Plaza Singapura’s #PSBonusTuesday Campaign

গল্প

To promote Plaza Singapura’s Bonus Tuesday event on the 28th Feb 2017, Plaza Singapura partnered with StarNgage to help increase the publicity of the event using micro-influencers. The event features exclusive, and time-limited discounts by over 100 participating shops. In total, 50 micro-influencers were engaged to promote the event on Instagram.

ইনফ্লুয়েন্সারদের সংখ্যা

21K

মোট লাইক

397

মোট মন্তব্য

316K

মোট অনুসরণকারী

লক্ষ্য

Primary Objective – To generate awareness of the PSBonusTuesday event.

Secondary Objective(s) – To drive foot traffic down to Plaza Singapura during the event.

সমাধান

We have engaged 50 micro-influencers who are of the target age groups. Influencers are given $50 Capitaland Vouchers as incentives.

Influencers are required to

1 x Teaser post announcing the event before the actual event date.
1 x OOTD post featuring influencers going down for the event to reminder their followers about the event on the actual event date.