Updated list as of 2026-11
Download| # | Name | Followers | ER | Country | Topic of Influence | Potential Reach | |
|---|---|---|---|---|---|---|---|
| 1 |  Nike | 298.3M | 0.06% | SportsApparelStreetwear | 89.5M | View Profile | |
| 2 |  National Geographic | 281.2M | 0.04% | 🇺🇸US | NaturePhotographyNewsMedia/News Company | 84.4M | View Profile |
| 3 |  UEFA Champions League | 115.6M | 0.46% | SportsSoccerSports LeagueLocal Events | 34.7M | View Profile | |
| 4 |  Victoria's Secret | 79.9M | 0.03% | 🇺🇸US | FashionApparelBikini | 24.0M | View Profile |
| 5 |  433 | 70.9M | 0.93% | SportsEntertainment and MusicSoccerCommunity | 21.3M | View Profile | |
| 6 |  ZARA | 62.3M | 0.02% | 🇪🇸ES | Fashion and AccessoriesClothingPersonal Goods & General Merchandise Stores | 18.7M | View Profile |
| 7 |  CHANEL | 60.0M | 0.03% | 🇫🇷FR | FashionHome and GardenFashion Design | 18.0M | View Profile |
| 8 |  Louis Vuitton | 56.0M | 0.05% | 🇺🇸US | Home and GardenStylingBagsCompany | 16.8M | View Profile |
| 9 |  GUCCI | 51.5M | 0.06% | Fashion and AccessoriesHome and GardenModelingLifestyle | 15.5M | View Profile | |
| 10 |  UFC | 49.4M | 0.06% | SportsSports LeagueLocal Events | 14.8M | View Profile | |
| 11 |  DOVE | 47.3M | 2.34% | Beauty and Self CareEntertainment and MusicCelebrityActors | 14.2M | View Profile | |
| 12 |  National Geographic Travel | 46.7M | 0.03% | NatureTravelPhotographyNews | 14.0M | View Profile | |
| 13 |  Tasty | 46.1M | 0.02% | FoodFood and DrinkCookingLifestyle | 13.8M | View Profile | |
| 14 |  Disney | 40.3M | 0.2% | 🇺🇸US | Entertainment and MusicMoviesEntertainmentTopic Arts Entertainment | 12.1M | View Profile |
| 15 |  H&M | 38.5M | 0.01% | Fashion and AccessoriesStylingClothingPersonal Goods & General Merchandise Stores | 11.5M | View Profile | |
| 16 |  SportsCenter | 38.3M | 0.51% | Tv ShowContent & Apps | 11.5M | View Profile | |
| 17 |  SHEIN.COM | 38.0M | 0.03% | Fashion and AccessoriesStylingClothingClothing (Brand) | 11.4M | View Profile | |
| 18 |  Lamborghini | 37.0M | 0.74% | 🇮🇹IT | Auto and VehiclesAutomotiveCarsLuxury | 11.1M | View Profile |
| 19 |  Netflix US | 36.9M | 0.24% | 🇺🇸US | Entertainment and MusicTV ShowsArts & EntertainmentLocal Events | 11.1M | View Profile |
| 20 |  adidas Originals | 34.5M | 0.17% | Fashion and AccessoriesShoesStreetwearTopic Shopping Retail | 10.3M | View Profile | |
| 21 |  apple | 34.0M | 0.2% | PhotographyiPhoneProduct ServicePersonal Goods & General Merchandise Stores | 10.2M | View Profile | |
| 22 |  Prada | 33.4M | 0.07% | Fashion and AccessoriesHome and GardenCompanyHome Services | 10.0M | View Profile | |
| 23 |  adidas Football | 33.3M | 0.74% | SportsSoccerSports OutdoorsPersonal Goods & General Merchandise Stores | 10.0M | View Profile | |
| 24 |  WWE | 32.7M | 0.37% | Entertainment and MusicSportsNewsEntertainment | 9.8M | View Profile | |
| 25 |  NFL | 32.3M | 0.23% | SportsAmerican footballProfessional Sports League | 9.7M | View Profile | |
| 26 |  PlayStation | 31.1M | 0.14% | Entertainment and MusicGamesGame DevelopmentEntertainment | 9.3M | View Profile | |
| 27 |  Versace | 30.1M | 0.18% | FashionBusiness and FinanceStylingFashion Design | 9.0M | View Profile | |
| 28 |  adidas | 29.5M | 0.11% | SportsFashion and AccessoriesTrainingProduct Service | 8.8M | View Profile | |
| 29 |  ESPN | 28.5M | 0.33% | SportsNewsBasketballTv Network | 8.6M | View Profile | |
| 30 |  Fortnite | 27.0M | 0.52% | GamesVideo Games | 8.1M | View Profile | |
| 31 |  Cameron Dallas | 26.1M | 0.02% | 🇺🇸US | Entertainment and MusicActors | 7.8M | View Profile |
| 32 |  Netflix Latinoamérica | 25.2M | 0.07% | 🇨🇱CL | Entertainment and MusicNewsMedical Center | 7.6M | View Profile |
| 33 |  E! News | 25.0M | 0.02% | 🇺🇸US | Entertainment and MusicNews | 7.5M | View Profile |
| 34 |  Flamengo | 24.8M | 0.52% | 🇧🇷BR | SportsSoccer | 7.4M | View Profile |
| 35 |  Jordan | 24.1M | 0.16% | 🇯🇴JO | BasketballSports | 7.2M | View Profile |
| 36 |  MEMEZAR • MEMES & MEME-CULTURE | 23.6M | 1.64% | FunnyCelebrityNewsPublisher | 7.1M | View Profile | |
| 37 |  BBC NEWS فارسی | 23.0M | 0.02% | 🇬🇧GB | News | 6.9M | View Profile |
| 38 |  Sephora | 22.7M | 0.19% | Beauty and Self CareCosmeticsHealth BeautyPersonal Goods & General Merchandise Stores | 6.8M | View Profile | |
| 39 |  Rockstar Games | 22.4M | 0.5% | 🇺🇸US | Entertainment and MusicGamesNewsVideo Gaming | 6.7M | View Profile |
| 40 |  Instagram’s @Creators | 20.4M | 0.06% | 🇺🇸US | 6.1M | View Profile | |
| 41 |  Emporio Armani | 20.0M | 0.01% | Fashion and AccessoriesLifestyle | 6.0M | View Profile | |
| 42 |  Fendi | 20.0M | 0.15% | Fashion and AccessoriesOrg GeneralNon-Profits & Religious Organizations | 6.0M | View Profile | |
| 43 |  Stranger Things Netflix | 19.5M | 3.84% | 5.9M | View Profile | ||
| 44 |  Borussia Dortmund | 19.2M | 0.2% | 🇩🇪DE | SportsSoccer | 5.8M | View Profile |
| 45 |  Discovery | 19.2M | 0.12% | EducationNature | 5.7M | View Profile |
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Frequently Asked Questions about Top Instagram Brands
Who are the most followed Instagram brands?
The most followed Instagram brands are global companies spanning fashion, sports, technology, and entertainment with hundreds of millions of followers. StarNgage tracks live follower counts and engagement data across millions of brand profiles.
The #1 most followed Instagram brand in this ranking is @nike with 298.3M followers.
What is Potential Reach?
Potential Reach is an estimate of the total audience a brand can reach through Instagram posts. It is calculated based on follower count and average engagement metrics, giving marketers a quick indicator of a brand's campaign reach potential.
