggy journey.
- Run a giveaway contest with 1 Instagram post and 1 story
In the second phase, influencers (1 Macro + 3 Micro) are required to
- Promote the MAM Easy Start Anti-colic Starter Set in an Instagram video post
- Giveaway contest with 1 Instagram post and 1 story
In the third phase,4 micro influencers are required to
- 1 product post to promote newly launched drinking cup range
- Giveaway contest with 1 Instagram post and 1 story
ရလဒ်များ
Running from April to July 2021, the campaign has achieved:
- Total followers 480,200
- Total reach 193,714
- Total like (IG + IGS) 12,419
- Total Comments (IG + IGS) 1,748
I’m A Brand
သင်သည်တစ်ဦးသေား တည်းဖြန့်ဖြန်းပြီးပြီလား!
ကျွန်ုပ်တိုက်စက်မှုစနစ်ကို ၅မိနစ်အတွင် ဖွင့်ပို့ရန်!I’m A Creator
သင်တစ်ဦးကို ၂မိနစ်အတွင် ကျွန်ုပ်တိုက်စက်မှုများရှာပါရန်!
ယနေ့ဖိုးလဲက အဖတ်တင်သွင်းခြင်းနှင့်တောင်းဆိုခြင်းကို ယခုသတင်းနှင့်တင်သွင်းမှုကို ပြုလုပ်ပေးပါ!