Instagram Influencer Spotlight On: Phang Shin Yee (Lydia) @im.lydia

1) Tell us a little about yourself. What are you doing now and where do you come from?

Hi, I’m Lydia. I came from a small city called Ipoh, where there’s a myth saying handsome guys and pretty girls are produced from here. I am a marketing executive from a soy sauce manufacturing company. I get to travel during my work, giving me a chance to explore and as a short getaway sometimes.

2) What are your topics of interest? What do you post on Instagram the most?

I post about almost everything that goes inside to my lens. I love to post photos about myself, captioning quote of the day . Posting good looking and delicious food is one of my interest. Besides this, I’ll check in with a photo which I took from the place that I’ve visited.

3) How did your Instagram name come about?

My Instagram name is my Christian name, Lydia. For me, Lydia represents me, where people around me know me by this name.

4) What are some apps you use to edit your photos? Share with us your photo-editing routine!

I seldom use apps to edit my photos, however there are few photography apps which are, BeautyPlus and Camera360.

5) Any Instagrammers whom you really like? Which Instagrammer inspires you the most?

torng_torng is the Instagrammers whom i really like and inspired the most. She’s a graphic designer, model, and freelancer. The photos she posted is very inspiring.

6) If there’s one thing your fellow Instagrammers just gotta try now, what’s it gonna be?

They might be planning to travel to Perth, as I just went back from Perth and they keep asking me about things I experienced at there. They asked about the weather there, and saw that I was able to get in touch with Koala and Kangaroo.

7) What’s your favorite part about being an influencer?

Being an influencer can enjoy sharing the experiences with my followers and Instagrammers. I love to share my experiences, on Instagram where people can know something from me.

8) What are some of your top tips to brands for running campaigns? How do you maintain authenticity?

It is important to create a campaign based on few criteria: to create brand awareness, increase new target audience by getting in touch as two way communication is much more effective, and create a bond between brands and consumers. In order to maintain authenticity,

9) What would your advice be on the importance of quality and original content?

Quality of the products or services is the first thing that will prevent losing customers, therefore, it is very important to keep the quality on line. having original content will prevent customers to compare and tease the brand for lacking originality, but most importantly, is without getting possibility to involve in court case.

10) What do you like best about partnering with brands?

When it comes to partnering with brands, the best part is to get to know the brands more and get to experience it. For normal consumers, we won’t get in touch with too much information about the brand, but influencer can spread the advantages and the benefits of the brand to others.