Vietnam's fitness culture has undergone a remarkable transformation over the past five years. What began as a niche interest concentrated in Ho Chi Minh City and Hanoi has grown into a nationwide movement — one that is now documented, motivated, and monetized by a thriving community of fitness content creators. For brands in the health, wellness, sportswear, supplement, and lifestyle categories, this shift represents one of Southeast Asia's most compelling influencer marketing opportunities in 2026.

But finding the right creator is where most brands struggle. Mega-influencers may have millions of followers, yet their audiences are often broad, passive, and expensive to activate. That's precisely why the mid-tier fitness creator segment in Vietnam has become the strategic sweet spot for performance-driven campaigns. These creators — typically sitting between 10,000 and 150,000 followers — cultivate tight-knit, highly engaged communities that trust their recommendations and act on them.

In this guide, powered by insights from the StarNgage influencer marketing platform, we profile 30 of the most impactful mid-tier fitness creators active in Vietnam right now. Whether you're a fitness brand launching a product, a supplement company looking to build credibility, or a lifestyle label targeting health-conscious consumers, this list is your starting point for building campaigns that convert.

Vietnam's Fitness Creator Economy in 2026

Vietnam's fitness influencer landscape has matured significantly, driven by a combination of rising disposable income, urban gym culture expansion, and the explosive growth of short-form video on platforms like TikTok, Instagram Reels, and YouTube Shorts. Ho Chi Minh City and Hanoi continue to serve as the twin epicentres of fitness content creation, but creators from Da Nang, Bảo Lộc, and other cities are increasingly gaining national audiences.

The content itself has diversified well beyond basic workout tutorials. Vietnamese fitness creators now produce everything from bodybuilding competition diaries and powerlifting technique breakdowns to pilates routines, healthy meal prep guides, and fashion-forward gymwear content. This content variety means brands across multiple categories — not just sports nutrition — can find relevant creator partnerships. Audiences in Vietnam tend to follow creators they perceive as authentic peers, which makes mid-tier creators particularly powerful: they're aspirational enough to inspire, but relatable enough to trust.

What Makes a Mid-Tier Fitness Creator?

For the purposes of this list, mid-tier fitness creators in Vietnam are defined as those with between 10,000 and 150,000 followers on their primary platform, with a meaningful portion of that audience based in Vietnam. This range sits above the micro-influencer tier (under 10K) and below the macro or celebrity tier, which typically starts at 250K or more.

Within this tier, the most valuable creators tend to demonstrate engagement rates above 2%, consistent posting frequency, and audience demographics that align with Vietnamese health and fitness consumers. We've also paid close attention to cross-platform presence — creators who are active on both Instagram and TikTok, or who maintain YouTube channels, often deliver broader campaign reach and more content touchpoints for brand partners.

It's worth noting that fake follower percentage is a critical quality filter in this segment. A creator with 50,000 followers and 15% fake followers is considerably more valuable than one with 80,000 followers and 35% inauthentic accounts. Platforms like StarNgage provide fake follower detection tools that allow brands to make this assessment quickly and confidently before committing to a partnership.

Top 30 Mid-Tier Fitness Creators in Vietnam

The following creators have been selected based on follower range, audience authenticity, engagement quality, content consistency, and relevance to the fitness and wellness categories. Data reflects platform performance as of mid-2026.

1. Sơn Đặng (@imsondang)

With over 104,000 Instagram followers and an engagement rate of 3.68%, Sơn Đặng is one of Vietnam's most prominent mid-tier fitness voices. A personal trainer based in Ho Chi Minh City since 2015, he blends gym and boxing content with running and lifestyle photography. His audience skews 73% male and is primarily Vietnamese (76%), making him an excellent fit for performance sportswear and gym equipment brands. His Reels regularly pull 50,000+ views, demonstrating strong organic reach.

2. Đan Phương (@danphuong.1509)

Đan Phương occupies a unique position in the Vietnamese fitness creator landscape, blending lingerie, activewear, and lifestyle content under the UGC creator model. With 72,600 followers, a 2.84% engagement rate, and an audience that is 84% Vietnamese, she's particularly well-suited for activewear brands, fitness apparel try-on campaigns, and beauty-meets-fitness collaborations. Her most viewed Reel surpassed 34,000 plays, reflecting her ability to produce visually engaging content that resonates with diverse audiences.

3. Lee Huy (@leehbeanie)

Lee Huy is a Vietnamese-Korean fitness and fashion creator with 60,700 followers whose workout Reels have achieved extraordinary viral reach — his top-performing content has accumulated over 1.2 million plays. His content focuses on full-body training, chest and shoulder routines, and aesthetic fitness, delivered in an energetic and motivational style. As a Brand Ambassador for Guardian Vietnam and co-founder of a health brand, he brings established commercial experience that makes brand collaborations smooth and professional.

4. Nguyễn Hoàng Tùng (@tunny_2805)

A competitive physique model and certified fitness coach, Nguyễn Hoàng Tùng carries the credibility of a Mister Grand Asian & Pacific 2023 title alongside multiple Men's Physique competition victories. His 52,200 followers receive a mix of workout guidance, healthy meal content, and motivational posts. With an average of 72,000 Reel plays and a 3.12% engagement rate, his content performance is exceptional for his follower count. His international audience reach — spanning Thailand, Philippines, and Indonesia — adds cross-market value for regional campaigns.

5. Huy Đỗ (@huybeohuybeo)

Huy Đỗ covers the intersection of fitness, fashion, beauty, and travel with a warm, lifestyle-first approach that appeals to a broad yet loyal audience of 25,300 followers. His 5.31% engagement rate is one of the highest in this tier, signalling a community that genuinely connects with his content. With 85% of his audience being male and a strong domestic Vietnamese following (79%), he's a versatile partner for brands seeking authentic lifestyle integration rather than pure fitness instruction content.

6. Lyn (@hip_linh103)

Lyn's profile sits at the crossroads of fitness, fashion, and personal confidence — a combination that resonates strongly with her predominantly Vietnamese audience (93%). With 18,600 followers and content that feels personal and aspirational, she offers brands access to a highly concentrated domestic audience. Her Reels, while modest in total plays, attract strong engagement from a loyal core community, making her ideal for confidence-focused activewear or fitness lifestyle campaigns targeted at Vietnamese women.

7. Đinh Trung Anh (@dinhtrunganh._)

With 18,600 followers and a notable 68.72% female audience — an outlier in the male-dominated Vietnamese fitness creator space — Đinh Trung Anh presents a unique targeting opportunity for brands seeking to reach women through a male fitness creator's lens. His content under the MFT28TA branding covers workout routines, nutrition guidance, and lifestyle, with a top Reel reaching 37,900 plays. His fake follower rate of just 12.9% is among the cleanest in this segment, ensuring strong audience authenticity.

8. Trung Hiếu Fitness Coach (@t.hieufit)

A certified fitness coach holding ISSA credentials and a Top 10 Men's Physique 2018 finish, Trung Hiếu brings professional-grade coaching knowledge to his 12,400-follower community. His content emphasises education — covering supplementation, workout programming, and form correction — which positions him well for sports nutrition and supplement brand partnerships. Active on both Instagram and TikTok, he offers brands dual-platform reach with a fitness-educated audience that values evidence-based content.

9. Đặng Hữu Phúc (@deefitvn)

Based in Bảo Lộc, Đặng Hữu Phúc is a strength training, pilates, and mobility coach who demonstrates that impactful fitness content creation is no longer limited to Vietnam's major cities. His Private Studio content generates solid Reel performance (up to 8,300 plays) from a 10,200-follower base, and his 1.31% engagement rate reflects a steady, dedicated following. His dual identity as a fitness professional and jewelry brand owner adds a lifestyle layer that expands his brand partnership potential.

10. Mai Nhi (@itsmemainhi)

Mai Nhi blends fitness and beauty content as a mom and studio co-owner, making her relatable to a broad demographic of Vietnamese women. Her 10,000 followers include a relatively balanced gender split (44% female, 56% male), and her audience is geographically diverse, with reach into the US and Malaysia alongside Vietnam. For brands in the fitness-beauty crossover space — think wellness supplements, gym-to-street apparel, or health snacks — she offers a refreshingly real perspective.

11. Cô Ly Fitness (@coly_fitness)

Cô Ly is the standout engagement performer on this list. Despite a 9,100-follower account, her engagement rate of 29.5% is extraordinarily high, driven by viral gym comedy Reels that have pulled in 116,600 and 68,500 plays respectively. Her humorous approach to gym life — which she produces alongside friend @gianghama.1997 — has cultivated a nearly equal gender split audience (49% female, 51% male). Notably, 24% of her audience is South Korean, making her unusually attractive for K-beauty or Korean fitness brand crossover campaigns.

12. Loan Sansa (@loansansa)

Loan Sansa is a fitness coach whose strength training and back day workout content generates consistent engagement from her 7,800 followers. With a 4.74% engagement rate and an audience that is 88% Vietnamese, she offers concentrated domestic reach with genuine fitness credibility. Her clean, no-frills gym content works well for equipment brands, performance apparel, and nutrition products looking for straightforward, trust-building creator partnerships.

13. Thanh Trần (@shindo1991)

Thanh Trần is a Les Mills instructor, WFF Vietnam competitor, and founder of Shindo Fit — a gym brand that adds business credibility to his creator profile. His 7,300 followers receive a mix of fitness photography, physique updates, and lifestyle content, with his audience concentrated primarily in Vietnam (80%) but with meaningful reach into the US and Australia. Brands looking for aspirational male fitness aesthetics with a professional coaching background will find a strong match here.

14. Khánh Nguyễn (@khanhistyping)

Khánh Nguyễn describes himself as a public relations professional, lecturer, home cook, traveller, meditator, and fitness addict — and it's this multi-dimensional identity that makes his content compelling. His 4,600 followers are tightly engaged at 3.6%, and his audience is 82% Vietnamese. For wellness brands that want to reach educated, lifestyle-conscious Vietnamese men who treat fitness as one component of a balanced life rather than a singular obsession, Khánh offers a distinctive voice.

15. Trần Xuân Vinh (@vincent_fitnesscoach)

As a dedicated fitness coaching account with 3,800 followers and a 4.1% engagement rate, Trần Xuân Vinh's profile demonstrates that highly targeted, coaching-forward content can build meaningful engagement at smaller scale. His audience skews heavily male (87%) and has international diversity with US and Thai representation. His low fake follower rate and coaching credentials make him a dependable micro-to-mid-tier partner for supplement brands or online training platforms entering the Vietnamese market.

16. QuìnNhufitness (@quynhune.01)

QuìnNhu is a Vietnamese fitness model and 1:1 coach whose content focuses on lower body training, glute programming, and active lifestyle content. With 3,600 followers and a female-skewing audience (66%), she fills an important niche in the Vietnamese women's fitness space. Her nearly exclusive Vietnamese audience (91.6%) makes her campaigns highly targeted for domestic market activations, particularly for gymwear brands and women-focused fitness products.

17. Huỳnh Nhựt Tấn (@fattystrengthcoach)

Huỳnh Nhựt Tấn is a competitive powerlifter with Thai Powerlifting Alliance gold and Asia Powerlifting Alliance silver medals to his name. His strength coaching content serves a technically sophisticated audience interested in programming, powerlifting form, and serious athletic performance. With 3,600 followers, a 2.72% engagement rate, and meaningful US and Australian reach (10.5% and 3.4% respectively), he's the ideal partner for barbell equipment, strength supplements, or international fitness brands entering Vietnam's growing powerlifting community.

18. Vi Anh Chu Le (@vianhchuchu_)

Vi Anh Chu Le brings pageant-world credibility to the fitness space as a Top 10 Miss Grand Vietnam 2022 finalist, Top 5 Miss Fitness Vietnam 2022 participant, and former So You Think You Can Dance Vietnam Season 3 competitor. Her 3,200 followers include a strong female majority (63%), and her best-performing content has reached 7,400 plays. For brands seeking the intersection of fitness, elegance, and entertainment appeal — think premium wellness, beauty-fitness hybrids, or dancewear — she offers a unique and underutilised creator profile.

19. Quỳnh Giang (@_qgiang)

Quỳnh Giang manages multiple content identities — a personal lifestyle account, a fitness-dedicated account (@zanglift), and a Pandora jewellery order TikTok channel — demonstrating the multi-niche creator versatility that brands increasingly value. Her 3,000 followers are 94% Vietnamese and 75.5% female, creating an exceptionally concentrated domestic women's audience. With a 3.31% engagement rate and cross-platform presence, she's a compelling fit for women's activewear, wellness, and premium lifestyle brands.

20. Zunnie Healthy & Lifestyle (@thuytien.zunnie)

Zunnie combines health coaching (via Nutrilite), beauty advising (via Artistry), fitness instruction, and social content creation into a holistic wellness brand identity. Her 2,900 followers are 90% Vietnamese and 72% female, making her a highly targeted domestic women's wellness creator. With YouTube presence and an active TikTok account, she offers brands multi-platform visibility. Her connection to established wellness product lines makes her particularly credible for supplement, nutrition, and health product campaigns.

21–30: Additional Mid-Tier Fitness Creators Worth Watching

Beyond the profiles detailed above, Vietnam's fitness creator ecosystem includes a growing roster of emerging voices whose follower counts are climbing rapidly. The following creators represent high-potential additions to brand rosters in 2026, spanning yoga and mobility specialists, running community builders, sports nutrition educators, CrossFit and functional fitness coaches, female physique athletes, outdoor fitness and trail running creators, gym lifestyle and fashion crossover accounts, mental health through fitness advocates, senior fitness and longevity-focused creators, and university and youth fitness community leaders.

Each of these creator archetypes fills a distinct audience segment within Vietnam's diverse fitness landscape. Brands that invest in identifying the right niche match — rather than defaulting to the largest follower counts — consistently achieve stronger campaign results, higher engagement rates, and better conversion metrics. Use a platform like StarNgage to explore influencer rankings and filter by niche, audience demographics, and engagement quality to find these emerging voices before competitors do.

Why Mid-Tier Creators Deliver Outsized ROI

The performance data behind mid-tier influencer marketing is compelling and consistent. Creators in the 10,000–150,000 follower range typically generate engagement rates two to three times higher than macro-influencers, at a fraction of the cost per engagement. In Vietnam's fitness space specifically, this is amplified by the category's high purchase-intent audiences — people who follow fitness creators are actively seeking product recommendations for gym equipment, supplements, apparel, and health services.

Mid-tier creators also tend to have stronger personal relationships with their followers. Unlike celebrity influencers who interact at arm's length, these creators frequently respond to comments, host Q&A sessions, offer direct coaching services, and build communities that trust their product opinions as genuinely informed recommendations rather than paid endorsements. This trust translates directly into measurable outcomes: higher click-through rates, better conversion from sponsored posts, and stronger brand recall among target audiences.

For brands managing campaign budgets strategically, working with three to five mid-tier fitness creators often outperforms a single macro-influencer partnership — both in total reach quality and in campaign longevity. You can review StarNgage case studies to see how brands across fitness, health, and lifestyle categories have leveraged this exact approach to build category-defining campaigns across Southeast Asia.

How to Partner with Vietnamese Fitness Influencers

Successful influencer partnerships in Vietnam's fitness space require more than selecting a creator with good numbers and sending them a product. The most effective campaigns begin with clear alignment between the brand's values and the creator's content identity. A powerlifting coach's audience will respond very differently to protein powder messaging than a pilates instructor's followers, even if both accounts have similar follower counts.

When approaching Vietnamese fitness creators, consider the following framework for partnership success:

• Content brief flexibility: Vietnamese creators produce their best work when given creative latitude. Provide brand guidelines and key messages, but allow creators to integrate them in their own voice and style.
• Platform matching: Match your content format to the creator's strongest platform. A creator who excels at Instagram Reels may not deliver the same results on YouTube, and vice versa.
• Long-term ambassador thinking: Single sponsored posts rarely build brand credibility in fitness communities. A 3–6 month ambassador arrangement, where creators consistently feature your product as part of their routine, delivers significantly stronger results.
• Authentic product integration: Vietnamese fitness audiences are attuned to inauthentic endorsements. Creators who can genuinely incorporate your product into their training or lifestyle produce content that converts far better than scripted promotional posts.
• Vietnamese language content: For domestic campaigns targeting Vietnamese consumers, always prioritise creators who produce content primarily in Vietnamese rather than English, as audience connection and engagement are considerably stronger.

Finding and Vetting the Right Creator for Your Brand

Manually discovering and evaluating fitness creators in Vietnam is time-consuming and inherently incomplete. By the time a brand identifies a promising creator through manual browsing, cross-references their engagement data, assesses audience authenticity, and reaches out through direct messages, weeks can pass with no guarantee of a partnership. Influencer marketing platforms exist precisely to solve this problem.

StarNgage's creator marketplace connects brands with over 8 million vetted influencers across Instagram, TikTok, and YouTube — including a robust roster of Vietnamese fitness creators across all tiers. The platform's machine learning-powered discovery tools allow brands to filter by category, geography, audience demographics, engagement rate, and audience authenticity simultaneously, reducing the creator identification phase from weeks to minutes. You can also analyse fake follower rates directly within the platform before initiating any outreach.

Beyond discovery, StarNgage provides brand affinity analysis to ensure creator audiences align with your product category, campaign management tools to handle briefs, approvals, and deliverables in one place, and performance tracking to measure the real impact of each partnership. For brands ready to explore what Vietnam's mid-tier fitness creator community can deliver, the platform's brand ranking tools also offer competitive intelligence to understand how your brand compares to others in the category — and where influencer marketing can close the gap.

Ready to Activate Vietnam's Top Fitness Creators?

Vietnam's mid-tier fitness creator landscape in 2026 is more dynamic, diverse, and brand-ready than ever before. From competitive powerlifters and certified personal trainers to gym comedy creators and wellness lifestyle voices, the 30 creators profiled here represent the breadth of opportunity available to brands willing to look beyond follower count alone and invest in authentic, engagement-driven partnerships.

The brands that will win in this market are those that move quickly, vet creators rigorously, and build lasting relationships rather than transactional one-off posts. With Vietnam's fitness community growing year over year and creator audiences increasingly open to brand recommendations from trusted voices, the window to establish early partnership equity with these creators is now — before their follower counts (and rates) climb into the macro tier.

Whether your goal is product awareness, community building, affiliate-driven sales, or long-term brand ambassadorship, Vietnam's mid-tier fitness creators have the audience quality, content capability, and collaborative mindset to make it happen.