The SS21 #WHATMAKESAMAN campaign goes global across the windows of Zegna stores worldwide. Exploring modern masculinity from the perspective of our loved ones, these bold images capture the bond between model, singer and songwriter @gabrielkane and his mother, 5-time César Award winning actress Isabelle @isabelleadjaniofficiel.

#StopAsianHate At Zegna, we stand with the Asian community and firmly reject all forms of racism and xenophobia. Unity Makes Strength

In honour of International Day of Forests, we share drawings of the children of our global employees to express their love of nature and create art inspired by Oasi Zegna nature reserve, where our founder began planting more than 500,000 trees starting in the 1930s.  We are proud to present drawings from across the world which convey a sense of awe and respect for the environment. These vibrant artworks are a reminder of our shared responsibility for the next generation as we continue to build a more sustainable future.

Our new #WHATMAKESAMAN campaign showcases the latest SS21 collection amongst the historic backdrop of #OasiZegna nature reserve. This is the birthplace of our brand where our founder Ermenegildo Zegna ignited our legacy of sustainability when he began planting more than 500,000 trees across the landscape surrounding his wool mill starting in the 1930s. From past to present, Zegna continues to enrich our public forest with a diverse ecosystem of plants, as we seed the ground for a better future.

At Zegna, we celebrate International Day of Forests as we continue our Zegna Forest reforestation program within the 100 km2 #OasiZegna nature reserve. This is a part of our mission to enrich our protected woodlands with a diverse ecosystem of plants.  Our reforestation program combats the climate change and biodiversity crisis while providing health benefits for everyone, such as fresh air, clean water, and space for recreation. We honour the next generation by planting a tree for every baby born within the Ermenegildo Zegna Group. Celebrating new life, we continue to grow more than 1,000 new trees. Now, we invite you to plant a tree and join the Zegna Forest Legacy.

The unique perspectives of our global community of Modern Voices are celebrated through a customisable Made to Measure wardrobe.  DJ @mick crafts a versatile look that is contemporary and comfortable to reflect his everyday life. “As a dad and as a business person, you have to be ready for anything at any time, and my clothes enable me to do that.” Mick creates his Made to Measure outfit from #UseTheExisting fabrics spun from reused materials.“We have a very finite life and very finite resources, so the idea of making everything work from what we have is very exciting to me.” #WHATMAKESAMAN

Our global community of Modern Voices was asked to share introspective stories and experiences that reflect the personal question: “What makes me?” DJ @mick highlights the bravery required to take risks and boldly follow your passions. “A lot of people are scared to get up and to do what it is they think their calling is and I’m really proud that I had the courage to do that.”  Proving that there is no perfect path to success, Mick listens closely to his intuition. “I would say my greatest strength tends to be the ability to have versatility and course correct.  If I make a left turn and head the wrong way, I’m able to quickly pivot back.” Embodying freedom of expression, Mick wears a totally personalised Made to Measure outfit sustainably crafted from #UseTheExisting fabrics. #WHATMAKESAMAN​

Our global community of Modern Voices was asked to share introspective stories and experiences that reflect the personal question: “What makes me?” NBA Skills Coach @cbrickley603 finds motivation in making his support network proud of his achievements. “My mentor would describe me as a hard worker, an overachiever and someone that’s pushed the limits of what I do.” Chris sets high goals while prioritising his personal well-being. “I think self-care is huge. I've realised that when you take care of yourself, you feel better and you have more confidence.”  An expression of his unique perspective, Chris' Made to Measure outfit is totally personalised featuring #UseTheExisting fabrics. #WHATMAKESAMAN

Our global community of Modern Voices was asked to share introspective stories and experiences that reflect the personal question: “What makes me?” NBA Skills Coach @cbrickley603 finds motivation in making his support network proud of his achievements. “My mentor would describe me as a hard worker, an overachiever and someone that’s pushed the limits of what I do.” Chris sets high goals while prioritising his personal well-being. “I think self-care is huge. I've realised that when you take care of yourself, you feel better and you have more confidence.”  An expression of his unique perspective, Chris' Made to Measure outfit is totally personalised featuring #UseTheExisting fabrics. #WHATMAKESAMAN

The unique perspectives of our global community of Modern Voices are celebrated through a customisable Made to Measure wardrobe.  Leader of the #a16z @culturalleadershipfund @chrislyons envisions a contemporary look well-suited for his dynamic lifestyle.  “It doesn’t matter whether I'm going to a work meeting, or I'm hanging out with friends, or going out for dinner or drinks. My clothing really allows me to be mobile and express myself across all areas and still feel comfortable and confident at the same time.” Beyond its versatility, Chris’ totally personalised outfit reflects his vibrant energy and creativity. “The garments never make the person, but I think they can always accentuate who you are.”  #WHATMAKESAMAN

Our global community of Modern Voices was asked to share introspective stories and experiences that reflect the personal question: “What makes me?” Musician and Entrepreneur @chrislyons takes pride in staying true to himself no matter the context or conversation.  “I think really just me being who I am in any environment is the highest form of self-respect that I can have.” Staying in tune with his inner thoughts and emotions, Chris explains, “In order to bring your full self into the world, to really represent your personal vision, you have to have a clear sense of mind.” Crafted from #UseTheExisting fabrics, Chris' statement Made to Measure outfit reflects his strong sense of self. #WHATMAKESAMAN

The unique perspectives of our global community of Modern Voices are celebrated through a customisable Made to Measure wardrobe.  Entrepreneur @jacksondahl wears his modern take on the suit comprised of a monochromatic bomber jacket and trousers perfectly tailored to his specifications. “There's something special about clothing that not only looks good but, particularly, fits well.” His totally personalised outfit features #UseTheExisting fabrics made from reused materials to make the dream of zero waste possible. “Getting the story on the fact that all of these items are renewable, that's really important to me.” #WHATMAKESAMAN