Instagram Influencer Spotlight On: Srijanya Varma @thesmalltowngirl

1) Tell us a little about yourself. What are you doing now and where do you come from?

I’m Srijanya Varma, an engineer turned full-time blogger. My motto behind being a blogger is to spread positivity. No skin shade, no body shape can make any person feel less & that’s what I show on my page. It’s been 2 years since I started & it’s a roller coaster ride but in the end, I love posting pictures, talking with new people & mainly enjoy creating content.

2) What are your topics of interest? What do you post on Instagram the most?

I love fashion. I keep posting about my personal style & sometimes beauty, hairstyles too. Along with that, I’m a sucker for a great feed. I keep talking about edits.

3) How did your Instagram name come about?

So, basically I’m from a very small town called Kakinada, Andhra Pradesh. I’m the only blogger from this place that says everything. I wanted to represent my place through my username & this keeps reminding me where I come from & how much I should work to reach my goals.

4) What are some apps you use to edit your photos? Share with us your photo-editing routine!

Yes, l live maintaining an aesthetic feed. I use lightroom for presets & Snapseed for corrections. If I feel a little creative then I use PicsArt for some fun edits.

5) Any Instagrammers whom you really like? Which Instagrammer inspires you the most?

I do like few & once in a while, I get inspired by their work. But, I have to say I’m my own inspiration. I came a long way & every time I feel demotivated I go back & watch my old work. That inspires me on how much everything changed & why I should keep working.

6) What’s your favorite part about being an influencer?

I’m an introvert & it’s really hard to meet, talk with new people but, being an influencer I do get to know new people. Young girls reaching out to me & having discussions about mental health, followers, content creation is absolutely my favourite.

7) What’s your favorite part about StarNgage? Any exciting campaigns that you have joined through StarNgage before?

Love working with StarNgage. Being an Indian, I do find it hard to get brand deals that are worth my content but, StarNgage brings the best. I worked with a few brands through StarNgage & fully satisfied.

8) What are some of your top tips to brands for running campaigns? How do you maintain authenticity?

Yes, so these days brands keep on working with influencers that have huge followers even though they don’t have enough reach. I highly recommend brands to do some back work before choosing influencers. This way both brand & influencer gets profited. I maintain feed to look similar & that’s a must for me. Along with that, I do work both in fashion & art. That surely differs from others.

9) What would your advice be on the importance of quality and original content?

Basically there are so many influencers out there, but only maintaining quality & original content takes you to places. Work on your personal style instead of copying some other’s content.

10) What do you like best about partnering with brands?

I get experience every time I work with a new brand & well love that fact I earn money out of it.

Topics:

  • Art
  • Fashion
  • Hair & Beauty

Country:

India

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