Updated list as of 2026-10
Download| # | Name | Followers | ER | Country | Topic of Influence | Potential Reach | |
|---|---|---|---|---|---|---|---|
| 1 |  Nike | 298.3M | 0.06% | SportsApparelStreetwear | 89.5M | View Profile | |
| 2 |  National Geographic | 281.2M | 0.04% | 🇺🇸US | NaturePhotographyNewsMedia/News Company | 84.4M | View Profile |
| 3 |  FC Barcelona | 136.3M | 0.43% | 🇪🇸ES | SportsSoccer | 40.9M | View Profile |
| 4 |  UEFA Champions League | 115.6M | 0.46% | SportsSoccerSports LeagueLocal Events | 34.7M | View Profile | |
| 5 |  NASA | 97.0M | 0.57% | 🇺🇸US | PoliticsSpaceGovernment OrganizationGovernment Agencies | 29.1M | View Profile |
| 6 |  NBA | 89.2M | 0.09% | SportsBasketballSports LeagueLocal Events | 26.8M | View Profile | |
| 7 |  Victoria's Secret | 79.9M | 0.03% | 🇺🇸US | FashionApparelBikini | 24.0M | View Profile |
| 8 |  433 | 70.9M | 0.93% | SportsEntertainment and MusicSoccerCommunity | 21.3M | View Profile | |
| 9 |  Premier League | 70.7M | 0.17% | 21.2M | View Profile | ||
| 10 |  Paris Saint-Germain | 65.8M | 0.05% | 🇫🇷FR | SportsSoccerJournalists | 19.7M | View Profile |
| 11 |  Marvel Entertainment | 64.1M | 0.17% | Entertainment and MusicArts and CraftsAnimation and CosplayCelebrity | 19.2M | View Profile | |
| 12 |  ZARA | 62.3M | 0.02% | 🇪🇸ES | Fashion and AccessoriesClothingPersonal Goods & General Merchandise Stores | 18.7M | View Profile |
| 13 |  CHANEL | 60.0M | 0.03% | 🇫🇷FR | FashionHome and GardenFashion Design | 18.0M | View Profile |
| 14 |  Louis Vuitton | 56.0M | 0.05% | 🇺🇸US | Home and GardenStylingBagsCompany | 16.8M | View Profile |
| 15 |  9GAG: Go Fun The World | 55.2M | 0.11% | Entertainment and MusicVideo GamingHumorEntertainment | 16.6M | View Profile | |
| 16 |  LALIGA | 53.2M | 0.05% | 🇪🇸ES | SportsEntertainment and MusicHome and GardenSoccer | 16.0M | View Profile |
| 17 |  GUCCI | 51.5M | 0.06% | Fashion and AccessoriesHome and GardenModelingLifestyle | 15.5M | View Profile | |
| 18 |  Vogue | 51.3M | 0.08% | Fashion and AccessoriesArts and CraftsNewsModeling | 15.4M | View Profile | |
| 19 |  UFC | 49.4M | 0.06% | SportsSports LeagueLocal Events | 14.8M | View Profile | |
| 20 |  WorldStar Hip Hop / WSHH | 47.9M | 0.05% | 🇺🇸US | Entertainment and MusicNewsNews SitePublishers | 14.4M | View Profile |
| 21 |  DOVE | 47.3M | 2.34% | Beauty and Self CareEntertainment and MusicCelebrityActors | 14.2M | View Profile | |
| 22 |  Dior Official | 46.8M | 0.04% | 🇫🇷FR | Fashion and AccessoriesBeauty and Self CareHome and GardenDesign | 14.1M | View Profile |
| 23 |  National Geographic Travel | 46.7M | 0.03% | NatureTravelPhotographyNews | 14.0M | View Profile | |
| 24 |  Nike Football | 46.4M | 0.14% | SoccerSportsFootwear | 13.9M | View Profile | |
| 25 |  Tasty | 46.1M | 0.02% | FoodFood and DrinkCookingLifestyle | 13.8M | View Profile | |
| 26 |  5-Minute Crafts | 44.5M | 0.05% | DIY and Life HacksArts and CraftsProduct EducationInterior Design | 13.3M | View Profile | |
| 27 |  FIFA World Cup | 43.4M | 0.17% | News | 13.0M | View Profile | |
| 28 |  BMW | 42.0M | 0.14% | Auto and VehiclesCarsBMWCar | 12.6M | View Profile | |
| 29 |  FORMULA 1® | 40.7M | 1.12% | 🇬🇧GB | Auto and VehiclesSportsEntertainment and MusicPersonal Finance | 12.2M | View Profile |
| 30 |  Disney | 40.3M | 0.2% | 🇺🇸US | Entertainment and MusicMoviesEntertainmentTopic Arts Entertainment | 12.1M | View Profile |
| 31 |  Pubity | 38.6M | 1.53% | Entertainment and MusicCelebrityNewsCommunity | 11.6M | View Profile | |
| 32 |  H&M | 38.5M | 0.01% | Fashion and AccessoriesStylingClothingPersonal Goods & General Merchandise Stores | 11.5M | View Profile | |
| 33 |  Marvel Studios | 38.4M | 0.33% | Entertainment and MusicMedical HealthFilmComics | 11.5M | View Profile | |
| 34 |  SportsCenter | 38.3M | 0.51% | Tv ShowContent & Apps | 11.5M | View Profile | |
| 35 |  SHEIN.COM | 38.0M | 0.03% | Fashion and AccessoriesStylingClothingClothing (Brand) | 11.4M | View Profile | |
| 36 |  Mercedes-Benz | 37.9M | 0.1% | 🇩🇪DE | Auto and VehiclesAutomotiveCarsLuxury | 11.4M | View Profile |
| 37 |  Netflix Brasil | 37.9M | 0.18% | 🇧🇷BR | Entertainment and MusicNewsNews&PoliticsTV Shows | 11.4M | View Profile |
| 38 |  Lamborghini | 37.0M | 0.74% | 🇮🇹IT | Auto and VehiclesAutomotiveCarsLuxury | 11.1M | View Profile |
| 39 |  Netflix US | 36.9M | 0.24% | 🇺🇸US | Entertainment and MusicTV ShowsArts & EntertainmentLocal Events | 11.1M | View Profile |
| 40 |  Team India | 35.3M | 1.54% | 🇮🇳IN | SportsPublishers | 10.6M | View Profile |
| 41 |  JJ Communication | 35.1M | 1.84% | 🇮🇳IN | Product ShowcaseAuto and Vehicles | 10.5M | View Profile |
| 42 |  adidas Originals | 34.5M | 0.17% | Fashion and AccessoriesShoesStreetwearTopic Shopping Retail | 10.3M | View Profile | |
| 43 |  apple | 34.0M | 0.2% | PhotographyiPhoneProduct ServicePersonal Goods & General Merchandise Stores | 10.2M | View Profile | |
| 44 |  Prada | 33.4M | 0.07% | Fashion and AccessoriesHome and GardenCompanyHome Services | 10.0M | View Profile | |
| 45 |  adidas Football | 33.3M | 0.74% | SportsSoccerSports OutdoorsPersonal Goods & General Merchandise Stores | 10.0M | View Profile | |
| 46 |  WWE | 32.7M | 0.37% | Entertainment and MusicSportsNewsEntertainment | 9.8M | View Profile | |
| 47 |  NFL | 32.3M | 0.23% | SportsAmerican footballProfessional Sports League | 9.7M | View Profile | |
| 48 |  Ferrari | 31.8M | 0.28% | 🇺🇸US | AutomotiveCarsLuxuryCar | 9.5M | View Profile |
| 49 |  Red Bull | 31.6M | 1.47% | SportsOutdoor ActivityPersonal FinanceRiders | 9.5M | View Profile | |
| 50 |  YouTube | 31.2M | 0.01% | Entertainment and MusicEducation | 9.3M | View Profile | |
| 51 |  PlayStation | 31.1M | 0.14% | Entertainment and MusicGamesGame DevelopmentEntertainment | 9.3M | View Profile | |
| 52 |  Dolce&Gabbana | 30.8M | 0.03% | 🇮🇹IT | FashionStylingLuxury | 9.2M | View Profile |
| 53 |  Versace | 30.1M | 0.18% | FashionBusiness and FinanceStylingFashion Design | 9.0M | View Profile | |
| 54 |  Porsche | 29.8M | 1.01% | Auto and VehiclesAutomotiveCarsLuxury | 8.9M | View Profile | |
| 55 |  adidas | 29.5M | 0.11% | SportsFashion and AccessoriesTrainingProduct Service | 8.8M | View Profile | |
| 56 |  The Shade Room | 29.3M | 0.09% | 🇺🇸US | Entertainment and MusicNewsMusicModeling | 8.8M | View Profile |
| 57 |  ESPN | 28.5M | 0.33% | SportsNewsBasketballTv Network | 8.6M | View Profile | |
| 58 |  BBC News | 27.7M | 0.19% | 🇬🇧GB | EducationNewsTV ChannelNews&Politics | 8.3M | View Profile |
| 59 |  Fortnite | 27.0M | 0.52% | GamesVideo Games | 8.1M | View Profile | |
| 60 |  Kevin De Bruyne | 26.8M | 2.4% | 🇧🇪BE | SportsSoccer | 8.0M | View Profile |
| 61 |  EA SPORTS FIFA | 26.5M | 0.61% | GamesSoccer | 8.0M | View Profile | |
| 62 |  Arnold Schwarzenegger | 26.3M | 0.74% | 🇺🇸US | Entertainment and MusicActors | 7.9M | View Profile |
| 63 |  6ix9ine | 26.3M | 7.89% | Entertainment and MusicMusicSingerRap | 7.9M | View Profile | |
| 64 |  Cameron Dallas | 26.1M | 0.02% | 🇺🇸US | Entertainment and MusicActors | 7.8M | View Profile |
| 65 |  TikTok | 26.0M | – | Entertainment and MusicMusicEntertainmentApp | 7.8M | View Profile | |
| 66 |  BEAUTIFUL DESTINATIONS | 25.7M | 0.27% | 🇺🇸US | TravelNatureNewsMedia News Company | 7.7M | View Profile |
| 67 |  Calvin Klein | 25.7M | 0.04% | 🇺🇸US | Fashion and AccessoriesProduct ShowcaseParentingFashion Design | 7.7M | View Profile |
| 68 |  Netflix Latinoamérica | 25.2M | 0.07% | 🇨🇱CL | Entertainment and MusicNewsMedical Center | 7.6M | View Profile |
| 69 |  E! News | 25.0M | 0.02% | 🇺🇸US | Entertainment and MusicNews | 7.5M | View Profile |
| 70 |  Flamengo | 24.8M | 0.52% | 🇧🇷BR | SportsSoccer | 7.4M | View Profile |
| 71 |  Kylie Cosmetics | 24.6M | 0.04% | Beauty and Self CareProduct ShowcaseBusinessSpa Beauty Personal Care | 7.4M | View Profile | |
| 72 |  M·A·C Cosmetics | 24.2M | 0.02% | Beauty and Self CareLifestyleProduct ServicePersonal Goods & General Merchandise Stores | 7.3M | View Profile | |
| 73 |  The Good Quote | 24.1M | 0.14% | 🇺🇸US | EducationLife and SocietyBooksNews | 7.2M | View Profile |
| 74 |  Jordan | 24.1M | 0.16% | 🇯🇴JO | BasketballSports | 7.2M | View Profile |
| 75 |  :Dagelan | 23.9M | 0.54% | ArtHumorNature & Outdoors | 7.2M | View Profile | |
| 76 |  MEMEZAR • MEMES & MEME-CULTURE | 23.6M | 1.64% | FunnyCelebrityNewsPublisher | 7.1M | View Profile | |
| 77 |  BBC NEWS فارسی | 23.0M | 0.02% | 🇬🇧GB | News | 6.9M | View Profile |
| 78 |  Sephora | 22.7M | 0.19% | Beauty and Self CareCosmeticsHealth BeautyPersonal Goods & General Merchandise Stores | 6.8M | View Profile | |
| 79 |  ICC | 22.5M | 0.1% | Sports | 6.8M | View Profile | |
| 80 |  Rockstar Games | 22.4M | 0.5% | 🇺🇸US | Entertainment and MusicGamesNewsVideo Gaming | 6.7M | View Profile |
| 81 |  FashionNova.com | 22.1M | – | 🇺🇸US | Fashion and AccessoriesModelingPlus SizeCelebrities | 6.6M | View Profile |
| 82 |  The Tonight Show | 22.0M | 1.92% | 🇺🇸US | TV ShowsTv ShowContent & Apps | 6.6M | View Profile |
| 83 |  TNT Sports Brasil | 21.6M | 0.05% | SportsNewsSoccer | 6.5M | View Profile | |
| 84 |  Big Brother Brasil | 21.1M | 0.31% | 🇧🇷BR | Entertainment and MusicTV Shows | 6.3M | View Profile |
| 85 |  Hugo Gloss | 21.1M | 0.11% | 🇧🇷BR | Entertainment and MusicCelebrityNewsJournalists | 6.3M | View Profile |
| 86 |  GoPro | 20.9M | 0.09% | PhotographyProduct Showcase | 6.3M | View Profile | |
| 87 |  BUGATTI | 20.7M | 1.2% | Auto and VehiclesCarsLuxuryAutomotive Manufacturing | 6.2M | View Profile | |
| 88 |  MTV | 20.5M | 0.37% | Entertainment and MusicFunnyNewsMusic | 6.1M | View Profile | |
| 89 |  Instagram’s @Creators | 20.4M | 0.06% | 🇺🇸US | 6.1M | View Profile | |
| 90 |  Burberry | 20.2M | 0.07% | 🇬🇧GB | Fashion and AccessoriesFashion DesignClothingClothing (Brand) | 6.1M | View Profile |
| 91 |  Emporio Armani | 20.0M | 0.01% | Fashion and AccessoriesLifestyle | 6.0M | View Profile | |
| 92 |  Fendi | 20.0M | 0.15% | Fashion and AccessoriesOrg GeneralNon-Profits & Religious Organizations | 6.0M | View Profile | |
| 93 |  KIRK | 19.8M | 0.7% | ArtMusicSingerEntertainment | 5.9M | View Profile | |
| 94 |  The New York Times | 19.7M | 0.07% | 🇺🇸US | NewsMedia News CompanyPublishers | 5.9M | View Profile |
| 95 |  Instagram for Business | 19.6M | 0.09% | NewsEventsDesignMarketing | 5.9M | View Profile | |
| 96 |  Stranger Things Netflix | 19.5M | 3.84% | 5.9M | View Profile | ||
| 97 |  CNN | 19.3M | 0.25% | Entertainment and MusicNewsTV ChannelNews&Politics | 5.8M | View Profile | |
| 98 |  Michael Kors | 19.3M | 0.01% | 🇺🇸US | Fashion and AccessoriesHome and GardenStylingLifestyle | 5.8M | View Profile |
| 99 |  Borussia Dortmund | 19.2M | 0.2% | 🇩🇪DE | SportsSoccer | 5.8M | View Profile |
| 100 |  Discovery | 19.2M | 0.12% | EducationNature | 5.7M | View Profile |
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Frequently Asked Questions about Top Instagram Brands
Who are the most followed Instagram brands?
The most followed Instagram brands are global companies spanning fashion, sports, technology, and entertainment with hundreds of millions of followers. StarNgage tracks live follower counts and engagement data across millions of brand profiles.
The #1 most followed Instagram brand in this ranking is @nike with 298.3M followers.
What is Potential Reach?
Potential Reach is an estimate of the total audience a brand can reach through Instagram posts. It is calculated based on follower count and average engagement metrics, giving marketers a quick indicator of a brand's campaign reach potential.
