Wego Campaign with Hong Kong, Macao and Germany Tourism Board

Influencer Marketing Case Studies: Wego Travel Destination Promotion Campaign with Tourism Board!

 

Wego.com provides award winning travel search websites and top ranked mobile apps for travellers living in the Asia Pacific and Middle East regions. In the past few months, Wego has worked with StarNgage to promote Macao, Hong Kong, Germany – all these locations all have a certain appeal for travelers.

We have invited over 15 Influencers to promote different destinations. These influencers promoted these destinations on their social media profiles. As a result, they all achieved incredible engagement rates on their sponsored posts, promoting the brand to millions of consumers.

In a nutshell, Tourism marketing campaigns have the power to draw people in, sparking economic development and truly putting a place on the map. It is obvious that the tourism industry is beginning to think outside the box especially through Influencer Marketing. Influencer campaigns are becoming integral to the success of brands in the travel and tourism industry.

 

Goals

  • Primary Objective – The objective of this collaboration is to drive ticket bookings for Wego and as well as to generate public awareness of different travel destinations such as Macao, Hong Kong and Germany.

Approach

  • Each influencer to produce several IG posts showcasing different destinations associate with these locations.

Results

  • Exposure to over 500,000+ followers of influencers on IG
  • 20 campaigns related IG posts
  • Likes received on IG: 15,000+ Likes
  • Comments received on IG: 1000+ Comments

 

Campaign Report

 
 

 

View this post on Instagram

So where are you going this summer? It's a perfect time to have a holiday in Hongkong! I really love to visit amusement park and of course I will visit Hongkong Disney Land , I will take a lot of photo there because it's so pretty! Can you imagine to have insta feed photo that so dreamy, playful and fun? And of course all girls would always love to shop, I usually stay in Causewaybay area in Hongkong, because a lot of shopping places there! Omg, I just can't wait to go there soon, so what are you waiting for? Take action and go to this never sleep city ! And dont forget to share your experience and your favorite place with me too! 💕😍 #discoverhongkong #hongkong #summerfun #soulcool #WegoXHongkong #WegoXJustephanielee @discoverhongkong @wegoindonesia

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