Bugis IT Cluster #ZoneITon3atBugisJunction #BugisBuzz
Historien
Following the closure of the popular Funan IT Mall, Bugis Junction has seen an addition of a number of IT tenants. To let shoppers know that Bugis Junction is not only a fashion paradise, but a place for Techies as well, Bugis Junction partnered with StarNgage to run an influencer marketing campaign to generate awareness for its IT tenants.
18
Antal Influencers
8K
Totala Gilla-markeringar
118
Totala Kommentarer
85K
Totala Följare
Målet
Primary Objective – To generate awareness of New and Existing IT Brands in Bugis Junction
Secondary Objective(s) – To establish Bugis Junction as both a fashion paradise and technology
Lösningen
- We have engaged 18 Influencers to feature 3 IT tenants each
- Influencers given freedom of creativity to feature their assigned IT tenants
Resultaten
- Exposure to over 85,000 followers of influencers
- Over 50 Bugis IT Tenants Campaign Posts
- Over 8,000 likes on Instagram
- Over 118 comments on Instagram
