| # | NOMBRE | SEGUIDORES | TP | PAÍS | TEMA DE INFLUENCIA | ተገኝ ማነኛዎች | ሐረግ ሐሰተኛ ተከታታይ |
|---|---|---|---|---|---|---|---|
| 1 |
Ridwan Kamil
|
431K
|
1.11%
|
ማነኛዎችን ያግኙ | ሐረግ ሐሰተኛ ተከታታይ | ||
| 2 |
Deddy Corbuzier, Ph.D
|
401.8K
|
0.67%
|
ማነኛዎችን ያግኙ | ሐረግ ሐሰተኛ ተከታታይ | ||
| 3 |
Raditya Dika
|
367.3K
|
0.63%
|
ማነኛዎችን ያግኙ | ሐረግ ሐሰተኛ ተከታታይ | ||
| 4 |
anya geraldine
|
332.3K
|
0.62%
|
ማነኛዎችን ያግኙ | ሐረግ ሐሰተኛ ተከታታይ | ||
| 5 |
Luna Maya
|
313.3K
|
0.43%
|
ማነኛዎችን ያግኙ | ሐረግ ሐሰተኛ ተከታታይ | ||
| 6 |
Gisella Anastasia
|
234.4K
|
-
|
ማነኛዎችን ያግኙ | ሐረግ ሐሰተኛ ተከታታይ | ||
| 7 |
Shopee Indonesia
|
231.1K
|
0.11%
|
ማነኛዎችን ያግኙ | ሐረግ ሐሰተኛ ተከታታይ | ||
| 8 |
Tasya Farasya
|
221.5K
|
0.24%
|
ማነኛዎችን ያግኙ | ሐረግ ሐሰተኛ ተከታታይ | ||
| 9 |
Dinda Hauw
|
212.1K
|
0.82%
|
ማነኛዎችን ያግኙ | ሐረግ ሐሰተኛ ተከታታይ | ||
| 10 |
Cipeng | TIRTA
|
186.7K
|
0.11%
|
ማነኛዎችን ያግኙ | ሐረግ ሐሰተኛ ተከታታይ | ||
| 11 |
NIKI
|
182.1K
|
-
|
ማነኛዎችን ያግኙ | ሐረግ ሐሰተኛ ተከታታይ | ||
| 12 |
Felix Siauw
|
176K
|
1.72%
|
ማነኛዎችን ያግኙ | ሐረግ ሐሰተኛ ተከታታይ | ||
| 13 |
Ricky Harun
|
169.5K
|
0.47%
|
ማነኛዎችን ያግኙ | ሐረግ ሐሰተኛ ተከታታይ | ||
| 14 |
INDOZONE - #KAMUHARUSTAU
|
166.7K
|
0.11%
|
ማነኛዎችን ያግኙ | ሐረግ ሐሰተኛ ተከታታይ | ||
| 15 |
detikcom
|
164.8K
|
0.18%
|
ማነኛዎችን ያግኙ | ሐረግ ሐሰተኛ ተከታታይ | ||
| 16 |
Karin Novilda
|
164.5K
|
0.66%
|
ማነኛዎችን ያግኙ | ሐረግ ሐሰተኛ ተከታታይ | ||
| 17 |
ANDRE SARWONO
|
163.1K
|
0.23%
|
ማነኛዎችን ያግኙ | ሐረግ ሐሰተኛ ተከታታይ | ||
| 18 |
Dian Sastrowardoyo
|
161K
|
0.28%
|
ማነኛዎችን ያግኙ | ሐረግ ሐሰተኛ ተከታታይ | ||
| 19 |
sunny
|
156.7K
|
0.66%
|
ማነኛዎችን ያግኙ | ሐረግ ሐሰተኛ ተከታታይ | ||
| 20 |
Oki Setiana Dewi
|
150.3K
|
1.1%
|
ማነኛዎችን ያግኙ | ሐረግ ሐሰተኛ ተከታታይ | ||
| 21 |
Fakta Info Psikologi 🌐
|
146.4K
|
0.43%
|
ማነኛዎችን ያግኙ | ሐረግ ሐሰተኛ ተከታታይ | ||
| 22 |
Djbutterfly36🇮🇩🇹🇭
|
145.7K
|
0.3%
|
ማነኛዎችን ያግኙ | ሐረግ ሐሰተኛ ተከታታይ | ||
| 23 |
Michelle Ziudith w
|
144.4K
|
0.47%
|
ማነኛዎችን ያግኙ | ሐረግ ሐሰተኛ ተከታታይ | ||
| 24 |
thoriq halilintar
|
141.6K
|
1.41%
|
ማነኛዎችን ያግኙ | ሐረግ ሐሰተኛ ተከታታይ | ||
| 25 |
Raden Rauf AM
|
133.6K
|
1.18%
|
ማነኛዎችን ያግኙ | ሐረግ ሐሰተኛ ተከታታይ | ||
| 26 |
Muzammil Hasballah 🇮🇩
|
132.8K
|
0.68%
|
ማነኛዎችን ያግኙ | ሐረግ ሐሰተኛ ተከታታይ | ||
| 27 |
Jharna Bhagwani
|
130.7K
|
0.33%
|
ማነኛዎችን ያግኙ | ሐረግ ሐሰተኛ ተከታታይ | ||
| 28 |
Refal hady
|
128.1K
|
1.43%
|
ማነኛዎችን ያግኙ | ሐረግ ሐሰተኛ ተከታታይ | ||
| 29 |
Alfy Saga
|
120.3K
|
1.38%
|
ማነኛዎችን ያግኙ | ሐረግ ሐሰተኛ ተከታታይ | ||
| 30 |
Giladiskon Indonesia
|
110.8K
|
0.04%
|
ማነኛዎችን ያግኙ | ሐረግ ሐሰተኛ ተከታታይ | ||
| 31 |
Wika Salim
|
109.8K
|
0.71%
|
ማነኛዎችን ያግኙ | ሐረግ ሐሰተኛ ተከታታይ | ||
| 32 |
Syakir Daulay
|
109.8K
|
1.39%
|
ማነኛዎችን ያግኙ | ሐረግ ሐሰተኛ ተከታታይ | ||
| 33 |
Sri Wulandari Guritno 🇮🇩🇬🇧
|
108.3K
|
0.42%
|
ማነኛዎችን ያግኙ | ሐረግ ሐሰተኛ ተከታታይ | ||
| 34 |
Ernest Prakasa
|
105.6K
|
0.97%
|
ማነኛዎችን ያግኙ | ሐረግ ሐሰተኛ ተከታታይ | ||
| 35 |
AFC
|
105.4K
|
0.25%
|
ማነኛዎችን ያግኙ | ሐረግ ሐሰተኛ ተከታታይ | ||
| 36 |
Verrell Bramasta
|
102.4K
|
0.37%
|
ማነኛዎችን ያግኙ | ሐረግ ሐሰተኛ ተከታታይ | ||
| 37 |
CNN Indonesia
|
102.2K
|
0.2%
|
ማነኛዎችን ያግኙ | ሐረግ ሐሰተኛ ተከታታይ | ||
| 38 |
Aurélie Moeremans
|
101.2K
|
0.52%
|
ማነኛዎችን ያግኙ | ሐረግ ሐሰተኛ ተከታታይ | ||
| 39 |
CoppaMagz
|
100.9K
|
1.6%
|
ማነኛዎችን ያግኙ | ሐረግ ሐሰተኛ ተከታታይ | ||
| 40 |
Kementerian BUMN RI
|
97.7K
|
0.08%
|
ማነኛዎችን ያግኙ | ሐረግ ሐሰተኛ ተከታታይ | ||
| 41 |
Benjamin Master Adhisurya
|
90.2K
|
1.22%
|
|
ማነኛዎችን ያግኙ | ሐረግ ሐሰተኛ ተከታታይ | |
| 42 |
TR
|
89K
|
1.76%
|
ማነኛዎችን ያግኙ | ሐረግ ሐሰተኛ ተከታታይ | ||
| 43 |
KFC Indonesia
|
87.9K
|
-
|
ማነኛዎችን ያግኙ | ሐረግ ሐሰተኛ ተከታታይ | ||
| 44 |
INDOMARET
|
87.8K
|
0.17%
|
ማነኛዎችን ያግኙ | ሐረግ ሐሰተኛ ተከታታይ | ||
| 45 |
CITA RAHAYU
|
87.2K
|
0.56%
|
ማነኛዎችን ያግኙ | ሐረግ ሐሰተኛ ተከታታይ | ||
| 46 |
Yura Yunita
|
85.3K
|
1.38%
|
ማነኛዎችን ያግኙ | ሐረግ ሐሰተኛ ተከታታይ | ||
| 47 |
Badminton Indonesia
|
82.7K
|
-
|
ማነኛዎችን ያግኙ | ሐረግ ሐሰተኛ ተከታታይ | ||
| 48 |
Kompas.com
|
81.1K
|
0.12%
|
ማነኛዎችን ያግኙ | ሐረግ ሐሰተኛ ተከታታይ | ||
| 49 |
BMKG
|
80.7K
|
0.4%
|
ማነኛዎችን ያግኙ | ሐረግ ሐሰተኛ ተከታታይ | ||
| 50 |
Dalang Pelo
|
80.6K
|
0.18%
|
ማነኛዎችን ያግኙ | ሐረግ ሐሰተኛ ተከታታይ | ||
| 51 |
Korea Reomit
|
79.6K
|
0.32%
|
ማነኛዎችን ያግኙ | ሐረግ ሐሰተኛ ተከታታይ | ||
| 52 |
Fakta Indo | Berita Indonesia
|
79.5K
|
0.16%
|
ማነኛዎችን ያግኙ | ሐረግ ሐሰተኛ ተከታታይ | ||
| 53 |
M. Brisia Jodie Maurine
|
79K
|
0.53%
|
ማነኛዎችን ያግኙ | ሐረግ ሐሰተኛ ተከታታይ | ||
| 54 |
Arie Untung
|
78.5K
|
0.52%
|
ማነኛዎችን ያግኙ | ሐረግ ሐሰተኛ ተከታታይ | ||
| 55 |
Risa Saraswati
|
77.7K
|
0.6%
|
ማነኛዎችን ያግኙ | ሐረግ ሐሰተኛ ተከታታይ | ||
| 56 |
Bobon Santoso
|
77K
|
0.79%
|
ማነኛዎችን ያግኙ | ሐረግ ሐሰተኛ ተከታታይ | ||
| 57 |
Nex Carlos
|
76.8K
|
0.52%
|
ማነኛዎችን ያግኙ | ሐረግ ሐሰተኛ ተከታታይ | ||
| 58 |
Yummy
|
76.5K
|
0.08%
|
ማነኛዎችን ያግኙ | ሐረግ ሐሰተኛ ተከታታይ | ||
| 59 |
Febby Rastanty
|
76.2K
|
2.13%
|
ማነኛዎችን ያግኙ | ሐረግ ሐሰተኛ ተከታታይ | ||
| 60 |
DISKON / PROMO / SALE / KATALOG BELANJA
|
73.3K
|
0.06%
|
ማነኛዎችን ያግኙ | ሐረግ ሐሰተኛ ተከታታይ | ||
| 61 |
Sophia Latjuba
|
73.2K
|
0.21%
|
ማነኛዎችን ያግኙ | ሐረግ ሐሰተኛ ተከታታይ | ||
| 62 |
Ranty Maria
|
72.9K
|
1.47%
|
ማነኛዎችን ያግኙ | ሐረግ ሐሰተኛ ተከታታይ | ||
| 63 |
tirto.id
|
71.9K
|
0.1%
|
ማነኛዎችን ያግኙ | ሐረግ ሐሰተኛ ተከታታይ | ||
| 64 |
Fatma S. Zar
|
71.2K
|
0.42%
|
ማነኛዎችን ያግኙ | ሐረግ ሐሰተኛ ተከታታይ | ||
| 65 |
Nana Mirdad
|
71.2K
|
0.63%
|
ማነኛዎችን ያግኙ | ሐረግ ሐሰተኛ ተከታታይ | ||
| 66 |
COMPASS®
|
70.9K
|
0.32%
|
ማነኛዎችን ያግኙ | ሐረግ ሐሰተኛ ተከታታይ | ||
| 67 |
Bittersweet by Najla
|
70.5K
|
0.15%
|
ማነኛዎችን ያግኙ | ሐረግ ሐሰተኛ ተከታታይ | ||
| 68 |
Gojek Indonesia
|
69K
|
0.26%
|
ማነኛዎችን ያግኙ | ሐረግ ሐሰተኛ ተከታታይ | ||
| 69 |
ᴄʜɪᴄᴄᴏ ᴊᴇʀɪᴋʜᴏ ᴊᴀʀᴜᴍɪʟɪɴᴅ
|
68.8K
|
0.31%
|
ማነኛዎችን ያግኙ | ሐረግ ሐሰተኛ ተከታታይ | ||
| 70 |
KompasTV
|
67.6K
|
0.08%
|
ማነኛዎችን ያግኙ | ሐረግ ሐሰተኛ ተከታታይ | ||
| 71 |
Salim A. Fillah
|
67.5K
|
1.54%
|
ማነኛዎችን ያግኙ | ሐረግ ሐሰተኛ ተከታታይ | ||
| 72 |
JCO Donuts & Coffee
|
67.3K
|
0.11%
|
ማነኛዎችን ያግኙ | ሐረግ ሐሰተኛ ተከታታይ | ||
| 73 |
Kementerian Kominfo
|
66.4K
|
0.17%
|
ማነኛዎችን ያግኙ | ሐረግ ሐሰተኛ ተከታታይ | ||
| 74 |
ᑭutri ᗪelina✨
|
65.4K
|
0.7%
|
ማነኛዎችን ያግኙ | ሐረግ ሐሰተኛ ተከታታይ | ||
| 75 |
Harris Illanno Vriza
|
64.6K
|
0.76%
|
ማነኛዎችን ያግኙ | ሐረግ ሐሰተኛ ተከታታይ | ||
| 76 |
Persebaya
|
62.8K
|
1.48%
|
ማነኛዎችን ያግኙ | ሐረግ ሐሰተኛ ተከታታይ | ||
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The Indonesian digital landscape has rapidly evolved into one of Southeast Asia's most vibrant influencer marketing environments. With over 191 million active social media users spending an average of 3 hours and 15 minutes daily on platforms, Indonesia represents a goldmine of opportunity for brands looking to leverage creator partnerships. As the fourth most populous country globally with a youthful demographic eager to consume digital content, the Indonesian influencer ecosystem has developed its unique characteristics and engagement patterns.
At StarNgage, we've observed firsthand how Indonesia's influencer marketing scene has matured from casual brand collaborations to sophisticated, data-driven campaigns yielding measurable ROI. This comprehensive guide explores the Indonesian influencer landscape, highlighting key platforms, top creators across niches, campaign strategies, and emerging trends to help brands navigate this dynamic market effectively.
Internet Penetration Rate
Active Social Media Users
Daily Social Media Usage
Indonesia's digital landscape presents ideal conditions for influencer marketing success. The country's high smartphone penetration combined with affordable data plans has created a mobile-first nation where social media usage is deeply integrated into daily life. The Indonesian consumer typically follows multiple influencers across platforms, with 78% reporting they've made purchase decisions based on creator recommendations.
Users in Indonesia, making it the 4th largest market globally. Preferred platform for lifestyle, fashion, and beauty influencers. Photo carousels and Reels generate the highest engagement.
Active users, with rapid growth among Gen Z. Dominates short-form video content with high viral potential. Indonesian users spend an average of 30.8 hours monthly on the platform.
Monthly active users, making it Indonesia's most-used platform. Particularly strong for tutorial content, reviews, and long-form entertainment. YouTube Shorts gaining traction rapidly.
Twitter (18.45M users), Facebook (129.85M users), and LinkedIn (growing for B2B influencer marketing) complete the ecosystem. Emerging platforms include Snack Video and Likee.
Rp500K - Rp2M
per campaign
Rp2M - Rp10M
per campaign
Rp10M - Rp35M
per campaign
Rp35M - Rp250M+
per campaign
The Indonesian influencer marketing landscape operates under specific regulatory frameworks that brands must navigate carefully:
| KPI | Indonesian Benchmarks |
|---|---|
| Engagement Rate | Nano: 7-10%, Micro: 4-7%, Mid-tier: 3-5%, Macro: 1-3% |
| Click-Through Rate | Instagram: 0.8-2.5%, TikTok: 1.2-3.8%, YouTube: 0.5-1.2% |
| Conversion Rate | Direct: 1.5-4%, Affiliate: 3-8%, Discount codes: 5-12% |
| Cost Per Engagement | Nano: Rp100-250, Micro: Rp250-500, Mid-tier: Rp500-1200 |
| Brand Lift | Awareness: +15-25%, Consideration: +10-18%, Purchase Intent: +7-15% |
Indonesian influencers are increasingly selling directly through platforms like TikTok Shop, Instagram Shopping, and Tokopedia Live, creating seamless paths to purchase. Live shopping streams saw 350% growth in 2022-2023.
Digital avatars like Aesha (@aeshaofficial.id) and Djem (@djem.id) are gaining traction, particularly with Gen Z audiences. These virtual personalities offer brands consistent, controllable messaging without human influencer risks.
As Jakarta and Bali become saturated, brands are targeting influencers from cities like Surabaya, Bandung, Medan, and Makassar to reach untapped markets with more affordable campaigns and higher engagement rates.
Shifting from one-off campaigns to year-long partnerships with fewer, more aligned influencers. Indonesian consumers show 42% higher trust in consistent influencer-brand relationships versus single promotions.
Indonesian influencers increasingly incorporate environmental and social responsibility into their content. Campaigns with sustainability components generate 28% higher engagement among Indonesian Gen Z audiences.
Indonesian creators are adopting AI tools for content ideation, editing, and personalization at rapid rates. Campaigns using AI-optimized posting schedules show 15-20% higher performance than standard timing approaches.
Set clear goals specific to the Indonesian market context:
Indonesia's audience segments have distinct characteristics:
Indonesia's influencer marketing landscape offers tremendous potential for brands willing to invest in understanding its unique characteristics. With one of the world's most socially engaged populations, the archipelago nation provides fertile ground for authentic creator partnerships that can drive meaningful business results. The key lies in respecting Indonesia's cultural context while leveraging the distinct strengths of its diverse creator ecosystem.
Success in this market requires both strategic thinking and cultural sensitivity. Brands that partner with influencers sharing their values, focus on building genuine connections, and adapt their approaches to local preferences will find themselves with powerful advocates capable of reaching Indonesia's digitally-savvy consumers in ways traditional advertising cannot match.
As Indonesia's digital ecosystem continues to evolve, staying current with emerging platforms, content formats, and creator trends will be essential for brands looking to maximize their influencer marketing effectiveness in this dynamic and promising market.
Ready to elevate your brand presence in Indonesia through strategic influencer partnerships? StarNgage provides end-to-end solutions for identifying, engaging, and measuring the impact of the perfect influencers for your brand. Our AI-powered platform combined with deep local market expertise ensures your campaigns resonate with Indonesian audiences while delivering measurable ROI.
Don't navigate Indonesia's complex influencer landscape alone. Schedule a consultation with our Indonesia market specialists and discover how our data-driven approach can help you create authentic connections with your target audience through the country's most influential creators.