Vietnam's fashion creator economy has exploded into one of the most dynamic and commercially powerful in Southeast Asia. With a digitally native population of over 70 million internet users and platforms like TikTok, Instagram, and YouTube driving culture at breakneck speed, Vietnamese fashion influencers are no longer just trendsetters — they are category-defining forces that shape purchasing decisions across beauty, apparel, lifestyle, and luxury goods.

For brands looking to break into the Vietnamese market or deepen their presence there, understanding who the top fashion creators are — and what makes each one tick — is essential groundwork. This list spotlights the top 20 mega fashion creators in Vietnam who are commanding massive audiences, generating authentic engagement, and delivering real commercial results for the brands they partner with. Whether you're a global fashion label, a beauty brand, or a lifestyle company exploring influencer collaborations, this guide gives you the intelligence you need to start smart conversations with the right creators.

Why Vietnam's Fashion Creator Scene Is Booming

Vietnam sits at a fascinating crossroads of tradition and modernity, and its fashion content reflects exactly that tension — in the best possible way. Gen Z and millennial audiences are consuming fashion content voraciously, and local creators have proven remarkably adept at blending global aesthetics with distinctly Vietnamese cultural identity. TikTok alone has become a primary discovery platform for fashion trends, with Vietnamese creators regularly producing content that goes viral far beyond national borders.

The rise of livestream commerce, short-form video try-ons, and beauty-meets-lifestyle content has created a new breed of mega creator in Vietnam. These individuals don't just post outfit photos — they build communities, launch their own product lines, and drive measurable sales. For brands, this means the ROI potential is significant, but only if you're partnering with the right voices. Explore StarNgage's influencer rankings to see how Vietnam's top creators stack up across key performance metrics.

Top 20 Mega Fashion Creators in Vietnam

20. Lê Bống

Lê Bống is a Vietnamese MC, actress, and content creator whose positive, high-energy approach to content has built her a devoted cross-platform following. Her fashion content is woven naturally into a broader lifestyle narrative that covers fitness, cooking, and personal growth, making her feel aspirational without being unreachable. She's particularly strong for brands in activewear, wellness-adjacent fashion, and everyday lifestyle apparel — categories where authenticity matters as much as aesthetics. Lê Bống's audience skews toward young professional women who follow her as much for motivation as for style inspiration.

19. Lê Thị Khánh Huyền

Lê Thị Khánh Huyền has carved out a loyal audience with her skincare-meets-style content on TikTok and Instagram. Her posts blend beauty routines with fashion moments in a way that feels organic rather than promotional, and her audience responds with strong engagement rates. She actively collaborates with beauty and lifestyle brands, making her a reliable partner for campaigns targeting younger Vietnamese women interested in both self-care and fashion. Her festive and family-centered content also gives brands seasonal collaboration opportunities around holidays like Tết.

18. Nguyễn Hương Giang

As the winner of Miss International Queen 2018, Nguyễn Hương Giang commands a level of prestige that few Vietnamese influencers can match. Her social media presence is polished and aspirational, spanning fashion, beauty, and entertainment content that consistently positions her as one of Vietnam's most recognizable faces. She is a natural fit for luxury fashion brands, premium beauty labels, and any campaign that needs a high-glamour, high-credibility ambassador. Her audience is broad but skews toward fashion-forward consumers who follow both entertainment and style.

17. Trà Đặng

Trà Đặng is one of Vietnam's most commercially savvy creators. Beyond her massive TikTok following, she is the CEO of Trà Đặng Cosmetics, which means she understands brand-building from the inside out. Her content blends viral trend participation, anime-inspired aesthetics, and dramatic transformations in a way that keeps her audience perpetually entertained. Fashion brands, particularly those in streetwear, statement beauty, and youth culture, will find her platform incredibly effective. Her ability to make product integrations feel genuinely entertaining rather than forced is a standout skill.

16. Đan Thy

Đan Thy has rapidly become one of TikTok Vietnam's most recognizable makeup and fashion content creators. Her videos consistently pull millions of likes through a winning combination of playful energy, trendy aesthetics, and creative visual storytelling. She speaks directly to a Gen Z audience that values originality and self-expression, making her an ideal partner for fashion brands targeting younger demographics. Her content style suggests she would excel in campaigns built around new collection launches, limited edition drops, or trend-driven fashion moments.

15. CiiN Bùi Thảo Ly

CiiN Bùi Thảo Ly brings an infectious energy to everything she creates, from K-pop inspired dance covers to intricate makeup transformations. Her dual strength in both beauty content and performance art makes her unusually versatile as a fashion collaborator — she can execute everything from a product review to a full aesthetic campaign with equal skill. With strong audiences on both TikTok and YouTube, she offers brands meaningful multi-platform exposure. Korean-influenced fashion brands and beauty-forward lifestyle labels will find particular synergy with her audience's interests.

14. Hoà Minzy

Hoà Minzy is a Vietnamese singer whose influence extends well beyond music into fashion, lifestyle, and social causes. Her TikTok content blends personal storytelling with entertainment in a way that consistently draws high engagement, and her willingness to use her platform for community support gives her an authenticity that purely commercial creators often lack. For fashion brands that want to align with values as well as aesthetics, Hoà Minzy is a compelling choice. Her audience is emotionally invested in her journey, which translates into unusually high trust for brand recommendations.

13. Nguyễn Việt Phương Thoa

Phương Thoa's content is vibrant, relatable, and unapologetically fun — a combination that has earned her a large and loyal following across TikTok and YouTube. While her content universe spans food, daily life, and personal anecdotes, her fashion presence is consistently on-trend, with an approachable style that resonates especially well with everyday Vietnamese consumers. Brands in accessible fashion, casual wear, and lifestyle categories will find her audience highly receptive. Her humor-driven approach also means that even straightforward product integrations tend to feel natural rather than forced.

12. Uyen Ninh

Uyen Ninh's perspective is genuinely unique among Vietnamese fashion creators because she creates from Germany, offering her audience a dual-culture lens that blends Vietnamese identity with European aesthetics. Her YouTube channel in particular has developed a strong community around cross-cultural lifestyle and fashion content. Brands with a European presence or those looking to reach fashion-curious Vietnamese consumers interested in international trends will find her platform particularly valuable. Her content feels thoughtful and editorial in tone, which works well for premium and lifestyle brand positioning.

11. Sơn Tùng M-TP

Sơn Tùng M-TP is arguably Vietnam's biggest pop star, and his cultural influence extends far beyond music into fashion and youth lifestyle. As a style icon for an entire generation of Vietnamese young people, his clothing choices, brand endorsements, and aesthetic choices carry extraordinary weight. He manages his public presence through M-TP Entertainment, which means brand partnerships are handled professionally and at scale. Fashion brands looking for high-impact, high-visibility campaigns in Vietnam will find few opportunities more powerful than a collaboration with Sơn Tùng M-TP.

10. Lê Tuấn Khang

Lê Tuấn Khang has built a massive TikTok following through his genuinely charming depictions of rural Vietnamese life, and his fashion influence is rooted in an authenticity that urban creators rarely achieve. While his content is comedic and community-focused at its core, it reaches a demographic that many fashion brands overlook: the growing Vietnamese middle class outside of major cities. Brands in everyday fashion, traditional Vietnamese garments, or campaigns celebrating cultural heritage will find a surprisingly powerful platform in Lê Tuấn Khang's channel.

9. Oppa Huy IDol

Oppa Huy IDol has developed one of Vietnam's most entertaining content universes, blending humor, urban legends, and life lessons into videos that consistently attract massive viewership on TikTok and YouTube. His fashion sensibility leans streetwear and youth culture, reflecting the aesthetic preferences of his predominantly young male audience. For fashion brands targeting Vietnamese men aged 18-30 — particularly in streetwear, sneakers, and casual lifestyle categories — Oppa Huy IDol represents a high-reach, high-engagement opportunity that few other creators in this space can match.

8. Ngô Ngọc Hòa (Hoa Ruby)

Known widely as Hoa Ruby, Ngô Ngọc Hòa has built a content empire across TikTok (16M followers) and YouTube (24M subscribers) through relatable humor, emotional storytelling, and a warm on-screen presence that her audience finds genuinely compelling. Her fashion content is accessible and aspirational in equal measure, speaking to the everyday Vietnamese woman who wants to look good without losing touch with her personality. She is one of the most commercially powerful creators on this list, and brands in mass-market fashion, beauty, and lifestyle will find her platform delivers significant return on investment.

7. Khoai Lang Thang

Khoai Lang Thang, whose real name is Đinh Võ Hoài Phương, has built his reputation on travel and food content, but his influence on lifestyle fashion — particularly travel-ready looks, outdoor aesthetics, and culturally inspired clothing — is substantial. His YouTube channel features immersive vlogs that have introduced Vietnamese audiences to styles and fashion cues from across Africa and Southeast Asia. For adventure-oriented fashion brands, outdoor apparel companies, or lifestyle labels looking to reach travel-loving consumers, Khoai Lang Thang's audience is both large and highly qualified.

6. Van Toan LAM

Van Toan LAM is a pianist and musician whose public performance videos have attracted 15.4 million TikTok followers and 7.1 million YouTube subscribers. While his primary content category is music, his consistently stylish appearance and the emotional resonance of his performances make him a compelling lifestyle fashion collaborator, particularly for brands looking to associate with artistry, elegance, and cultural prestige. His audience spans demographics broadly, with a shared interest in culture and quality — a useful profile for premium fashion labels and heritage brands.

5. Ngo Le Tuan Kiet

Ngo Le Tuan Kiet has earned his following through genuinely funny and relatable content on TikTok and YouTube, with a personality that makes even brand integrations feel like a natural part of the joke. His fashion choices reflect current Vietnamese youth trends, and his audience's strong engagement signals that they trust his recommendations. For brands in casual fashion, streetwear, gaming-adjacent apparel, or youth lifestyle categories, he offers an effective and entertaining route into one of Vietnam's most commercially active consumer demographics.

4. Ben Eagle

Ben Eagle combines martial arts content with motivational messaging in a way that has cultivated an intensely loyal TikTok community. His personal style is disciplined and purposeful — activewear, training gear, and functional fashion feature prominently in his content — and his Eagles Academy community gives brands ongoing engagement opportunities beyond single-post activations. Sportswear brands, performance fashion labels, and lifestyle companies with strong values alignment will find Ben Eagle to be not just a content creator but a genuine brand-building partner.

3. Đỗ Đạt

Đỗ Đạt is a multi-platform powerhouse whose comedic short films and everyday life content reach enormous audiences across TikTok and YouTube. His fashion presence is grounded in the kind of accessible, everyday style that resonates deeply with Vietnamese consumers outside luxury demographics. What makes him particularly valuable as a brand partner is the depth of trust his audience places in him — his storytelling ability means that product integrations land with warmth rather than skepticism. Brands in everyday apparel, casual fashion, and accessible lifestyle categories should place him near the top of their collaboration shortlists.

2. Nguyễn Hoàng Vinh (VinhMC)

VinhMC has built a commanding presence in Vietnamese gaming culture, but his influence on fashion — particularly the intersection of gaming culture and streetwear — is growing rapidly. His TikTok and YouTube channels attract a highly engaged young male audience that is increasingly fashion-conscious in ways that blur the lines between gaming identity and personal style. For brands in streetwear, limited-edition fashion drops, tech accessories, or any category that speaks to Vietnamese Gen Z males, VinhMC represents one of the most strategically interesting collaboration opportunities currently available in the market.

1. Chuyện Ma Chú 3 Duy

Chuyện Ma Chú 3 Duy holds the top position on this ranking through a combination of extraordinary reach, consistent content quality, and an audience that is deeply, almost obsessively engaged with his serialized ghost story content across YouTube and TikTok. His ability to weave Vietnamese folklore into compelling modern narratives has given him a cultural authority that extends beyond entertainment into lifestyle and aesthetic identity. Brands willing to think creatively about fashion storytelling — particularly those in dark aesthetics, alternative fashion, or cultural heritage clothing — will find an audience primed for exactly that kind of campaign.

What Makes a Great Fashion Creator in Vietnam?

Vietnam's top fashion creators share a few defining characteristics that set them apart from their regional peers. First, cultural fluency matters enormously — the creators who resonate most deeply are those who can move fluidly between global trends and distinctly Vietnamese sensibilities. Second, multi-platform presence is increasingly non-negotiable; the creators on this list maintain strong audiences across at least two platforms, which multiplies campaign reach significantly. Third, the most effective Vietnamese fashion creators are community builders rather than just content publishers — they maintain ongoing dialogue with their audiences, which translates into higher purchase intent for the brands they recommend.

For brands evaluating partnership opportunities, it's also worth looking beyond raw follower counts. Engagement rate, audience demographics, fake follower percentages, and content-brand alignment are all critical factors. StarNgage's fake follower detection tool helps brands verify that the audiences they're paying to reach are real, active, and valuable — a non-trivial concern in any influencer market, including Vietnam's.

How to Partner with Vietnam's Top Fashion Creators

Identifying the right creator is only the first step. Building a campaign that actually delivers results requires a more systematic approach — one that covers influencer vetting, audience analysis, contract management, content briefing, and performance tracking from start to finish. Many brands that attempt to manage this process manually find it both time-consuming and prone to costly missteps, particularly when working in a market where language and cultural nuances matter as much as they do in Vietnam.

StarNgage's all-in-one influencer marketing platform is designed to streamline exactly this process. With access to over 8 million vetted creators globally and deep tools for audience demographics analysis, brand affinity matching, and campaign performance measurement, it removes the guesswork from influencer partnerships. Brands can browse creator rankings, analyze profiles, set budgets, and manage campaigns end-to-end from a single dashboard. With more than 5,000 successful campaigns completed across multiple industries, the platform's track record in executing effective influencer collaborations is well-established. You can also explore case studies from campaigns across fashion, beauty, and lifestyle to see exactly how brands have turned creator partnerships into measurable commercial outcomes.

Vietnam's fashion creator landscape in 2026 is rich, diverse, and commercially powerful. The 20 creators profiled here represent the full spectrum of what modern Vietnamese fashion influence looks like — from the glamour of pageant queens and pop stars to the grassroots authenticity of rural storytellers and gaming-culture icons. Each brings a distinct audience, a unique voice, and a different kind of value to brand partnerships.

The brands that will win in this market are those that go beyond surface-level follower counts and invest in understanding creator-audience fit, content authenticity, and campaign strategy. Whether you're launching your first influencer campaign in Vietnam or looking to scale an existing creator marketing program, the right tools and the right partnerships make all the difference. Use the brand ranking insights on StarNgage to benchmark your position and identify where strategic creator collaborations can move the needle for your business.