Plaza Singapura’s #PSBonusTuesday Campaign

Историята

To promote Plaza Singapura’s Bonus Tuesday event on the 28th Feb 2017, Plaza Singapura partnered with StarNgage to help increase the publicity of the event using micro-influencers. The event features exclusive, and time-limited discounts by over 100 participating shops. In total, 50 micro-influencers were engaged to promote the event on Instagram.

50
Брой на влиятелите
21K
Общо харесвания
397
Общо коментари
316K
Общо последователи

Целта

Primary Objective – To generate awareness of the PSBonusTuesday event.

Secondary Objective(s) – To drive foot traffic down to Plaza Singapura during the event.

Решението

We have engaged 50 micro-influencers who are of the target age groups. Influencers are given $50 Capitaland Vouchers as incentives.

Influencers are required to

  • 1 x Teaser post announcing the event before the actual event date.
  • 1 x OOTD post featuring influencers going down for the event to reminder their followers about the event on the actual event date.

Резултатите

  • Exposure to over 316,000 followers of influencers
  • Over 100 campaigns related posts
  • Likes received: 21,000 Likes
  • Comments received: 397 Comments
  • Clicks to event landing page received: 189 clicks

Аз съм Бранда

Стартирайте и управлявайте вашата кампания за по-малко от 5 минути!

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Аз съм Творец

Търсете и кандидатствайте за кампании за по-малко от 2 минути!

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